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Article Marketing, Blog Marketing, Content  arketing & Online

 

What the difference one article can make

Article and press releases are ones of the most important marketing tools. Publication of articles and press releases helps to increase traffic on your site, get high rankings for it, attract more visitors and consequently increase your levels of sales.

writing press release, writing article

Article and press releases are ones of the most important marketing tools. Publication of articles and press releases helps to increase traffic on your site, get high rankings for it, attract more visitors and consequently increase your levels of sales.

In spite of the fact that articles and press releases are two different types of marketing tools, nevertheless some people still confuse them. So, if you would like to start writing press release and articles you should understand several basic elements about them. Article is an informative text on some subject which is published in the magazine, newspaper or book. What are the main features of the article? First of al the article should have a topic (as one should take into account the length of the article the number of words rarely exceeds 2-3 thousands, it is advisable to stick to one topic only). The topic must be interesting for your reader and must inform him about some subject (usually you can publish articles under a definite topic, so it would be easier for the reader to choose the subject he is really interested in). After you have chosen the topic, you can start writing the article. The typical format of the article consists of the following: the headline of the article (must be intriguing, attracting and appealing and induce your reader to read your article further); the body of the article (actual text that should comprise both factual and analytical material-ideally you should not only provide some facts but analyze them as well); conclusion (in this part your point of view must be stated or some advice on the possibility to resolve the problem should offered).

How does the press release differ from the article? Whereas the main purpose of the article is to inform public about some general topic, the main purpose of the press releases is to inform public about some events or developments in the company. As the press release differs in its format from the article so does the writing process. When one starts writing the article one should take into account several important points: the press release should inform about some event or developments, in short it should provide your readers with some news, the text of the press release should provide some information in easy to-read and informative way. One must understand that the reader is looking for the information about your company, not some exaggerated statements or advertisement. Finally, it should be issued up to some event. These are several important differences between the writing of the press release and the writing of the article. This article has highlighted most important of them.

 

What Topics Should Your Article Writing Campaign Cover?

There are some easy ways to help you choose a direction and topic for your articles.

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You are convinced that Article Marketing, Blog Marketing, Content  arketing & Online will work wonders for your internet business, but are not sure what topics you should write about in those articles. What should be your focus?

There are some easy ways to help you choose a direction and topic for your articles. These include:

· What do your customers need to know: Think about some common questions that your customers or potential customers ask or what aspects of your particular business confuse the newcomers. For example, perhaps you have an online pet store. You might write articles addressing such topics as how to prepare your home for a new puppy (cat, bird, fish, etc.), what supplies you need to welcome home a new cat, how to choose a vet or even how to know when you need a vet. Don't try to sell here. Just provide important and useful information and you will gain interest and respect which will in turn result in far more customers than a direct sales approach.

· Check out some forums where people interested in your topic visit and post questions: What are some common questions and topics that are addressed. Look at novice users and expert users alike. Write different articles to address each audience.

· What do you wish you knew when you started out: Write a series of articles addressing topics that you now understand but wish you did in the beginning.

· Do a keyword search: Use a keyword research tool and search for keywords related to your topic. Use these keywords or searches as the springboard for articles in your niche.

You really can write articles about anything that interests you or strikes your fancy, but the most effective Article Marketing, Blog Marketing, Content  arketing & Online campaign for your business will be built around content-rich, keyword-targeted articles of interest to your core audience of potential customers.

Remember, you are not only working to obtain links but also to set yourself up as an expert in this field and to build a long-term relationship with customers so not only will you make a sale today, but tomorrow and next week and next year. That is how you build an internet business.

 

What Topics Should Your Article Writing Campaign Cover?

There are some easy ways to help you choose a direction and topic for your articles.

write, writing, create, author, writer, creative, web, promote, article, free, profit

You are convinced that Article Marketing, Blog Marketing, Content  arketing & Online will work wonders for your internet business, but are not sure what topics you should write about in those articles. What should be your focus?

There are some easy ways to help you choose a direction and topic for your articles. These include:

· What do your customers need to know: Think about some common questions that your customers or potential customers ask or what aspects of your particular business confuse the newcomers. For example, perhaps you have an online pet store. You might write articles addressing such topics as how to prepare your home for a new puppy (cat, bird, fish, etc.), what supplies you need to welcome home a new cat, how to choose a vet or even how to know when you need a vet. Don't try to sell here. Just provide important and useful information and you will gain interest and respect which will in turn result in far more customers than a direct sales approach.

· Check out some forums where people interested in your topic visit and post questions: What are some common questions and topics that are addressed. Look at novice users and expert users alike. Write different articles to address each audience.

· What do you wish you knew when you started out: Write a series of articles addressing topics that you now understand but wish you did in the beginning.

· Do a keyword search: Use a keyword research tool and search for keywords related to your topic. Use these keywords or searches as the springboard for articles in your niche.

You really can write articles about anything that interests you or strikes your fancy, but the most effective Article Marketing, Blog Marketing, Content  arketing & Online campaign for your business will be built around content-rich, keyword-targeted articles of interest to your core audience of potential customers.

Remember, you are not only working to obtain links but also to set yourself up as an expert in this field and to build a long-term relationship with customers so not only will you make a sale today, but tomorrow and next week and next year. That is how you build an internet business.




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