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Article Marketing, Blog Marketing, Content  arketing & Online

 

Are You Making These Article Marketing, Blog Marketing, Content  arketing & Online Mistakes?

For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run.

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As an article directory owner and editor I am exposed to a huge number of articles every single day of the week.

I sometimes receive complaints from authors who are angered by the fact that their article has not been published, which leads me to believe that there are still a lot of people out there who do not understand Article Marketing, Blog Marketing, Content  arketing & Online, nor the role that directories play.

For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run and will likely get your Article Marketing, Blog Marketing, Content  arketing & Online career off to a much more auspicious start.

Read the article directory's specific terms of service and guidelines. This may seem like a boring, tedious and long winded waste of your valuable time but in the long term it will save you hours of frustration and wasted effort. All directories set their own rules and some are stricter than others. Most directories labor under a huge number of submissions and the work of sifting through them is often the job of one individual. This means that if your opening paragraph or introductory statement is poorly written or contains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an author's mistakes or to decline an article as opposed to deleting it, is one that most editors do not have.

Mass submissions are usually viewed as spam. Let's face it, none of us are capable of writing over 200 articles in a day - I would say that even producing more than ten would be a pretty amazing feat of productivity. It should come as no surprise to those submitting large numbers of articles in a 24 hour period to find that they are all deleted. Article directory software usually allows for quick erasure of such submissions, so if you don't want your work to fall victim to mass deletion, don't mass submit. All that is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.

Proof read your articles. If you don't know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, don't be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in people's writing. These usually involve spelling and grammar. Spell check your articles, even if you think you're perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.

If you are of the opinion that these things don't matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other website owners and bloggers, you need to demonstrate an ability to write well.

As an example, all the "SEO experts" who talk about search engine optimisation (sic) but don't even understand that being able to spell their claimed occupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in "ize" use a "z" and not an "s". This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.

If you want to write with authority, you have to be able to exhibit basic literacy. Yes, this is important and should be borne in mind by those who eulogize about "the Queen's English", thus making themselves look even more foolish than those they chastise. (a good example of a word that does actually end in “ise”) Regardless of who is on the throne, it is always "the King's English".

None of us are perfect and this is not a lecture on grammar and spelling, no matter how needed it might be.

If you are tempted to use PLR articles, even if you rewrite them in an attempt to make them unique, remember that you will be competing with all the other shortcut seekers who are doing the same thing. It's another shortcut to the delete key for a lot of directories.

When it comes to the resource box, it is quite amazing how many authors defeat their entire purpose by making a mess of this vital section. If the article directory in question allows one, two or three live Hyperlinks, make good use of them. Think about your anchor text very carefully. In other words don't say......to find out more click here and Hyperlink the words "click here". The resource box is where you need to give readers a compelling reason to visit your site(s) but it is also the one place you can make the most of good keywords as the anchor text in your links.

Use the resource box wisely and take full advantage of everything the directory is offering you by way of promotional tools. Adding your URL without making it a live link is a pointless waste of time if the directory allows you to use Hyperlinks in your resource box. Conversely, adding more than the quota of permitted links will probably result in deletion of your work.

Another thing to watch is linking directly to affiliate programs. Read the directory's policies on this point or again, you may well find yourself on the cutting room floor. Many directories will stipulate that you may only link to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either.

Relevancy is also an issue here too. In other words, submitting a PLR piece about gardening and linking to your MLM program is not very helpful or wise, just one more recipe for deletion.

I should finish by saying that yes, you can churn out badly written articles to your heart's content, just don't be surprised at the results.

 

Article Marketing, Blog Marketing, Content  arketing & Online is a Digital Cash Cow

One of the newest ways to draw traffic to a website is by an internet marketing technique known as Article Marketing, Blog Marketing, Content  arketing & Online.

There are three things that assist a website in being successful, popularity, navigation, and content. Navigation is in the hands of the Webmaster. Whereas popularity and content is the responsibility of the website owner. Article Marketing, Blog Marketing, Content  arketing & Online helps these last to two to excel. The internet is controlled by search engines and they are information junkies. And like any junkie they are forever in pursuit of a new fix. Knowing how to take an article and distribute it to your advantage
is a present day necessity. Because when a search engine gets high on some content it rewards its owner by promoting a websites ranking which generates the ever welcome organic (free) traffic. And traffic is the life supporting blood of internet prosperity.

Article Marketing, Blog Marketing, Content  arketing & Online

One of the newest ways to draw traffic to a website is by an internet marketing technique known as Article Marketing, Blog Marketing, Content  arketing & Online.

There are three things that assist a website in being successful, popularity, navigation, and content. Navigation is in the hands of the Webmaster. Whereas popularity and content is the responsibility of the website owner. Article Marketing, Blog Marketing, Content  arketing & Online helps these last to two to excel. The internet is controlled by search engines and they are information junkies. And like any junkie they are forever in pursuit of a new fix. Knowing how to take an article and distribute it to your advantage is a present day necessity. Because when a search engine gets high on some content it rewards its owner by promoting a websites ranking which generates the ever welcome organic (free) traffic. And traffic is the life supporting blood of internet prosperity.

Article Marketing, Blog Marketing, Content  arketing & Online needs obviously articles to operate. Unlike articles one might find in newsstands and magazines internet content has specific requirements to have any real value. Since search engines locate information requests from internet  users by using a system utilizing keywords internet articles must incorporate keywords into the body of written content.

Understanding how to create articles with the proper amount of keyword density is not accidental. If one has not taken the time to research this needed Article Marketing, Blog Marketing, Content  arketing & Online requirement they should seriously consider hiring professional writers to accumulate needed content. Placing articles void of this keyword density necessity on their websites or to Article directory's do so in vain.

One key components of Article Marketing, Blog Marketing, Content  arketing & Online is the submitting of content to Article Directories. There are hundreds if not thousands of these type of directories on the internet. These directories act as a source for website owners to find fresh content for their own websites or newsletter. The more directories one submits there articles to the more exposure a website gets. Search engines favor large sites when indexing. By having an article in directories the search engines will visit your website more frequently. And if the content pleases the expectations of the search engines it will improve where you rank with other websites promoting the same services or products.

When submitting to Article Directory's each article is usually allowed to include an author’s resource box. This resource box is another important area to understand to make Article Marketing, Blog Marketing, Content  arketing & Online meaningful. The resource box allows the reader to know who wrote the article and how to find them if so desired. Because of copy write laws it must be included anywhere the article is placed on the internet. In this resource box an anchor texted URL is placed in it which not only makes it easy for the reader to click to your site but when placed on another website creates a back link. As the article is used more  and more on the internet these back links start to increase the popularity of a website. At least thats how the search  engines will register these numerous locations. When submitting articles to directories be sure to use different formats.

Experiment to see which type of format is generating clicks. Good Article Marketing, Blog Marketing, Content  arketing & Online requires intelligent labor.

To run a successful Article Marketing, Blog Marketing, Content  arketing & Online campaign one must be consistent and quality conscious. When you first start a campaign consider submitting at least one article a day. This will quickly increase back links. After the first month you can slow down a bit but never stop. Article Marketing, Blog Marketing, Content  arketing & Online succeeds because of its creating a viral effect. It behaves like the well known pyramid game. An article once it spreads starts to create back links in an ongoing exponential fashion.

However, the more it appears the less value it has with the search engines. Nevertheless even though its value for improving search engine ranking diminishes it still grows in value for generating traffic. Another thing to be sure to do is proof  read the articles before submitting them. Good Article Marketing, Blog Marketing, Content  arketing & Online needs good grammar too. The better your article appears the more credibility it will get. And the more credible the more readers will trust the source.

Article Marketing, Blog Marketing, Content  arketing & Online can be very time consuming because you will want to spread your articles to as many article directories as possible this will suck up a lot of time. This dilemma can be resolved a couple of ways. One way is to engage the services of businesses that specialize in doing this for you. This will save you time but many of these services ,the better ones, can be pricey. Another way is to purchase software that is designed to submit articles. Normally they have hundreds of  directories catalogued in there application. Many directories have automated receiving plug-ins that will automatically except submissions. However, many don't allow automatic submission from software devices. So mix it up. Submit your articles to the major directories personally then use the software to contact the rest. Regardless of how you decide to run your Article Marketing, Blog Marketing, Content  arketing & Online efforts be sure you do it. Article Marketing, Blog Marketing, Content  arketing & Online is a time proven benefit to engage in if you wish to increase traffic to a website. And we all know another word for traffic is Money. The more traffic your Article Marketing, Blog Marketing, Content  arketing & Online generates is the more money you'll be stuffing in your virtual pockets.

 

 How Article Marketing, Blog Marketing, Content  arketing & Online Affects Your Page Rank

Article Marketing, Blog Marketing, Content  arketing & Online is essential to the page rank of your website. Although that is true in principle, it is not true in fact. Page rank applies only to individual pages of your website, not to the website in general. Page rank means what it says – a ranking of your pages, not your whole website.

Larry Page invented the concept of Page Rank while at Stanford University and was later helped by Sergey Brin. The two of them eventually founded Google (named as a play on the ...

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Article Marketing, Blog Marketing, Content  arketing & Online is essential to the page rank of your website. Although that is true in principle, it is not true in fact. Page rank applies only to individual pages of your website, not to the website in general. Page rank means what it says – a ranking of your pages, not your whole website.

Larry Page invented the concept of Page Rank while at Stanford University and was later helped by Sergey Brin. The two of them eventually founded Google (named as a play on the word googol – a very large number) and trade marked the term PageRank. It applies to the popularity of a web page based upon the number of other web pages that link to it. This applies on the premise that these links are due to the perceived popularity, or relevance, of that site to the search term or keyword being used.

Now, however, PageRank is a synthetic measurement based upon how many links a webmaster can contrive to achieve to any one page on a particular website, and has little to do with the relevance or popularity of that page. It is possible to contrive a high PageRank through a linking strategy that has little to do with the content of the page, or relevance to the keyword in question.

The emphasis that Google and other search engines gives to web pages with a high number of such contrived links, therefore, is open to question. There are indications that PageRank is becoming less important in the overall index listing of a web page. However, Article Marketing, Blog Marketing, Content  arketing & Online will never in the foreseeable future be overtaken by any other strategy in the search engine listing race.

This is because search engines are highly unlikely to relegate linking strategies to the graveyard simply because of reciprocal liking strategies. It is more likely, and might even be happening now, that links from one web page that are reciprocated with links from another are both negated. The only links that are included in the search engine algorithmic calculations will then be the genuine ones. Those that are provided by directories that do not demand a link back. Those that are provided by webmasters that copy your article to their web page as content.

In other words, it is likely that future Google Page Rank is determined by genuine non-reciprocal links that Article Marketing, Blog Marketing, Content  arketing & Online is the ideal strategy to generate. All links that the spiders see as being reciprocated will be excluded from the calculation.




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