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Find Your Aim

Why do so many of us prefer just go with the stream? Such people don’t believe that a supreme aim automatically pushes all the negative factors out of the perception area and their consciousness. They reject the idea that a new or a restated aim is the greatest present we can give to ourselves. Absolutely for free. Which of the presents would you ask to “wrap up” for yourself first of all?

aim, perception

It is natural that a human being should doubt in the sense of life. A person is a bio-social structure that is guided through life not by instincts but by social conditions. The only animal to kill and to torture the representatives of the same specie is a human being and there is nothing we can change about it, unless we forget about social consciousness or otherwise “Me” as Freud named it. The majority is subjected to degradation because of the absence of aim in life, a stimulus to develop. They are ignorant to various factors and prefer to go with the flow than to get their own way. Philosophers struggle over a question what humans live for. Having heard a lot of similar questions from my students, I’m convinced now that the aim can be as individual as collective.

How to find that goal to achieve? It is simple. Look inside and think over some of the positive features that are so important for you aren’t they worth living? When the life comes to the point where the burden of it is unbearable, it is time to reconsider the system of values you’ve established and find something worth fighting for. People that have obtained a goal never quit moving forward and finding new ways to become consolidated. It is quite time to think over the lifestyle and to discover something new and exciting. You have to make a promise to yourself that you are going to reconsider all the aspects you name negative and positive and try to transform most of the negative into positive. Maybe for the first time in your life listen to you heart and figure out the things you always wanted to do. Your inner desires can transform into real aims and develop a strategy to realize them. Your new aim is probably going to require extra expenses and you have to be aware of the fact and accept it with dignity. If it is more convenient for you, make up a list of things you would like to have and go through it alone or with your friends or family members. After that it is probably going to get reduced a bit, but some of the points you’ll see will be essential for you. You will not be successful from the first attempt and you have to be ready not to give up if the first attempt is a failure.

To realize your dream you have to be in a full strength to overcome hardships. Sacrifice some of your time to have rest and relax, despite the difficulties you experience at work or in your personal life. Create unforgettable moments in your life by planning your vacation to be miraculously fun and exciting. And what is important, never doubt that you can accomplish this much, that you are capable of doing miracles. The truth is one: you have your life to live and this is only your life and your choice you live, not exist to leave a trace in the history and if you prefer to go with the flow, it is not going to tell more about you as a person in the history. Share your success, be positive and focus only on pleasant and it may happen that life becomes better.



Fresh content and an RSS feed can boost your search engine rankings.

content, seo, article

No, this is not the new math. It is the formula for getting your web site recognized by the search engine spider.

The formula is Fresh Content + Really Simple Syndication = Search Engine Optimization.. This is an easy way to get the search engine spiders to come and visit your site on a regular basis, see that “updates” have been made, and get you ranked higher in the directories.

It isn’t that difficult to write a 300 – 500 word article about your favorite subject matter. What works for me is to set aside a couple of hours a week and knock out 5 – 7 articles at one time to use during the upcoming week. The articles are all different but are similar, so writing them in one sitting is a bit easier. Writing your own content is still the best method but article submission sites can help you out when you have “writer’s block”.

Getting fresh content can be easy with the many article submission sites available on the Internet. All you have to do is search for articles related to your site, copy them and add them to your site. Ensure that you credit the author by leaving the resource box, along with a live link, intact. You can grab many articles at one sitting and save them for later updates. Add some content to your site on a regular basis – preferably daily. You will be amazed at how quick your new site gets indexed and happy with the rankings of your current site as it goes higher and higher.

RSS is an XML formatted style for syndicating content. Users that have RSS readers can then pick up your content and read it at their leisure. Your content will then be all over the Internet giving you maximum exposure.

One additional tip is to add a news aggregator to your site. This will put current news headlines and snippets of the articles on your site. Again, this adds fresh content, making the search engine spiders happy.

So, a few simple adjustments to your web site can bring more visitors, happy spiders and fame and fortune to the authors of the original articles.


 Does Your Parking Lot Look Busy? Your Prospects are Watching

What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it!

ezine writing, ezine advertising, e-zine advertising, ezine newsletters, ezine marketing, ezines, e-zine, ezine, speaking opportunities

Twice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there's a reason why I've never gone in and given it a chance...

The restaurant is always empty!

When I walk by, I always think, "Hmm, maybe I'll try that place for takeout one night." But in five years I never have. I always end up going two doors down to the bustling Chinese place or the sushi place with the line out the door - even though I have to usually wait 20 minutes for my food to be ready.

What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it!
The saying is true... no one wants to eat at a restaurant where there are no cards parked outside.

We all go by the feeling of "safety in numbers" and look for what some people call "social proof" that something is good or works before we try it.

This is why it's extremely important to use testimonials on your website, brochures, and marketing materials, and even in your talks and teleseminars.

And it's even MORE important for people like us whose businesses don't have parking lots. It's up to US to show prospects they won't be the first person ever to hire us or buy our products!

Simple idea, yes, but many people forget to use it in their marketing. (Even I forget sometimes, too.) But it's extremely important. Whether conscious or subconscious, seeing testimonials for a product or service makes us feel "safe" when deciding to buy.

But please remember the big difference between a good testimonial and a lame one. Let's look at two examples:

Example 1: "I've really enjoyed being a part of Alexandria Brown's Gold Mastermind program and have found it great value for the money." - E.B.
This one's all right, says nice things, and gives the person's initials. Problem is, there are no actual *results* shared here, and using initials-only leaves doubt about the authenticity of the testimonial.

Example 2: (and a real one, too!): "Since joining Alexandria Brown's Gold & Platinum Mastermind programs last year, I've doubled my revenues and can directly attribute at least $100,000.00 to her ideas and advice. Believe me, you WANT to be a part of this exceptional group of entrepreneurs!" -- Christine Kloser, Founder of "The Conscious Business Circle", Red Lion, Pa.,

Now, let's look at the second one. Much more effective because it's results oriented. That is, it shares actual results the client/customer has gotten. Do whatever you can to include numbers, dollar amounts, and/or percentages -- these will grab your prospect's attention, let them know this is the real deal, and dramatically increase your response.

Also, the more information you provide about your clients and customers, the more believable and effective their testimonials will be. Include full name, occupation or company name, city and state they're from, web address (if applicable), and a PHOTO. (Even a poor photo, if that's all they have. It's important to make them REAL to your reader.)

If you're in a sensitive industry and clients don't want their names revealed, then share as much as you can about them otherwise. For example, "-- female Fox News executive, 38, Studio City, Calif." While it's not as good as giving their names, it's better than nothing.

And remember, one of the best things about using testimonials is it's much more effective for your clients and customers to rave about YOU than for you to rave about yourself. So let them "rave" and have fun with it!

BONUS TIP: Use Testimonials to Address Common Objections

If you really want testimonials to dramatically improve your response, make a list of the common objections your prospects usually have to buying your products or services. And then have at least one testimonial that addresses each. For example, when I first started selling my Boost Business with Your Own <a href="">online newsletter</a> system, I learned that some folks weren't buying it because they thought they needed a website to get started. So I found a success story from one of my customers who had used the system and never even had a real website. And we created a testimonial that made sure to share that fact.


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