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How To Increase Your Sales Through Streaming Audio!

Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be em...

Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.

Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.

So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.

What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you.

In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.

Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files' links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.

1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.

2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on the directory where the music files are hosted or to your server.

5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.

After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.

Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.

It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.

 

Make Your Website Talk: How To Install Streaming Audio On Your Site

One of the most important tasks in online selling, and indeed in all selling, is to convince the prospective buyer that you are someone who can be trusted. A nice picture of yourself in your “about” section is helpful, but even more convincing would be a heartfelt audio message in which you explain yourself and introduce your product or service.

If you are thinking that installing a sound capability on your website would be beyond your technical or financial means then I ...

streaming audio, websites, marketing, conversion rates

One of the most important tasks in online selling, and indeed in all selling, is to convince the prospective buyer that you are someone who can be trusted. A nice picture of yourself in your “about” section is helpful, but even more convincing would be a heartfelt audio message in which you explain yourself and introduce your product or service.

If you are thinking that installing a sound capability on your website would be beyond your technical or financial means then I think you will change your mind after you finish reading this article.

There are some online services that provide full audio support but they charge monthly fees and this may be more than you want to invest. However, if you want to add sound with flash buttons to your site on a limited budget then there are several moderately priced downloadable software packages that allow you to do everything, without any technical know-how. They range in price from $40 to $100. Visit the websites of audiomakerpro.com, flashaudiowizard.com or soundstreamer.com, and you will see how these programs work.

Now, if you are like me, a real cheapskate, and you don’t want to spend any money at all but would like your website to talk, then you can use the following method to install a streaming audio file on your website.

First you have to record your message. I was able to use an old software package (CoolEditPro) to record an mp3 message directly on my computer. If you have an MP3 player with a recording capacity you can just record your message and then save it to your computer.

Suppose the message is saved as myintroduction.mp3. If you just upload the file to your server and make a link to that file, it will not stream but will download when someone clicks on the link. In order to make it stream you have to do the following. Open a text file and type one small piece of text: http://www.yourwebsite.com/myintroduction.mp3 (give the location where this file will be) then save this text file with a name such as audiointro.m3u . It is only a text file but it has an extension that makes it look like a sound file. Now, upload the actual audio file myintroduction.mp3 and the text file audiointro.m3u to your server.

In the place where you want someone to listen put a text link or a graphic button linked to the file audiointo.m3u . When someone clicks on this link they will hear the file myintroduction.mp3 streaming from their speakers. It will be played on the default MP3 player of that particular computer, such as Windows Media Player, Winamp, etc.

This is poor-person’s streaming audio, but it works. The advantage of the moderately priced packages or the higher priced audio services is that the buttons are nicer and have pause, stop and start functions.

Some audio services claim that adding audio to a website increases conversion rates by 300%. Audio is a tool, if you use it correctly it may indeed be just the thing you need to improve the performance of your website. So choose the method that is convenient for you and try it out.

 

How To Increase Targeted Online Traffic To Your Web Site Leveraging Free Internet Video Streaming Services

One of the most significant milestones on the web this year has been the popularity of the use of videos on the Internet. There are a number of free services that enable Internet users to easily upload and store videos on the Internet for free. These videos can then be broadcast (streamed) free over the Internet, to be viewed and shared by other users.

We will look at a simple but often overlooked way to help you get potentially loads of traffic to your web site using Inte...

Internet video, more web site traffic, increase targeted web site traffic

One of the most significant milestones on the web this year has been the popularity of the use of videos on the Internet. There are a number of free services that enable Internet users to easily upload and store videos on the Internet for free. These videos can then be broadcast (streamed) free over the Internet, to be viewed and shared by other users.

We will look at a simple but often overlooked way to help you get potentially loads of traffic to your web site using Internet videos.

But first let’s establish the background to the phenomenon and why it is important for you.

The popularity of Internet videos have really sky rocketed in the recent few months.

Consider these figures. In 2005, there were very few free video hosting web sites. Yet, in the month of August 2006 alone, according to a comScore Media Metrix report, there were approximately 6.98 Billion online videos that were streamed by Internet users in the United States alone.

More interestingly, the average US Internet video user consumed 63.3 streams during August 2006 or approximately 2 streams every day.

For marketers, businesses or even the Government or non-profit organizations, this opens up a whole new possibility of getting in touch with their desired audience, in a content rich, interactive way that has never been possible before.

The huge number of online videos streamed every month should not come as a surprise, given the popularity of Google, MSN, Yahoo, You Tube and My Space web sites. These are some of the most popular sites in the world and each of them have incorporated a video service in their offerings in the recent months.

Traffic or Internet users are the fuel that helps generate revenue for most of these businesses. The revenue is earned by monetizing the traffic with targeted advertising.

You Tube the video hosting service was founded in February 2005, but famously bought by Google for $1.65 Billion dollars in October 2006. Although it seems like a large amount to pay, it was in fact a very strategic move by Google.

Based on the comScore report, for the month of August 2006, Fox Interactive (owned by News Corporation, which bought My Space) had 20.1% share of the total US video streams, followed by Yahoo with 11.8% share and then You Tube with 9.9% share of the streams. Google video was in fact in a distant 7th position with only 1.5% share.

Purchasing You Tube has enabled them to be a real challenger to Yahoo & Fox Interactive in the US market for Internet Video.

If we look at the numbers beyond the US, that is on a global basis, over 100 million videos were streamed on a daily basis by You Tube. This is a mind boggling number.

We are going to see more innovations in this area in the very near future from all the major players. All indications are that the popularity of Internet videos are likely to rise further.

So what might this mean for you, if you are a business, person or organization that would like to tap into and take advantage of this huge trend? Because this is so new, not many large corporations have figured out how to take advantage of the medium.

Most of the free video hosting and streaming services require you to register online and open an account (for free). You can then upload your video to the web site. You will be asked to provide a name for the video and then key words that describe the video. This is so that the videos can be categorized and also found by other users (your target audience). If you have your own web site, make sure this is mentioned in the video.

You can upload the video to a number of different free services. Why would you do this? To reach the widest possible audience for your marketing message, of course.

An interesting outcome of this is that in some cases this may drive huge amounts of traffic to your web. This is because, if your video becomes popular and there are other sites linking to it or it is being virally forwarded by the users, the search engines begin to take notice of your web site.

A case study in which a top 10 position in the search engines was achieved in under 24 hours using Internet videos to boost rankings is provided in a video at trafficgeysermethod.com. There is also a service here that takes one through the process of creating Internet videos, even if all you have is audio. You can create a simple slide show with a voice-over to create very effective, compelling videos.

If you wish to create full motion Internet videos, the process can quite straight forward and inexpensive.

Remember that the Internet videos do not need to be flashy, nor long or elaborate. The objective is to keep them clear, simple and easy to understand. Communication of the features and benefits that your product or service provides, differentiation or how it is different from other products or services that your competitors provide is important.

Finally, remember to include the unique value proposition that you have for your customers (ie. The reasons why your prospects should buy from you, rather than anyone else).

If you already have a digital video camera then you can start creating your video straight away. Your video camera will need some kind of direct connection to your computer. This can be by connecting either to the USB or FireWire ports. Some of the new Video Camera have the ability to record on a DVD straight away. In this case you can simply copy the contents of your DVD to your computer.

If you have an analog video camera, you can still create the required digital videos by using a converter.

Once you have video in digital form in your computer, simply log in to the account of the free video streaming service and upload your video. Ideally you can get wider distribution by uploading them to a number of different services in relevant category.

However uploading each video one by one to each service can be quite time consuming. The service trafficgeysermethod.com mentioned earlier in the article can help you with this, with a single upload and multiple distributions.

Your video is now ready for viewing and sharing. Sit back and enjoy the traffic.

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