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Article Marketing, Blog Marketing, Content  arketing & Online


7 Reasons You Need to Market with Articles Now

Looking for a simple way to get an edge on your competition? Article Marketing, Blog Marketing, Content  arketing & Online is a proven tactic that addresses some key marketing strategies. Here are 7 exceptional reasons why you need to market with articles now!

Dean Mercado, Internet marketing, marketing strategies, Article Marketing, Blog Marketing, Content  arketing & Online, search engines

Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship building. And guess what? Article Marketing, Blog Marketing, Content  arketing & Online is a proven tactic that just happens to address both of those marketing strategies. Is it the “be all, end all” of positioning and relationship building? Absolutely not. However, it is an excellent step in the right direction. And on top of that, there’s probably a good chance that your competition is not using this tactic. Face it. It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do.So why choose Article Marketing, Blog Marketing, Content  arketing & Online as one of you marketing tactics? Here are 7 exceptional reasons:
1. It is quite simple. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.

2. Let's take this first concept a step further for reason #2. Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.

3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way.

4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. It’s critical that we play their game. That being said, Search Engines love content such as articles! Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking. If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with improving Search Engine ranking, and that’s Article Marketing, Blog Marketing, Content  arketing & Online.

5. People love to be and feel well informed – It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.

6. Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways. For example:
==> They can become content for your or someone else's newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group such as Ryze;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.

7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.

We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.

© 2006 Online Marketing Muscle -- All Rights Reserved.


12 Reasons to Market With Postcards

You are overlooking a highly effective and very low-cost sales tool if your marketing activity does not include postcards. Here are 12 of the many reasons why you should be using postcards.

postcard, postcards, marketing, tips, tactics, strategies, sales, selling, customers, prospects

If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...

<B>1. Postcards Work for Any Business</B>

Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.

<B>2. Designing Postcards is Simple and Uncomplicated</B>

Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.

<B>3. Printing Postcards is Easy and Inexpensive</B>

You can print postcards with your own computer for about 1 or 2 cents each ...or have them printed professionally for about 4 to 8 cents each.

<B>4. There's a Special Low Postage Rate for Postcards</B>

You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.

<B>5. Postcards Nearly Always Get Read</B>

Because postcards are delivered "ready to read", almost everybody will read it - even people who usually throw out other types of direct mail without opening it.

<B>6. Postcards Produce Fast Results</B>

Because postcards are simple and easy to use - they produce results fast. You can mail postcards within a few days of deciding to use them ...and you'll start getting sales activity 2 or 3 days later.

<B>7. Postcards are effective for Generating Web site Traffic</B>

One of the most effective postcard formats simply lists a few benefits of a product or service on the card and tells the reader to where they can get more information. This makes them ideal for generating traffic to a web site.

<B>8. Postcard Multiply Themselves</B>

Postcards are like small billboards - and they are easy to handle. They often get saved by recipients or passed on to others ...providing additional exposure of your advertising message.

<B>9. Markets Can Be Precisely Targeted With Postcards</B>

You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you're offering ...and who also have a history of acting on offers that interest them.

<B>10. Postcard Marketing Results Are Easy To Measure</B>

Postcards normally generate over 90 percent of their total response within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.

<B>11. Postcards Put You in Control of Your Sales Activity</B>

You can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.

<B>12. Postcards Conceal Your Marketing from Competitors</B>

Most advertising uses mass media where your competitors hear or see what you are doing - and copy it. Postcard marketing is personal. Only you and your prospects are aware of what you are doing.

Postcards may be one of the best kept secrets of modern marketing. They're highly effective, very low-cost, simple to use ...and they work for any business. You're overlooking a profitable marketing tool if don't use them.


Effectively Using Articles to Market

In the short history of Internet Marketing, using articles to sell has always been one of the best and easiest ways to market a business or website at little or no cost. This will hold true in the future just as it does now.

internet business plan, small business advertising, business newsletter, business location, business competitors, business website, search engine optimization, pay-per-click marketing, business marketing tips

In the short history of Internet Marketing, using articles to sell has always been one of the best and easiest ways to market a business or website at little or no cost. This will hold true in the future just as it does now.

Article Marketing, Blog Marketing, Content  arketing & Online works with a domino effect. One article is written, and it travels from your computer to several article banks, providing back links to your website. From there other website owners copy the article, with the authors information included, and publish it in their newsletters or on their websites. The article may even end up as part of a compilation for an informative ebook.

The important thing is that the article spreads far and wide-or becomes viral. This accomplishes many things. This provides you with back links to your site, as mentioned above, which helps with search engine optimization. Since your author's information, or resource box as it is called, is at the bottom of the article, your website gains increased traffice and greater public awareness.

Writing articles accomplishes a couple more things that are important in ecommerce today. First, writing and distributing articles helps to establish you as an expert in your chosen topicand secondly, it helps to build a 'relationship' with people who read your articles, gaining their trust.

Writing and distributing at least one article per week to the various article banks is common with successful internet marketers. They may use articles that they wrote for their newsletters then offer them out for distribution. If the business owners can not write well, or don't have the time to write their own articles, they typically hire some other writer to create the articles for them.

The articles that are distributed by successful people are informative and well written. These are not sales letters disguised as articles but instead are vehicles providing helpful information, with the author's information at the bottom, including a link to the website. This in turn gets readers to visit the marketer's websites.


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