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How To Use Google Base To Sell Your Downloads

Google Base is something of a hybrid between a comparison shopping site (think pricegrabber.com) and a community bulletin board (think craigslist.org). Google has a comparison site called Froogle that was intended to let large merchants list their products in Google system and provide a way to comparison shop. The Froogle listing process is now being replaced by Google Base which basically lets anyone post almost any type of content. It is very similar to CraigsList in this r...

downloads, classifieds

Google Base is something of a hybrid between a comparison shopping site (think pricegrabber.com) and a community bulletin board (think craigslist.org). Google has a comparison site called Froogle that was intended to let large merchants list their products in Google system and provide a way to comparison shop. The Froogle listing process is now being replaced by Google Base which basically lets anyone post almost any type of content. It is very similar to CraigsList in this respect. I'm not crazy about the name Google Base as it does not convey any type of imagery regarding shopping or a bulletin site whatsoever, but that's a different story.

The reason to use Google Base is simple. Online, your web pages compete with millions of others for customer views. By listing your item in Google Base, you instantly narrow the competition you face by several orders of magnitude. For instance, if we are a customer and are looking for a particular Sony digital camera, we might search for "buy sony dsc-t10" in Google. The search results will pull from millions of pages that the seller's all compete for rank. Some of the pages will actually be ecommerce sites, but some will just be information sites. However, you may notice that before all of the search results, you see a "Product search results for buy sony dsc-t10". This is being pulled from the Google Base listings. People will be inclined to click this link as it provides them with an easy way to see prices and availability from various sites that have the camera we are looking for. You can have your digital goods listed here as well. This is a powerful marketing opportunity to take advantage of. Best of all, it is currently free to list your products there.

There are two ways to list your products in Google Base, by manually listing individual items using the web based form interface, and a bulk upload method via XML. Actually, there are three methods with the third being integrating your system with the Google Base API. This last option is the most technically complex but may be worth looking into down the road. If you only have a few items to list, then using the web based form input method is the easiest. If you have hundreds or thousands of items, then using the bulk upload method is the way to go. One thing to mention is that the listings only last for 30 days from the time you initially list them. We have automated the system to re-list our items using the Bulk Upload system and FTP file transfer. If you list via the web interface, you will have to do so again after 30 days. I won't get into the step-by-step instructions here on how to do either as they are both pretty straightforward and the Google Base site has detailed information on how to do each. My intention here is just to get you to use the service as a means to increase your product exposure. As an added bonus, if you sell using Google Checkout, then your Google Base listing will appear more prominently in the product search results. This will increase the click-through/purchase rate even more. I hope this encourages you to use this powerful marketing tool offered by Google. There is no risk as the service is currently free. It just requires a bit of your time.

 

How to Find What You Want with Google

Did you know you can make Google find what you're looking for even more accurately than it normally would? Learn how to pinpoint exactly what you're searching for on Google - quickly and easily.

google, search engines, ask jeeves, yahoo, msn, altavista

Most people who search on the internet have a favorite search engine. In fact, the majority of internet users choose Google.<br><br>

Do you fall into this category? If so, are you taking advantage of everything Google offers?<br><br>

If an internet search means you go to www.google.com and simply type 2 or 3 words into the search box, hoping to find what you're looking for, you aren't even scratching the surface.<br><br>

<b>How Can You Get Better Results?</b><br><br>

Google is the number one search engine for good reason - their results are generally the most accurate. Even so, there are ways to pinpoint what you're looking for even more effectively.<br><br>

You have two options when it comes to fine-tuning your searches - you can use the Google Advanced Search screen or you can use "modifiers" in the main Google search.<br><br>

<b>Option 1: Google Advanced Search</b><br><br>

When you go to www.google.com, there is a little "Advanced Search" link to the right of the main search box. If you click on that, you'll get the much more detailed Google search, where you can make very specific requests.<br><br>

The first four sections, highlighted in blue, are some of the most important. Here you can specify any of the following:<br><br>

<ol>
<li>All of the words - this will give you results with all of your search words, but not in any particular order. They can also be anywhere on the page.</li>
<li>The exact phrase - this will give you results with exactly the phrase you enter. The phrase must appear on the page exactly the way you enter it.</li>
<li>At least one of the words - this will show results with any one or more of your search words on the page.</li>
<li>Without the words - this will give you results that don't include your search terms at all.</li>
</ol>

These four sections can be used independently or combined to work together.<br><br>

For example, you could search for the exact phrase 'free virus software' without the words 'trial' or 'tryout' if you're looking for free virus software but don't want trial versions that will expire after a short time.<br><br>

As another example, you could use option #3 (at least one of the words) if you're looking for something but don't know exactly how to spell it. Put a few possible spellings in and it will find pages with any one or more of those spellings.<br><br>

The rest of the sections on the Advanced Search page are pretty self-explanatory. One that I will point out is the Domain option. You can specify a website and either search for something only on that site, or anywhere but that site.<br><br>

If you've found an interesting website that doesn't have a search function of its own, you can use this to limit Google to searching that site for whatever you're looking for. In fact, the Google search is often better even if the site does have its own search function.<br><br>

You can also use it to find other references to something you might have read on a particular website. If you search for it and exclude the site you saw it on, you'll find other references to it that you can cross-check.<br><br>

<b>Option 2: Using Modifiers</b><br><br>

Modifiers will let you use all the advanced features without having to go to the Advanced Search page every time. These modifiers can just be entered in the standard Google search box to get the same results as the advanced options.<br><br>

There are quite a few different modifiers that can be used, but some of the most useful are as follows:<br><br>

Putting "" around a phrase will search for the exact phrase. Searching for free antivirus software will show you pages with those three words anywhere on the page. Searching for "free antivirus software" shows you pages that contain that exact phrase.<br><br>

Putting a - before a word is the same as the advanced option "without the words." So, to use the example used earlier, searching for "free virus software" -trial -tryout will show pages with that exact phrase, not including the other two words.<br><br>

Using site: followed by the domain name of the website you want to search will only return results from that particular website. For example, searching for "virus protection" site:computer-help-squad.com will only return results from the www.computer-help-squad.com website.<br><br>

Again, these can be combined so -site: will return results from any site except the one you specify.<br><br>

<b>How to Figure Out the Modifiers</b><br><br>

The easiest way to see how to use modifiers in your searches is to try some searches with the Advanced Search page and see how Google formats them.<br><br>

Using our example again, if you enter 'free antivirus software' in the "with the exact phrase" box and the words 'trial' and 'tryout' in the "without the words" box, the search that Google runs looks like this:<br><br>

"free virus software" -trial -tryout<br><br>

If you play around a bit with the advanced searches, you'll see how Google formats them for you. Next time, you can just enter them yourself in the standard search box instead of going to the Advanced Search page.<br><br>

Once you get the hang of these options in Google, you'll find that your searches get even more accurate because you can filter out the stuff you don't want.

 

How to grow a money tree

They say money doesn't grow on trees, but I think you can grow it on something even better! Your home computer. To make your money tree grow, you will need to give it a home and a place to grow. You can do this by creating your own website. Here are some basics steps to creating your own website:

Internet, Internet marketing, website, web site, online, online business, marketing, tips, marketing tips, free, free ebook, advertising, business

They say money doesn't grow on trees, but I think you can grow it on something even better! Your home computer. To make your money tree grow, you will need to give it a home and a place to grow. You can do this by creating your own website. Here are some basics steps to creating your own website:

1.Pick a domain name. Make sure the name relates well to the information on your website. If you can, make it short and easy to remember.
2.Create your web site using a web site creator, hand coding your own html, or a combination of both.
3. You will need to sign up for a hosting account to get your website online.

Next you will need to plant the money tree seed by developing your product so it can grow:
1.The fastest and easiest way to create a product to sell on your new web site is to create a information product (e-book, audio, etc.). Its very low cost or free to create, and everything is automatic and electronic. That means there is no overhead and no products to ship!
2.You may also want to consider borrowing some seeds while you make your own. You can do this but signing up with other companies that sell information products and selling their products for a commission. This is a great way to get started and test the markets to see whats selling. You also build relationships with companies and that very well could be a marketing advantage after you finish your product.

Finally you will need to nourish your tree by watering it with traffic.
There are three main way to get traffic to your website
1.Your can buy traffic through sites like google. With this method you pay each time someone searches for your key words and they click on your link to your site. Through google you will be paying $.05 each click and up.
2.You can email you mailing list you made over time. Send out a promotional email and and get your previous traffic coming back. Just be careful not send out too many, or they will become annoyed and turned off to all your other emails.
3.Partner up with your competition. You can get your competitors to send out your promotional emails by offering them a commission. Your competitors can become one of your best assets!

Maintain your tree by watering it with plenty of traffic, and give it plenty of love by updating your material! Fallow these easy steps and your money tree should be ready for harvest in no time.

Best Wishes!

Maranda
Mann




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