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Article Marketing, Blog Marketing, Content  arketing & Online

 

Why is this important to Article Writers?

Yahoo! has recently launched Creative Commons Search in Beta. This Yahoo! search service finds content across the web that has a creative commons license. While almost anything you find on the internet has a full copyright, the creative commons license allows an author to share their content with others, under certain conditions. This type of license is very beneficial to the article marketer.

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Yahoo! has recently launched Creative Commons Search in Beta. This Yahoo! search service finds content across the web that has a creative commons license. While almost anything you find on the internet has a full copyright, the creative commons license allows an author to share their content with others, under certain conditions. This type of license is very beneficial to the article marketer.

The creative commons license is gaining wide acceptance across the internet. Yahoo and Google have now both incorporated creative commons search into their engines. The main creative commons search engine is located at http://www.creativecommons.org. A creative commons search has even been adopted into the Firefox browser.

Expanding your visibility

Every smart article writer concentrates on wide exposure. You want your articles to be on as many web sites as possible. By putting a Creative Commons License on your articles, you are allowing other web sites, e-zines, online publications and print publication to publis
h your article, therefore expanding your visibility.

Now, with a powerhouse like Yahoo! coming in with their new Creative Commons Search, you can have hundreds of your articles to be placed in a select search on Yahoo!.

To get your articles into Yahoo's Creative Commons Search, you must follow 3 simple steps.

1. Select the license that suits your preferences at http://www.creativecommons.org/license/ .

2. You will then be prompted to choose whether or not you want to allow commercial use of your work and whether or not you will allow modifications of your work. After you have set your preferences, hit Select License.

3. You will now be taken to the page that will let you cut and copy a piece of text to paste into your webpage. This text will indicate that your articles have a creative commons license.

You should choose the license that meets your preferences. However, if you are going to be using the license for Article Marketing, Blog Marketing, Content  arketing & Online, there are some preferences that would be more beneficial for you. It is best not to allow any modification of your articles because this could dilute their value. You want to brand yourself as a trusted resource in your area of expertise. If someone is allowed to modify your content, this could lead to negative branding for you and your web site. With than in mind, do make sure that you put a lot of thought into the type of creative commons license you choose. Creative commons licenses are non-revocable.

Once you put up the license on your web pages, it shouldn't take more than a couple of weeks for Yahoo! Creative Commons Search to find your pages as long as you have some well-placed back-links.

This strategy can create hundreds of very targeted links pointing to your site through the creative commons search engines. These are indexed pages in the Yahoo and Google specialized engines. The last time I checked at http://search.yahoo.com/cc , boingboing.net had over 39,000 of their pages indexed in the creative commons. ProBlogger.net had over 500. You can do the same simply by applying the Creative Commons License to your site and letting Yahoo discover you.

The Creative Commons license allows you to declare a certain amount of rights to your article, while still encouraging its duplication across the internet and ensuring that you are credited as the author.

However, while the creative commons licenses hold much value, there are still relatively few people who are taking advantage of it to gain more visibility for their articles and their website. Therefore, now is the perfect time to move into this lucrative market. With Yahoo Creative Commons Search leading the way, you know there is sure to be significant growth to come.

 

Why Article Writing Can Be Good For Your Business And For You

Writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, drive leads to your products, grow your email list, and quickly multiple your site's text links.

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If you have spent any time researching internet marketing then you have heard some buzz about Article Marketing, Blog Marketing, Content  arketing & Online. Perhaps you are even intrigued by the idea (after all, any FREE marketing method is worth checking out) but the hype surrounding Article Marketing, Blog Marketing, Content  arketing & Online makes it seem too good to be true. Does Article Marketing, Blog Marketing, Content  arketing & Online really deliver?

Yes, Article Marketing, Blog Marketing, Content  arketing & Online really does deliver. It delivers both long-term and short-term benefits that can rapidly increase your income and exposure on the web. Writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, drive leads to your products, grow your email list, and quickly multiple your site's text links.

When you submit your articles to article directories and/or distribute them to publishers you increase your chances of your article getting picked up as supplemental content by ezine publishers. They take your article and send it to their email newsletter membership or add it to their website.

OK, that sounds good, but you still aren't sure why you should provide this service to others for free. After all, you are an expert and they are receiving the benefit of your expertise and hard work. The answer to that question is simply that you really aren't giving your article away for free. Yes, you are not getting paid, but you are receiving value in return that is worth much more in the long run than earning a one-time fee.

When good publishers reprint your article they leave your article intact and provide you with an active link back to your website. In addition, if those issues are archived or published on the web then you will receive not only the initial traffic spike but continual traffic plus your link popularity will increase which will in turn positively impact your web site's rank with the major search engines.

Article Marketing, Blog Marketing, Content  arketing & Online is not entirely free. You don't need to spend cash but you will need to invest your valuable time, energy, and knowledge to make it work effectively, but the payoff for that investment will be surges in traffic to your website this year and many years to come.

Each article you write (multiplied by the number of directories you submit it to and the number of ezines, sites, and blogs that reprint it) provides a backlink to your site plus a traffic referral for any internet reader exposed to your article.

Your network of articles is out there working for you 24 hours a day, seven days a week, and often increasing exponentially daily and weekly until you have an incredibly powerful traffic network working for you. It really is a simple strategy. Want more traffic? Create more articles.

Article Marketing, Blog Marketing, Content  arketing & Online can deliver traffic and potential customers to your site, but it can do a lot more than that. It can also establish you as a leader in your field -- perhaps even a guru if you work at it. To brand yourself in your field you will need to focus on quantity and quality and consistency.

You need to regularly create new content and continually promote your new and old content. Keep your name and your ideas front and center in your niche through consistent Article Marketing, Blog Marketing, Content  arketing & Online.

So whether you are looking for more traffic, more customers, or more recognition then Article Marketing, Blog Marketing, Content  arketing & Online can be the most effective internet marketing strategy you employ.

 

Writing Business Articles? Follow These 5 Steps To Business Writing Success

Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services. You may be a company that only does business on the Internet, or a Brick & Mortar retail store that...

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Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.

You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.

No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.

When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!

However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:

<b>Tip #1:</b> Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers!

I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.

<b>Example:</b> Company XYZ expresses that they’re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.

<b>Tip #2:</b> Don’t get business article writing mixed up with a press release!

Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered.

Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete “P
eace-of-Mind”. Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing.

<b>Tip #3:</b> Find out who your readers are, and write your article in their language!

Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don’t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.

When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you’re writing for the non-technical person, and you put a ton of information that the average individual won’t understand, your message will definitely be lost and your readers you’re trying to attract will move on and find another article that is easier to read.

<b>Tip #4</b> Once you have written the perfect article, now you want to know how to reach your targeted readers!

You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get your article out there on the web.

The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic.

One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.

<b>Tip #5</b>Your Author Bio can make or break the goal of your article!

Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like winning your customer over with a knockout presentation, and then not asking for the sale.

The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’re the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you’re talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities.

These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’s always good to get some outside tips to get you right back on track. Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!




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