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 Career, Job, Profession & Employment

 

Mallika Sherawat- Marriage Failure,  Career, Job, Profession & Employment
 Successful


This article is about hot Indian film actor Mallika Sherawat, her previous and present life.

Mallika Sherawat, Mallika, Sherawat, Indian film industry, actor, acting, movies

Mallika Sherawat is considered to be a youth icon in the Indian film industry. She has tremendous popularity as far as her looks are concerned. But acting is something which is not the first criterion to be a good female actor in India. They are mainly in the movies for ornamental purposes- to attract young people who form the major chunk of cinema-goers.

Mallika Sherawat hails from Rohtak, India. She was an air-hostess initially. Many people do not know that she was married to a pilot but the marriage did not work out and they separated. Mallika Sherawat then tried her hand in show business and she achieved overnight success with her film Murder. Her success is mainly attributed to her bold scenes which are not usually seen in Indian movies. After some of her initial movies most of the films have proven to be below average. Even her much talked about film ‘Myth’ with Jacky Chan has fallen flat. If Mallika has to stay in the film industry she will have to give quality to cinema.

For Mallika Sherawat success and money comes easy which will be a dream for many people. This is probably the reason why her parents who were against her defiant attitude regarding her show of skin, later reconciled with her and are reportedly living with her.

Mallika Sherawat's success has initiated a new era in Indian film industry. Actors who used to shy from showing their skin have now shed their hesitation and now competing with Mallika Sherawat. Celina Jaitly, Neha Dhupia, Esha Deol and many more like them are examples of such actors who have adopted the formula of Mallika Sherawat to make it to the top in Bollywood.

Many people feel that Mallika Sherawat is arrogant and egotist. She loves to talk about herself and her success. According to her, half the Indian population is mad about her. During an interview, she even challenged a senior news anchor of a reputed news channel that he likes her. Mallika probably has a very physical perspective of the people in general and that is how she has learned to exploit the desires of sexually deprived Indian men.

Mallika Sherawat has made name and money very easily... (relatively) just with her hot looks. Not everybody is gifted with such an attractive body. Quick success is something which is difficult to achieve and even more difficult to maintain. Let's see in future how she manages to continue to be a successful star of Bollywood.

 

Internet Marketing - How To Turn Blogging Into A Successful  Career, Job, Profession & Employment


Many people blog. In fact, there are more bloggers out there now than ever before. What seems to fascinate many about blogging is that it can actually become a  Career, Job, Profession & Employment
, believe it or not. However, just sitting down at your computer and typing is not going to make you rich. So how do you make a living blogging? There are a number of things you can do that will help. Here, though, are a few tips that will get you started and show you how to turn blogging into a successful  Career, Job, Profession & Employment
...

internet marketing, search engine positioning, search engine marketing

Many people blog. In fact, there are more bloggers out there now than ever before. What seems to fascinate many about blogging is that it can actually become a  Career, Job, Profession & Employment
, believe it or not. However, just sitting down at your computer and typing is not going to make you rich. So how do you make a living blogging? There are a number of things you can do that will help. Here, though, are a few tips that will get you started and show you how to turn blogging into a successful  Career, Job, Profession & Employment
.

First of all, you have to have a blog in order to make money from a blog. There are a number of sites out there that will set you up with a blog for either a fee or a portion of your advertising proceeds. If you are truly serious about making blogging your  Career, Job, Profession & Employment
, then you need to consider not using these services. If you are going to try to make money in blogging, then it would make sense to share the money with as few people or services as possible. Instead, start your own website and keep the money. You will pay a monthly hosting fee, but if you are serious about blogging you know that this money will be considered a business expense as if you were to rent a storefront for a clothing store or something similar. So your first step in turning blogging into a successful  Career, Job, Profession & Employment
 must include starting a blog and doing so on your own website.

Secondly, you have to figure out how you are going to derive revenue from your blog. There are a number of ways to do just that. The easiest and perhaps most popular way is to use some sort of advertising. Many of the search engines and other services on the web will place ads on your blog site and then pay you for every time someone clicks on one of the ads. Another way to do it is to sell something from your site and use the blog to bring in customers. Or, in a similar strategy, advertise someone else’s product on your site and then get some sort of commission from that person. No matter which strategy you use, or even if it is another strategy you come up with on your own, you need to find a source of revenue if you are going to make blogging into a successful  Career, Job, Profession & Employment
.

Third, once you have a way to make money off the blog, you need to get people to the blog. The key to most anything that happens on the internet is to drive traffic to your site. No matter what, whether you are using an ad service or selling a product, internet money is a game of percentages. You want to draw as many people as possible to your website. The larger the overall number of hits your site gets is the lower percentage of those clicks that have to be profitable you need. So how do you draw traffic? They key is, to turn a phrase, keywords. You need content on your site that is going to bring traffic from search engines to you as much as possible. There are a number of ways to do this: through software programs designed to find the best keywords, websites that perform a similar service, or just coming up with them on your own and crossing your fingers. No matter how you choose to do it, though, just bare in mind that you cannot turn b
logging into a successful  Career, Job, Profession & Employment
 without getting people to your website.

Blogging can certainly be fun, but what if you want to turn that fun into a profit? There are hundreds of people out there who have turned blogging into a successful  Career, Job, Profession & Employment
. It is a great way to make money from home doing what you want, when you want. However, there are some things you need to consider before diving into a blogging  Career, Job, Profession & Employment
. First of all, you have to get yourself a blog, obviously. Next, decide how you are going to generate revenue from that blog. Then, finally, work hard to drive traffic to your website. Remember, the internet is a game of numbers and percentages so promote and update your blog as often as possible.

 

Guide To A Successful  Career, Job, Profession & Employment
 In Search Engine Marketing


Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, 'being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primaril...

online marketing,online marketing comunity, om Career, Job, Profession & Employment
s, seo,serach engine community

Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, 'being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primarily consist of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

SEO is the process of improving natural or organic rankings on search engines. Search engines rank websites based on variety of parameters and each search engine has its own algorithm to rank different swebites. However, one common and most important ranking parameter is a site’s credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as Cost Per Click (CPC), Paid Placement and Search Engine Advertising.

SEM Industry

According to a research by SEMPO, Search Engine Marketing industry was at $9.45 billion in North America in 2006. It is expected to be over $18 billion industry by the year 2011. The SEM industry grew significantly in 2006 as compared to 2005 when it was less than $6 billion in size. According to the same research, while SEO is the most popular form of SEM, it accounted for around 10% of the total spending. However, Paid Advertising accounted for over 85% of the total SEM spending in 2006.

Over the last few years, the importance and the acceptance of SEM has grown significantly. According to a survey by SEMPO, of all the respondents, more than 50% said that Senior Management at their companies are ‘very involved’ in their SEM program. Sales and Brand awareness were the two major objectives behind all SEM programs.

SEM Job Profiles

Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.

The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.

An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. However, agencies like iProspect hire people to serve their clients for various SEM assignments. One may also work as a freelancer. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals. Find below the list of some of the key job roles in the SEM industry. Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.

SEO (Search Engine Optimization)

• VP/Director, SEO
• SEO Manager
• SEO Team Lead
• SEO Executive (Link Building, Keyword Research etc)
• Content Writer and Editor
• Account Manager (for organizations who serve multiple clients)

PPC (Pay Per Click)

• Campaign Executive
• Campaign Manager
• Ad Writer or Copywriter
• Account Manager (as above)

Besides the above mentioned roles, organizations also hire technical professionals and graphic designers for building tools and technologies for effective SEM implementation and service.

SEM Salaries

Although there is no official data available on the salaries earned by SEM professionals, the annual salary for an SEM professional in US typically range between $30,000 for an SEM exeuctive to $250,000 for a VP level position depending upon the years of experience and the location. The salary offered for similar roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.

In-house professionals demand higher salaries than professions working in an SEM agency. The key reason behind this salary difference is that in-house professionals possess stronger domain knowledge compared to an agency professional and thus the role performed by an in-house professional is more critical.

Required Skill Sets

To be a successful SEM professional, one needs a variety of skill sets. Moreover, the skill sets requirement changes with time as per the changing needs of the dynamic SEM industry. Find below the details about the key skills required by an SEM professional.

General Skills

• Strong quantitative and analytical ability
• Excellent communication skills (particularly writing skills)
• Constant urge for learning (industry is dynamic and one needs to stay abreast of the best practices)

Technical Skills

• Sound understanding of Computers, Internet, Email and HTML skills

• SEO techniques - both “do’s and don’ts”

• PPC techniques including specific knowledge about programs such as Google Adwords, Yahoo Search Marketing and MSN Advertising

• Sound understanding of tools such as Word Tracker, Google Keyword Suggestion & Traffic Estimator, Google Toolbar, Google Analytics, HTML Editors and FTP Softwares

• Sound understanding of relevant programming and scripting languages such as PHP, ASP, XML and CSS (for technical positions)

Sales & Marketing Skills

• Ability to understand the customer and the market
• Customer Relationship Management
• Ability to think creatively & bring innovation to the marketing approach

Unlike the software industry where lots of options such as certification exams exist for one to assess his skills, the SEM industry offers limited avenues for skills assessment. Given the newness of the industry, it is justified. However, few options still exist for SEM skills assessment. Find below few such options:

SEM Certifications

• Google Advertising Professional Certification
• Yahoo Certified Ambassador

SEM Quizzes

• OM  Career, Job, Profession & Employment
s SEM Quiz
• W3schools HTML Quiz

SEM Learning Resources

Success in Search Engine Marketing requires both learning and practice. The key element of learning in the SEM industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful Search Engine Marketer. An SEM professional has numerous options to learn SEM concepts and best practices. However, it is critical that one chooses appropriate options for continuous learning. Find below a list of selected learning options.

Discussion Forums - Given the dynamic nature of the SEM industry, participation in discussion forums is considered the best approach to be abreast of latest happenings. Below is a list of some of the popular SEM discussion forums.

• SEO Chat
• Search Engine Watch
• Web Master World

Blogs - Blogs are another powerful source of continuous learning. Find below some of the blogs which publish valuable information about SEM concepts including latest revisions and trends.

• Google Adwords Blog
• Yahoo Search Marketing Blog
• Matt Cutts Blog
• SearchEngineLand

Articles and Tutorials - Some people do not want to go through a complete training or a course. However, they are interested in a crash course or a quick revision. Find below some of the popular SEM articles and tutorials written by SEM experts.

• SEMPO Learning Center
• Beginners Guide to SEO by SEOmoz
• Google Webmaster Guidelines

Online Trainings - A training or a course in SEM offers a structured way to learn SEM skills and provides a good start, especially for the beginners. However, one needs to be responsible for continual learning to be updated about latest trends. A self study based online training offers the convenience of learning from anywhere and the flexibility of learning anytime, compared to a classroom based training. Find below a list of some of the valuable online training programs in SEM.

• SEMPO Institute
• Adwords Learning Center
• Yahoo Search Marketing (click on ‘Find out How Sponsored Search Works.’)
• OM  Career, Job, Profession & Employment
s SEM Game
• DMA Training Program

Classroom Trainings - Although classroom based training has some disadvantages over an online training program, the fixed schedule of the classroom training offers a more powerful structure (one’s learning does not depend on one’s mood) to ensure the learning it promises. Find below a list of some of the recognized classroom based trainings.

• SEOToolSet
• High Rankings Seminars
• Search Engine Workshops

Newsletters - Newsletters are a great way to keep oneself informed about the latest happenings in the SEM world. Find below some of the popular and valuable SEM newsletters.

• Search Engine Guide
• SearchDay
• ClickZ News

Professional Organizations - By being part of reputed SEM organizations like SEMPO , one can stay up to date about latest happenings in the SEM industry. Moreoever, such memberships offer exceptional opportunity to network with industry experts. Find below some of the reputed Search Engine Marketing professional organizations.

• SEMPO
• SEOPros

Conferences - Participation in SEM conferences is another great opportunity for training & development, directly from the industry experts. Find below some of the prestigious Search Engine Marketing conferences.

• Search Engine Strategies
• WebmasterWorld Pubcon
• ad:tech

SEM Interviews

Search Engine Marketing is both a Science and an Art. The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, as mentioned above. Many organizations first conduct an aptitude test and then follow it up with a technical interview.

Please understand that it is possible that the person interviewing you may not know more than just few SEM buzzwords. The reason they are considering you for a position is that they need your expertise and that you may be the first one to bring that experitse. The company may not be fully convinced about the potential of SEM for them and you may be able to convince them through the interview process. It is critical that before you go for the interview, you study the website of your potential employer and the products/services offered by them.

Some of the questions commonly asked in an SEM interview are:

1. What are the advantages of SEO over PPC?
2. What is Web Analytics?
3. How do you optimize a dynamic web page?
4. What is black hat SEO?
5. List 5 important website elements for SEO.
6. Mention 3 popular PR, Directory and Article submission sites.
7. List 5 most common SEO incompatible issues found on most websites.
8. What are the most common ROI metrics in Search Engine Marketing?
9. What is a landing page?
10. How do you perform keyword research?

Visit OM  Career, Job, Profession & Employment
s SEM Interview section for a comprehensive list of SEM interview questions.

SEM Jobs Resources

The growing SEM industry has created lots of new jobs and the demand for SEM professionals is going to increase continuously at least for next couple of years. Find below a list of some of the popular job sites for SEM.

• SEM Jobs at SEMPO
• SEO Jobs in USA
• SEO Consultants
• GetAFreelancer (freelancing SEO jobs)




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