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Link Popularity: How to Boost Your Rankings

Seven proven techniques to build link popularity and improve your website’s rankings on the search engines

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So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can’t wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you’ll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There’s plenty of information about internal web page optimization on the internet, and it’s not a secret how to submit all your web pages to Google or Yahoo through their new feed systems. If it is – you should educate yourself about the first two elements first, and then worry about link popularity.

The first thing you should do is to listen to what search engines have to say about search engine optimization. It’s not a secret that they hate web pages artificially stuffed with keywords or bought incoming links. Such techniques give them a hard time to deliver relevant results to their users. In fact, current search engine ranking algorithms are so advanced that in a lot of cases they can distinguish between natural and bought incoming links.

So, what do search engines have to say about their rankings? Never try artificially boosting your rankings. Don’t participate in link farms. Don’t buy links. Don’t stuff your text with keywords just to get higher rankings. In conclusion – do not interfere with their function to deliver relevant and useful information to the user.

Well, it’s not a bad idea to listen to them for a change. The techniques of getting links that I am going to tell you about are both search engine “legal” and “not so legal”. The choice is yours.

The first thing that everyone should do is make the content of their web site useful and informative to people. Doesn’t matter what kind of website you have, try to give something useful to your visitors. This can be useful information, some attractions, free service, or anything you may come up with. This may sound banal, but this strategy eventually will pay off. Other web sites will notice that you have something useful and original, and will start linking to you. This is the best and most “legal” link building strategy anyone can come up with, although it takes the most time and patience.

Second “legal” choice for building link popularity is through articles. Try to write an interesting article about something you are good at and know a lot. Then find thousands of article submission and publishing web sites that are available on the internet. Use your best friend and enemy at the same time – Google – to find them. The most important part of the article is the Resources box, where you can use HTML code and place links to your web site.

The next perfectly “legal” and effective area to build your link popularity is forums. You can find millions of forums on the internet – take advantage of them. Post your answers to relevant topics, and don’t forget to use HTML and links to your site. It can’t get any easier than that, and at the same time, it might help your rankings a lot.

I bet you heard about reciprocal links – when you link to some web page, which in exchange places a link to your web page on their site. This strategy may be not as effective as couple of years ago, but it still works. Search engines simply can’t ignore links to your webpage. The most important thing to remember about reciprocal linking, as with all other links, is that links from related websites will have much higher impact on your rankings than those from unrelated ones. Also, don’t forget the importance of keywords and rephrases in the anchor text – without it, your links are close to useless.

Do some research and find websites similar to yours. They don’t have to offer exactly same services or information – something broad as computers or internet if you are offering web design services is good enough. E-mail their administrators with a request to exchange links. How to persuade them to place a link to you, especially if their web site has good rankings on the search engines – that’s another subject. Offer something useful in exchange – for example, suggest placing a link to them on your home page, while they put the reciprocal link on their partners or resources page.

Find millions of directories where you can submit your web site. Some of them offer free inclusion, some of them ask for a reciprocal link, while others require to be paid for the listing. Whether to pay or not, that’s totally up to you, but from my experience, some of their links are worth several dollars that they are usually asking for. Make sure they have substantial Page Rank, and sacrifice several dollars. It will pay off eventually. But to start, try to find countless free directories and submit you web site there.

Finally, time has come for the most controversial and dangerous link building strategy – link buying. I don’t recommend anyone to use it, but a lot of search engine optimization specialists are utilizing this unfair tactics, placing honest optimizers in serious disadvantage. If you decide to go ahead and buy some links, make sure of two things: the page you are buying a link from has a high Page Rank, and find the links for sale in search engine optimization forums – never buy links from the websites that specialize in this. Otherwise, Google will weed your web site out from their index faster than your eyes blink.

In conclusion, I would recommend staying away from unethical link building strategies, and concentrate on long-time goals versus short-term ones. Keep in mind, that if everyone starts buying links and using other unethical search engine optimization techniques, search engines will not be able to deliver relevant results, and eventually come up with new and smarter algorithm to kick such websites out from their indexes. With all the ethical search engine optimization methods I told you about, everyone can build substantial link popularity and get good rankings.

 

How To Gain Link Popularity (Quick Report)

In this quick report I will tell you how you can gain link popularity for your website and at the same time your website will be receiving targeted visitors. Increasing your link popularity will increase visitors and you will sale more. For better result promote only one URL and not the entire website. Make sure you have search engine friendly meta tag and URL.
Follow the steps below.

Step 1. Search Engine and Directory Submission
Submit your website to search engines an...

link popularity,advertising,marketing,search engine submission,promotion

In this quick report I will tell you how you can gain link popularity for your website and at the same time your website will be receiving targeted visitors. Increasing your link popularity will increase visitors and you will sale more. For better result promote only one URL and not the entire website. Make sure you have search engine friendly meta tag and URL.
Follow the steps below.

Step 1. Search Engine and Directory Submission
Submit your website to search engines and directories. For best result, it is recommended that you manually submit your website to search engines and directory to the right category. Most search engines and directories offer free submission.

Step 2. Articles Distribution
Create or buy articles with the keyword that you want to advertise. Example, if you have a payday loans website then you should write some articles about it or find someone who can write them for you. I do recommend that you submit about 50 articles related to the keyword that you are advertising. If you do not want to write the articles than go to http://www.getafreelancer.com or http://www.getacoder.com and post a project asking for articles about the keyword that you are advertising. You must mention that the articles that you are buying are for redistribution. After you get the articles, that you will distribute, at the bottom of every articles you should ad the link of the website that your are promoting. See example below on the bottom of this article.

After all your articles are ready to distribute then go to iSnare.com. They will submit your articles to a network of 1500 niche content sites. There you must buy credit to distribute your articles. 1 = $2 You only need one credit per article. Also many websites are looking for articles to add to their own website, so you will getting a link back every time your article is posted to another website.

Step 3. One Way Link Exchange
In this step you will buy a membership at the IndexGuy.com link exchange. Link exchange is not a good practice, but you can buy this account because is like paying to directory to get your website added in certain category. Click http://www.isnare.com/distribution.php link to go to IndexGuy.com and shop for a membership. I personally recommend the Bronze Membership for $6.95 a month and you will get 3110 inbound links (This number is daily increasing).

That's it. Now you can wait to get listed at search engines and directories. Some search engine might take up to two months in order to list your website. But your popularity will build up with time. Just be patient.

 

How to increase link popularity

There is a term used in the optimisation industry- content is king. This is very true. SE’s (Search engines) love content, especially regularly updated content. With this in mind, you must remember that links are queen.

software development, IT consulting, offshore outsourcing, software services outsourcing, offshore software development company, software company, software product development, IT professionals, web design, website designing, ecommerce, flash application, flash project, .net application, application

There is a term used in the optimisation industry- “content is king”. This is very true. SE’s (Search engines) love content, especially regularly updated content. With this in mind, you must remember that “links are queen”. Having inbound links to your website is a very important factor of the SE’ s algorithms, if you want to increase your visibility on SE’s then you must increase the amount and quality of the links that point to your website. For many small to medium companies the cost of paying for a full time link building campaign is far too expensive.
Companies, webmasters and web site owners should be constantly trying to improve link popularity (inbound links to their website), an increase in inbound links will cause an increase in visibility on the SERP’s (search engine results pages).
The times of “a link is a link” have however passed. Reciprocal links should only be arranged with websites that are about the same topic or share similar content. Websites that reciprocate links with websites that are not similar are deemed as artificially trying to increase link popularity by the SE’s. One way inbound links are more valuable than reciprocals, and remember that it is the quality of links that also bears more weight. One link from an authoritative site with high PR (Page Rank) is worth many links from that friend of yours that just built his personal website!
Anchor text- This is the word or words that are used to link to your website. e.g. “seo consultant ” is anchor text that actually points to my home page www.goyam.com. This is often called the links “title”. Use the keywords that you would like a high ranking for as the anchor text.
For instance Smith LTD sell widgets of all shapes and sizes. They would like to rank well for the term “plastic widgets”. They start submitting their website for inclusion in free web directories. When asked for the anchor text or links title during submission it would be far more beneficial to use the text “plastic widgets” rather than Smith LTD.
With all this in mind you should start your link building campaign as soon as possible? Google will spider links to your website several times before accepting their importance, this process is known as “waiting for the links to mature”. This can often take several months.

So, here are my top 10 ways to get inbound links to your website.
1) Submit your website to free web directories. (Make sure you submit to the right category).
One of the most important free web directories to submit to is www.dmoz.org (the open directory) DMOZ is used by Google for all of the contents of their Web Directory. Many SE’s and directories also use DMOZ results for their directories. Google also gives a link to your site from DMOZ a lot of credit. Beware DMOZ is edited by humans and getting listed can take anywhere from 1-18 months, so the sooner you do it the better!

2) Submit your website to premium & paid web directories. (Make sure you submit to the right category).

3) Request website visitors link to your site.
Visitors to your website are there because they are interested in the content/products/services of your site. Ask them to link to your website, webpage. You can even supply the HTML code for them to link to your website. E.g. if you would like to link to this page please use the following code:

4) Write and distribute articles.
Write articles about your product & related services then submit them to article distribution websites. This is a very effective way of getting inbound links. The idea is you place a link to your website at the bottom of each article, then when webmasters use your article as free content for their website they must include the link at the bottom of the article.

5) Exchange links with other similar websites (reciprocal linking).

6) Contribute in forums.
Many forums allow you to place a signature at the bottom of every post. Place a link to your website with the use of anchor text and gain a link for every post you make. Also you may post links to your website in the main topic part of the forum. Do not spam though- Only post links when it is appropriate. It is better to be a good contributor to a forum than spam the forum with un relevant links.

7) Create a blog.
Create an informative blog about your product or services. “Bloggers” are linking fanatics. Get other “bloggers” to link/reciprocal link to your blog and then place links from the blog to your website.

8) Answer questions in Q+A websites.
It is easy to answer questions in places like Yahoo! Answers or Google Groups and provide links to relevant resources. (e g your website!)

9)Paid Links.
Some websites allow you to buy links from their website for a specific length of time.
Generally this is done from websites with high PR (Page Rank). And the purpose of it
is to increase a websites Page Rank.

10) Develop an easy to link to, informative site.
This goes back to “content is king”. If your website is of high quality, good information with no grammatical or spelling errors then web site owners will naturally link to your site

Increasing results through Geo-Targeted SEO

All the factors now encompassed in the world of search engine optimisation are both varied and simple, however time and time again website owners fail to see some of the most recent 'common sense principles' behind an effective and successful SEO strategy. This article aims to bring to light the most recent change in SEO, GEO-Targeting.

There are a countless number of directories, information portals, articles, FAQ's, Top 10 listings, and other resources that repeat each other about the most important factors of SEO and it's benefits. Many of them however fail to explain some of the more recent changes in the 'formula' of successful optimisation.

It has long been the case that users will open a search engine, search for a product or service e.g. "Office Furniture" and make use of that company to make their purchase or gain information.

Over the past few years' consumers and businesses have started to make many more purchases directly online, as the general attitude towards online transactions has changed quite significantly.

A change in trends

As the consumers and businesses have begun to accept making a purchase online as a normal course of action, the places that they look for these products and services has started to come under consideration.

If a company wants to purchase some office furniture they will no long simply search for "Office Furniture". Why? Because the term is too broad, brings up many irrelevant results and often the companies listed are not in the same geographic region as the company looking for the furniture.

When searching for products that are going to be purchased online, the customer ideally wants to be dealing with a 'local' company or business. This helps them feel more 'secure' in making the purchase as they know that the supplier is covered by the same laws, easier (and sometimes cheaper) to communicate with, and other factors such as delivery costs and language barriers are far more manageable, making the entire purchasing experience more streamlined.

What is Geo-Targeting?

It is during these searches that geo-targeting comes in as a factor of the search. If a customer is looking to buy office furniture and they are located in the USA, it is very common for them to append 'USA' to their search, so instead of looking simply for "office furniture" they will search for "office furniture USA" or a similar variation on this.

The effect of this is that the search engine results returned with be mostly UK based as 'UK' is a term used within the sites on their contact details, delivery information pages, legal disclaimer, and often company description pages.

Geo-targeted searching is the act of refining your search by including the name of a location within the search term. Examples would be "office furniture UK", "jewellers in Berkshire", "UK Office Supplies" etc.

Why use geo-targeting in SEO?

As explained earlier, users are changing the way that they search for information to find results close to their location. Many sites that are currently indexed do not really have a large amount of information to help search engines deem them 'relevant' to the appended location term, often because they simply don't have their intended geographic area for marketing mentioned on their site enough.

By including the intended geographic market in the keywords used with an SEO campaign and the optimisation performed on a site, it is possible to have a dramatic and successful increase in both top results, traffic to your website, and indeed potential customers finding your products.

It is very simple to include geo-targeted terms and phrases within the normal action of search engine optimisation and will go a long way to increasing the revenue a website can generate for it's owner.

There must be something bad about doing this?

Alienation of potential customers is always possible. If a user in the US is searching for simply "Office Furniture" and your website happened to show up with "UK Office Furniture" in it's title, it is more than likely that the searcher will skip visiting the website because it states that it is targeting the UK.

This can be seen as a positive in the sense that it actually has had the effect of qualifying your traffic even more. It just successfully stopped a user visiting your website that would have found out that your products are UK specific and that they could not purchase their requirements from your website anyway.

Of course this could also be a negative. If you 'mainly' target the UK but indeed sell to overseas clients this may have just lost a potential sale.

Should geo-targeting be used?

This brings us to an important decision. Should geo-targeting be used in an SEO campaign? The answer depends solely on the target audience or geographic region of the products and services provided.

Should your product be for a specific area or country, or you tend to only deal with local businesses then yes, you should certainly look to be geo-targeting your optimisation to increase your sales.

The second situation is that some of your products or services are available to many areas while others are not. In this instance simply use selective geo-targeted optimisation within each of the products or services sections.

Lastly, if your target market is not constrained by geographic regions and is available anywhere, such as online services or products that have worldwide delivery, then more than likely geo targeted optimisation is not an option. Of course, it could be that producing several "global market" sites that are tailored for your most prominent geographic regions could help improve sales as each of these additional sites can be optimised with geo-targeting separately.

The key is that geo-targeting an SEO campaign can make a tremendous difference to all factors of a websites success. It is simply a case of deciding if it is a viable option for the products and services the website provides.

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