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Article Marketing, Blog Marketing, Content  arketing & Online

 

Use Article Marketing, Blog Marketing, Content  arketing & Online to drive traffic to your site

The web marketing scene has shifted rapidly in recent years with the ongoing development of Web 2.0 applications. However, Article Marketing, Blog Marketing, Content  arketing & Online remains, without a doubt, one of fastest and effortless ways to drive traffic to your web site.

articles Article Marketing, Blog Marketing, Content  arketing & Online

The net marketing picture has shifted rapidly in the past couple of years with the ongoing development of Web 2.0 applications. However, Article Marketing, Blog Marketing, Content  arketing & Online remains, without a doubt, one of fastest and painless ways to drive traffic to your internet site.

If you have a web site or a web-based product that you want to advertise, Article Marketing, Blog Marketing, Content  arketing & Online can help you on many fronts. Not only will it drive traffic directly to your internet site, it will also help your site get a high page ranking among the search engines.

Basically, it works like this. You publish an article that is associated to your website or your product and submit it to a number of websites known as article directories. Your article will be posted here and will be free to use for anyone who wants to release it on the web.

So how do you benefit from this? At the bottom of any article you submit a paragraph, known as a resource box, that briefly describes you or your business, and contains a link to your website. This must appear on any website that chooses to publish your article, potentially attracting thousands of visitors to your site.

As you might expect, the better the article, the more likely it is to be published so it is worth taking the time to write an article that is genuinely interesting, informative or entertaining.

You should also spend some time working on the text in your resource box so that it encourages readers to click on the link to your website. Once they do, you can offer them your products and services, or even a freebie so that you can gather email addresses and build a mailing list.

Keep it simple

For many web entrepreneurs, writing articles will only be a small part of their business, while many will not have written before. It is, of course, possible to farm this work out to a professional writer. However, if this is beyond your budget you should be able to master the art of article writing with a little practice.

The first rule of marketing article writing is to play to your strengths. Write about something you know about and try to provide information that potential visitors to your website will want to read. If your website sells car parts, write about a related subject, preferably something that you are enthusiastic about. Also, 'how to' articles are particularly popular. If you can show a reader how to complete a task in 500 or so words you are on to a winner.

Headlines

The most important part of any article is the headline. If your headline fails to catch the interest of the reader all your efforts will have been in vain. It is a good idea to write a few headlines, not just one. Also, once you have written a few headlines put them aside and come back to them the next day with a fresh eye. This will help you choose which is the best one.

Any headline you write should be short and snappy, and encourage the reader to click through to the article. There are a few tricks you can use to grab the reader's attention. One is to play to people's desires and offer a solution. Examples of this could be:

How to find the perfect partner
How to make a million dollars

No one article would show a reader to achieve these things, but you get the idea. Headlines that offer to show a reader how to achieve something in easy steps also lead to a good click through rate. So, these could be something like:

10 top tips for finding your perfect match

5 easy steps to becoming a millionaire

As you submit more and more articles, you will get a better idea of what is working for you both in terms of headlines and content.

Submitting articles

There are thousands of article directories on the internet. Some of these accept articles on any subject, while others focus on niche areas. At the beginning, at least, it is probably best to stick to the bigger ones where you know there will be a good amount of traffic. A quick Google search will show you which ones to look for.

Article submission is a fairly simple process. You just need to register with the website and input your articles along with a summary. You will also need to enter keywords. Choose these carefully so that website owners looking for content can actually find your articles.

Article submission can be time consuming, so if you are submitting to a large number of directories you may want to consider an article submission service or software. However, be sure to choose a good one as many directories can reject automatic submissions.

 

Using Article Marketing, Blog Marketing, Content  arketing & Online In Your Direct Sales Business

After several months of studying the art of marketing businesses by using informative articles I've been really impressed with the tremendous information that's out there. By writing a content rich, helpful and informative article you can set yourself apart as an expert in your field and generate traffic to you and your business.

Most of my study has been in the field of Internet marketing, but as the wheels of my mind have been turning and with the experience I've had wi...

Article Marketing, Blog Marketing, Content  arketing & Online, using articles in direct sales, direct sales articles

After several months of studying the art of marketing businesses by using informative articles I've been really impressed with the tremendous information that's out there. By writing a content rich, helpful and informative article you can set yourself apart as an expert in your field and generate traffic to you and your business.

Most of my study has been in the field of Internet marketing, but as the wheels of my mind have been turning and with the experience I've had with Direct Sales, I want to encourage you, Direct Selling Mom, to explore this as a way to expand your business... and provide a new outlet of fun for yourself too!

Why in the world do you want to spend time writing articles? If you're like me, you're business life is already too consuming and you need to spend less time on your business, not more!

First, it's FUN! Here's your chance to let your creative juices flow! You know how much you love your products. And at your parties, you love talking about them to the party guests. But now, you have a chance to take it another level. Do you sell scrapbooking products? Share your heart about the importance of creating a legacy of memories for your progeny. Passionate about candles? Write an article about the warmth of hospitality in your home that can be created by simply adding some beautiful candles to your decor. Think beyond the specific products in your line and create from your heart! You'll see... it' will stretch your mind and you'll love every minute of it!

Second, it's profitable. As you send out valuable content either online to article directories or offline to your local publications, you're establishing yourself as an expert in your field. Because each article has a resource box, an author section with your information - name, email, website, email and/or phone, the people who read your article, will know who to contact... YOU!

Third, it sets you apart. Direct Sales is a competitive business and most likely if you're in company that's more than a year or two old, you're not the on
ly representative around. By writing articles and establishing credibility, you're setting yourself apart from other consultants in your own company and in competing ones as well.

How to start? Here are some quick suggestions:

1. Read some other articles online that fit in with the theme of your particular product line.

2. Pick your favorite product from your direct sales catalog. Take a long look at it and think about WHY this is your favorite. What can it "do" for your customers... what's it's value.

3. Write down your thoughts about the product in list form. Look through the list and find some "key words" that really stand out.

4. Using those key words, start to build a story about the experience of the product.... not the specific product itself. This is where you really begin to write an article rather than a sales pitch.

5. Now just keep writing...tweak, change, set it aside for a day and come back to it. Don't be discouraged if it doesn't come to you right away, especially if you're not a writer by nature.

6. Take a risk and have a good friend read and critique your thoughts. Be open to her ideas and rewrite again.

When you think you and your article are ready, it's time to submit it to your local paper or to online article directories. Just do an Internet search for "article directories" as a good starting point.

So much information is available online for maximizing this avenue of marketing. Take advantage of it ... and watch your business grow!

 

Using Articles to Build Your List

Articles are one of the best means of getting new subscribers and customers and retaining them. This paper discusses how articles can be used for this purpose virtually free of cost.

Article Marketing, Blog Marketing, Content  arketing & Online, list building, opt in leads, growing list

How do you feel when you see webpages in the Google search with your name ? I am presently surprised every time Google alert informs me that one more webpage with my name has been indexed.

But why would Google index those pages? I remember submitting just one page when my first website came into existence. Yet Google search with my name will show up thousands of pages.

The reason is not difficult to find. It is because of my articles which are published at numerous sites. This is one of the privileges of being an author – free publicity for months and years after the articles are submitted to just few ezines.

This and many other features make articles effective vehicles to find opt-in leads. If you publish relevant and useful articles on your website or blog, you can include a webform to collect contact details of interested persons. This will ensure that only those who have some interest in the subject of the articles will seek further information.

When you submit articles to ezines, you have the option to add a resource box. This is where you can tell the readers about yourself and how they can get more information. Your articles give you wide publicity, build up your credibility and help you to establish yourself as an expert in the field. It is amazing how your articles are picked up by so many different websites and ezines and distributed with viral effect.

In any marketing effort it is easier to find eager customers first and then offer suitable products which will satisfy their expectations. Your articles can help you do just that. It will first attract people, who are looking for information on resolving their problems, concerns or desire. Those who want to know more will ask for it and you get more people in your list. You get a chance to contact your list repeatedly and try to remove any apprehensions or doubts they may have about what you have to offer. You need to sell yourself as much as your product and again you accomplish this with your articles.

The “list” should be considered and treated as a list of friends. You should try to connect to them at emotional level. This is a crucial factor in building relationship. Your intent is revealed by your writing. Therefore it is crucial to be absolutely honest about the message you wish to convey.

The cost involved in using articles for advertisement is negligible. Yet it is profoundly effective. Well written articles full of content and useful information will help in building your list as more subscribers join. Your writing should be able to produce that anticipation by which your subscribers will be looking forward to the next newsletter.

This is a step to make your list more responsive. As more people find your articles interesting and relevant your conversion rate is bound to increase. You know your subscribers, you know what is bothering them and you offer solutions to them. They joined your list for this reason in the first place. Retaining a list is as important as building it. The longer your subscribers remain loyal to you, the more they will trust you and they are more likely to listen to your advice.

It would appear that there is a natural connection between writing articles and building a list. The articles you see on the net have characters of their own. They are presented in conversational form as if someone is talking to you. This is different from the articles your find in printed media where the articles tend to be are more essay-type. This unique feature of net-based articles makes them suitable for newsletters. Emails are most common medium for maintaining contact with your list. You are able to communicate to them at regular intervals and gradually clear their apprehensions.

Once you have a growing list your aim should be to retain it for lifetime. You and your list are bound by a common interest and personal relationship. This is your most important asset – the real earnings for your marketing efforts.




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