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Ebook, Electronic Book & Digital Book
The PPC and AdSense
Book.
I have
always seen having a good site out there in cyberspace
as like having a piece of real estate. Its all about
location, location, location with real estate and all
about content, content and content in cyberspace. In
cyberspace you can own a shop on the main high street
and compete against the big boys, and win. Just like any
shop, if you dress the window good, they will pour
through the doors. And this is where Google's PPC
AdSense comes in. Maybe they don't see what they want
and click an AdSense PPC link that catches their eye. Or
maybe they trawl through your pages to visit other
things of interest and click an AdSense link that looks
interesting. Or, if your site is really good, visitors
will click other contextual affiliate links and you get
a percentage of the sale value plus, they will keep
returning and tell others. Each visit increases the odds
of an AdSense click or sale. While on the high street
you might expect a sale from 50% of visitors entering
the shop, in the cyberspace adverts shop it averages at
around 4%. But unlike the high street shop, the
cyberspace one can handle thousands, even millions of
visitors each 365 days. Now 4% of that at anything from
10c to $10 per click, is more sales than you could ever
make from a high street store and hardly any worries or
overheads.
There is no limit to the amount of
cyber-property one can own, your only restriction is
that imposed by the amount of hours one can physically
work, so automating as much as possible is vital.
In a nutshell. An advertiser may have spent fortunes
on developing a super site to sell their super product
and promote it with Google AdWords. But if the content
of your site is useful about that product, it could be
your site, not theirs that will be top of the search
engine pile. Your visitors see their advert on an
AdSense link and wallah, you just made a sale. The
advertiser is delighted with your referrals and bids
higher to get more of their keywords on your site, which
means you get more per click. That's the interactive
beauty of Google AdSense.
Google, AdSense, PPC,
click fraud, affiliate, SEO, IP
The line of
contention between what is cheating Google and what is
not is very similar to the law of tax evasion versa tax
avoidance.
Whereas one will land you in a very
deep pile of mud, the other can build you a palace of
gold.
So it is with the mighty Google AdSense.
Love it or hate it, it produced a staggering nine
billion dollars last year!
AdSense is without
doubt the most successful PPC advertising campaign
undertaken in history. With such huge wealth available,
the cheats and frauds are abound, lurking in every
corner, devising ways of grabbing a little of the
AdSense phenomena themselves. And they do. To the tune
of around a billion dollars last year. Some are big
operators running sophisticated software across servers
with spoofed IP addresses, while further down the chain
may be a group of students who get together to make a
few extra dollars from their website.
You may
have heard of the recent 'most stupid man of the
century'. Who developed this undetectable clicking bot
that would trawl away clicking Google ads all day long.
It could have ruined Google if allowed out into the net.
Can you imagine thousands, maybe millions of people
clicking on adverts at 10cents a time, on your site
every day? AdSense and the billions that go with it
would have died overnight.
The guy could have
kept quite and sat back in the land of luxury for the
rest of his life taking out undetectable crumbs from a
multi billion dollar cake. But what does he do? Offers
or threatens Google to buy the programme for a $100k.
When they said no, he tried to sell it on the Internet
for $10k a copy. He lost everything when they arrested
him. Good.
There are many out there even as you
read this who are running some kind of PPC scam and
thousands more who are dreaming of doing so. For those
of you who are, you better be changing tactics on a
daily basis, as Google do. For those thinking about it,
let this be a guide to the pitfalls that await you.
Don't do it.
For those thinking of building a
successful future income out of AdSense legitimately.
Still read on, this will be an eye opener for you and
later, you will learn how to build that golden palace
from AdSense. Or at least a nice little honest earner.
The PPC defence system.
Firstly, the most
important weapon in the click fraud arsenal is the IP
address. Everyone in the world connected to the net has
one. Every time you visit a page, you leave a trace
route. This is also the must powerful of marketing tools
for PPC companies like Google. They use it to categorise
visitors into geographic locations and can serve local
information and adverts of interest. So it goes without
saying that they automatically know the IP address of
every single click on an AdSense ad. Hence, if you
accidentally click on one of your own ads from the same
IP address as registered with Google when the account
was set up, you get flagged at Google. If it happens
again you may get a warning or may even loose your
account and all within.
By far the most of the
average 10% loss in PPC comes from the smaller click
frauds. A student gets lots of mates on different IP
addresses to visit his site and click a few ads. If he
is clever and they only click say two ads each time they
visit and never twice in a day, the odds of detection
are about zero. Especially if they emulate a real surfer
and visit a few pages of the advertisers site. But
that's not much at 10cents a click is it? These guys and
gals are clever though. They use a well established site
with high keyword value content. Like Loans for example.
Some of these AdSense clicks are worth not 10cents but
10 DOLLARS each! There are some that hypothetically are
worth $50 a click. But, irrespective of what Google may
be charging the advertiser, they have a publisher cut
off at around $15 maximum per single ad click. Now say
there are twenty students all pals with each other and
the site is a page rank 5 student site with $10 ads,
then forty clicks each day is $400!! Now $20 day each is
not a fortune, but to a student its real useful. Now
just imagine they all have their own websites and all
run AdSense or other PPC campaigns. There making a
fortune??
Yes. For a little while anyway. But
there is a huge flaw in their master PPC click fraud
plan. As they are all buddies, they no doubt live in the
same locality or general region. Suddenly there are
these sites which according to Google's massive
database, have no local geographic interest, yet getting
tons of visitors from the same region. Google knows this
as the main service provider, who every one ultimately
channels through, has its own IP address on the net.
So yes the click fraud system works on a small level
though will hardly make you rich from just a couple of
clicks a day on your mates site.
Other reasons
and a myth or two, that will catch out all but the most
clever of the larger click cheats are.
Cookies:
There are rumours of Google using cookies on their
AdSense PPC ads. As many have cookies set to off and
others across the various browsers have there own
settings, cookies would be a logistical nightmare that
could provide very little accurate information. If I
automatically know your exact IP and with that, your
geographically physical address, why the heck would I
need to use cookies to gather that info? And don't
forget, they probably know not just the IP address, but
MAC address of the modem and router at that IP. However,
the advertiser the PPC link points to may use an
identifier cookie and will soon know about you, if you
keep clicking the link every five minutes.
The
Google Empire strikes back:
With the ultimate
power of Google Search, Google Desktop, Google Toolbar,
GMail, Google Earth, Google Talk, Google Sitemaps,
Blogger and so on and so on,,,,,. Google can identify
the majority of users across the entire world and
somewhere in those colossal databases humming away in
air cooled oil, they know every single click from all
those people. Every second of the day. Its the CIA's
dream. So unless you can spoof IP's on a vast scale or
somehow make it appear that millions of clicks are
originating from unique IP's from geographically
different locations. Your busted.
The only
systems that have been successful in this area are,
infection of computers with a Trojan virus that sits
quietly in the background automatically clicking a set
of PPC ads served up by some software on a server or
group of them.
Then there's the far east
clickers. They will happily sit and blindly click on
anything all day long for a dollar.
The sweat
shops of China have been taken over by the clicking
sweat shops. Sometimes hundreds of people on computers
in one poorly ventilated room, all puffing away on
cigarettes and spilling rice over the keyboard.
They click on PPC ads to order or play online community
games gathering gold and selling it for hard cash in the
real world.
At a dollar a day workers, there are
fortunes to be made on the net by unscrupulous sweat
shop bosses. From writing articles to adding page
content, are some of the slightly more respectable ones.
But any type of PPC opens an obvious channel for huge
profiting. Banning IP's from certain locations
effectively removed many of these click frauds. Though
now there are new sweat shops springing up all over the
place, not in the far east, but in Europe and even
illegal immigrants in London working for £10 per day
with only four hours sleep. Maybe a lot more than a
dollar a day, but the market is an immense multi billion
dollar one that is going to just keep on doubling and
the rewards for underworld operations are increasing
proportionally.
Then of course there are
footprints or patterns of someone visiting your site.
Why do they only visit the same home page and within a
few seconds, click on all the PPC ads, then quickly exit
the site. But they don't click ads on other sites they
visit? That's a pretty easy to identify footprint. Lets
see, this IP address has clicked on dozens of AdSense
ads on one site belonging to one publisher. With a click
through rate (CTR) rate approaching 100%. And don't
forget, it is not only Google who will be looking at the
clicks from your site, the advertiser has full access to
all that info and excellent analysis software. That way
they can effectively measure the cost effectiveness of
their AdSense campaign. If they see hundreds of clicks
each day from the same IP address and zero conversion to
a sale, they will be shouting at Google, quite loudly if
those clicks cost them dollars. Who will politely pull
your plug. Forever!
I mentioned CTR above. This
is something that so many click frauds ignore to their
cost and downfall.
CTR is a simple calculation
that divides the number of page impressions from your
visitors by the number of Google ads that they click on.
If a site is very specific and vertical targeted, it
may be quite normal to see unusually high clicks on
Google ads. Say a site about Fender guitars has AdSense
ads, then they will contain advertisers related to that
sector and possibly 20% of visitors may click an ad.
Google knows the specific nature of the site because its
serving targeted PPC ads, targeted at those visitors.
Therefore, rather than flag the site for possible click
fraud due to abnormally high CTR, they do just the
opposite, they serve higher value AdSense ads to that
site because of the high CTR and vertical content. As a
result, the site owner has possibly built a nice little
extra income or even a golden palace from the AdSense
revenue. But this is not the norm and most sites have a
CTR of more like 3%.
So if your site about
something of not too greater importance to the world
wide web, ranked somewhere in the middle of millions of
other pages and not even indexed by Google yet, has no
back links and has a CTR of 50%, it will be immediately
flagged and unless there's good reason, the jolly old
plug is pulled again.
An average CTR of between
1% to 7% is normal and would not set off any warning
bells. But if your mates are about the only ones
visiting your site and each one clicks an ad each time,
that's a 100% CTR!! You are nabbed and your plug is well
and truly pulled.
So that just leaves the hard
core of the more clever, but small time click frauds who
consistently milk the system. They are virtually
undetectable and extremely difficult to differentiate
from genuine AdSense clicks. This forms the main 10%
bulk and just like other industries, providing losses
can be maintained at an acceptable 10%, everyone is
happy. Credit cards are at around 12% and most traders
use a 10%-15% loss adjustment these days. So despite all
the hype you may have read about the death of PPC ads
due to click fraud, plain business logistics say that
beneath a certain value, the cost of further improvement
is non conducive to the bottom line - profit.
Overall, advertisers are content with what they see as
an acceptable loss in a tremendous growth area, brimming
with benefits and profit. Due to Google's immense size
and powerful analytic tools they are constantly
developing, advertisers feel safe from big time click
fraud and know they are entering a very profitable
marketplace with Google AdSense and to a lesser degree,
other PPC campaigns.
Click fraud is the
equivalent of tax evasion in AdSense and you deserve to
lose your account. However, there are other honest ways
of picking up anywhere from a few crumbs to a nice slice
of the AdSense cake. While the hardened old timers may
call some of it a 'grey area', it is a legal and
acceptable method of achieving great success. A little
like the tax avoidance instead of evasion scenario.
Instead of cheating the system, you work with it and
explore its many 'grey' areas.
In this world the
biggest rewards (and risks) are closer to that fine
dividing line of correctness or legality. Accountants
exploit it and global companies use it to amass great
wealth. Take the classic case of Microsoft. There was
poor Bill and his buddy all those years ago, sweating
under the pressure of a contract with IBM using software
they didn't have! If it had gone wrong and the miracle
had not materialised, they would have been doing time
for defrauding IBM. Ouch! But at the last hour they
found a genius who had developed this magic DOS
programme. They bought it for a poultry sum which not
only saved their bacon, but made Bill the richest man in
the world! Now that is what I call a close call though,
look at the rewards. Shame it was the only Microsoft
software that ever worked with stability, still its the
only software they didn't write. LOL.
If you want
to make real and honest money from AdSense or any PPC
campaign, I hope the chapters to follow will be useful
Looking at the AdSense industry Guru's who make
monthly AdSense cheques for thousands of dollars to the
ones making a tiny few dollars, is the first thing to
do. Knowing where they succeed or fail is the second.
Putting that knowledge together with some good SEO work
can give anyone a site sitting at the top of Google,
ahead of millions of other pages.
Once there, all
one has to do is duplicate the success with another site
and so on. Within a year and an average amount of work
and providing you are committed to making it work, you
could be getting a steady income from AdSense of
anywhere between $1000 to $10,000 dollars per month. The
knock on effect of which is that apart from Google
AdSense, you should by then be running promotions or
other affiliate ad campaigns on those sites, which
should produce ten times that of AdSense, if your
audience is vertical enough. While AdSense may be an
important part of your revenue, affiliate ads produce
far greater single sale values. But watch out, wont be
long before Google builds in house affiliate advertising
of their own to compliment AdSense or, they will buy out
someone like Commission Junction for example.
Within an industry that could hit outer space year after
year, Internet advertising is about to be the biggest
earner in the world and worth hundreds of billions each
year, with no ceiling. The beauty about the whole
concept of the Internet and thanks in most to the two
brain child's behind Google, is that anyone can be what
they want to be. There is no global Goliath versus
little David. With some good input, David's site can
rank higher, look better and be more appealing than
Goliath's and invariably does. That means anyone who
desires, can have a slice of this enormous cake, all it
takes is common sense, a willingness to learn and a wish
to make a serious income from the net. You may have to
know programmes like Dreamweaver and PHP, but there is
no rocket science involved.
Continuation of the
'PPC Book' can be found at the authors .com site
KeywordAccess. Along with articles about PPC, white
black and grey sites, keywords and other interesting
stuff and of course, free access to over 15 million
keywords and phrases to help you build that profitable
site.
The Ultimate
Bowling Guide Book
As a spectator with an untrained eye,
bowling is simply getting the ball in one hand, walking
a few steps then releasing it to hit the pins a few
yards away. Standing in the lane, it's truly a different
story since it takes proper hand and eye coordination to
accomplish that strike.
bowling techniques,
bowling tips, bowling technique, bowling rules, bowling
score, history of bowling, bowling terms, bowling hook,
spare bowling, bowling lane conditions, how to hook
bowling ball, making spares, bowling spare systems, 369
spare system, 246 spare system, bowling adjustments,
bowling equipment, mental game of bowling, bowling
glossary, choosing a bowling ball, bowling 4 step
approach
As a spectator with an untrained eye,
bowling is simply getting the ball in one hand, walking
a few steps then releasing it to hit the pins a few
yards away. Standing in the lane, it's truly a different
story since it takes proper hand and eye coordination to
accomplish that strike.
There are many ways of
learning how to bowl. Classes are offered at bowling
alleys, instructional videos can be purchased or by
watching the world's best on ESPN. Before signing up for
a class, find one of the best books available to get an
insight into the sport of bowling.
A book about
bowling should explain the history of the game. It
should show what equipment is used and the rules of how
to play. Illustrations can show the layout of the lane
and the purpose of dots, arrows and markers which serve
as guides to the target. The book can also help
determine what type of bowling ball is best for the
player since it varies with factors like gender, age and
weight as well as the different styles of releasing the
ball and it's advantages and disadvantages. Since this
game is not solely for right handed players, it should
also explain the adjustments that left handed players
need in order to do well.
It serves as a guide
that will explain where the player stands before making
that approach and releasing the ball, the importance of
the 'follow through' that will get the ball to travel at
the right speed to hit the pins and avoid gutter balls.
Since players are not always able to achieve
strikes, the proper ways to hit the remaining pins or
possibly get a spare should be explained. It is very
rare that a perfect game will happen. Should things go
bad, the book can serve as guide to help the person
psychologically bounce back from the bad frame and do
well in the next frame.
The book should also
feature drills that some professionals use that the
player can apply to further improve performance of the
game.
The guidEbook, Electronic Book & Digital
Book should provide information
such as places that sell bowling accessories that
someone new to the sport can explore.
Bowling is
a sport that anyone regardless of age can learn. People
can do this for fun or do it on a regular basis after
joining an organization to participate in tournaments.
By finding a book that contains all of this information,
the player will learn in no time and perform well.
Thinking Outside
the Books - Homeschool Math Lab Days
There are many ways to "show what you know"
- Math Lab Day allows homeschool families to break away
from the rut of textbooks and reinforce their
booklearning with fun, games and hands-on activities!
This article from <a
href="http://www.homeschoolingfromtheheart.com">Homeschooling
From the Heart</a> features lots of tips for adding some
spice to your homeschooling, including specific activity
and game ideas for K - 8th grade.
homeschooling,
homeschool, math, hands-on learning, learning games
At a recent homeschool convention, I had the
opportunity to speak to many moms about ways to think
"Outside the Books", when it comes to our homeschooling.
I wasn't advocating never using textbooks or changing
programs, but rather, helping them see that there are
many ways to "show what you know". It is also important
for us to help our children see that real learning
happens all the time, not just when they are filling out
worksheets or sitting at our school table.
One
way we have added a bit of spice to our homeschooling
over the years is with a weekly Math Lab day. On one day
a week I plan for us to leave the math curriculum on the
shelf and do some hands-on learning with games, crafts,
etc. Math Lab days are also great for using math
software you have sitting around, but may never get
around to using. Or how about those math games you have
purchased, but usually remain on the shelf collecting
dust?
Just what kinds of things can you do on
Math Lab Day? I'm glad you asked!
Young children
* Counting games with candy, Legos, or anything else
you might have lying around.
* "War" with a regular
deck of cards or make your own deck with numbers to 100
and maybe a "wild card" or two to make things more
exciting.
* If you have them, Snap Cubes (a popular
manipulative) are great to play with, making "trains" of
different color patterns. You start the pattern, and
your child adds on to the train following the pattern.
Then let them start a pattern and you finish it.
*
Any board game that requires dice and counting.
* Use
standard and non-standard items to measure things around
the house. "Hey, Mom, did you know the cat is 50 paper
clips long?"
* Kitchen - baking involves using lots
of real life fractions - while you're at it,how about
sharing the "fruits" of your math lesson with a
neighbor!
* Play store
Elementary thru Middle
School
* Math with Literature! We love Sir
Cumference, A Place for Zero, Equal Schmequal, and other
titles in the math adventure series.
* Our favorite
math games are S'math and Knock Out! from Muggin's Math
- we just purchased their new fraction games, too.
*
Board games, including Monopoly, PayDay!, Sequence and
more.
* Card games like UNO and War. A favorite is to
use flashcards with math facts as our "war" deck.
*
Videos: Multiplication Rock, Money Rock
* Play store
and many of the other activities from the above list
* If you have any of the handheld, electronic math toys,
Lab Day is a good time to make sure they are put to use
* Computer games - Money Town, Math Blaster, etc.
*
Use activities from "Family Math", "Math for Smarty
Pants" or "Games for Learning Math."
* Plan an
imaginary trip and use a map to figure how many miles
you will travel.
* For kids interested in the Stock
Market, you can use Lab Day each week to track and check
on a couple of stocks, plotting their progress on a
graph.
* Visit one of the fun, free math game sites
online like the Math Arcade at funbrain.com. There are
lots more free websites for online learning in my book,
Using the Internet In Your Homeschool.
One other
idea that we've implemented, not just for Lab Day, but
as a way to add some more real life application to our
math lessons is the "Mommy Bank". I gave each of my kids
a blank check or savings registry book. Their allowance
is "direct deposited" into their Mommy Bank account.
They must add the amount each week. They also deposit
money received for their birthday, odd jobs, etc. When
they purchase something, I pay for it and we deduct it
from their account in the Mommy Bank. Of course, older
children often prefer to keep their money with them, but
this works well when they are younger or for those kids
who are not yet ready to carry around cash.
The
above lists are just a few of the things we have done on
Math Lab Day over the years. Writing this article has
reminded me that my own homeschooling has fallen into a
bit of a rut. Sounds like tomorrow needs to be an
"Outside the Book" kind of day!