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How To Promote Your Web Site

Search Engine Optimization

Search Engine Optimization, which is a craft of modifying a web site to rank highly in search engines, has been around since the first index-based search engines were launched, which is around the mid-90's.

In the early days, you added popular words to the header tags of each page, and whenever someone searched for those keywords, they showed up in the search engines.

However, search engines have advanced, as well as the search engine optim...

Search Engine Optimization

Search Engine Optimization, which is a craft of modifying a web site to rank highly in search engines, has been around since the first index-based search engines were launched, which is around the mid-90's.

In the early days, you added popular words to the header tags of each page, and whenever someone searched for those keywords, they showed up in the search engines.

However, search engines have advanced, as well as the search engine optimization (SEO) industry. In order to compete with Google's army of Ph.D researchers, search engine optimizers struggle to keep up with the latest theories and conjecture about how the carefully-guarded and always ever-changing search engine algorithms work.

Below are some examples of factors that can affect your search engine ranking:

Number of links to your web site from related web sites
Number of years for which your web site's domain name is registered.
Age of a specific page on the page
Quality of writing on the page
Use of headings within the text
Number and frequency of updates to a page
Use of keywords in the URL
Amount of text on a page
Rate of external linking to your web site
Number of pages on the web site
Domain extension (.com, .net, etc.)
Use of frames, Flash, or PDF's
Downtime of your web server
Geographic location of your web server

Because it is so easy to cross the line from optimization to exploitation, search engine optimization is one of the most ethically charged branches of the web industry.

The terms white hat and black hat are often used to describe the ethical spectrum of search engine optimization. The terms are derived from old cowboy movies, where the hero and villian could often be identified by the colors of their hats.

Black Hat SEO

Black Hat search engine optimization seeks to expoit the weaknesses of search engines in order to boost a website's ranking on results pages.

These techniques often rely on artificial means to generate results; such as, deception and redirection. For example, a black hat SEO specialist might create hundreds of pages filled with keyword-rich gibberish for search engines to find and parse, or they might post meaningless comments on hundreds of blogs, all linking back to the main website.

It can be very tempting to employ black hat techniques because they can produce dramatic short-term results to promote your website. However, you should keep in mind, the results are short ter; search engines are always trying to out-think the black hat SEO's.

In fact, using deceptive techniques can even get you banned from search engines, or at least permanently damage your ranking.

White Hat SEO

White Hat search engine optimization seeks to work with the search engine's strengths, rather than their weaknesses. This is accomplished by creating valid HTML code, well-written, keyword-rich content, and a carefully organized website. White hat SEO specialists seek to create the kind of website that search engines are looking for.

The strongest beneits of white hat SEO is that it's always in fashion. It will not damage your rankings like black hat SEO will. It also doesn't require constant monitoring in order to perform well.

However, because it relies on many soft factors; such as, high quality content, effective website organization, building strong link relationships, blogging, etc. white hat SEO can be more difficult to pursue.

In general, white hat search engine optimization can perform better with less maintenance and reduced risk. it usually makes more business sense.

Inbound Links

One of the most critical and most difficult factors in promoting your website is encouraging other websites to link to yours. If your website has similar or related content to other websites and the more websites link to yours, the more of an authority you become in the eyes of the search engines.

However, because you have little control over other websites, it often takes a lot of person-to-person communication to make these links happen. It's highly unlikely that strangers will link to you because you ask them to. You need to take the time to establish relationships with other website owners.

Tips for building inbound links:

Ensure that you have a high quality website to which other website owners can feel comfortable sending their visitors to
Create content worth linking to (articles, how-to's, games, lists, etc.)
Focus on acquiring links from websites with related content
Avoid the black hat SEO technique of artificial link building
Try to get listed in industry directories, association websites, etc
Create your own side project websites that can link to your main business website

Blogging for Business

A blog is a website, or part of a website, that is regularly updated with articles, thoughts, opinions, etc

In recent years, many businesses have found that blogs have provided a significant boost to their website, thereby, often becoming a primary source of traffic for them.

The reasons that blogging can be a powerful marketing tool:

People love fresh, interesting, and useful content

It's unlikely that anyone will link to your About Us page, but if you write an insightful top ten list about your industry, hundreds or thousands of people may link to your within a matter of days.

Journalists, increasingly, look to blogs to get a sense of what's hot, and regularly posting industry-related blog articles can help you generate free media coverage.

The constant infusion of fresh, keyword-rich content will give your website a boost in the search engines.

It keeps people coming back to your website

Poor blogging is easy to do. Before you start, spend some time reading existing blogs particularly within your own industry. Think about what you like and dislike about them.

 

How To Promote Your Website

Do you have the right product or service that others will kill to have? Perhaps having an online website will help you to advertise your personal business. A wealth of knowledge you must tell about the products and services that you offer are, and how these products will enhance there day.

One of the easiest and powerful ways of how to promote your website is to pace it on various search engines. A search engine scans your website for Meta tags or keywords that targets you...

Do you have the right product or service that others will kill to have? Perhaps having an online website will help you to advertise your personal business. A wealth of knowledge you must tell about the products and services that you offer are, and how these products will enhance there day.

One of the easiest and powerful ways of how to promote your website is to pace it on various search engines. A search engine scans your website for Meta tags or keywords that targets your customers. Using several consistent ant key words can support more searchers that will hit upon your site. Applying to links on various search engines will get you a massive number of visitors to your site, as this are the type of online searching that is consumed most frequently. Placing your website online opens your site to people throughout the day and night. You will have people from all nations searching your site and that want to purchase your products, all a while you are asleep.

Printing business cards that include all of your important contact details, including your website will provide you with a different client base. A new move is to shop online and you do not want to be left out of the fastest going consumer trend. Giving out business cards to all potential clients or even leaving them at places such as public bulletin boards in nearby shopping centers. It may also pay to include your web address on your office stationary and fliers. If this is not an option, you can print small labels on your home computer and add them to various advertisements that you send out. Add your web address as a tag line on your emails too, so that people you come into contact with will have the option to visit your site.

You may want to consider paying to have links to your site, posted on other web sites. These sites should be ones that are related to your business, but not sites that are in direct competition to your site. Email the particular site that you would like to have a link on, and explain that you would like to get your link added to there site. You may be asked to pay a small monthly fee for the link to your site, but it will be well worth it if it the increases traffic to your web site, and which will increase the overall turnover of your site

You may choose to advertise in your local area newspapers also and be shore to leave a link to your site in the ad. A new customer may be confused about what your company has to offer, if you are unsure what types of products and services that you offer. Your customers will want to read your site before they contact so you can cut down on the time that you spend on those that are not drawn to in what you have to sell, and allows you to focus on those that want to learn more about your products.

 

How to promote your website through ezines.

How to promote your website through ezines should be something to consider for all website owners.

Toronto, Search, Engine, Optimization

How to promote your website through ezines should be something to consider for all website owners. Why are ezines important for the promotion of websites you might be asking yourself? Ezines are an exceelent way to reach a hopefully large number of your target audience all in one place. If done properly promoting your website through ezines will drive traffic and potential customers thus creating great business for yourself. There are several ways that knowing how to promote your website through ezines can be beneficial,

If you are a good writer one way how to promote your website through ezines is finding a website in your target market and submitting an article. When ezine readers see that you are knowledgeable in your chosen business specialty they will be more likely to trust you and value your opinions. Make sure you put a small biography about yourself and a link to your website at the end of all content that you submit to ezines. Another tip as to how to promote your website through ezines using content if you are not a writer yourself is to hire a writer to create content for you.

Purchasing an advertisement is another way how to promote your website through ezines. For example if you happen to sell yarn and knitting supplies and you place an ad in a knitting related ezine readers are quite likely to visit your website and make a purchase after reading about a great new knitting pattern. Offering a "reader's special", such as free shipping ,in your advertisement is a great way to encourage purchases. Most ezines listed their advertisements at the end of the ezine though many ezine publishers offer a featured advertiser option with ad placement in a much more prominent position. This is an excellent option how to promote your website through ezines if it fits into your promotional budget.

Yet another way how to advertise your website through ezines is to simply get a link to the website you are promoting into an ezine. Many ezine creators offer this option as a less expensive promotional alternative to a traditional business advertisement. You could also offer to trade links with an ezine publisher that way both of you will benefit by the promotion.

You could also start your own ezine as a way how to promote your website through ezines. Ezines can be fairly inexpensive to create and you can not only have your business benefit by the exposure you can also bring in income by offering advertising to other business owners.

Spending time researching to find quality ezines that target your chosen audience and making sure you have a solid promotional plan in place is the best way how to promote your website through ezines.

<a href="http://www.searchengineoptimizationtoronto.com/">http://www.searchengineoptimizationtoronto.com/</a>




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