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Article Marketing - Learn How To Use It And Boost Your Sales And Serps

Article marketing is about much more than just writing articles, submitting them, and hoping for traffic - learn about the big picture, why it all works, right here, right now!

article writting, seo, search engine optimisation, affiliate, serps

Understanding the Big Picture

My guess is that by now, you are starting to see the big picture with article marketing. Whether you are attempting to increase your search engine rankings by submitting to multiple directories, or you are looking to increase you direct traffic, article marketing is powerful.

Even if you are not focusing on search engine rankings, generally you should find that as you article market, your websites will become more popular. They will naturally receive more backlinks and traffic, and generally your search engine ranking will go up, even without any special emphasis on it.

One of the powerful things about article marketing, especially if you are building a list, is that subscribers who come to you after reading one of your articles tend to buy more than subscribers who come to you from many other traffic sources. Generally, when someone subscribes to your list after reading one or several of your articles, they already are beginning to trust you, and might buy from you sooner than someone who needs to read several emails from you and perhaps communicate online before they will purchase. Article writing simply provides a unique opportunity for you too attract subscribers to your list who have a prequalified interest and trust in you.

Maintaining Patience as it All Comes Together

When you first get started with article marketing, things will probably move slowly for you. One of the things that happen with article marketing is an exponential effect. When you have only 3 articles written, you are not going to have a flood of traffic. But if you write and submit a few articles a day for several weeks or months, you will begin to experience an incredible effect, and it will all become worthwhile. Remember, you will continue to receive the effects of articles you have written for as long as they are online and published. So when you have 10 articles or 100 articles online, you will have 10 times or 100 times the traffic that you will receive after the first article.

It is easy to become discouraged when you have written just a few articles, and your revenue is not consistent with the time you put into article writing and submission.

In fact, I will go so far as to say, if you are only going to write a few articles and then quit, you might as well not write or submit any articles. Article marketing is extremely powerful, but it is most powerful when there is a cumulative effect, and that cumulative effect takes time and multiple articles and submissions.

 

How To Outsource Your Article Marketing Work

Article marketing is a means to an end. This end is usually to drive increased traffic to a website, either to sell a product or increase advertising revenue. The fact remains that many people that make use of article marketing are not writers themselves, and their time can be better spent on other tasks. Because of this, it can be a good idea to outsource a lot of the work. In this article we give you some advice on finding the right people for the job.

article marketing

Article marketing is a means to an end. This end is usually to drive increased traffic to a website, either to sell a product or increase advertising revenue. The fact remains that many people that make use of article marketing are not writers themselves, and their time can be better spent on other tasks. Because of this, it can be a good idea to outsource a lot of the work. In this article we give you some advice on finding the right people for the job.

There are two basic elements to article marketing - writing the articles themselves and then submitting them to article directories. Both or either of these can be outsourced. For the writing you will need to find a professional writer, while the submission can be taken care of manually by someone else, by a service or by article submission software.

Writing articles

Writing the articles themselves is the most time-consuming and the most difficult part of article marketing. For any article marketing campaign to be a success the articles must be of at least a reasonable quality so people will want to publish them. And remember that any articles that are submitted to directories must be unique so there will be a lot of rewriting work involved as well.

If you feel that your talents lie elsewhere, or you simply do not have the time, you will want to hire a freelancer to do the writing for you. Probably the most economical option here is to look on the many freelance websites on the internet. On these, you can post a project and freelance writers will bid on it. There are many writers out there who can do a good job for a good price, you just need to find them.

However, it is important that they can provide good quality even if it costs that little bit more. Paying pittance for poorly written articles will be a waste of your time and money. When posting a project, ask all writers for samples of their work and make sure they agree that copyright on all articles goes to you.

Also remember that these articles will be published in your name, so they need to be of good quality and factually accurate if you wish to build your reputation.

It is best to start off by offering a small amount of work, say 10 articles. From this you will be able to determine if the work is up to scratch and you can choose whether or not to continue using the writer.

Once you have chosen a writer, good communication is key. Make sure your instructions are clear in terms of the articles required, the style of writing and article length. Also, bear in mind that the writer may not have an in depth knowledge of the subject or subjects, so help them out by suggesting sources of information if you can, and answer all queries. This will help them achieve quality results and in little time they should become authoritative on the subject themselves.

Unfortunately, the major search engines can now detect duplicate content so you will need to submit a unique version of each article to each directory. If you send the same version you will only be awarded for one backlink for SEO purposes, no matter how many times the article appears on the internet. Because of this, you may also need the writer to tweak each article for you into different versions. Alternatively, you could try out some article spinning software that will change your articles for you.

Submitting articles

There are freelancers available on freelance websites who will submit articles to directories for you. However, if you are submitting to a large number of directories you are probably best off looking for a reputable service online.

In fact, many article submission services will now also make sure that a different version of an article is submitted to each directory, while others will offer you tools to help you make unique versions to avoid issues with duplicate content.

The other option for submitting to article directories is to buy software that will do it for you. However, the duplicate content issue makes these a less attractive prospect as they are best used for submitting the same article to many directories. Also, you may also have trouble if directories suspect you are using an automated system to submit articles.

Article marketing is not something you should miss out on if you want to generate more traffic on your website. If you can not take care of the ground work yourself, you should look at the possibility of delegating it.

 

How To Do Research For Your Article Marketing Campaigns

The article marketing as an internet marketing technique has an extraordinary growth the last years. It has been noted that writing articles and submit them to article directories is an essential step for the developing of the web business. Many marketers are puzzled to find useful information and find material for their articles.

A good place to start is the internet. You can start with search engines. You should be careful on the keywords you use. They should be extremel...

article marketing

The article marketing as an internet marketing technique has an extraordinary growth the last years. It has been noted that writing articles and submit them to article directories is an essential step for the developing of the web business. Many marketers are puzzled to find useful information and find material for their articles.

A good place to start is the internet. You can start with search engines. You should be careful on the keywords you use. They should be extremely targeted for the theme you search otherwise you will get irrelevant search results. Google is the Best search engine for that. After searching, you can select the articles, free reports or e-books you have found and start reading them. Choose the material that is worthwhile for your article and band them together. Be careful and do not plagiarize, otherwise you may get in trouble. Many anti-copy software titles exist in the market today which can detect a plagiarized article in seconds.

Another recourse to search is the wikipedia http://en.wikipedia.org/wiki . It has thousands of topics where you can find useful information for free. Just type your keyword in the search box and you will have the relevant results. The recourses you will find might have links to other articles and websites where you can extend your research and acquire more material.

Excellent databases of free and reliable information are the online libraries. Two are the most famous. The first is the project Gutenberg http://www.gutenberg.org/wiki.

The second is Books online http://onlinebooks.library.upenn.edu . These websites contain thousands free books you can download, read and select material for your articles. The value of these online libraries is inestimable.

Another place to search is the online forums and communities. Thousands of people connect daily, sharing personal experiences and recourses. You could find extremely valuable information in forums and select the appropriate material.

If you can’t locate free e-books with the search engines and don’t have the time for that you can download 20.000 free e-books about any niche at http://www.ebookdirectory.com .

The secret is to select the information you need, rewrite it, combine information from different sources and write an informative article without spending a penny. There are no excuses for writing blocks. Info is unlimited on the internet and above all it is reliable information.

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