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TITLE AND SUBJECT OF ARTICLE
Choose Wisely: How
To A Pick Profitable Product Line
If you’re like most new online sellers, the
problem with selecting the right product line-up for
your web site isn’t a lack of choices. The problem is
you have so many choices you don’t know how to start
narrowing them down. The key, according to Vinnie
Busnelli, General Manager for http://USellCorp.com, is
to base your product decisions on facts, not emotions.
It’s Not Personal… It’s Business
New sellers
often pick products based on immaterial factors, rather
than studyi...
ecommerce,estore,auction,ebay,online
store,internet,ebiz,home ebiz,products,sell,home-based
business
If you’re like most new online sellers,
the problem with selecting the right product line-up for
your web site isn’t a lack of choices. The problem is
you have so many choices you don’t know how to start
narrowing them down. The key, according to Vinnie
Busnelli, General Manager for http://USellCorp.com, is
to base your product decisions on facts, not emotions.
It’s Not Personal… It’s Business
New sellers
often pick products based on immaterial factors, rather
than studying the indicators that tell them whether they
can make money with an item. Explains Busnelli, “Your
Internet business is a real business. If you want to
make real money, you have to select your merchandise
based on what the market is telling you, not on your
personal preferences.” Over the years, he’s developed a
few rules for determining the right wares:
•
Don’t choose a product just because you personally enjoy
it.
Many new e-tailers are more interested in selling
products they love, than products that sell well. But
you can’t afford to limit yourself to only selling
products you’re passionate about. If there’s not enough
demand for your product, or if there’s an overabundance
of supply, you won’t be able to move your inventory, let
alone make any serious money.
• Don’t choose a
product just because you know a lot about it.
In
online sales, you don’t need to be extremely
knowledgeable about a product to do well with it. Unlike
in a physical store, Internet retail doesn’t require you
to talk to your customers to sell them an item. Your web
site does most of the talking for you, and you can learn
about your products as you go.
• Do choose a
product based on market research.
You need to know
what kind of consumer demand there is for a product, as
well as how saturated the supply sector is. Product
markets like iPods and PS3s have tremendous demand, but
they have at least an equal amount of supply. There’s no
room left in those markets to charge competitive prices
and still make a profit. For long-term, sustainable
profits, you need to look for product markets with a
steady, median demand, and enough room for you to
establish your corner of the market.
• Do choose
a product based on the risk factor.
When determining
whether a product is worth carrying, consider the
difference between your costs and profits. For example,
it’s far less risky to source a watch for $100, and sell
it for $200, than to source a $2,400 plasma television
set and sell it for $2,600. With the television, your
profit is $100 higher, but you stand to lose a lot more
if something happens to it. When selecting your wares,
the less risk you assume, the better.
Creating
the right product line comes down to making smart,
informed choices. Do the research, find out where you
can do well, and then put that knowledge to good use.
States Busnelli, “Choosing the right products is so
important to any new business. By basing your sales
selections on the bottom line – not on a whim or your
own tastes – you’re really positioning your business to
succeed.”
How To Build A
Highly Profitable Opt In List
If you do not have an opt-in list included
in your marketing campaign, there is a high probability
that you may be losing sales. For those who need extra
help with this concept, here are a few tips to succeed:
1) Build trust in every way possible
Get
your customers to trust you and your products. If you
only launch your opt-in list, it will not make you an
expert overnight. Put many articles in first before you
start an opt-in list. Write about the topic you know and
h...
opt-in list,mailing list,home based
business,making sales,marketing
If you do not
have an opt-in list included in your marketing campaign,
there is a high probability that you may be losing
sales. For those who need extra help with this concept,
here are a few tips to succeed:
1) Build trust in
every way possible
Get your customers to trust
you and your products. If you only launch your opt-in
list, it will not make you an expert overnight. Put many
articles in first before you start an opt-in list. Write
about the topic you know and have used for your site.
You may also want to write articles on your own and
submit to article directories. This will get your name
across the internet and people will respect you as an
industry expert.
2) Join forums from many other
sites.
Provide expert advice on the topic you
have chosen. When you feel that people trust you
already, you will be able to start your own opt-in list.
You can build a base as well with other forum users.
Just simply ask them to join your list. Friends can
always prove to be great customers. Provide a link to
your site so they will be able to see what you are all
about.
3) Make friends with other users in your
opt-in list.
This can prove to be highly
beneficial especially if it is someone who has
previously launched a successful opt-in list. These are
people that have the experience in this venture. While
there are many articles available for you to use on the
internet, there is no comparison to getting a first hand
account from someone you trust.
Experienced
opt-in list users will be able to tell you what to do
because they have gone through it. While this situation
is different for many people, the general concept can
still be very helpful to you. There are many things to
avoid and these people will be able to educate you on
what to do.
4) Find something that is high in
demand.
Find a product or service that people
really want and also need. If you provide a service and
product that you have researched and learned about very
well, you can carry it on and benefit for yourself. Do
your research and find those products so that you can be
successful.
While it is true that it is best to
sell something that you have interest in, there are only
a few people who have the same interest as you. Even if
you decide to sell something that is not entirely
popular, you can still succeed with proper training. Be
sure to provide your subscribers with promotional
material that they could use and spread around to
others. This will help your business with more possible
customers.
All in all, building a profitable
opt-in list will help you with sales and business
exposure. As your list grows, it is imperative that you
maintain the quality. Keep it organized and manageable.
Always make sure that your subscribers are happy. This
will be very profitable for you in the long run if
everything is done right.
Copyright 2007 Donald
Mckenzie Jr
The Money Is In
Your List - How To Build A Highly-Targeted Opt-In List
Are you successful with your Internet
business? Better yet, do you think you are successful
with your online business? When most online
entrepreneurs are asked with these questions, they often
brush it off. This is because most of them, who have not
yet realize the right way to succeed in Internet
Marketing, continue to believe that the mere fact that
they have a website is already enough to succeed on the
Internet.
The truth is, they all end up very
upset because they fai...
Are you successful with
your Internet business? Better yet, do you think you are
successful with your online business? When most online
entrepreneurs are asked with these questions, they often
brush it off. This is because most of them, who have not
yet realize the right way to succeed in Internet
Marketing, continue to believe that the mere fact that
they have a website is already enough to succeed on the
Internet.
The truth is, they all end up very
upset because they fail to realize the secret behind the
success in Internet Marketing.
Having a website
is not a guarantee that your online business will
succeed. How will you succeed if people will not realize
that your business exist online? The key to Internet
marketing is to get your business noticed.
An
effective way to do this is to build an opt-in list. In
fact, most of the people who are already experts in
Internet marketing will tell you that building a highly
targeted opt in list is the most effective and important
tool in Internet marketing.
Basically, an opt in
list is a list of email addresses of people who have
agreed to obtain any kind of information from online
businesses like you. The term “opt in” means that you
have their permission to send to them whatever
newsletters, brochures, or promotions that you have in
your online business.
It is extremely important
that you have their permission first before you send
them information because unsolicited emails will be
regarded as spam, and spamming is an illegal activity in
the Net.
Because of the feasibility of building
an opt in list on Internet marketing, most of the online
entrepreneurs consider it as the most treasured tool
online. They need this list in order to get the
consumer’s attention and sustain interest.
By
creating an opt in list, you will be able to maintain
solid contact with your previous buyers at the same time
boost your sales because of the fact that you have a
sure target market always ready to purchase items from
you.
Opt in list is considered to be the most
important item in an Internet marketer. In fact, if in
case something bad happens like emergencies and
catastrophes and they could only save one item, it would
be their opt in list saved on a backup disk.
Just
imagine how these people value their opt in list. If
this is the case, then it must be really something,
right?
So, for people who are not yet aware of
the importance of building a highly targeted opt in list
and would like to know how to build them, here are some
tips that could be very useful.
1. Decide on your
niche market or your target market.
It is
extremely important to know your target market in order
to focus on something. It would be really confusing and
time consuming if you will build an opt in list with no
particular market in mind.
Moreover, having a
niche market would bring more focus on your marketing
campaigns and would derive better results because you
have direct you emails to people who would most likely
be interested in them.
2. Be sure that your
selected target market is available in the Internet.
The mere acquisition of a niche market is not a
guarantee that you can already start building your opt
in list. Since, the concept of opt in list is
specifically generated to aid in the growth of the
Internet market of a particular entrepreneur, it is
important to have a niche market that is available
through the Internet.
The concept is basically
simple, how can you promote your online business if your
niche market is not available in the Internet? Hence, it
is extremely important to verify if your target market
is available online.
3. Verify if your chosen
target market is income-generating market.
Building a highly targeted opt in list will just go to
waste if your niche market is not generating any income
at all.
Try to verify their income-generating
potential through the search engines, wherein you will
find some paid ads related to the keywords you have
searched. This would only mean that if somebody is
willing to pay to advertise focusing on the same target
market that you have in mind, chances are, you will be
able to reap positive results on your target market.
4. Generate solutions to the problems of your target
market by using Internet forum.
Creating this
type of forum will initiate the underlying solutions
that will answer to most of your target market’s
problem.
Through their posts and threads, you
will be able to identify your target market’s problem
and will be able to come up with a great solution. In
turn, it will be very handy when you make your opt in
list.
Indeed, the success of an online business
or Internet marketing greatly depends on the opt in
list. It is where the online businesses could come up
with newsletters that would allow them to promote their
products at the same time create the need for it. In
turn, it will generate more income and make more money.
As they say, money is in the list that’s why most
businesses consider opt in list as valuable as gold.