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How To Use Online PR To Boost Your Search Engine Rankings

If you are looking for new ways to boost your search engine rankings, you would be wise to consider the new technique of online article distribution. Below we take a closer look at Online PR and what it could mean for your company.

If you have heard a lot of talk and wondered what online PR is all about, this article is well worth a read. Not only will you understand exactly what Online PR involves but you will also see the potential gain for your corporate site and busine...

Online PR, marketing

If you are looking for new ways to boost your search engine rankings, you would be wise to consider the new technique of online article distribution. Below we take a closer look at Online PR and what it could mean for your company.

If you have heard a lot of talk and wondered what online PR is all about, this article is well worth a read. Not only will you understand exactly what Online PR involves but you will also see the potential gain for your corporate site and business as a whole which Online PR can bring.

So, what is Online PR? Online PR, or web article distribution is a way of distributing PR type articles relating to your company’s main interests to a variety of article directory websites. These directories then choose to put your article on their site and it then acts as an effective form of PR for your business. As a form of viral marketing web article distribution can work exceptionally well, delivering similar results online as you would except from the offline version: word-of-mouth.

So, what benefits is your company likely to experience as a direct result of Online PR? The most influential benefiting factor is the likely increase in your website search engine rankings. This is brought about because the article links directly back to your corporate site, providing one of those all essential inbound links, which the likes of Google actively seek when ranking websites. Other benefits include:

An Increase in Site Visitors – As your web presence grows so will the number of web-users arriving at your site.

Online Brand Boost – As the author of the article, your company will experience a significant increase in online brand awareness amongst web-users.

Widen your Prospective Customer Base – Online PR increases the likelihood of your targeted audience reaching your website which in turn, should lead to an increase in sales.

 

How to Rank Better In Search Engines..

Some useful tips on improving search engine ranking. Like how to design site and other useful guide

seo,search,engine,optimization,promotion,marketing

[1]. Your Web pages with content should be interested in reading.

As content is king for search engines content in your site should be both unique and interesting. This can improve your impression.

[2]. Content should be highly focused with keyword phrases.

Rather than phrases that are too general and competitive
specially when there is more competition.

[3]. Optimize your Web pages for at least three to five keywords at a time.

You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant. for that you need to choose better keywords, choosing keywords is not a game of guessing. it is one science. Write your site's content using the keywords for which users search and you'll literally be speaking the same language as your visitors.

Useful sites:-Nichebot.com and Wordtracker.com

[4]. Use regionally specific keywords, when applicable.

If your target is regional than try to choose keywords that are regional.
Example:-you can choose 'loans in new York' rather than just 'loan in USA' that's why you will get highly targeted visitors and improve your visitor to sales ratio

[5]. Use the most commonly used variations of your keywords, with keyword research

Don't choose keywords that are highly competitive (specially when your page rank is low.) You can choose their synonyms etc.as per I said you need to do some research work for that. also consider some variation that can occur due to typing mistake etc..

[6]. each optimized page should contain a unique title.

It will some time meaningless if you will choose same title pages more than one. title tags are very important and perhaps you know that search engine give lots of weight to title if title of your page will different. Than you can get more traffic for more keywords. this is important.

[7].Use multiple keywords in your title tags when appropriate.

Choose better title for every page using synonyms etc..That you will probably also get traffic for that keywords too. but don't go overboard.

[8].Most important keywords appearing above the fold and throughout each optimized page.

First few lines are very important for search engine page relevancy. so write that with special care and using your all main keywords. also include your keywords in other part of page too.

[9]. Using keywords in hypertext links, whenever possible.

If you will use keywords in hypertext links than your page which you link will improve its page relevancy automatically

[10]. Each optimized page contains a unique meta-tag description.

Some search engines still give more weight to Meta tags so like title Meta tag should be different for each page if possible.

[11]. each optimized page contains a unique meta-tag keyword list.

Like Meta tags you should also change Meta tags wherever possible. and that keywords should also include in page body.

[12]. Place common misspellings of your keywords within your meta-tag keywords.

Many people using this system to get traffic you can use misspellings in your meta details and can drive traffic. due to typing mistakes of searchers

[13].your graphic images should contain descriptive keywords within the alternative text attribute, when appropriate.

Google also decide relevancy through name of icons, images etc..so try to include your keywords in it.

[14]. If you are submitting pages to non-U.S. search engines. write your pages in the appropriate language

if you will not do it. it may possible that in international search engines your rank will down.

Visit my seo resources at> http://seo-resources.inetzeal.com/ that will help you in pormoting your website..

 

How To Rank Well In The Search Engines And Get Website Traffic

It is well worth your time to learn and apply a few basics to increase your web site's search engine rankings and consequently the amount of traffic to your website. These techniques are commonly referred to as SEO, or Search Engine Optimization.

Create a site with unique, valuable content, products or services.

Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

Research and use the righ...

search engine ranking, website traffic, keywords, website content, web page optimizing

It is well worth your time to learn and apply a few basics to increase your web site's search engine rankings and consequently the amount of traffic to your website. These techniques are commonly referred to as SEO, or Search Engine Optimization.

Create a site with unique, valuable content, products or services.

Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

Research and use the right keywords or key phrases to attract the type of customer that you wish to target.

Use your keywords in your site's Title, META tags, Headers, etc.

Keep your site design simple so that your customers can navigate easily between web pages, find what they want and purchase your products and services.

Submit your web pages to the search engines and directories. This means every web page, not just the home page. Hire someone to do this for you if necessary. For best results, perform manual submission. Don't use an automated submission service.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

Keep an eye on your competitors and the top ranked websites to see what they are doing in respect to design, navigation, content, keywords, etc.

Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and how they found your website, whether from search engines or links from other sites, and the keywords they used to find you.

Make your customer visit easy and give them as many ways to remember you as you can in the form of newsletters, free reports, reduction coupons, etc.

Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

When not sure, hire professionals. Paying their fees makes more sense than spending your money on a website which no one visits.

Don’t view your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location. The search engines like to see change and growth in your web pages and will reward you with better rankings.

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