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Ebook, Electronic Book & Digital Book

 

From Ebook, Electronic Book & Digital Book To Print Book: Five Pitfalls

Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally Ebook, Electronic Book & Digital Books and have not completely shaken the unfortunate signs of their origin?

1.Since Ebook, Electronic Book & Digital Books can be sold easily at 80-100 pages, but print books cannot, the book version gains length through appendices that take up one-third of the page count. Sometimes the appendices are quite tangential to the main topic, and other times they contain golden information that s...

publishing,writing,Ebook, Electronic Book & Digital Books,infomarketing,marketing,promotion,books,libraries,bookstores,authors,

Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally Ebook, Electronic Book & Digital Books and have not completely shaken the unfortunate signs of their origin?

1.Since Ebook, Electronic Book & Digital Books can be sold easily at 80-100 pages, but print books cannot, the book version gains length through appendices that take up one-third of the page count. Sometimes the appendices are quite tangential to the main topic, and other times they contain golden information that should have been better integrated with the main content. There's also padding evident within the book, especially a lot of large illustrations, cartoons or Powerpoint slides that add little to the reader's learning experience.

2.Because Ebook, Electronic Book & Digital Books are often sold with a lot of time-limited bonuses, these books also contain bonuses printed in them – bonuses that have already expired when the book was purchased! This just happened to me with a hardcover 2007 book from John Wiley purchased through Amazon.com - not from some aftermarket source. What were they thinking?!

3.Ebook, Electronic Book & Digital Books, both free and for-fee, often function as a first step in a marketing funnel, with a disproportionate emphasis on moving the reader into the next, higher-priced offering, such as a boot camp or seminar. I've read two hardcover books recently that have too prominent and too pushy a pitch for the author's very expensive seminar. A book should be a self-contained information unit, with other offerings mentioned but not with a hard sell. All promos should be placed after the main text, not within the chapters.

4.It's common to create and sell or distribute an Ebook, Electronic Book & Digital Book anthology by asking contributors to send something in on a loosely defined theme and accepting all the contributions, with wildly uneven quality and relevance to one another. If it's got a salable title, people will buy this sort of thing as a print book also, but reviews will be so-so at best, and the book is destined for a quick death.

5.Above all, laziness abounds. Since most Ebook, Electronic Book & Digital Books have a short shelf life, there's little thought given to making the contents substantive enough to withstand the evolution of the marketplace for a year or two. People who buy books for their personal library don't want something that will make little sense when they pull a volume down from their shelf in three years’ time.

People can be fooled once, but book lovers won't buy that author's "books" again when it's really an Ebook, Electronic Book & Digital Book in the trappings of a book – without a book’s soul. Additionally, one of the big benefits for an author of publishing in print is getting books into libraries. Librarians don't normally purchase books with the above weaknesses.

Want to turn an Ebook, Electronic Book & Digital Book into a print book that fully works in its new format? Give it depth, organize it well, use quality control if coordinating multiple contributions, make it useful and relevant for years to come, and keep self-promotion low-key. Then you’ll have readers eagerly awaiting your next book – and the next and the next – to add to their personal libraries.

 

Before You Turn Your Ebook, Electronic Book & Digital Book Into Print -- Read This First!

Are you considering turning your Ebook, Electronic Book & Digital Book into a printed book with one of today's convenient and cost-effective print-on-demand solutions? Before you do, you should consider some important aspects of your new venture, to make your print book the best it can be.

Creating a printed book is somewhat different from cranking out information products, because there are certain time-honored conventions to laying out and structuring a book. First of all, you'll need to be cognizant o...

publishing, books, Ebook, Electronic Book & Digital Books, promotion, marketing, print, writing, self-publishing

Are you considering turning your Ebook, Electronic Book & Digital Book into a printed book with one of today's convenient and cost-effective print-on-demand solutions? Before you do, you should consider some important aspects of your new venture, to make your print book the best it can be.

Creating a printed book is somewhat different from cranking out information products, because there are certain time-honored conventions to laying out and structuring a book. First of all, you'll need to be cognizant of your page numbering and what pages your chapters begin on, you'll need to pay attention to things like "widows" and "orphans", and you'll have to pay attention to how your pages flow within the context of your book.

For example, it's customary to have all first pages of new chapters begin on the right-hand (odd-numbered) side of the book.

You'll also need to include things called "front matter" and "back matter," which you may not have much of (or even need) in an Ebook, Electronic Book & Digital Book.

Front matter appears in the front of your book, prior to the content. It includes your title page, copyright notice, dedication, forward, preface, acknowledgments, illustrations list, abbreviations,introduction, table of contents. Blank pages are used as "filler" to take up space between front matter that needs to appear on the right-hand (odd-numbered) pages.

Back matter appears in the back of your book, after all the content. It includes endnotes, bibliography, glossary, index, information about the author, ordering info, forms and/or coupons.

The front matter and back matter are very important for a printed book. They also follow certain conventions for which page they appear on. Pick up your favorite book and take a closer look at the front and back matter. Chances are, you've never given it much thought, but you should start thinking about books a little more carefully, to fully appreciate how they're put together.

Just keep in mind, not all Ebook, Electronic Book & Digital Books or white papers or PDFs lend themselves well to book conversion. If your Ebook, Electronic Book & Digital Book PDF is only 20 pages in length with wide margins to begin with, you probably don't want to go the printed book route. Shorter works won't "translate" well, as their page length doesn't provide enough width in the spine to hold the glue evenly. A book of about 30 pages which is perfect bound (the pages glued together with the cover at the spine), can end up with lumpy glue and an uneven finish. Even the best printers can have difficulty making a thin volume look good in perfect binding. And a lumpy, clumpy binding on a thin book makes a lousy impression on reviewers and interviewers, not to mention your reading public.

Of course, you can always make your margins super-wide and your fonts super-large. I'll discuss those options later on. Or, you can put in the extra work to expand on your content and fill it out for print readers. That may be a good exercise, in any case. But no matter what you decide to do, you definitely want to produce a book of a reasonable length -- no less than 50 pages, with a minimum of 100 pages being ideal (in my opinion, that is). They don't call it "book-length" for nothing!

Now, structuring and formatting your content for print publication can be a very different story from putting it into digital format. First of all, there are the popular conventions of book layout which have been standardized over centuries of book publishing. And then there's the basic physical fact of accommodating a certain paper size and setting font sizes and margin widths so that the book is readable. Whereas you can type your content into a word processing document, add graphics, and export it to PDF -- and voila! -- you have an Ebook, Electronic Book & Digital Book, creating a printed book takes a different kind of focus.

Whereas Ebook, Electronic Book & Digital Books may be hastily constructed digital products which are put out for sale before they're polished to a shiny gleam, a print book requires closer attention to certain details. A print version of a work may need to have a more "solid" tone, a more staid approach, than its electronic "sibling" Ebook, Electronic Book & Digital Book. White papers have certain conventions, such as using the passive voice to sound more professional, but that may make a book version sound stuffy, so that writing style may need to change, as well. Think about how other books similar to yours do it -- and copy their approach. "Talent copies... genius steals," says the adage. But in this day and age, when plagiarism is so strongly discouraged, you may be better off aiming for talent, than aspiring to genius. Bottom line is, other people have paved the way with book production -- corporate people, rich people, highly literate and connected people. You can learn a lot from their examples, so study others who have written print books like your Ebook, Electronic Book & Digital Book or white paper, and make your edits accordingly.

In addition to stylistic changes, you'll need to make physical changes to the layout of your work. You'll need to put in blank pages to make your different book elements be properly ordered. It's a good idea to add "fluff" like dedications and acknowledgments and references, for the sake of looking more formal in print. Studying the books on my bookshelf, I'm always amazed at how much "stuff" they include in the front and the back of them. Tables of contents, dedications, testimonials... glossaries and bibliographies and auxiliary information, oh my! You, too, can load up your book with lots of extras that make it look like a big press put it out. Especially if you've got testimonials... you can load them up at the beginning of the book (just make sure they're really yours, not automatically generated "testimonials" that some software programs will crank out. Remember, when it comes to print, credibility is everything. A little extra work, filling out your book with "extras" like the big book boys do, can go a long way towards making you look good in print.

Now, making all sorts of amendments to your Ebook, Electronic Book & Digital Book for the sake of getting into print might seem a bit daunting. (Rewarding, but daunting.) But really, I think the hardest part of the process is figuring out what you need to do, and how you'll need to do. Actually doing it is the easy part.

Yes, thanks to the internet and high technology in general, the tools you need to make your print publishing adventure not only exciting, but cost-effective, as well. I've been creating my own books since the late 1980's, and I've done a lot of research and exploration over the years about what it takes to get a book into print. I've tried everything from cutting and pasting typewritten pages onto hard-copy galleys and standing over the photocopy machine with paper towel to wipe off the leftover spots left by my white-out... to typing up my work on oddly organized half-folded sheets of paper, and carefully collating the end result... to printing out pages on a dot-matrix printer (I know, I'm dating myself, but it was high-tech at the time!) and reducing them to fit on half-size pages down at the copy shop... to using Adobe PageMaker to layout and format and generate printer-ready proofs for commercial printers... to sneaking print jobs to the laser printer at the office where I worked, so I could get a decent print quality without needing to hire my own graphic designer or buy my own expensive equipment... to finally (at last!!!) finding Lulu and their totally self-sufficient print-on-demand solutions that really, truly are a dream come true for a fiercely independent culture creator like me.

In my own personal and professional experience, the process has come a long way, in the past 20 years, and print-on-demand technology now makes it easier and more affordable than ever, to get your words into a printed book. In fact, with some of the most recent online services today, there's literally no reason why any writer who has the creativity and determination to write a book, can't publish it, as well. I just find it so incredibly ironic that for all the work that goes into writing a book, publishing it (which is really the creatively simplest, albeit the most logistically complex, part of the book creation process) has been kept out of writers' reach for so long.

I really think it's a throwback to the days when the only people who could publish books, were folks who were wealthy enough to be literate and rich and connected enough to own a printing press and materially comfortable enough (or trades-educated) to fritter away their days setting type and pressing sheets of printed material, one at a time.

Now that's all different. Computers have changed everything. That's a fact.

Now, the game is completely different. Writers of any ilk, if they can work a word processing program and follow simple instructions on the internet, have the means well within their grasp to turn their publishing dreams into reality. What's more, as more and more people turn to writing as a way to not only express themselves, but start to earn a living through the creation and sale of information products, there's an abundance of digitally published works "floating around online" which could easily become printed products, as well. And for less money than you probably think. Even if you don't write a book yourself, there's nothing to keep you from snagging a public domain work that's downloaded from your favorite website (or given away by an infopreneur as an added bonus for folks who order their products), and turning it into a printed book you can sell, give as a gift, or speak about publicly. Just make sure you publish something you're allowed to publish! The last thing you need, is to have your reputation sullied as a "plagiarist". The whole point of print publishing is to establish your reputation more firmly, not undermine it!

So, as you're considering transitioning your digital assets to print, keep in mind the differences between the new medium and the old. With forethought and planning, your digital assets can become high-quality printed products that not only expand your product line, but help establish your thought leadership position with a great look.

 

How To Prevent Thieves From Stealing Your PDF Ebook, Electronic Book & Digital Books!

There are 2 main options for protecting your PDF file:

OPTION 1: Use Adobe Acrobat's basic protection.

Adobe Acrobat allows you to set basic protection for your PDF document. This includes:

* allow/disable the ability to copy text of document
* allow/disable printing of file
* allow/disable changing document
* require password to open document (Yes their password protection was broken a few years back, but it's still adequate protection and will keep out most peop...

pdf, security, document, protection, password, lock, file, Ebook, Electronic Book & Digital Book, secure

There are 2 main options for protecting your PDF file:

OPTION 1: Use Adobe Acrobat's basic protection.

Adobe Acrobat allows you to set basic protection for your PDF document. This includes:

* allow/disable the ability to copy text of document
* allow/disable printing of file
* allow/disable changing document
* require password to open document (Yes their password protection was broken a few years back, but it's still adequate protection and will keep out most people.)

Ideally, to use this option you should use Adobe Acrobat, however the high cost may put that out of reach of many. Fortunately, there are MANY, MANY inexpensive PDF creators that will allow you to also set some of these permissions.

Such as:
http://www.pdf995.com
http://www.pdffactory.com
http://www.deskpdf.com

There are also some standalone applications like: http://www.verypdf.com/encryptpdf/index.htm

Overall, option 1 is what I call "static protection". Meaning, once you choose the security and then distribute the file, you cannot change the security for those files that are already distributed. For example, you distribute a file to Client A in December. In January, your relations with the client become strained and you no longer want them to have access to your file. Unfortunately, with static protection, you cannot change their access permissions. It is already "set".

Though this option may allow you to prevent copying text within the file, it does NOT prevent a user from copying the entire file and redistributing it to others. Though it may allow you to require a password to access the file, the password can be easily passed around so anyone can have access. So it's not entirely secure and easily circumvented. If protection of your document is critical, you should boost protection using additional mechanisms.

OPTION 2: Use a third party protection system.

This option includes systems that offer "real time" control over your document. "Real time" means that you have the ability to change or alter the document security after it has been delivered to the end user. This is what I choose to focus on as it provides the greatest amount of security and post-distribution control.

Some just offer basic lock and unlock ability, while others go into more extensive PDF settings that can be altered at any point. Here are some things you should be looking for when evaluating a PDF protection system.

1. Does the system offer complete protection?

This the first thing you should look at because if the protection is not up to par, move on! You will never even get to the other points.

When evaluating protection features, make sure you check each feature out for yourself and don't always take the company's word about protection. Many times I have seen companies advertising certain protection features on their website, but in testing, the product doesn't seem to do what is claimed. So, always check first.

For PDF files, there are some basic areas that any adequate system must protect against. In order to be totally protected, the PDF security system you use MUST:

* Prevent saving a copy of file.
* Prevent emailing of file and exporting or extracting pages from file
* Prevent copying of file from the TEMP folder
* Prevent copying file and text to the clipboard
* Prevent redistilling of the file
* Prevent unlimited, uncontrolled printing of file
* Prevent access to file without permission
* Watermark all printed pages

If any system that you look into does not cover these, I recommend that you move on to something that does.

2. Can you afford it?

If the system passes the security test, the next thing you should look at is the cost of the system. Is it within your budget? Can you justify the price of this type of service? Do you buy the entire system and run it on your server, or is it a hosted service that charges you a monthly fee. There are pros and cons of both.

If you run the system on your server then you will avoid monthly fees, but these types of systems usually require extensive programming and integration work which can increase your overall costs and take weeks to months before you get up and running.

If you choose a third party system that is hosted by another company, you avoid the integration issue as most of these services can get you up and running in minutes to hours.

3. Does the system offer auto-distribution?

Does it automatically deliver your document to your customers and clients hands-free? If so, does it integrate with your payment system and/or shopping cart?

4. Is the system flexible?

The next thing you should look at is the flexibility. Does it allow you to tweak and modify the security options to fit your unique requirements? The ability to customize things such as program icons, customer download emails, thank you pages, etc. makes a big difference.

5. Is there any customer support?

What kind of support and help will you receive when you purchase the product or service? Is their any documentation of all features and uses? What good is having the best system if you don't know how to use it?

6. Is the Company reliable? Does it protect my data?

Is this company reliable? Do you feel that the the company will shut down, thus leaving your documents inaccessible and/or unprotected? Ask them what measures do they provide to ensure that your information remains protected in this event? Do they back up your data? If so, how often?

7. Can you demo the system?

Most companies offer a trial or demo period for free or a small fee. You should always try the system out to see it "in action". Set it up to do exactly what you are looking for and see if it works the way you need. Never sign up or purchase something that you have not yet tested.

8. Other questions?

Those are the major criteria, of course there are other things that you may want to consider such as:

* What is their cancellation/refund policy? Do they require a contract or can you sign up for a month to month service?

* Does their system use Acrobat Reader or another PDF viewer? If they use Acrobat Reader, do they have an Adobe DRM license which is required for all Acrobat reader security systems?

* Does it allow you to contact your database of users/clients

* Can you export your user database

There is a lot to consider when deciding on a PDF protection system. My advice is Do NOT rush into it. Because once you choose a system and start distributing files using that system, you are stuck with it.




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