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Article Marketing, Blog Marketing, Content  arketing & Online


Article Promotion

Most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every webmaster in the world to archive good rankings in Google's search engine result pages (SERPs).


Most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every webmaster in the world to archive good rankings in Google's search engine result pages (SERPs).

The most efficient way to archive good ranking in search engine result pages is to collect a lot of inbound links from authority sites for a specific niche. For a lot of webmasters selling links was quite a profitable way to make some cash. The monthly price of a link is mainly based on the Page Rank of the site selling the link. The Page Rank is assigned by Google and is visible in the Google Toolbar. Recently Google penalized most link selling sites. Many of those sites lost some of their Page Rank. This is the reason why selling links is mich more difficult nowadays or you will get much less money for links.

So for Google selling links is against their guidelines - link exchanges are against their webmaster guidelines as well. Though, Google suggests to collect many quality inbound links in order to archive better rankings in the search engine result pages.

May well known web directories lost most of their Page Rank as well. A lot of directories were penalized so most of them are useless for link campaings.

One of the rare opportunities for webmaster to get good quality inbound links is an <a href="">article directory</a>. You have to write articles and submit them to a directory. It's very important that you write unique content, because Google also reduced the Page Rank für many duplicate content pages. It's more likely to get a good inbound link from an article directory if you submit unique content.


Article Math: A Multiplying Effect!

Writing for the internet requires that you create a large number of articles in order to get yourself noticed. You may think, "who has the time?" Well, you do if you follow a few of the simple rules I have outlined here.

Article Marketing, Blog Marketing, Content  arketing & Online, article writing, editing, reporting, writing

Writing for the internet requires that you create a large number of articles in order to get yourself noticed. You may think, "who has the time?" Well, you do if you follow a few of the simple rules I have outlined here.

<b>1. Divide and conquer.</b> Chances are you have a few excellent articles in your portfolio which, by themselves, are worthy reads. Still, take a second look at these articles as they may have much more "to speak" to readers than what you currently have to say.

Exactly what am saying to you? Here is an example: One of my favorite and most read articles discusses the premium topic of business aviation. The article describes five leading private jet aircraft and compares and contrasts these particular makes and models. My readers say that the article is very informative and engaging, but I know that there are another five articles contained within that one article. How so? Each aircraft can and should be a story in and of itself.

I plan on taking the original article and <b>dividing out</b> the various aircraft and writing stories on each one. Where I previously had one solid article, of just over 1200 words, I will have an <b>additional</b> five articles of approximately 500-600 words each. Basically, I am "fleshing out" some of the verbiage previously written by expounding on several key points. In essence, the one article will be divided up to become six articles in total.

<b>2. Point/Counterpoint.</b> In the earlier days of the news show, <u>60 Minutes</u>, the show featured a segment called Point/Counterpoint whereby two members of the staff argued back and forth about a certain topic. Each person took the view diametrically opposed to the other's viewpoint and the fireworks began.

I am not suggesting you have an argument with yourself, but I would guess that you have already written a highly slanted opinion piece in the past. If so, why not counterpoint your previous point? Gasp! Isn't that odd? No, as it shows that you can objectively look at two sides of an issue, even if you don't agree with one side. Debaters do this all the time as they learn what their opponents view is and immerse themselves accordingly. The benefit to you is that your initial article serves as a terrific springboard for the second article.

<b>3. One in a series.</b> Newspapers often spread top stories out over 3 or 4 days. Usually beginning with the Sunday paper and running through the following Tuesday or Wednesday a feature story grabs readers attention one day and brings them back the ensuing days. Call this for what it is -- a smart marketing ploy -- as it is a way for newspapers to boost their circulation.

How can you apply this formula to writing articles? Well, much like the newspapers do you can do the same: the four days of feature stories is, in fact, one story. Because of article length and the desire to bring readers back, the editors take the one story and divide it up. The reporters create the single big story, the editors turn it into four, and the publishers love it as they can hit up the advertisers for more money.

Guess what? If you apply this same methodology to your one colossal article -- which few people will take the time to read because of its length -- you will now possess four manageable articles that stand a better chance of capturing readership.

In summation, by incorporating these rules into your article development plan, you will soon be writing more articles than you had written previously. More articles equals more attention for what you do which should mean more demand for your services and, hopefully, more money in your pocket. This is simply <b>Article Math</b> at its finest.


Article Plagiarism: the Next Internet Ripoff?

Writing articles is now acknowledged to one of the best ways to get good non-reciprocal links back to your website and increase your link popularity and page rank. But with all new booms come the charlatans who would steal your hard work and publish it as their own. This is a clarion call for those who commit article plagiarism to stop it.

article plagiarism, non-reciprocal links, articles, well written article, inbound live hyperlinks, web traffic, resource box

Content is King! shout the search engines. That's what the search engines love. We also love the non-reciprocal links that we get for our websites when our articles are published on other peoples' sites with our resource boxes dutifully appended below them.

To create a well written article takes time and effort. We have to get everything right: it has to be of relevance to the reader in that subject field; it has to be well researched; all spelling, punctuation and grammar must be correct; it has to be a genuine contribution to that particular area of specialization, and so interesting that the editor will jump at the chance of publishing it. And, oh yes, all the right keywords have to be there, of the right density and in the correct proportions.

The well-crafted article must satisfy both the reader and the bot; both the aesthetics of the eye and the strictures of the code. So those of us who try and be at least a little bit serious about things know that a second draft is always necessary, and then a third. Then it's best to sleep on it. Even after that, we know that we have to forget about it for a few days until we are able to come back to it again with a freshly critical mind. You prune it and nurture it. You take off the sharp edges and you tighten it up. If necessary you know when you have to tear it up and start over again.

Only after we have got it absolutely right - and then after spending many hours submitting to directories, editors of ezines, article announcement sites and individual webmasters - are we rewarded, perhaps, with those hard-won non-reciprocal inbound live hyperlinks.

But wait. There seems to be a problem. It appears that an increasing number of people are quite happy to simply copy and paste our work onto their own sites without a link back. Or they don't bother to check if the link is 'live'.

That would be bad enough. But there are other people who print our articles and then don't even bother to name the person who wrote it.

But there's far worse: those people who print our article and then announce to the world that they wrote it themselves! Some of those even have the temerity to add the copyright sign next to their name!

I may be being a bit too harsh. Perhaps these people don't realize that they're doing anything wrong. After all, the Internet was originally conceived as ownerless and based upon free and open source information. And I can think of nothing more Public Domain, in fact or in spirit, than the World Wide Web.

Yet just consider what it is these people are doing. They are stealing other peoples' work and passing it off as their own. They are effectively also stealing the web traffic that goes with it, the traffic that our labors should be rewarding our websites with, and diverting it to their own. This is blatant plagiarism. It just should not happen. Theft is theft, in whatever medium.

I wrote an article a few months ago on Internet marketing for small businesses. A search for the title of that article on Google now returns 10,800 pages, so at least the title itself has been reproduced that number of times and in that number of different places. A search for a chunk of text from the middle of the article returns 536 pages, which suggests that the article text has been published in its entirety no fewer than 536 times. Great! So now I have 536 inbound links from that one article! Wrong.

I looked at individual entries of the article and in a surprising number of cases there were no backlinks at all. Also surprising - and somewhat sickening - was the number of individuals who wantonly attached their own names to my work.

I recently posted the same article to a fresh source of publishers. I was astonished at the response of one editor of a well-known directory who had rejected the article on the grounds that it was not mine! She had seen the same piece on many other websites under different names, she said, and it was not her policy to publish work that had been produced using "cookie cutter" techniques. I wrote back saying that it really was my own work, citing the URL of SitePro News where it originally aired as that day's headline feature. She apologized and was even good enough to supply me with a list of names of people and sites who had published it as their own. I'm so tempted to publish their names here (perhaps I will on my blog; so watch out!) but have decided that discretion should rule. For the moment, at least.

But I think there is a clear message here. The fashion for article writing and publishing for content and backlinks is going through the roof at the moment. It's like a mini Internet boom all of its own. And like any other boom it has attracted its own inevitable pack of rat-racers, chancers, charlatans and cheats; shysters who go for the shortcuts every time, while remaining quite happy for other people to do their work for them.

For the record, the convention is this: distribute and publish the article freely by all means. But it must be published in its entirety and unedited, and MUST include the resource box with a live hyperlink back to the author's site (or wherever the author wants, for that matter).

Hey, now even my lawyer understands!

Next time I will publish their names gleefully, and be damned.


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