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Article Marketing, Blog Marketing, Content  arketing & Online

 

The Low Down on Article Marketing, Blog Marketing, Content  arketing & Online

Article Marketing, Blog Marketing, Content  arketing & Online is an effective way to broaden the online presence of any small business. By distributing articles to multiple article directories on the Internet, your business can reap the benefits ranging from an increase in web traffic, lead generation, new customers and a solid reputation on the Internet. It’s a simple concept that has the potential to take your business to the next level and higher.

Article Marketing, Blog Marketing, Content  arketing & Online is an effective way to broaden the online presence of any small business. By distributing articles to multiple article directories on the Internet, your business can reap the benefits ranging from an increase in web traffic, lead generation, new customers and a solid reputation on the Internet. It’s a simple concept that has the potential to take your business to the next level and higher.

The foundation of Article Marketing, Blog Marketing, Content  arketing & Online has evolved from a well-known strategy called Search Engine Optimization, or SEO; a practice where web pages are optimized with keywords and published online in an effort to increase search engine rankings. There are three steps to Article Marketing, Blog Marketing, Content  arketing & Online; research, writing the article and distribution.

Research

The first step is keyword research. It is vital to inundate your article with keywords that you want to rank well for in the search engines. For example, assume I sell used DVDs online. I would research what keywords people are searching for relative to the term DVD (i.e. rent DVD, DVD rentals, DVD, or buy DVD). I would then make a list of approximately 10 or so of these keywords that I would want to sprinkle throughout my article. This step is relatively simple and only takes about 30 or so minutes; unless of course you are still on dial up.

Writing the article

You cannot just put together a glob of information and call it an article. If you have this skill, you can write the article yourself or hire someone to do it for you. The goal here is to write an objective article related to DVDs; and naturally placing the keywords within the content of the article. The article should not be a sales pitch or an advertisement. In fact, most article directories will not even accept articles written with a “sales type” approach. The article should be written with the intention to educate consumers about some aspect of DVDs. It’s always helpful to have a catchy title for your article.

In addition to keyword rich article, a second critical component of this strategy must include the distribution of a website’s URL, commonly referred to as back link. Most, if not all, article directories allow for an author resource box where links can be easily placed. Publishing a website’s address at the end of articles will allow interested readers to conveniently visit the site by clicking on that link.

Distribution

This is the component of Article Marketing, Blog Marketing, Content  arketing & Online that takes some time. There are approximately 200 or so directories online that allow marketers to post articles. It is good practice to manually submit these articles to each directory; as most directories have banned article distribution via automated software. Besides, by using automated software, there is less control of the article and the article resource box.

Article Marketing, Blog Marketing, Content  arketing & Online Does More Than You Think

Article Marketing, Blog Marketing, Content  arketing & Online does more than simply reinforce your internet visibility. Unlike direct advertising, it actually presents an opportunity to educate your target consumer group in an effort to build long term, profitable relationships with them. Paid advertisements usually lose potency and relevance over time. But a well written article will continue to be republished on various newsletters, websites, forums and blogs; and trigger a viral marketing effect that will last for months at a time.

Benefits of Article Marketing, Blog Marketing, Content  arketing & Online

• Anchor text. Most of the article directories allow for the author to select the anchor text of the link in the author’s resource box. This is the primary value of the links from the article directories. For example, if you are trying to rank for the key term “internet marketing”, the anchor text would display “internet marketing” but it would link to your website.

• Relevant One Way links. Say goodbye to reciprocal linking. It’s ineffective and doesn’t work anymore. Article Marketing, Blog Marketing, Content  arketing & Online provides one way links from web pages that are categorized within the directory according to topics such as technology, weddings, communication or small business. Additionally, most of the directories use the article title as the webpage title; and rest assured that the title of the webpage with your link has your target keyword.

• Website Traffic. Those who ready the article and our interested in it will click through to your website and bring relevant traffic.

• Viral Marketing. Most article directories allow other webmasters to reprint (or republish) any articles within their directory. Usually, republished articles can be found in additional directories, niche websites, forums and blogs.

• Mindshare. A click-through from a traditional link is just another visitor. But someone who has read an article and clicked through from the author’s resource box link is generally a highly qualified visitor who has been partly sold on the value of your offering. Meanwhile, even readers who do not click-through have been exposed to your message. You can help shape the market, building awareness of your product or service.

Finally, the Conclusion

With the recent buzz about Article Marketing, Blog Marketing, Content  arketing & Online, there should be no questions as to why it is regarded as one of the most potent marketing strategies today. However, the fact of the matter is that Article Marketing, Blog Marketing, Content  arketing & Online is only one component of a successful marketing plan. You cannot expect to invest a few dollars here and there and wake up in the morning with profitable business.

 

The Secret Of Effective Article Marketing, Blog Marketing, Content  arketing & Online and Posting

Submitting articles to article directories is a proven to attract more visitors to your site, give you a higher page rankings and, ultimately, make you more money. However, search engines and article directories are getting tougher on the articles you submit. In this article we give you some tips on how to submit articles successfully.

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Submitting articles to article directories is a proven to attract more visitors to your site, give you a higher page rankings and, ultimately, make you more money. However, search engines and article directories are getting tougher on the articles you submit. In this article we give you some tips on how to submit articles successfully.

Changes in the way search engines and article directories work in recent times mean that article marketers need to be a bit more savvy about how they go about submitting their articles. There was a time when you could write a good article, submit it to hundreds, if not thousands, of directories and watch your profits grow. These days it is not quite so simple.

The easiest way to get your article published on a lot of directories quickly is to use an article submission service. It is possible to do it by hand but this is a laborious and tedious task, unless you submit to just a small number of directories.

There are many article submission services available online, both free and paid, or you can invest in software that will do the job for you. These can be effective but there is a danger that article directories will reject your content if they suspect you are using an automated submission method. In a worst case scenario you could be banned from submitting to the directory again.

So, if you are using an article submission service check that their methods will not cause you problems with the directories. If you are submitting articles yourself, do not submit too many articles to any one directory at the same time.

Duplicate content

An even bigger problem for article marketers is that the major engines now penalize duplicate content. In the past you could submit an article to 100 article directories and the likes of Google and Yahoo! would award you for having 100 backlinks to your website. You would also be awarded when the article was picked up and used by other websites. However, this has changed.

The search engines can now recognize duplicate content. So, even if your article appears on 1,000 different websites you will still only be awarded for one backlink. You will of course gain traffic that accesses your website directly through the link provided with your article. However, this makes it much more difficult to use article submissions as a search engine optimization tool.

The only way to get around this is to submit a unique version of each article you write to each article directory. Again, if you only submit articles to a small number of directories you could tweak each article yourself so you have a number of different versions. However, if you are submitting to hundreds of directories this is out of the question.

It is not really known just how much an article needs to be changed to become unique. Some argue simply switching paragraphs within an article is enough, while others think that the text within the paragraphs needs to be changed too.

There are a number of possible solutions to this problem. Many article submission services have been quick to move to address this issue. As well as submitting your articles to multiple article directories they will also create different versions of each article for you or provide you with a tool for doing so yourself.

Alternatively, you could invest in some software that helps with the re-writing of articles. These are also known as article spinners and will automatically replace words with other words of a similar meaning. For example, the word 'small' might be changed with the word 'little' and so on. However, the software needs to be configured to do so manually. Others will simply change the order of paragraphs in articles. This can also be very time consuming and may not do enough to make the different versions unique in the eyes of the search engines.

One final option could be to get outside help. There are many websites such as elance.com and getafreelancer.com where you can post rewriting projects for professional writers. The quality of the work will vary but rates can be quite cheap.

It may be a good idea to try out these methods and see how they work for you. You will have to invest some money but it will be worth it if you find a workable solution to duplicate content.

Writing articles and submitting them to article directories can be as beneficial a marketing and SEO tool as it has ever been. However, doing it successfully is a little trickier than it was before.

 

Tips On How To Effectively Use Article Marketing, Blog Marketing, Content  arketing & Online

Whether you are marketing a product or a service, you need to get visitors to your website. Then you realize that the likelihood of making a sale is directly related to the number of visitors to your website. What should you do?

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Whether you are marketing a product or a service, you need to get visitors to your website. Then you realize that the likelihood of making a sale is directly related to the number of visitors to your website. What should you do? Viral marketing applies to e-books which can be too lengthy to write. Link exchanging is helpful, but link farms are to be avoided. Google doesn’t like your website for some strange reason. What is a website owner suppose to do?

Article Marketing, Blog Marketing, Content  arketing & Online. I am going to tell you all about Article Marketing, Blog Marketing, Content  arketing & Online. It's the fastest way of exposing your website to more people and getting the type of targeted traffic that really matters.

Article Marketing, Blog Marketing, Content  arketing & Online involves the submitting of an article to as many free article directory websites as possible. Search engines love free article directory websites. And best of all, you are allowed a resource box at the end of your article where you could prominently display your name as well as three links to your website. This would certainly generate some traffic to your website!

The trick is in writing an article that people would love to read and to subtly market yourself, product, or a service that you offer through the article. Do consider the following article writing tips in planning your Article Marketing, Blog Marketing, Content  arketing & Online campaign:

1. Write the article well. By this, I mean that you should write the article in a proven style that has been established in Article Marketing, Blog Marketing, Content  arketing & Online. Web readers are usually more impatient. In the article keep the paragraphs short, the tone conversational, and the style friendly. Avoid using jargons in the article that average people wouldn’t recognize. But make sure that the article is grammatically sound, flows well, spelled right, and is factually correct.

2. Write the article with focus. Pinpoint a subject you want to discuss. The subject of the article should be moderately related to your product, service, or website, as the point here is to generate traffic to your website. Stick with that topic.

3. If you do not have the time to write the article, you could hire a ghostwriter to write the article for you. Fees for a 300-600 word article range from $5 to $50, but the money should not be a factor if you find a ghostwriter who is perfect for the article. Additionally, the very nature of a ghostwriting service is confidentiality, so choose one whom you could trust for the article.

4. The article should be informative. Article Marketing, Blog Marketing, Content  arketing & Online should not be a direct sales pitch, or at the very least, a blatant one. Readers don’t like ads posing as articles. The purpose of Article Marketing, Blog Marketing, Content  arketing & Online is to provide the readers with something useful, something that they would want to read.

5. Strategically place within the article keywords that are relevant to your website as well as the subject of the article. Search engines love article directory websites, and more often than not, each page is indexed separately. Making the article keyword-rich would invite those search engine spiders like crazy!

6. Format the article resource box. What is needed is a short introduction of yourself. One or two lines is perfect. Don't go into great detail. Make it relate to your website and the article contents. Add links to different pages on your website. Most article directory websites will allow up to three links to your website.

7. Invite your readers to distribute the article by allowing them to republish the article on their website, to e-mail it to their friends, or to use it in their newsletters, provided that the article and resource box are kept intact.

8. Assemble a list of all the free article directory websites that you can find to submit to. Know the editorial requirements for each website, and if the article will suit them. Submit the article to as many article directory websites as possible.

9. Now don’t stop writing articles! Write or commission more articles and repeat the entire process. It’s still a numbers game. The more articles you have distributed, the more chances you will have of being read by a lot of people, and the more unique links back to your website you will have.

10. Practice patience. Writing articles can be difficult, but once your article is posted on multiple websites, more visitors will come. Give it time. The viral nature of Article Marketing, Blog Marketing, Content  arketing & Online will soon prove itself!

So you see why Article Marketing, Blog Marketing, Content  arketing & Online is so important. It’s one of the easiest and cheapest ways to get more visitors to your website. Article Marketing, Blog Marketing, Content  arketing & Online also improves your website rankings with the search engines by having more unique links back to your website.




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