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Holiday, Vacation & Weekend

 

6 Ways To Guarantee Record Breaking Holiday Sales!

It's difficult to reach your buisness goals if you don't have the right materials and/or the information to help your buisness reach the success it's capable of. These six insights will help you generate the buisness you've always dreamed of.

holiday selling, special offers, discount

Winter smells fill the air, cool breezes send the geese on their way, and frost steals the color from fall leaves. Yeah, it's that time of the year again. We get out our winter clothes and head for the malls. Shopping and the holidays go together like a hand in a glove. The question is, how many of these holiday shoppers will you woo into your store? Let's look at some sure-fire ways to catch the attention of shoppers and set record profits this holiday season.

1. Surprise Them With a Holiday Discount
You really don't expect to find products at their cheapest when the demand for them is the highest. Sure, after the holidays are over, the discount sales soar. That's when you expect the "steal of a deal." Surprise your customers with a truely discounted product right in the middle of the holiday season. That'll get their attention!

2. Combine Products For A Special Deal
Two are better than one! At least we feel like we're getting a deal when we buy a combination package... and we usually are getting a better buy for our buck. Find some products you can group together and sell at a better price. You'll double your sales and spike your profits in the process.

3. Give A Freebie
Let's face it... nothing in life is free, unless there's a reason behind it. Yeah, customers scoop up freebies like ice cream and cake, but you're setting yourself up for future business when they walk out your doors with a smile on their face.

4. Speedy Delivery
Impatience is par for the course these days. Hey, we can get online and find anything we want in a few minutes... whey wait forever to get it? The quicker you can get your product to your customer, the happier they will be. It's as plain and simple as that.

5. Put Off The Payment
Procrastination is highly appealling to customers who are short on cash around the holidays. Give them the option of using a credit card, or making delayed payments on your product... and you've invited an entirely new class of people into your realm.

6. Advertise
What good does it do to have the best buy in town if nobody knows about it? Get the word out! Send out postcards, advertise it across the top of your Web page... do whatever it takes to let the world know that you're making an offer too good to pass up.

Everybody loves a special deal. A special deal around the holidays, is like an extra goody in their stocking. Treat 'em, and they'll love you for it!

 

10 Holiday Sales Tips: How To Cash In On The Season

With the holiday season ramping up, shoppers are coming online in droves. In fact, online holiday sales this year are predicted to increase twenty percent, as consumers grow more and more accustomed to the ease and convenience of shopping online. Internet business advisor Ana Rincon (http://OnlineBusiness.About.com) reveals ten tips for increasing your online sales over the holiday season:

1.Fine-tune your website. The biggest buying season of the year is not the time to h...

ecommerce,estore,auction,ebay,online store,internet,ebiz,products,home business,home-based business

With the holiday season ramping up, shoppers are coming online in droves. In fact, online holiday sales this year are predicted to increase twenty percent, as consumers grow more and more accustomed to the ease and convenience of shopping online. Internet business advisor Ana Rincon (http://OnlineBusiness.About.com) reveals ten tips for increasing your online sales over the holiday season:

1.Fine-tune your website. The biggest buying season of the year is not the time to have a slow-loading site or pages not found—busy holiday shoppers won’t wait around.

2.Guide your customers’ experience. Organize your products in a way that makes it easy for customers to zero in on what they’re looking for. Group items into categories such as “Gifts for Him,” “Gifts for Her,” “Toys for Ages 2-4,” etc.

3.Offer gift certificates. Explains Rincon, “Many buyers don’t know exactly what to get, and a gift certificate is a great alternative.” With online delivery, buyers can purchase all the way up to, and even on Christmas Day and still have purchases reach their recipients on time.

4.Offer gift wrapping and gift cards. People shop online to save time and avoid hassles. They don’t have time to physically receive the gifts they order, and then wrap and resend them. By providing this service, you add value to your products and gain a competitive edge.

5.Offer wish lists. Many shopping cart systems already have a wish list feature built in. Shoppers should be able to choose what they like from your site, create a list, and store it there for other buyers to reference, or have it emailed directly to them.

6.Make shipping and delivery information highly visible on your website. Holiday shoppers’ number one concern is that their recipients’ packages arrive on time. Make it easy for your customers—tell them exactly how many days they have left to order and be sure their gifts will get there by Christmas.

7.Offer free shipping. You’re not taking a loss here—you’re just building those costs into your price. According to a survey by http://Shopping.org, seventy-five percent of consumers view free shipping as a major selling point. When they don’t have to calculate those extra fees, it’s that much simpler and more convenient for them. So in the end, both you and your customer are happy.

8.Utilize pay-per-click advertising. This type of marketing produces quick turnaround. Decide on your budget and keywords, but be flexible as you go and make adjustments as needed.

9.Build an email campaign around the holidays. Suggests Rincon, “Use your newsletters and emails to share gift tips and announce special sales… Mix informational newsletters with promotions and product specials.”

10.Offer multiple payment options. Buyers expect to be able to pay by credit card, and PayPal and other alternative payments are becoming more widespread. You severely limit your sales and your customers when you only accept payments by money order or wire transfer, so offer as many options as you can.

With online sales projected at 33 billion dollars this holiday season, there’s plenty of profit to go around the e-commerce industry. By employing these simple techniques in your e-business, you can maximize your share of those sales and cash in on the year’s busiest retail season.

 

Holiday Sales Techniques: 4 Tips For A Greener Christmas

To make the most of the holiday selling season on eBay, you need to understand the current eBay marketplace. Market research can help you figure out everything from the best time of day to sell an item to the best auction title keywords, the best starting price, and the best listing duration, so you can pull in the highest possible profits.

EBay offers some free, as well as paid, tools to help with that research. And companies that buy eBay’s licensed data, like Terapeak, ...

ecommerce,estore,auction,ebay,online store,internet,market research,products,sell,product sourcing

To make the most of the holiday selling season on eBay, you need to understand the current eBay marketplace. Market research can help you figure out everything from the best time of day to sell an item to the best auction title keywords, the best starting price, and the best listing duration, so you can pull in the highest possible profits.

EBay offers some free, as well as paid, tools to help with that research. And companies that buy eBay’s licensed data, like Terapeak, HammerTap, and mPire, offer even more advanced capabilities, detailed data, and in-depth analysis.

4 Seasonal Strategies

Uncovering the best sales approach for your auctions is key to having a profitable holiday season. According to Dave Frey, of http://Terapeak.com, market research has revealed several strategies every eBay seller should be incorporating:

•Around the holidays, every item has a specific day where sales drop off dramatically; these dates tend to remain consistent from year to year. As that date approaches, the demand decreases. Advises Frey, “It’s important to research your product’s ‘last selling day’ and time your auctions accordingly, so you don’t have leftover inventory once those sales begin to decline.”

•Holiday buyers want to know their purchases will arrive in time for Christmas—they don’t have time to wait for an auction to end to find out whether or not they got an item. That’s why during the holidays, the higher a product’s demand, the shorter your listing duration ought to be. Particularly as you approach that item’s final selling date, it’s wise to shorten your auctions’ durations. For the same reason, it’s also a good idea to use a lot of Buy It Nows, and increase the listings in your eBay store.

•This time of year, online shoppers are in a bigger hurry than ever. They’re scanning listing titles, not taking the time to read descriptions. Your listing titles need to be clear and descriptive so buyers understand, at a glance, what you’re selling. Having a clear title becomes even more important when you consider the amount of products for sale during the holiday season. Terapeak is offering a free trial of their under-development tool called titlebuilder (http://www.terapeak.com/titlebuilder), based on eBay research and designed to help you construct the most profitable titles.

•You need to have a selling strategy beyond the holidays: take advantage of the many products that sell better after Christmas. Calculator sales, which drop off after September, surge again in early January. The baby category also takes off—baby clothing sales start spiking around that time. Hockey cards, which do poorly during the holidays, sell very well from January to March. Research exposes those trends so you can see sales opportunities you might otherwise miss.

Applied Knowledge

Performing market research is your key to seeing these types of patterns and making wise sourcing and selling decisions. Says Frey, “It’s not enough to understand the research—you have to apply it. Basing your selling techniques on what your research is telling you is foundational to having a lucrative holiday season.”




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