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Ebook, Electronic Book & Digital Book

 

Ten Ways To Use Video To Sell More Books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about usin...

writing, book sales, book video, blog, YouTube, book marketing, published author, writing books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about using video to promote your book, it's easy to get caught up in a YouTube-driven world. It's a great idea certainly but there's one catch: you've got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain's Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don't believe me? Take a look for yourself.

http://www.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let's think about this. If you've ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That's the biggest emotional hot button on any of these types of shows and that's why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn't have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He's become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you're considering doing a book video for your own tome, don't sell yourself short by just "telling the story," do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube'd? If you haven't this is the #1 place to load your book video.

2) Put your video on your own website, don't let a single visitor land on your site without getting the "touch and feel" of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don't forget to insert a link to the trailer in your email. Don't send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I'm not talking about repeating a blog over and over but blog on what success you've had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you'll get a signing in the store.

8) Ready for your close-up? There's no quicker way to a potential producer's heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you're doing a signing bring the book video to show while you're signing books. I've known authors who've done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don't skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

Auf dem Marktplatz können Kleinanzeigen aufgeben und einsehen werden. Der Besucher kann sich so direkt auf Arbeitssuche gehen, eine Mitbewohnerin suchen oder gar alten Tisch von der Oma verkaufen.

Das besondere bei FacEbook, Electronic Book & Digital Book ist die Update Option, eine Beobachtungsliste, die alle Neuigkeiten über Freunde aufzeigt. So ist man immer auf den laufenden, wer mit wem sich angefreundet hat, welche Fotos geaddet wurden und wer einen neuen Pinnwandeintrag bekommen hat.

FacEbook, Electronic Book & Digital Book hat StudiVz um einiges überstiegen. Die Möglichkeiten sind unbegrenzt, der Spaß unbeschreiblich.

Wer zum ersten Mal auf die Homepage von FacEbook, Electronic Book & Digital Book gelangt, wird dich sagen, dass FacEbook, Electronic Book & Digital Book ja genau wie StudiVz aussieht, doch wer sich erstmal angemeldet und ein bisschen im FacEbook, Electronic Book & Digital Book rumgeschnüffelt hat, wird schnell merken, welche Möglichkeiten es bei der internationalen Version gibt.

FacEbook, Electronic Book & Digital Book hat im Grunde genommen dieselben Basis Funktionen wie StudiVz. Wer sich bei FacEbook, Electronic Book & Digital Book anmeldet, baut zu aller erst seine Profilseite auf.Jeder Benutzer verfügt über solch eine Profilseite. Die Profil Seite beinhaltete mehrer Informationen, die man je nach Geschmack verändern kann. Mit Persönliche Daten, allgemeine Daten, Berufs Information, Studiums Information, Profil Foto und weiterem kann sich nun jeder Benutzer vorstellen

In FacEbook, Electronic Book & Digital Book wird jede weite Möglichkeit als Applikation dargestellt. Seit Mitte 2007 können externe Programmierer ihre Programme, also Applikationen, in FacEbook, Electronic Book & Digital Book anbieten. Der Schwarm an möglichen Applikationen ist unendlich. Mittlerweile gibt es über 3.000 neue kleine Programme in FacEbook, Electronic Book & Digital Book, mit denen FacEbook, Electronic Book & Digital Bookbenutzer interagieren können. Doch manche Applikationen wie Pinnwand, Fotos etc bleiben als Standart Applikation.

Es existier die so genannte Pinnwand, die als Standart Applikation im Profil vorhanden ist. Auf dieser Pinnwand können nun Freunde Nachrichten hinterlassen. Die Nachrichten befindet sich auf dem Profil, ist also für jeden Besucher lesbar. Wer eine persönliche und private Nachricht verschicken will, kann den Nachrichtendienst von FacEbook, Electronic Book & Digital Book benutzten. Die allerneuste Neuheit bei FacEbook, Electronic Book & Digital Book ist der aktive Chat. In einer kleinen Leiste sieht man welche Freunde im selben Moment online sind und kann sie in einem kleinen getrennten Fenster ansprechen.

Eine weitere Applikation ist der Blog, Notizen, die man veröffentlichen kann. Auch gibt es eine Funktion zum Planen von Events und Gruppen, in denen Freunde zu Gruppen und Events eingeladen und Fotos hochgeladen werden können. Freunde können durch einer Einladung der Events deren Kommen bestätigen oder absagen.

FacEbook, Electronic Book & Digital Book verfügt zudem tausende von weiteren, nützlichen oder auch wenigeren nützlichen, Applikationen, wo ein jeder Benutzer sein Profil persönlich gestalten kann. Auch gibt es eine Menge von Spiel Applikationen, wo ein FacEbook, Electronic Book & Digital Book Benutzer einfach kostenlos los spielen kann.

FacEbook, Electronic Book & Digital Book ist ebenfalls ein interaktive Fotoalbum für einen selber. Wer die Geburtstage vom letzten Wochenende am liebsten seine Freunde zeigen will, kann sie einfach und schnell ins FacEbook, Electronic Book & Digital Book stellen. Durch das "Taggen" von Freunde und FacEbook, Electronic Book & Digital Book Mitbenutzer, kann man diese mit den Fotos verbinden. Auch gibt es die Möglichkeit private Videos hoch zuladen.

Eine weiter Spezialität von FacEbook, Electronic Book & Digital Book ist die Möglichkeit sich nicht nur an Gruppen zu beteiligen, sondern ab nun auch sich als "Fans" zu outen. Sänger, Prominente, ja sogar Politiker sind in FacEbook, Electronic Book & Digital Book präsent und können als "Star" geaddet werden.

Zudem gibt es auch das Network System, in dem man sich zu einem Network zuordnet. Wer in Deutschland lebt, kann sich zum Germany Network beifügen, doch ein Network muss nicht obligatorisch ein Land sein. Die Netzwerke, in der die Benutzer auf FacEbook, Electronic Book & Digital Book eingeteilt sind, können ebenfalls Universitäts-, Schul-, Arbeitsplatz- und Regionsnetzwerke sein.

Durch diese Netzwerke können Kontakte geknüpft werden, die jedoch nichts mit Freundschaft und Daten zu tun hat. So wie zum Beispiel der Marktplatz.

Auf dem Marktplatz können Kleinanzeigen aufgeben und einsehen werden. Der Besucher kann sich so direkt auf Arbeitssuche gehen, eine Mitbewohnerin suchen oder gar alten Tisch von der Oma verkaufen.

Das besondere bei FacEbook, Electronic Book & Digital Book ist die Update Option, eine Beobachtungsliste, die alle Neuigkeiten über Freunde aufzeigt. So ist man immer auf den laufenden, wer mit wem sich angefreundet hat, welche Fotos geaddet wurden und wer einen neuen Pinnwandeintrag bekommen hat.

FacEbook, Electronic Book & Digital Book hat StudiVz um einiges überstiegen. Die Möglichkeiten sind unbegrenzt, der Spaß unbeschreiblich.

 

Ten Ways To Use Video To Sell More Books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about usin...

writing, book sales, book video, blog, YouTube, book marketing, published author, writing books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about using video to promote your book, it's easy to get caught up in a YouTube-driven world. It's a great idea certainly but there's one catch: you've got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain's Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don't believe me? Take a look for yourself.

http://www.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let's think about this. If you've ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That's the biggest emotional hot button on any of these types of shows and that's why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn't have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He's become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you're considering doing a book video for your own tome, don't sell yourself short by just "telling the story," do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube'd? If you haven't this is the #1 place to load your book video.

2) Put your video on your own website, don't let a single visitor land on your site without getting the "touch and feel" of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don't forget to insert a link to the trailer in your email. Don't send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I'm not talking about repeating a blog over and over but blog on what success you've had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you'll get a signing in the store.

8) Ready for your close-up? There's no quicker way to a potential producer's heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you're doing a signing bring the book video to show while you're signing books. I've known authors who've done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don't skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

 

Ten Ways To Use Video To Sell More Books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about usin...

writing, book sales, book video, blog, YouTube, book marketing, published author, writing books

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?

With all the talk today about using video to promote your book, it's easy to get caught up in a YouTube-driven world. It's a great idea certainly but there's one catch: you've got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain's Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don't believe me? Take a look for yourself.

http://www.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let's think about this. If you've ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That's the biggest emotional hot button on any of these types of shows and that's why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn't have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He's become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you're considering doing a book video for your own tome, don't sell yourself short by just "telling the story," do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube'd? If you haven't this is the #1 place to load your book video.

2) Put your video on your own website, don't let a single visitor land on your site without getting the "touch and feel" of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don't forget to insert a link to the trailer in your email. Don't send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I'm not talking about repeating a blog over and over but blog on what success you've had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you'll get a signing in the store.

8) Ready for your close-up? There's no quicker way to a potential producer's heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you're doing a signing bring the book video to show while you're signing books. I've known authors who've done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don't skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?




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