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Article Marketing, Blog Marketing, Content  arketing & Online

 

Distributing Articles for the Best Results

When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when you compare that cost against the cost of buying advertising in the same ezines, newsletters and websites that will publish your article.

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There are many writers who are utilizing article distribution services to get articles published in ezines and newsletters and on websites. These articles always have a link back to the website of the writer in the article’s Resource Box --- the About the Author information which typically follows an article. This has always been one of the best methods a webmaster could use to generate web traffic to his or her site.<BR><BR>

THE ECONOMIC VALUE OF DISTRIBUTING ARTICLES<BR><BR>

When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when you compare that cost against the cost of buying advertising in the same ezines, newsletters and websites that will publish your article. On top of that, when a website publishes an article that you wrote, the article will usually remain on the website for years to come. But, when you buy an ad for your business at a website, you need to pay that advertising rate every single month for as long as your want your ad to remain on that website.<BR><BR>

When you want to measure the effectiveness of an article, you should measure the cost of advertising in the ezines and newsletters where you were published, plus the cost of advertising on the websites where your article was reprinted.<BR><BR>

If you invest the time and effort to calculate the value of the advertising earned from a reprint article versus the cost of creating and distributing that article, you will quickly realize why so many people recommend this promotional technique.<BR><BR>

TRAFFIC IS A TWO-SIDED COIN WITH REPRINT ARTICLES<BR><BR>

When we first got into writing articles for promotional purposes, we were entirely focused on getting our articles published in ezines and newsletters. The all-important link back to your site can reach thousands of publishers, and through the publishers, you can quite possibly reach millions of readers. And these are not just ordinary readers either; they are members of YOUR target audience.<BR><BR>

The ezines and newsletters that will publish your articles have already told their readers that they will be providing information on the topics that you have written about. And, the readers have all taken a pro-active step to add their email address to the mailing list of the ezine that is publishing your work.<BR><BR>

While most ezines have a subscriber base in the range of ten to twenty thousand, there are still some really large ezines with subscribers in the hundreds of thousands out there that will be happy to share your materials with their readers.<BR><BR>

These days, it is all about the search engines. Webmasters want to add fresh content to their websites regularly, so they can improve their search engine traffic. And, writers want to see their articles on third-party websites, so that they can build their link popularity and improve their own search engine positioning.<BR><BR>

THE NATURE OF GETTING YOUR ARTICLES IN EZINES AND WEBSITES<BR><BR>

Once, you have taken the time and effort to create your reprint articles, you will want to send them to the largest number of publishers and webmasters who have expressed an interest in publishing what you have written.<BR><BR>

Many writers who are just getting started will try to do all of the distribution work themselves. They will search high and low to find the sites that accept reprint articles and they will look for the article distribution mailing lists that other writers are using. Then, they will commence the task of distributing their articles to the various sites and lists that accept reprint articles.<BR><BR>

The entire process can be very time-consuming and frustrating for the writer. Most lists will only permit you to distribute your articles if you are willing to accept other writer’s articles as well. If you find yourself subscribed to one of the bigger mailing lists, you could legitimately get hundreds of articles a day dropped into your mailbox. Add to this the fact that most writers are subscribed to up to seven different distribution lists, and then that one hundred articles a day could become seven hundred articles per day. Some people want out of the distribution lists the day after they start.<BR><BR>

Then you have the added challenge of remembering what the posting rules are for each mailing list that you will join. Pushing the rules to the side and forging ahead could get you banned from participation in many of the article distribution lists.<BR><BR>

Keeping everything straight and muddling through all of the incoming messages is tough enough for the average marketer. But, then you add the challenge of getting your article into the article databases that offer reprint articles to publishers. Each article archive directory generally requires for you to login and to follow their unique posting rules to get your articles into their database. This requires even more of the writer’s time.<BR><BR>

Most writers end up making some type of compromise in order to get their articles distributed. They will either set aside half a day to a full day for the distribution of a single article, or they will limit their distribution range to the mailing lists and article sites that make it easy for them to accomplish the greatest results in the least amount of time.<BR><BR>

What many writers fail to realize is that some of the article distribution lists where they are trying to submit articles, are not accepting their articles. Others aren’t accepting anyone’s articles and haven’t done so since 2000. Some are still accepting articles, but only from those people who were approved for unlimited posting privileges prior to the disappearance of the list moderator some time ago. These writers, who already feel pressed for time, are wasting more precious time submitting articles to lists and reprint article directories that are not accepting their article submissions.<BR><BR>

SOMETIMES IT MAKES SENSE TO EMPLOY A SERVICE PROVIDER<BR><BR>

There are a handful of well-established and experienced distribution services that can get your article to multiple publishers with very little time investment on your part. The distribution services will do this for a small fee and send your article to targeted publishers of ezines, newsletters and websites. Rates vary from service to service.<BR><BR>

Many writers use a number of article distribution services to distribute their articles. The reason is that all services use SOME of the same distribution outlets, but all services also have unique outlets not available to the other service providers.<BR><BR>

The writers who use a number of services do so to increase the overall reach of their articles, to maximize their results.<BR><BR>

THE CHANGING MARKETPLACE<BR><BR>

Recently there have been a number of new distribution services popping up who claim to be able to distribute your articles to publishers at a lower cost. These new distributors are offering bargain basement rates such as $40 for three months and unlimited article submissions. Sounds like a great deal right? Well there are a number of problems with using a cheap service such as this.<BR><BR>

The primary problem with these cheap service providers is that you will put all of your articles into their database at your convenience. Then, the service will turn around and distribute all of the articles you have put into their database, on the same day that you put them into their database.<BR><BR>

Here is the problem. Nearly every article distribution mailing list in existence has a limit of one or two article submissions per writer per day limit.<BR><BR>

Suppose for example that you put 100 articles into the service’s database in the same day. Then the cheap distribution service will turn around and send all 100 of your articles to the article distribution mailing lists on that same day. Your first or second article may get full distribution. Your next 98 articles will be deleted from the groups without ever having been posted. And, you will likely find yourself banned from future participation in the article distribution groups.<BR><BR>

So, if you think that you are saving money by using a bargain basement newcomer, you really aren’t. That $40 you spent will only get two of your articles into circulation. The other 98 articles you put into the cheap service’s database will never reach beyond that service’s website.<BR><BR>

PROFESSIONALS CAN MAKE A DIFFERENCE<BR><BR>

A major article distribution company understands the intricacies of the world of article publishing, whereas a cheap newcomer is simply looking to make a quick buck off of you.<BR><BR>

If you want your articles and links to reach the targeted publishers and targeted audiences that would be interested in purchasing your goods or services, then you should seriously consider spending a little more money to use a well established distributor from the outset. This will also save you the time and hassle of posting articles that will never see the light of day.<BR><BR>

In the end, you want the best bang for your buck.<BR><BR>

Sometimes the best bang for your buck requires that you spend a little more money upfront. With an established and experienced article distribution company, you might just find that you can get better results from each article, and you will still have an audience for your articles two weeks or two years from now.<BR><BR>

You can make the most of your advertising when you use an article distribution company who will put your needs first --- always keeping in mind what will help YOU to generate the best results for your investment.

 

Distributing Articles Through Blogs

These days, it is hard to find anyone, of any age, who does not blog. Business have even taken to blogging, from small ones to large corporations. The popularity and simplicity of blogging makes it popular with everyone.

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These days, it is hard to find anyone, of any age, who does not blog. Business have even taken to blogging, from small ones to large corporations. The popularity and simplicity of blogging makes it popular with everyone.

Using blogs to help with your sales is easy and recommended. It is simple to create your own blog on which to post your articles. You can find a webhosting company that includes a blog in its webhosting package, or you can choose a popular blog site like Blogger at www.blogger.com .

The most important thing is to make your blog viral. Do this by creating an RSS feed and allowing readers to copy your blog to their own.

All you need to do is set up your blog and start posting your articles into categories of your own choosing. using pinging features will allow blog directories to keep updated whenever you add a new post to your blog. You can also sign up at http://pingomatic.com/ to have your blog pinged with many different services all at once. This will help bring traffic to your blog.

Another way to make blogs helpful in your Article Marketing, Blog Marketing, Content  arketing & Online is to seek out blogs that relate to your field of interest. Upon finding a subject that relates to your article, add a comment and a link to the article asking other readers of the blog to visit your blog and read the article.

Posting the actual article on someone else's blog is rude and not accepted. A simple link to an article that directly relates to the topic in question is perfectly acceptable.

 

Branding, control and results - Submit Articles in Your Own Name

Using the wrong article distribution service could reduce the effectiveness of your article and dilute your branding.

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Article distribution is currently booming on the internet.
Authors do it for a number of reasons.
<ul>
<li>It is a good way to be picked up by the search engines.
<li>The backlinks from your resource box can help your search engine position.
<li>You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
</ul>Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.

a) Software that speeds up maunal submission, or can in some cases do this automatically.
b) Services that distribute articles in your name
c) Services that distribute articles on your behalf, but in their own name.

<b>The Double Edged Sword</b>

Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.

Unfortunately what they don't realise is that often this devalues their work.

1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.

<b>Complete Control</b>

For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice.Article Announcer and Article Submitter Pro are two examples of such software.

<b>Limited Control</b>

Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.

<b>The Inconvenience</b>

You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a <b>one time effort</b>, although you will have to be on the lookout for important messages on the email account you use.

<b>The Massive Gain</b>

They are your articles, and you should gain maximum benefit from them.

Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the
work.

However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.

Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.

I use a combination of service and software for my own distribution.




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