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 Automotive & Automobile

 

 Automotive & Automobile Consumer Reports

If you’ve ever purchased a car, or are in the market for a vehicle, then you know how important research is. Proper information gathering procedures can help you make an informed decision on the car you wish to buy. You want to do everything possible to prevent yourself from spending your hard-earned dollars on a lemon of an automobile. Because of your diligence to knowledge, there are many routes available for you to choose to get the information you need. You can ask people...

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If you’ve ever purchased a car, or are in the market for a vehicle, then you know how important research is. Proper information gathering procedures can help you make an informed decision on the car you wish to buy. You want to do everything possible to prevent yourself from spending your hard-earned dollars on a lemon of an automobile. Because of your diligence to knowledge, there are many routes available for you to choose to get the information you need. You can ask people about the car in question, for example. However, most people, when they are looking for a car to buy, use consumer reports to get the information they need.

Consumer reports are valuable sources of  Automotive & Automobile purchasing information. A detailed consumer report can give you honest and accurate reviews on such important vehicular information such as gas mileage, braking ability, steering control and traction. Unless you are an  Automotive & Automobile expert, or have the capacity to test out a wide range of vehicles that you are interested in buying, the consumer report is your best bet to get the unfiltered and precise information that you need to have.

Another reason why consumer reports are helpful is because they are often written by trusted third party sources. In some cases, consumer reports are actually created by people who have purchased and driven the car in question. This is of prime benefit because it gives you your own personal perspective on the car and its attributes. A customer generated consumer report is written by someone like yourself, so that someone like yourself can easily read, follow and comprehend it. Layman information is of absolute importance when it comes to reading an  Automotive & Automobile consumer report.

Some consumer reports are written by  Automotive & Automobile or vehicular experts. These are people who understand detailed aspects of the car that you’re interested in. They are able to break down the pros and cons of the car in great length and present the information in an easy to read consumer report.

 

Consumer Guide  Automotive & Automobile Gives Isuzu Better than Average Ratings

Consumer Guide Auto rated several SUVs on various features and ranked the 2008 Isuzu Ascender better than the class average in four separate categories: Acceleration, Fuel Economy, Controls, and Cargo Room.

SUV, pickup truck, sports utility vehicles, Isuzu SUV

In an article published January 26, 2008 (? Today is the 21st?), Consumer Guide Auto rated several SUVs on various features and ranked the 2008 Isuzu Ascender better than the class average in four separate categories: Acceleration, Fuel Economy, Controls, and Cargo Room.

ChrisThe September 7, 2007 review of the 2008 Isuzu Ascender by staff at Cars-dot-com praised the mid-size SUV for its standard side-impact airbags, body on frame construction, and rack-and-pinion steering. U.S. News & World Report noted, "The 2008 Isuzu Ascender base model comes with manual driver and front passenger seats, height-adjustable front headrests, a second row folding bench seat, power windows and door locks, a tilt steering column, air conditioning with CFC-free refrigerant, manual dual-zone climate control with rear switch, and an AM/FM stereo and CD player with six speakers. Buyers who choose the Preferred Equipment Package also get an 8-way power driver's seat with lumbar support, remote keyless entry, cruise control, and a cargo cover, among other conveniences."

Editors for Kelley Blue Book wrote this about the 2008 Isuzu Ascender, "Have you been itching to get a new GMC Envoy or Chevrolet TrailBlazer, but you're waiting for some big event to ensure you get the most bang for your buck? We're going to let you in on a little secret: The deal you've been waiting for is at this very moment sitting at the Isuzu dealership. It's the 2008 Ascender, a carbon copy of the GMC and Chevrolet twins, with a nearly-identicalnearly identical price tag but with an additional two years added to the powertrain warranty (seven-years/75,000 miles vs. five-years/100,000 miles). The Ascender is not available with a V8 engine, but it has the same suspension, same interior features and same seating capacity as the GMC and Chevrolet offerings. How can you go wrong?" Kelley Blue Book isn't the only one to notice the superior warranty of the Isuzu Ascender. In a report comparing the top 25 mid-size SUVs, U.S. News & World Report pointed out that the Ascender has an "excellent warranty compared to competitors." And we're hard pressed to find an SUV that can prove otherwise. Even the popular 2008 Honda Pilot only offers a powertrain warranty for five years or 60,000 miles. The Isuzu Ascender's powertrain warranty is good for seven years or 75,000 miles.

In addition to the superior powertrain warranty, the 2008 Isuzu Ascender also offers a 3-year/50,000-Mile Basic Limited Warranty with no deductible, a 6-Year/100,000-Mile Corrosion Limited Warranty, and a 7-Year/100,000-Mile Roadside Assistance package.

No other SUV offers that combination of warranties to its customers.

The National Highway Traffic Safety Administration (NHTSA) awarded the 2008 Ascender five out of five stars for front- and back-seat occupant safety in side-impact crashes. The excellent rating can be attributed to the head-curtain, side-impact airbags that now come standard in the SUV.

While above-average ratings from entities like the NHTSA and U.S. News & World Report are certainly something to be proud of, Isuzu is most proud of the above-average ratings it receives from the folks who drive it. With exceptional safety and performance features, considerable cargo and passenger space, and available luxury packages and accessories, the Isuzu is easy to customize for individual drivers and their needs.

 

Consumer Perception: The Rise Of Market Research In The  Automotive & Automobile Industry

Knowing your target market can be a company's key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.

With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where...

car,truck,van.pickup,auto,dealer,vehicle

Knowing your target market can be a company's key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.


With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where

they're getting their information? The answer: market research firms. The business of capturing information about segments of the consumer population has become a business in and of itself – and a big one at that.

For example, let's start looking back at 2005 when Harris Interactive – the 15th largest marked research firm in the world – conducted a study to find out what  Automotive & Automobile brands people felt were not only the most technologically savvy, but also which brands were perceived to be driven by socialites. Six brands made both lists: Volvo, Jaguar, BMW, Lexus, Mitsubishi, and Isuzu.

While the results are no surprise to the first four on the list, Mitsubishi and Isuzu have never actively tried to position themselves in either market. Currently, Isuzu offers four models to U.S.

consumers – its high-performance SUV "Ascender" – and three pickup trucks: the i-290 Extended Cab, the i-370 Crew Cab, and the i-370 Extended Cab. One wouldn't necessarily assume that when the majority of your line are pickups – traditionally marketed to Middle America for their rugged hauling and towing capacities – that you'd be perceived as a company known for progressive technology and appealing to socialites. But, in all honesty, that should be no surprise either.

Isuzu's recent upgrades, like the i-370's Crew Cab Comfort Package proves that Isuzu drivers appreciate luxury as much as anyone else.

It includes high-back 8-way power driver seats (and 6-way power seats for the front passenger) with lumbar support and integrated adjustable head restraints. The driver window controls are one-touch automatic and the steering wheel is leather-wrapped. In addition to the CFC-free refrigerant air conditioning and an AM/FM stereo with 6-disc in-dash CD changer, it offers a state-of-the-art 6-speaker audio system.

The i-370 also excels when it comes to desired safety features. The pickup boasts an automatic front-passenger airbag suppression system, power locks, remote keyless entry, and a content theft-deterrent alarm system. The interior is available in cloth or leather.

With ten exterior paint options to choose from like Deep Crimson Metallic and Pacific Blue, the pickup looks like it should sport a much higher price tag. It's truly and impressive looking vehicle.

Driving the i-370 is bound to prove that this ain't your grandfather's pickup. All that power handles as beautifully as many luxury cars handle thanks to a hydraulically assisted rack-and-pinion power steering system , triple door seals to block road noise, and Isuzu's own Electronic Traction Control.

So with all this, it's no real surprise that Isuzu ranked right up there with legacies of luxury like BMW and Lexus. In an effort to design the best possible product for their buyers, they ultimately opened the door to markets they weren't specifically aiming for. But that just goes to show you that comfort, performance, and style appeal to everyone.




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