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Write A Winning Business Plan-The Neatest Trick In The Book

“Writing a business plan” sounds really tough, and it can be. But there are a number of things the smart entrepreneur can do to make it easier.

For instance, justwhatkindofstuffyouthinkgetsreadlikethis? Imagine pages full of that, with virtually no margins, no paragraph breaks, no breathing room. Lenders, investors and angel investors are confronted with piles of business plans like that every day.

Take a breath. Then lure your reader into the plan with snappy headlines...

business plans, e-business, business finance, business investors, angel investors, presentations

“Writing a business plan” sounds really tough, and it can be. But there are a number of things the smart entrepreneur can do to make it easier.

For instance, justwhatkindofstuffyouthinkgetsreadlikethis? Imagine pages full of that, with virtually no margins, no paragraph breaks, no breathing room. Lenders, investors and angel investors are confronted with piles of business plans like that every day.

Take a breath. Then lure your reader into the plan with snappy headlines and easy to read formatting.

Do you know why the Wall Street Journal and USA Today use headlines? Because it’s the only way anyone will read a story. More to the point, it’s the only way anyone will buy their paper. (Mmmm, sounds like you may have something in common with newspapers.)

Take a look at your favorite newspaper. Those headlines tell a story. Sometimes they ooze with conspiracy, and once in a while they stand majestic. Note:

Martha Jailed
The War is Over
The Watergate Starts to Smell

Your business plan needs to do no less. The headlines and section heads need to draw the reader in, not with an announcement, but with an invitation. Compare these:

The Executive Team
The Audio Industry
The Advisory Board

with these:

Strong Executive Team is Led by Industry Insider
Audio – the Industry that Reinvents Itself
7 Top Scientists Lead the Advisory Board

So which set are you going to read?

Lenders of all ilk get far too many business plans – certainly more than they can possibly fund. Simply getting your business plan read is a big step in the right direction.

Try this trick. Imagine that you are indeed writing a newspaper, one that competes with another strong paper in your town. What headline would you put on that paper to encourage readers to buy yours, and not the other?

Honesty, of course, is essential. But within that honesty there are a thousand ways to make the same statement. How many ways are there to say that it is spring time?

· It is spring
· It is April 22
· Lilacs are in bloom
· Snow is melting in the mountains
· Baseball camps are in full force

And how many ways are there to say that your business idea is a good one?

· This is a good idea
· An innovative approach
· A sure-fire winner
· A strong contender for funding
· A strong team in an equally strong market
· Lots of community support
· This fills a need in the marketplace
· The company draws on the experience of each of its members
· Two years of strong growth
· Impressive projections

Now jot down some headlines for your company. You may or may not be able to use them. Try first just to jot down every idea, a brain storming session.

Now use the best of those headlines to help structure your business plan. If “Nobel Prize Winner Heads Advisory Board” is your strongest headline, then lead with that story. If “A Prime Location in a Prime Shopping Center” is your strongest headline, then that is your lead.

Let the strength of the headlines pull your business plan up a notch or two. The power of your business may surprise even you!

Before you actually begin writing, take the time to really look at a good publication, something like the Wall Street Journal. Look at the styling and the use of headlines and sub-heads. Note how the ideas keep a steady flow, with an invitation to read.

Your business plan likely won’t look like the venerable WSJ, or any other major publication, but odds are that it will look a whole lot better than most, and it will therefore be read much more readily. And that, after all, is what you are after.

 

When all else fails, give the gift of books

My mother used to tell me, “When all else fails, give the gift of books.” When I was growing up, a book was a big deal. By today’s standards, less than half of Americans consider a book a big deal. The truth is, that many people don’t think much about books throughout their life. Between working, the kids’ soccer games, taking care of home, and the nine hundred and seventy two other things that sit patiently on a list waiting for their due attention, books do not cross the minds of many these days. That is, at least, until they receive the perfect book as a gift.

gifts, books, fuzing, trade leads

My mother used to tell me, “When all else fails, give the gift of books.” When I was growing up, a book was a big deal. By today’s standards, less than half of Americans consider a book a big deal. The truth is, that many people don’t think much about books throughout their life. Between working, the kids’ soccer games, taking care of home, and the nine hundred and seventy two other things that sit patiently on a list waiting for their due attention, books do not cross the minds of many these days. That is, at least, until they receive the perfect book as a gift.

The perfect gift giving book isn’t a title, it’s about paying attention to the recipient and knowing instinctively what they enjoy and what they crave. Many stay at home parents state that they crave one of two things, intellectual stimulation or more passion in their lives. There you have it. You can either get the craving stay at home parent an intellectual masterpiece that gets their brain function kicking in high gear or you can grab them up a steamy romance novel that will knock their socks off. This little principle applies to giving books as gifts to every man, woman, and child out there. And if you do it well, you might even be able to inspire a book worm in the making to delve into the world of books they have forgotten about.

So, how do you pick the perfect books as gifts for those who aren’t so vocal about their potential reading interests? Gift giving books come in two categories. The reading category is buying a book that they will read cover to cover and hopefully enjoy the opportunity to delve into someone else’s life for awhile. Emotional or inspirational books are usually hard cover (although the trend toward soft cover is shifting) that are filled with something unique such as poetry, inspirational sayings, or other creative forms of “life’s greatest gifts” notions. Knowing which category to gravitate toward can be a challenge, especially when giving books as gifts to men.

Simple coffee table books that enlighten, inspire, or make someone laugh can be excellent gift giving books. They are usually not gender specific and can introduce someone to a new concept or thought process without any heavy reading. By using basic interests as your guide, giving books as gifts that send a message (such as inspirational coffee table books) can allow you to say things to someone you care for without ever having that awkward uncomfortable moment that makes people stumble. For instance, if someone is struggling with a significant loss in their life, it is very difficult to find the right words to offer comfort. An inspirational coffee table book as a gift can offer that comfort without being direct. Your point, however, will be well taken.

Giving books as gifts to children is always a joy and a pleasure. Hunting out the perfect book that teaches them something new or offers them a new perspective is always fun. Kids don’t always get all that excited about receiving a book as a gift initially, but usually appreciate it later on when they open it up and start reading it. Whether you’re looking for gift giving book for a three year old or a ten year old, hunting down something new and creative along the children’s books section is almost as much fun as coloring Easter eggs with them. It allows you to consider them carefully, to think about how they relate to the world and what interests of theirs are really starting to develop. You don’t have to hit it perfectly on the head when it comes to kids books as gifts. Most kids will find books engaging as long as there some meat to the story line. Very few children are too terribly picky about topics. After all, so much is still brand new to children.

Often, something as simple as giving books as gifts can open up someone to the forgotten joys of sinking into a great novel and escaping the world for awhile into a land of their choosing. The greatest successful measure of giving books as gifts is knowing that they went out and purchased another book when they were finished with the first. Reading offers something that television, DVDs, and other forms of electronic entertainment can’t even begin to offer. Books stir the imagination in ways that are healthy and long lasting. We imagine that characters, we can imaging their surroundings and their lifestyle, and we can imagine the way the story unfolds. When it is not done for us via electronic imagery, the imagination becomes so much richer.

 

Humanist Terrorists Nabbed In Miami; Planned To Plant Explosive Books

A group that calls itself humanist terrorists was apprehended by the FBI in a preemptive strike in Miami. The terrorist cell, which claims affiliation with the Middle Atlantic terror group all-Libraries, was infiltrated by an FBI operative.

The leader of the group confided to the informant that the members planned to plant explosive books in various locations throughout the United States, including the Sears Tower, a number of FBI buildings, and radical Muslim mosques.

The humanist terrorist group had been operating out of the basement of an as yet undisclosed free public library in Miami. The FBI found plentiful evidence of the group’s plans, including many intelligent books generally considered to be easily accessible and therefore highly dangerous.

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A group that calls itself humanist terrorists was apprehended by the FBI in a preemptive strike in Miami. The terrorist cell, which claims affiliation with the Middle Atlantic terror group all-Libraries, was infiltrated by an FBI operative.

The leader of the group confided to the informant that the members planned to plant explosive books in various locations throughout the United States, including the Sears Tower, a number of FBI buildings, and radical Muslim mosques.

The humanist terrorist group had been operating out of the basement of an as yet undisclosed free public library in Miami. The FBI found plentiful evidence of the group’s plans, including many intelligent books generally considered to be easily accessible and therefore highly dangerous.

At a news conference held to announce the arrests, Attorney General Alberto Gonzales stated, “Fortunately, the plot by this home-grown terrorist cell was disrupted in the planning stages. The group was still trying to get funding to acquire a sufficient number of books.”

In a deposition, a spokesman for the humanist terrorists confessed, “We were planning to spread enlightenment wherever we could, so we selected two of the most informative and readable philosophy books of recent times, both by the leading but now deceased humanist terrorist Bertrand Russell. First, we were going to stage an attack with his landmark The History of Western Philosophy, just to provide people with an overview of our radical ideology. Then we hoped to follow that up with a strike using The Selected Writings Of Bertrand Russell. Our goal was, I confess, to disrupt the new Dark Age that appears to be descending on a worldwide basis.”

The prosecuting attorney outlined the government’s case, saying, “The confession of this self-styled humanist terrorist clearly indicates there was a clear intention to disrupt the deadly ignorance that pervades much of today’s society. Obviously, the group poses a threat to the widespread determination of much of the world’s population to return to a time so wonderfully ill-informed that it can truly be described as The Dark Ages come back.”

The families of the terrorists were startled by the arrests and continued to maintain that the suspects are innocent.

As one mother said, “My son is not a terrorist. He’s a good boy who somehow came to believe in radical ideas like truth and wisdom. If he’s freed on bail, I promise to limit his reading time.”




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