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Ebook, Electronic Book & Digital Book

 

How To Sell More of Your Ebook, Electronic Book & Digital Books Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.

Ebook, Electronic Book & Digital Books, sales, marketing

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.

Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue:

- Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.

Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.

- Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.

Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.

- Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don’t sell. When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.

Make sure that your sales letter provides only a few options to your customers – an option to buy the product and an option to subscribe to your newsletter, and that’s it. The fewer options you give to your web site visitors, the more likely they are to buy your product.

- Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.

- Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. These methods will bring more visitors to your web site, who are craving the information that you share in your e-book.

You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.

 

Case Study: An Ebook, Electronic Book & Digital Book Online Business Plan

How to avoid mistakes on your way to being an Ebook, Electronic Book & Digital Book mogul

business plan, online Ebook, Electronic Book & Digital Book business, corporate image, credibility

Success online depends on having a plan, or more specifically a business plan. Often, very often actually, clients contact a designer with a burning passion to have a new web site online, and fast. Success takes more than waking up bug-eyed at 2:00am with the brainstorm of the century. You need to outline (and fill in) a real business plan and make adjustments before the official launch.

Citing an actual case for an online Ebook, Electronic Book & Digital Book business, I advised the aspiring entrepreneur to provide more information. Thinking through the questions and answers is a vital step towards developing a good business plan.

- Do you have a logo for your company?
- If no logo, what color scheme do you like?
- How many products (Ebook, Electronic Book & Digital Books) will you offer?
- Are they all written and ready to go?
- Do you have cover art for your books?
- What system of e-commerce do you intend to use?
- Will you offer just pdf or exe formats, or both?
- Do you have the domain, plus registration and hosting?
- Do you have a projected launch date scheduled?
- How many affiliate products do you have to offer?

Defining what you do, your market, and how you intend to be different are vital considerations. You only get one chance to make a good first impression.

For an Ebook, Electronic Book & Digital Book online business, the competition is fierce and filled with some shady characters. When you begin the process of planning before jumping in, consider your image first and then answer "How will I establish credibility up front?". Weave this into your business plan and you should do well. Don't act before thinking or you may be perceived as just another online marketeer.

To summarize:

1. Your Image - Have a stunning set of graphics for your corporate image to make a favorable first impression. Hire a pro if it's in your budget.
2. Establishing Credibility - solicit opinions from trusted people to give honest feedback about first impression and credibility, good or bad.
3. The Plan - Outlines or templates for creating a business plan are availble free online. Get one. Use it. Be flexible, and change as you go.

In closing and from experience, I know that many startup online entrepreneurs neglect creating a business plan. Selling Ebook, Electronic Book & Digital Books online without physical inventory except bits and bytes seems so easy. Your chance for success will improve with a real business plan.

 

How Much Money Can You Make Selling Ebook, Electronic Book & Digital Books?

Learn how much money you can make selling Ebook, Electronic Book & Digital Books online.

Ebook, Electronic Book & Digital Book, author, book, writing, publishing

One of the most common questions we get at Ebook, Electronic Book & Digital Book Architect is “how much money will I make selling Ebook, Electronic Book & Digital Books? Well, like most businesses the answer will depend on many different factors. For example the amount of time you put into the promotion of your Ebook, Electronic Book & Digital Book will have a direct consequence on sales and market interest in your Ebook, Electronic Book & Digital Book topic is another important factor. People who are good at picking good Ebook, Electronic Book & Digital Book topics and promoting their Ebook, Electronic Book & Digital Books usually stand to make a lot of money with Ebook, Electronic Book & Digital Books.

How Much Money You Ask?

Some Ebook, Electronic Book & Digital Book entrepreneurs lose money in the course of a year while some make hundreds of thousands of dollars. More realistically however is somewhere in between these two points. Many Ebook, Electronic Book & Digital Book authors make between $5,000 and $20,000 a year.

How to Maximize Ebook, Electronic Book & Digital Book Sales

The best way to ensure optimum sales is to constantly promote your Ebook, Electronic Book & Digital Book. This may mean staying in on weekends and staying up late during the week. Some of the best ways to promote your Ebook, Electronic Book & Digital Book include buying advertising from large advertising portals such as Google and Yahoo, partaking in link exchanges, writing articles for websites and Ezines, building an information dense website and writing great Ebook, Electronic Book & Digital Book sales pages. Accomplishing all of this is no minor feat. You should expect to be in product development for between 1-6 months and then the promotional aspect may take another 4-12 months. It’s not necessarily an easy job but as stated above the payoff could be substantial.

Worst Case Scenario

Even if you decide half way through the process that Ebook, Electronic Book & Digital Book entrepreneurship is not your cup of tea, you will still have written an Ebook, Electronic Book & Digital Book and be selling it online. That makes you an author; congratulations. Not only will you be an author but your Ebook, Electronic Book & Digital Book may give you some extra pocket change on a monthly basis. If nothing else, it will be a good learning experience. You have nothing to lose, so why not give it a shot?




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