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Article Marketing, Blog Marketing, Content  arketing & Online


8 steps to higher search engine rankings

Learn 8 easy steps to optimize your website and get better search engine results

internet marketing, neighborhood marketing, niche marketing, website optimization, advertising

Interested in getting your website in the top 10? You are not alone!

The world wide web is a great way to gain exposure in whatever you do. Having a website gives you the ability to have publicity and to be seen by people from all over the world.

Just having a website does not get you instant recognition. It is earned by strategically marketing your business and website. Remember, by putting up a website you are immediately entering yourself into a competition. The World Wide Web has become so saturated with websites, it's nearly impossible to be noticed… unless you have a plan.

The easiest way to be found on the web is to be listed in the search engines, such as Google or Yahoo. You can easily do this by paying to be seen by using Google Adwords or Yahoo Marketing. This can be effective, but expensive.

Ultimately, you want to have your website to show up naturally on the front page of the search engines. Follow these 8 simple steps towards optimizing your website and you will see a positive difference in your website ranking.

1. Comprise a list of search terms you want people to find your site with. For starters, this should be 3-5 word search strings. i.e. McDowell Mountain Ranch Real Estate or Toledo Organic Dry Cleaners. Something that is specific to your business or hobby.

2. Load your website with original content. Take the time to write the information in your own words. Search engines will not give you credit for someone else's work.

3. Add the key words from item 1 to your content on several different pages of your website. For example, it is better to have 500 pages with your key words listed once than to have 1 page with your keywords 500 times.

4. Know your target market. Write content that will interest them and bring them back for more.

5. Add fresh content daily or as often as possible. Ideas to keep your site fresh include blogging, writing articles, interviewing people, and adding polls or RSS feeds.

6. Keep your site for an extended period of time. There are many sites that come and go on the world wide web. The longer your site is around, the higher the search engines will rank you.

7. Drive people to your website by sending out flyers, sending out mailers, emails, writing articles, blogging, linking to other sites and gaining as much exposure as possible.

8. Submit your site to the search engines on a monthly basis. There are many search engine submission websites. Some are free and others charge a fee. Google "search engine submissions" to find one you like. Either way, you must submit to the search engines or your site will not be seen.

As your site ages and gets more information, you will see a higher ranking for your website. This does not happen overnight, but by consistently adding information, you will create a website that provides value to the end user. And ultimately, that is what the search engines are looking for… Providing good information that the end user wants.

To see an example of a relatively young site, 9 months old, that is getting great recognition - visit It is loaded with information that the end users love. The owner has added information on a regular basis and before long, it was loaded with useful information that the consumer loves.

Website are fun to own, work on and benefit from. However, they can take a substantial amount of time. Have a strategy and work your strategy. You will see the best results and have the most satisfaction with your website. Enjoy!


Boost Article Marketing, Blog Marketing, Content  arketing & Online's Search Engine Ranking Through Keyword Usage

When writing Article Marketing, Blog Marketing, Content  arketing & Online content it is important to make sure the copy itself would be able to reach the intended and target readers.

Article Marketing, Blog Marketing, Content  arketing & Online, submit articles

When writing Article Marketing, Blog Marketing, Content  arketing & Online content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or Article Marketing, Blog Marketing, Content  arketing & Online copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your Article Marketing, Blog Marketing, Content  arketing & Online goals.

To begin with, it is most significant to determine the right keywords for the subject you are writing about. A keyword is a main subject that would be the focus and theme of the entire marketing article. When using keywords in this regard, be reminded that keywords can be made up of a single word, a phrase, group of words or different sets of words that are put together. Keywords are important because that would be how search engines would identify, index and rank articles.

For example, you are using the search engine to search for articles with ‘Article Marketing, Blog Marketing, Content  arketing & Online’ as the keyword. Upon typing the phrase into the search engine box, a page containing all sites and Webpage addresses containing direct links would be flashed into the computer screen. Notice that the listing consists of several or numerous listings. Also take note that those sites and links listed on the topmost portion would likely solicit and enjoy more search engine clicks from online readers. You surely would look first at those listed on the first few links. And for sure, you would be more likely checking them out than the rest.

That is the wonder of using search engine ranking well. An article or a Website is enjoying a high search engine ranking if it is listed first on search engine results. You know for now that articles or sites with high ranking are more likely to enjoy higher page and readers review. As an Article Marketing, Blog Marketing, Content  arketing & Online writer, you naturally would be inclined to aim to attain that ideal search engine ranking. And manipulating with the working and operational keywords is the most likely key to that.

To be able to understand more the role of keywords targeting and usage in making your Article Marketing, Blog Marketing, Content  arketing & Online copy really effective, it would be better to know more about some specific keyword concepts. The following are those along with recommended actions to make your articles work.

Keyword density

This concept basically refers to the percentage or ratio of keywords within the overall volume of words that can be indexed within the whole Web page. Some companies and Article Marketing, Blog Marketing, Content  arketing & Online clients are particularly instructing writers to make sure the keyword density of the article is made ideal. In general, it is an unwritten rule or a strong recommendation from experts to make sure the keyword density is maintained at about 2% to 8%. This way, you can make sure that your Article Marketing, Blog Marketing, Content  arketing & Online output is well endowed and sprinkled with the most helpful and noticeable volume of keywords. Doing so would also help ensure a favorable and desired search engine ranking.

Keyword frequency

This concept is basically referring to the total number of times a particular keyword or keyword phrases are used not just within an article but within the entire Website. As you know, online sites are not just consisting of the article content. Usually, Website designs and pages are consisting of logos and brief descriptions of the content or of the subject or content to which the site is focused at. In general, the more frequent a keyword appears in the online site, the more likely any search engine would allot a high search engine ranking for that keyword.

Keyword prominence

The term keyword prominence is not widely known and practiced but it is one of the most needed. It refers to the way prominent keywords are strategically used inside the online site. As a recommendation, experts advise article marketers to put significant keywords within, near or at the beginning of the online page, or at the first sentence, title or within what is referred to as the meta tag.

Keyword proximity

The term refers to the proximity or closeness between keywords. With this regard, it is advisable that keywords be closer and more identical or synonymous with each other. For example, the keyword ‘search engine rankings, is proximate, close or equal to the keyword ‘rankings in search engine’. It would be advisable to use the two at the same time as operational keywords so that any way online searchers make their queries, they would be able to arrive at the same result.


How To Profit From The Search Engine's Higher Conversion Rate With Article Marketing, Blog Marketing, Content  arketing & Online

Learn more about how you can profit from the high conversion rate of search engine traffic with the help of article writing and article distribution.

higher conversion rate, article distribution, start writing

A lately released report at WebSideStory reveals that search engines have a considerably higher conversion rate than all other sources. Organical and paid listings on all search engines in sum have been compared with other internet links. In this investigation to the "internet links" belong banners, affiliate links, price comparison search engines and other forwarding links.

According to the study, search engines achieve an average conversion rate of 2,3 %. "Internet links" come on the other hand only on 0,69 %. This result represents clearly why search engine marketing is so popular with distribution parties responsible.

The conversion rate of the search machines gets only surpassed by direct side calls including bookmarks with 4,23 %. The greatest conversion effect is achieved by that from branding effects and customer tie. Visitors that have stored the website in their bookmarks or called the website directly accordingly are guarantors for the highest conversions, therefore the best proportion between number of visitors and made purchases.

Which benefits can one get from this study now?

- One can use his advertising-methods considerably more effectively and receives at the same time rapidly a significant sales increase. Conditional through the advertising-billing economized on for in-effective advertising-methods also a profit increase is to be reckoned on.

- Through the abolition of in-effective advertising-methods the distribution party responsible gets more time to concentrate on the additional advertising-methods like article distribution.Next to the "standard" SEO advertising-methods like paid campaigns in Google Adwords, Yahoo Publisher Network or other PPC's, article distribution is also very effective.

Article Marketing, Blog Marketing, Content  arketing & Online requires indeed an a little longer preparation time (research, writing, keyword optimization, proof-reading, correcting, distribution, etc.) but it is profitable in any case, however, then it is not only free, but it offers among other things the advantage, that your website will be noticed within a short of time, you obtain backlinks automatically, your reputation will be improved, and your free and targeted traffic will increase.

If you need a proof that Article Marketing, Blog Marketing, Content  arketing & Online works, just do a little search on Google for "Ewen Chia". You will get more than 105.000 results. He is not only a well respected offline marketing consultant (in co-operation with his partner Jo Han Mok), but he is also known as the number #1 in affiliate marketing world wide. Ewen does not pay much attention to on-page SEO, but focuses more on Article Marketing, Blog Marketing, Content  arketing & Online. If you want to learn how he did and how you can do it too, you can get immediately access to his "Secret Affiliate Weapon". This might be a good investment for you, as he is over-delivering each and every time. If you stay on his list, you will get additional information and free gifts that you will not find anywhere else. With his advice the "how-to start-up nightmare" for anyone, who wants to make money on the internet (and not only with affiliate marketing) will come to an end. He is someone who cares about his members and subscribers and I recommend him from the bottom of my heart.

My own first experience with article distribution was that distributing one article alone increased my main sites PR rank from 0 to 2 within 6 weeks online, and I nearly forgot to mention: a high ranking on many search engines for one of our main keywords. So this is worth all the initial time spent in joining all the article directories by signing in, activating your account, adding a pen-name and sending in your first article.

For this procedure I recommend using an Article Submitter. You just fill in your name, address, phone number, etc. one time while you set up the software and then it automatically fills in your details each and every time when you apply for your author-account at a new directory. You only have to select the correct country manually, but that's all you have to do. The rest is just "click". Then you have to look for the article-directory's confirmati

on e-mail. After confirmation you are able to log in to your new account, add a pen-name and you are done. Now you are ready to send in your articles.

With an Article Submitter all you have to do is inserting your articles once and then the rest is just "clicking" and selecting the correct category. That's it. Although your "first run" may take some extra time, your "second run" will go much faster. It now depends on your own speed in "clicking" and selecting the according category but submitting to one directory should now be done within one minute. If you are faster and reach 2 per minute -> fine! :-)

As you see, article distribution is not too complicated and is very inexpensive. I only recommend investing in an Article Submitter. If you do not fear the initial work then you will profit from article distribution already after a view days, because the article directories are getting spidered by the search engines very often and they may index YOUR new article maybe already within 1-3 days!

So all you have to do is to start writing your first article. If you say now: "I can't write" than I am sure that you are thinking the wrong way. Change your attitude. I am sure YOU CAN WRITE! Do not expect to write a "perfect" article for the first time. It may take some time and some articles until you find your own stile and everything is getting smoother and smoother. So I recommend: START WRITING!
That's all! Give yourself a chance and you will see that it is easier to write than you have been thinking of.

If you need assistance in writing, search for advice in the search engines. There are many good articles out there that can help you. So just START WRITING and the rest will follow!
Tell the world what you have to say and people will listen. Be natural. Take it easy.
Nobody has to write or be perfect. Even a machine is not perfect, so there is no need for real perfection. Improve your stile, improve your writing, and finally improve your habits. That's all I recommend. START WRITING NOW. It's easier than you believe!

Good luck and much fun with article writing and article distribution. You will profit widely from it.

Copyright © 2006 Andreas Obermueller


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