Home Articles Blog Updates Subjects Topics Tips & Guides New Contact Us
adblock creatives to be added later Loose weight without medicines, step by step

Improve your sex life -- overcome your frustration

Survive in Bed Click Here!

Increase your breast size by 2 cups, naturally and without surgery Click Here!
This Single Mother Makes Over $700 per Week Helping Businesses With Their Facebook and Twitter Accounts. You too can earn extra money. Click Here!

Earn money with simple online job works. Click Here!

Discounts at Amazon.com

Eliminate your diabetes, we can help you destroy your diabetes

Self improvement and motivational guru gives simple tips to success - must listen

A foolproof, science based diet that will reduce your weight by 12 to 23 pound Click Here!

Blog

Article Marketing, Blog Marketing, Content  arketing & Online

 

Visual Branding Keys To Make Your Business Memorable

Solid, practical guidance on two key components of the graphics side of branding.

branding, logo, tag line, design, do-it-yourself, brand, graphic design, marketing

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

Let's say you are getting ready to run errands on a busy Saturday morning, thinking about the groceries that need to be bought, the dry cleaning that needs to be picked up, and the packages that must get to the post office before noon. The trip to the post office reminds you that your favorite aunt's birthday is next Wednesday. You need to add buying and mailing a birthday card to your list of things to do. Without a moment's hesitation, you know exactly where you will buy the card: the local Hallmark store. Why did you think Hallmark?

The answer to that question has everything to do with Hallmark's branding and two key elements of that branding are:

* An attractive, easy to read, and memorable logo;
* and a great tag line.

Assuming your own product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?

A great logo is key.

You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer's mind. That is exactly what a great logo can do.

Keep in mind that a powerful logo:

* has a strong, balanced image with no little extras that clutter its look;

* is distinctive and bold in design, making it easy to see at a glance;

* has graphic imagery that looks appropriate for your business;

* works well with your company name;

* is done in an easy to read font;

* communicates your business clearly; and

* looks good in black and white, as well as in color.

Hallmark's memorable crown logo is one of the reasons that Hallmark comes to mind so quickly when you need to buy a greeting card. It is simple, bold, looks good in either color or black and white, and bespeaks the quality required for something to be stamped with a hallmark, so it works well with the company name. While the image might not have communicated the nature of the business when it was first created, it certainly does now!

A distinctive tag line is key.

A tag line is a 3 to 7 word phrase that accompanies your logo. It expresses your company's most important benefits and/or what you want your customers to remember about working with you. Think of it as the words you want to linger in your target customer's mind about you and what you have to offer.

Great tag lines appear to be effortlessly created because they just seem to flow. In fact, creating and refining one takes time, just like designing a great logo. The benefits of taking the time to craft a great tag line lie with the tag line's stickiness. Great tag lines stick in your memory.

The Hallmark tag line, "When you care enough to send the very best," appeals to the human desire to be viewed as having good taste and an appreciation for luxury. If greeting cards are a commodity, then Hallmark has found a way to differentiate itself as the choice for quality.

The Hallmark company was founded by J. C. Hall, so the name Hallmark was a natural. It was also brilliant from a marketing standpoint. Hallmarks have been used for centuries as a stamp to denote quality, purity, and genuineness. Could there be a better way to attach the image of quality to a product? The tag line capitalizes on that image well with words that stick in the mind and exemplify good taste.

Creating a great logo and distinctive tag line are critical in creating a brand that provides the perfect image for your company and great ones just might be memorable enough to give your company the beach front property in the minds of your customers that leaves them thinking only of you.

(c) Karen Saunders 2006

 

Web Articles: Gathering Information

One of the best things about the web is that you can find information on any subject through the various web articles that are out there. You can find things on the most obscure topics as well as in-depth detail on some of the most important issues of our time. What is nice is that information is available 24 hours a day, every day of the week and every day of the year. When you need them, web articles are there to deliver to you the best information out there.

One thing ...

Web Articles

One of the best things about the web is that you can find information on any subject through the various web articles that are out there. You can find things on the most obscure topics as well as in-depth detail on some of the most important issues of our time. What is nice is that information is available 24 hours a day, every day of the week and every day of the year. When you need them, web articles are there to deliver to you the best information out there.

One thing that you need to be careful about when it comes to web articles is the fact that you do not know who wrote them therefore you can not be sure if they are more of a point of view type rather than facts. This is quite important to realize because you need to verify your sources prior to trusting the content of any web articles that you read.

But, what is amazing about them is that they are available to you almost immediately when news or information is available. Something new on the market at nine in the morning is online within minutes allowing you to find the information that you need without a second thought. This makes them exciting and interesting and up-to-date for everyone’s use.

Did you know that if you own a website that you can actually purchase web articles to help fill it? This is a job that many individuals are taking on. While finding the valuable information that you need on the web is important, it is important to find the right person to deliver it. This will help you find information and deliver information that fits your needs the very best. If you are ready to find the web articles that fit your needs, simply look for the subject that suits them and read away!

 

Web Articles: Gathering Information

One of the best things about the web is that you can find information on any subject through the various web articles that are out there. You can find things on the most obscure topics as well as in-depth detail on some of the most important issues of our time. What is nice is that information is available 24 hours a day, every day of the week and every day of the year. When you need them, web articles are there to deliver to you the best information out there.

One thing ...

Web Articles

One of the best things about the web is that you can find information on any subject through the various web articles that are out there. You can find things on the most obscure topics as well as in-depth detail on some of the most important issues of our time. What is nice is that information is available 24 hours a day, every day of the week and every day of the year. When you need them, web articles are there to deliver to you the best information out there.

One thing that you need to be careful about when it comes to web articles is the fact that you do not know who wrote them therefore you can not be sure if they are more of a point of view type rather than facts. This is quite important to realize because you need to verify your sources prior to trusting the content of any web articles that you read.

But, what is amazing about them is that they are available to you almost immediately when news or information is available. Something new on the market at nine in the morning is online within minutes allowing you to find the information that you need without a second thought. This makes them exciting and interesting and up-to-date for everyone’s use.

Did you know that if you own a website that you can actually purchase web articles to help fill it? This is a job that many individuals are taking on. While finding the valuable information that you need on the web is important, it is important to find the right person to deliver it. This will help you find information and deliver information that fits your needs the very best. If you are ready to find the web articles that fit your needs, simply look for the subject that suits them and read away!




information visual branding business
instant traffic vacations article marketing
internet advertising article marketing
internet effect article promotion
internet marketing niche
internet traffic online business
into about traffic stop working
introduction effectively writing article
link seo writing articles
marketing manual article submission
methods boost traffic article writing
mistakes affiliate article marketers
natural quality keyword article
need effectively using article market
need product money niches
nervous seo article writing
online article submission directory
online business article marketing
online marketing article submission
online method article marketing
online submit articles business
outsource article marketing work
part article marketing
ppc traffic sides article marketing
promote increase mistakes article marketing
protect seo strategy article marketing
reasons article customers wallet
review ebook article marketing
review incredible article submitter
secrets social article marketing success
seen adsense seo article marketing
seo and article marketing
seo article marketing
seo good bad article marketing
seo internet rejected writing article
seo traffic article marketing
spider sales article marketing
steps boost article marketing
stop traffic article sumission
successful facts article marketing
success tracking web site article marketing
switch to working online
tips money online written articles
tips secret effective article marketing
tip success article marketing
traffic back links article marketing
traffic online marketing business
use content article traffic
using article marketing traffic site
watch sales article distribution
way to article perfect marketing
website increasing traffic article marketing
website produce writing articles
website promotion article marketing
website submit article marketing
web traffic article marketing
what niche marketing really is not
working online viral marketing works
writers outsourcing publishing program.
writing artical directories build links
accounting business professionals softwareanxiety common questions asked
important marketing articles keywords
online affiliate program advertising sites
avoid common affiliate mistakes
e books affiliate programs success
rules legal documents affiliate marketing
different types of acne treatment solution
alcohol addiction solution victims last night
ashwagandha health solutions ginseng