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Best Tips For Writing A Great How-To Article

If you are using articles to help drive traffic to your website you will need to come up with ideas for articles that people will want to read and publish. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for your article marketing campaign to be successful.

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If you are using articles to help drive traffic to your website you will need to come up with ideas for articles that people will want to read and publish. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for your article marketing campaign to be successful.

There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. "How to" articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a 'how to' article is to explain to a reader how to do something.

Of course, you will have to have a good knowledge of how to do the task yourself before you can think about instructing anyone else how to do it, so stick to what you know. There are many possibilities. If you have experience in networking you could write a 'how to' article on how to set up a router at home, or if you love cars you could write an article on 'how to service your car'. There are endless possibilities for 'how to' articles, in fact you are reading one right now.

So let's get started. When you are writing a "how to" article remember that you are the teacher so write in an authoritative tone. You are sharing your expertise with someone who may have little knowledge of the subject at hand. So keep your writing style simple and your instructions clear.

At the beginning of your article tell your reader what their goal is and summarize how it is going to be achieved. This will prepare them for the task ahead. You should also inform them of what, if anything, they will need to have to hand to complete the task. Going back to the setting up a router example, you would need to tell them that they will need their computer, router, instruction booklet and perhaps and ethernet cable to complete the task.

Also, you must start at the beginning and work through the task step by step. Sometimes it may be beneficial to use bullet points to help give the impression that it is a step by step process. Alternatively you can link the steps with words like 'next', 'and then' or 'now'. If you are new to writing the bullet points option might be best for you as it keeps things simple, and helps you avoid complex grammatical structures.

As you write, re-read your text every few paragraphs, and try to read it from the reader's point of view, assuming they know nothing about the task at hand. As an expert on the subject it can be too easy to make things over-complex because the task is second nature to you. Try to imagine you are doing it for the first time and instruct the reader accordingly. Going back to our previous example, will the reader actually know what an ethernet cable is, or what a router is for that matter?

If a particular stage in the task is complex you may want to repeat the instruction, or ask the reader to check their progress so they are sure they have followed your instructions successfully.

With longer articles it is important to do this regularly so the reader does not lose track. Summarize what they have done so far, tell them what should have already been achieved and ask them to check that everything is as it should be. If a reader finds that the project does not look like what you have described, they can then retrace the last few steps and see where they went wrong.

If you work through your article in this manner you should be left with a clear, concise 'how to' article that takes the reader through each step of the project to completion. Read it again, at least twice, to make sure that it is well written and that instructions are clear. Wrap up with a concluding paragraph congratulating the reader for a job well done.

And finally, the icing on the cake, the headline. This does not necessarily have to be done at the end. It can be done before you write the article but you may find that headline ideas will come to you as you write your content. Be sure to spend some time perfecting your headline as this can be the difference between the success and failure of your article.

 

Free Content Articles: How To Optimize Your Free-reprint Article

I have been around the internet for quite sometime — offering outsourced services and software products. I see a lot of internet marketing techniques on how to get more traffic and attract more paying customers, but only one technique seemed to work for me considering my tight budget.

So what is this technique?

This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/...

free content,article,articles,free

I have been around the internet for quite sometime — offering outsourced services and software products. I see a lot of internet marketing techniques on how to get more traffic and attract more paying customers, but only one technique seemed to work for me considering my tight budget. <br> <br>So what is this technique? <br> <br>This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/services. The main idea of this is to keep your article ratio at 70% quality and useful information/tips to 30% advertisement. The 30% advertisement refers to your bylines or the resource box at the end of each article. <br> <br>Your bylines or “about the author” content is the key to article marketing. This is the part where you can make yourself as an expert in your field, the part where you can ask readers to visit your site and the part where you can mention what you offer and do. <br> <br>I already wrote an article, what now? <br> <br>Is your article optimized? <br> <br>Optimizing your article is always the first thing to remember. There are lots of ways to optimize an article, but let me share to you mine. <br> <br>Before writing an article think of a keyword, be sure to include that keyword in your title. Make those search engines love your article by first optimizing your title. <br> <br>Do not quote your title! Search engines will not like it, for example, “Five Ways to Effectively Market your Product”. Get rid of the quotes! <br> <br>If possible put the keyword first in your title, for example, European Cruise – You Deserve Only the Best. <br> <br>When your title is ready, try to spread your keyword several times all over your article. Try to keep a decent keyword density and do not try to spam the search engines. <br> <br>Do not sacrifice your credibility for optimization. Some authors are fond of inserting dots between words that are considered as spam. Just like the word “free”. If you are trying to sell a product or service make yourself credible and your articles professional. <br> <br>Ok I’m set! Now what? <br> <br>Submit your article to article directories and article announcement lists. There are hundreds, if not thousands of article announcement lists and article directories. Article directories is where you can let your articles reside and Article Announcement lists announce your articles to a variety of targeted audience. <br> <br>Here are a few article directories you can use: <br> <br><a href="http://www.isnare.com" title="http://www.isnare.com" target="_blank">http://www.isnare.com</a> <br><a href="http://ezinearticles.com" title="http://ezinearticles.com" target="_blank">http://ezinearticles.com</a> <br><a href="http://articlecity.com" title="http://articlecity.com" target="_blank">http://articlecity.com</a> <br><a href="http://ideamarketers.com" title="http://ideamarketers.com" target="_blank">http://ideamarketers.com</a> <br> <br>There are thousands of article announcement list, is there a site to do the submissions for me? <br> <br>Yes, indeed there are sites that do the submissions for you, but there is a payment for each article you send or if not, a monthly payment. <br> <br>Try checking these sites for Article Announcement offers: <br> <br><a href="http://www.isnare.com/pbenefits.php" title="http://www.isnare.com/pbenefits.php" target="_blank">http://www.isnare.com/pbenefits.php</a> - Distribute as many articles as you can for $35/month with an option to request for proofreading before distributing your article. <br> <br><a href="http://thephantomwriters.com" title="http://thephantomwriters.com" target="_blank">http://thephantomwriters.com</a> – Amount depends on the number of articles you distribute <br> <br><a href="http://www.ezineannouncer.com" title="http://www.ezineannouncer.com" target="_blank">http://www.ezineannouncer.com</a> – I haven’t looked at this one yet <br> <br><a href="http://www.articlesubmissionsites.com/" title="http://www.articlesubmissionsites.com/" target="_blank">http://www.articlesubmissionsites.com/</a> - $49.00 introductory six month renewable membership

 

How To Sell In Your Article Without Selling

Ok, so you're passionate about your website, you love talking about your subject and you're excited to share your knowledge, information, and maybe your products and services with the world. But how do you share your enthusiasm with your readers without coming across like you're making a pitch? How do you sell your products or services without 'selling' them.

No one likes a sales pitch and as soon as a reader senses they're being 'sold' they're likely to click away from yo...

article writing,article marketing,promotion

Ok, so you're passionate about your website, you love talking about your subject and you're excited to share your knowledge, information, and maybe your products and services with the world. But how do you share your enthusiasm with your readers without coming across like you're making a pitch? How do you sell your products or services without 'selling' them.

No one likes a sales pitch and as soon as a reader senses they're being 'sold' they're likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here's how to motivate a reader to action, without selling them.

The best way to motivate your reader is to provide them with a benefit. One of the reasons tips and how to articles are so popular is that they offer a reader an immediate benefit. Ten tips to make more money today. 3 steps to looking ten years younger. The secret to retiring early. These are all examples of article headlines that promise a benefit. When your article offers content that follows through on your promise, readers are going to be hungry for more information. You've kept your end of the bargain in your article, they'll trust you to provide more benefit on your website.

Tap into your readers' desires. We all desire to be more attractive, wealthier, smarter, happier, more respected etc…when you tap into these desires in your article you immediately have your reader's attention. How does the content of your article help solve their problems and attain their desires?

For example, if your product is an accounting software program and your article is about how to balance your checkbook, you could tap into your reader's desire to be wealthier by keeping track of their money or tap into their desire to be respected or smarter by having their finances at the tips of their fingertips. The headline might look something like this, "Ten Tips to Give You Control Over Your Finances, and more money in your wallet.

When you tap into your reader's desires and offer them a way to attain them, you're a virtual hero and your readers will be excited to visit your website and learn more from you.

Don't give your reader the whole story. Write an article about 3 ways to do something and then in the last sentence of your article tell them this isn't the whole story. Tell your reader if they want to learn more about your article's topic, they can visit your website and learn the whole story. Note that if you are publishing your article in an article submission site, they may not allow you to plug your website in the body of your article. If this is the case, you can plug it in your author's resource box. However, if you're publishing the article in an e-zine or on another website, this is a great way to draw traffic to your site.

Selling in your article copy is as easy as offering valuable content and solving people's problems. This approach also makes it easy to write copy. Tips and how to articles are amongst the easiest types of article content to write. Get writing!

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