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Article Marketing, Blog Marketing, Content  arketing & Online

 

Article Marketing, Blog Marketing, Content  arketing & Online Wins Over Ppc

Most affiliate marketers think that PPC or Pay Per Click campaigns are better at driving traffic, as compared to Article Marketing, Blog Marketing, Content  arketing & Online. They’re wrong. The fact is, Article Marketing, Blog Marketing, Content  arketing & Online carries with it far less risk and much more impact than PPC campaigns.

How does PPC work?

For those of you new to PPC, here’s an overview on how it works. Basically, PPC uses advertisements to get a reader’s attention. Once the reader clicks on the ad, the affiliate marketer earns a commission. ...

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Most affiliate marketers think that PPC or Pay Per Click campaigns are better at driving traffic, as compared to Article Marketing, Blog Marketing, Content  arketing & Online. They’re wrong. The fact is, Article Marketing, Blog Marketing, Content  arketing & Online carries with it far less risk and much more impact than PPC campaigns.

How does PPC work?

For those of you new to PPC, here’s an overview on how it works. Basically, PPC uses advertisements to get a reader’s attention. Once the reader clicks on the ad, the affiliate marketer earns a commission. A lot of research and money goes into placing ads in strategic positions. The competition is so fierce that organizations scramble to get their products listed in the PPC campaigns. Millions of dollars are spent each day on these campaigns.

Why spend so much when you can avoid it?

Yes, PPC campaigns, for all their hype, do not provide the same results as Article Marketing, Blog Marketing, Content  arketing & Online does. Why is it that Article Marketing, Blog Marketing, Content  arketing & Online is better than PPC?

Credibility: Article Marketing, Blog Marketing, Content  arketing & Online helps an affiliate marketer to establish credibility on the subject. Writing for an extended period of time on a related subject establishes the person as a ‘subject matter expert’. This ensures more customers will turn to you for any information on this subject. PPC does not provide any such platform to establish credibility.

Inexpensive: Article Marketing, Blog Marketing, Content  arketing & Online is free. It doesn’t cost a dime to start writing and posting articles on directories. PPC, on the other hand, requires plenty of investment to get the company listed among search engine results. With such tough competition around, if you don’t have adequate funds, someone else will get listed.

Low risk: Article Marketing, Blog Marketing, Content  arketing & Online is less risky when compared to PPC. It’s free and therefore, even if you take some time to succeed, it won’t have an adverse impact. Whereas in PPC, the initial investment is so high, that not finding success can mean incurring heavy losses.

Displacement: With PPC, there is always the fear of being displaced by competitors. People are willing to shell out top dollar just to get their company listed. In Article Marketing, Blog Marketing, Content  arketing & Online, there is no such danger involved.

Adherence to search engine rules: PPC demands that advertisers strictly adhere to search engine rules and regulations as well as layout. Therefore, in case of any change in plan of a search engine, even the PPC advertisements need to be in sync with the new format. Article Marketing, Blog Marketing, Content  arketing & Online does not carry any such drawbacks with it.

Not enough content: PPC campaigns require to be up and running very quickly. This can mean not having enough time to build content around the keywords provided. This has led to many disappointed visitors clicking on a PPC link and then discovering lack of content to back it up. This also adversely impacts the reputation of the organization. Whereas in Article Marketing, Blog Marketing, Content  arketing & Online, you have sufficient time to build content around the keywords.

Trial and error: PPC does not provide anyone the luxury of testing out the effectiveness of keywords. With high investments and lack of time, organizations are expected to be bang on target on the very first attempt. Else they lose out in the race. Article Marketing, Blog Marketing, Content  arketing & Online provides ample time to try out keywords and analyze their effectiveness. This provides scope for improvement as well.

Only for large scale businesses: PPC campaigns are at best only suited for the large-sized businesses. The high amount of investment needed, coupled with chances of high risks, means that a small sized start up cannot afford such PPC campaigns. Article Marketing, Blog Marketing, Content  arketing & Online, on the other hand, provides more leeway to experiment, test effectiveness and try new approaches. The best part about it is that it is free of cost. It also provides a steady way to grow an affiliate marketing campaign. With the right set of keywords, and well thought out articles, one can dramatically enhance traffic to an affiliate site, in a very short time span.

 

Article Marketing, Blog Marketing, Content  arketing & Online To Boost Site Traffic

You've been writing great articles for your website or blog, keyword rich, insightful pieces that should be studied in marketing classes. You've probably seen an increase in site traffic since you started writing using SEO. But there's another way to use the articles that you're already writing to boost traffic even more.

Publish them on other sites.

It's simple math. Your site receives 200 hits a day. Site B receives 500. If you get an article published on Site B, your...

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You've been writing great articles for your website or blog, keyword rich, insightful pieces that should be studied in marketing classes. You've probably seen an increase in site traffic since you started writing using SEO. But there's another way to use the articles that you're already writing to boost traffic even more.

Publish them on other sites.

It's simple math. Your site receives 200 hits a day. Site B receives 500. If you get an article published on Site B, your site and marketing links are exposed to 700 people.

Unfortunately, this can be easier said than done. You have to convince the editor or webmaster of Site B that your article is more worthy of publication than Joe Schmoe's about the same subject. If you think you can, then you are all set to start your very own Article Marketing, Blog Marketing, Content  arketing & Online campaign and boost traffic to your site. Here're some hints to sell articles for your Article Marketing, Blog Marketing, Content  arketing & Online campaign.

Article Marketing, Blog Marketing, Content  arketing & Online STARTS WITH THE E-MAIL TO A PUBLISHER SITE

E-mail has become one of those quick forms of communication. We type them out real quick, using the first words and phrases that come to mind, and then send them off without a second thought, like leaving a voicemail. But in the case of Article Marketing, Blog Marketing, Content  arketing & Online (and everything else you use e-mail for), the e-mail is the first writing sample a buyer will read. If your e-mail is not professional and well written, there is no reason for a buyer to move onto the actual article. You will have failed the ever important first impression.

This is a failure that can be avoided by taking the time to edit the e-mail. Make sure that there are no grammatical mistakes, that your sentences make sense, and that you don't have more words necessary. Other things like making sure the subject line is eye catching or addressing the e-mail to a specific person instead of a company or a "To Whom It May Concern" can make your article stand out in the crowd.

MARKET ARTICLES TO THE APPROPRIATE SITES

This one sounds like a no brainer, but at least now you can't say nobody told you. Make sure that you send your articles to places that will actually publish them. This obviously applies to content (don't send an article about high New York Society to a Mountain Climber's website), but this also applies to style and voice and things like that. If you're an edgy, sarcastic writer, you probably don't want to be submitting to a serious, boring site. They simply won't publish your article, and your Article Marketing, Blog Marketing, Content  arketing & Online campaign will be a waste.

Also, don't just write an article and then try to get it published. This method might produce some results, but they will be few and far between and will require a lot of time and selling. Instead, write your articles with a specific site in mind. Go and read other articles on the site. Know the voice and structure of the already published articles. Review the submissions guidelines. Be familiar with policies. In the e-mail, include reasons that your article is a perfect match for their site. An article written with purpose for a specific site or group of sites will be more successful than one written without a destination in mind.

GRAMMAR, GRAMMAR, GRAMMAR

The whole point of Article Marketing, Blog Marketing, Content  arketing & Online is to convince people to click on the link to your site that you've included in your byline. You will lose a lot of credibility if your article is full of grammatical mistakes and poorly thought out sentences. Write several drafts of your articles. Make sure you're saying what you mean. Once your article is perfect, have someone else read it to make sure you're not blind. You'd be amazed what you miss in your own writing, even if you're a professional editor. Doing this will A. Make editors more likely to accept your work and B. Give the reader the impression that you are professional, which will in turn make them try to find out what else you have to say.

REFER BACK TO YOUR OTHER ARTICLE WITH LINKS

If you can, include links in the body of your e-mail that will lead back to your site. After all, that is the entire point of Article Marketing, Blog Marketing, Content  arketing & Online. A good way to do thi
s is to refer to an article that you've written in the past that is 'coincidentally' posted only on your website. People like more information, and if you tell them there is more on another site, chances are that they'll go there, and you just got another hit.

Be careful not to overuse this technique. Too many links will make them commonplace and readers won't notice them. Including one or two makes them special and probably worthwhile. Also, don't link to irrelevant articles. Readers will just get annoyed and not browse around your site. The object of Article Marketing, Blog Marketing, Content  arketing & Online is to get people exploring your site. If they wind up at a random article, they'll just close the window and go back to what they were reading, instead of stumbling across your affiliate marketing links.

SIGN YOUR WORK

Don't ever forget about the signature or byline at the end of your article. This should include your name, of course, but also a link directly to your site's homepage. You might also consider linking to a few related articles that are posted on your site. Anyone who enjoyed the article will take the time to see who wrote it and what their background or own personal ventures are, and chances are, they'll click on the link to read more by you. The signature section is the climax of your Article Marketing, Blog Marketing, Content  arketing & Online campaign. It is where you are trying to guide readers with your article so they will see your links and visit your site and make you money. It's that simple.

 

Article Marketing, Blog Marketing, Content  arketing & Online-Both Sides of the Fence

I have been submitting articles to article sites for quite a while now – both manually and with the use of a submitter. I also have 6 article sites and accept auto-submitted articles to 4 blogs. So, I understand submission guidelines from both perspectives.

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Every site has its own set of guidelines – but I think if you adhere to the following – more of your articles will get published. It is best to check each site’s set of rules (but who has the time) or follow this basic set of do’s and don’ts.

1. Do submit articles on a regular basis
2. Do capitalize the first letter of every word in the subject line
3. Do check the spelling and grammar – and then check it again
4. Do write original articles about topics you have a passion for
5. Do write articles that are about 400-800 characters in length – too short and too long will be rejected
6. Do write an article – not a blatant advertisement
7. Do check the paragraph formatting
8. Do write an informative Author’s resource box
9. Do use HTML tags (if allowed) – I would demonstrate an example of a proper link – but most likely it would cause the article to be declined. Just Google HTML link to see how to do it correctly

1. Don’t capitalize every letter in the subject line
2. Don’t bold the subject or your links
3. Don’t submit more than 2 links in the author’s resource box
4. Don’t put links in the text of the article
5. Don’t cloak links – do it legally to get links back to your site
6. Don’t write an ad – write an article (I know – I already said this above)

Here are some general recommendations:
1. Get a real domain – it is much more acceptable and professional than blogspot, angelfire, or any of the other free site places. If you want to have a blog – get a domain and use wordpress – the domain will cost all of about 8 dollars per year and hosting can be had for under $5 per year.
2. Use an autosubmitter. There are free and paid services – either way – your article(s) will be at hundreds or thousands of sites instead of one or two. Be advised that some article sites don’t accept articles submitted by autosubmitters – but they are in the minority.
3. Visit your articles. Many article sites will send you an email that tells you that your article has been submitted. Go and look and make sure it looks OK, the link(s) are correct and then vote for it and if the site has social bookmarks – bookmark it.
4. If you use Private Label Rights (PLR) articles – change them – make them different so that they are not the same as a bazillion other articles online.
5. Check the sites’ guidelines – some don’t accept gambling articles, sexually oriented articles, etc. Some will even decline your article if it doesn’t pass their internal word search. I have had some declined for using the word “sex” or “marijuana” in the article. Even though the “sex” article was health related and the “marijuana” article was a travel advice article informing travelers not to smuggle drugs. Sometimes you can’t win.
6. Don’t get frustrated. It can take time for the articles to get indexed in the search engines and it can take time for the article site owners to approve your articles. Just keep plugging away and it will pay off.
7. Quality is better than quantity. Just cranking out crap articles daily is not as good as writing 2 or 3 good articles every week.
8. Take time with the subject. If the subject is boring – most likely the article will not get read. Be creative.
9. Write 2 or 3 sentences in the Author’s resource box. Tell us about yourself and why you are the expert on this topic or why we should click your link.

Hopefully this helps you in getting more of your articles published.




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