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Thinking About How To Purchase a Domain Name?

This is an article that offers information on purchasing domain names. It provides information on gTLDs, domain name selection, and more.

domains

In this article, you'll discover a key element of your Web site and how you can use it to drive traffic to your site from offline sources. What is this "basic element" of your site, you ask? It's your domain name - your business' virtual address.

To figure out why a business' domain name is important to its Web site's offline promotions, a little background into domain names is in order. To begin with, there are two main classes of domain names, gTLDs (general Top Level Domains) and ccTLDs (country code Top Level Domains). The seven original gTLDs are .com, .net, .org, .mil, .edu, .gov, and .int. As of the writing of this article, seven new gTLDs are in the process of being launched by ICANN, the governing body of TLDs. They are .aero, .biz, .coop, .info, .museum, .name, and .pro. The gTLDs were developed to represent specific types of entities, such as commercial organizations (.com), educational institutions (.edu), or cooperatives (.coop). The ccTLDs were developed to represent entities from specific regions, such as the United States (.us), France (.fr), or Japan (.jp).

In most cases, if you find the right registrar, you can purchase a domain name with any extension, no matter why you need the name or where you are based. Does this mean you should though? Unless you need to protect your intellectual property rights in a name, probably not. The best choice by far is a good solid "dot com". Why? Because people are familiar with it, and it's what people associate most with Internet addresses. This is very important in offline advertising, because if a potential customer sees your Web address, he or she will likely have to remember that address when it's time to pull up the old Web browser to visit the site. So generally speaking, a domain name ending in .com is most desirable for offline advertising.

Several other important issues to consider are the domain name length, use of hyphens in the domain name, and the name's overall "readability". The domain name length can have a direct impact on how effective that name is at driving traffic to a site. As you can probably imagine, the fewer the characters in a domain name, the better. The use of hyphens in a domain name can have a negative impact on a name's effectiveness, so they should be avoided if offline advertising is planned. A name's readability should also be taken into consideration when planning offline promotions. Do the words run together confusingly? Are the letters positioned in such a way that the name might be misread? If so, capitalization can be used in print to eliminate some of the confusion.

So what if you've already registered a name, and you find another name that you think would work better for offline advertising? That's simple. Register the new name, and get your host to set up an "alias" that will direct any traffic the new address receives to your existing Web site.

 

How To Choose A Domain Name For Your Business

A website’s domain name (also know as a website address or URL) is an important consideration when developing your online presence. Choosing an appropriate domain name is the first step in the process of building online credibility. Remember to choose carefully because this online address may be where your business resides for the rest of its operating life. Now, some important tips to consider before choosing your domain name:

Choosing Your Domain Extension

A domain ex...

A website’s domain name (also know as a website address or URL) is an important consideration when developing your online presence. Choosing an appropriate domain name is the first step in the process of building online credibility. Remember to choose carefully because this online address may be where your business resides for the rest of its operating life. Now, some important tips to consider before choosing your domain name:

Choosing Your Domain Extension

A domain extension or top level domain is simply the suffix of your website address: (.com, .net, .org, .ca, etc.) Most Internet users are familiar with the “.com” extension, and will generally use this extension by default when typing an address into their browser. Choosing a “.com” extension should be your fist choice in case your potential customers forget that your address is “www.mybusiness.NET”, and visit your competitor at “www.mybusiness.COM” by mistake. Choosing the “.com” extension gives your website the most credibility in the eyes of your customers.

If your business only caters to the local community, then it makes sense to get a country specific domain name, such as the “.ca” extension. A country specific domain benefits you in two ways: both your customers and search engines such as Google will know that your website is registered to a Canadian and operates in Canada. Potential customers will feel more comfortable knowing that they are dealing with a Canadian company, and not a U.S. based business pretending to be a Canadian company. Also, search engines will give your website higher placement in the search results when a user is performing a Canadian specific search.

I personally recommend that my clients, if possible, register both the “.com” AND “.ca” extension. This way, your Canadian based website will benefit from using the “.ca” extension, while at the same time ensuring that they reach your website if they accidentally type the “.com” extension into their browser.

Using Your Business Name

The first choice for any domain name would be your business’ name. This ensures that your customers will remember your website’s address. You can’t expect your potential customers to remember a phrase that just relates to your business.

Choosing Choice Keywords

Including specific keywords in your website’s address will help your rankings in popular search engines such as Google or Yahoo. It is best to choose a keyword that you think your potential customers will use to search for your business. A search engine optimization (SEO) professional such as Cost Effective Design can assist you in choosing your keyword(s). These type of domain names are used in instances where the client does not want to use the business name because it is either already registered by another company, or the company name is simply too long. Any company that is serious about generating traffic through search engines should acquire a domain name with a keyword in addition to your business name.

Don’t Confuse Your Customers

If possible, try not to use domain names that include: “2” for “To” or “4” for “For” or “u” for “You”. These may make your domain look “cool” or “hip”, but in reality they are not very practical. These domain names create a problem when directing your clients to your website verbally or over the phone. For example, if you owned http://www.UsedCars4U.com, every time you verbally directed someone to your website, you would have to specify that the URL uses the actual number 4, and letter U.

To Use, Or Not to Use Hyphens

Given that more and more businesses are registering domain names every day, getting the website address you want is becoming increasingly difficult. One or two word domain names are usually already registered, forcing new registrants to choose URLs containing three or four words. To some people, these URLs can look like a big mess of words. Using hyphens in between the words can make them visually more appealing. For example, “www.used-cars-for-you.com, looks better than “www.usedcarsforyou.com. The jury is still out on hyphenated domain names. The advantages are that they look better and search engines can easily distinguish the separate keywords for better search placements, but the disadvantages are that they are difficult to verbally communicate and type.

The best solution would be to register both the hyphenated, and the un-hyphenated version of the domain name to ensure that there is no confusion.

Domain Name Length

Even though you are allowed to use 67 characters for a domain name, the general rule of thumb is: shorter is better. Although, in some instances, the website address may be more memorable if it is more descriptive. For example a domain consisting of initials only, such as “www.waa.com”, may not create a lasting impression compared to the domain name “www.windsorautoassociation.com”. Therefore, it is best to choose a name that, while short, contains enough description for your customers to easily remember.

Buying an Existing Domain Name

Maybe the domain name you really want is already registered, either by a legitimate company, or by a “domain squatter” who merely registered the name to sell for a profit at a later date. You can make an offer for these types of domains, although they make cost several hundred, or even thousands of dollars. There are advantages to purchasing an existing domain name. In addition to getting the domain you want, it may also rank highly in the search engines for certain keywords and / or generate topic specific traffic that you will benefit your business.

 

Tips On How To Get A Domain Name

How to get a domain name? This is just one of so many questions that surround the field of domain name. Today, as the domain names continue to create a certain impact to the people, many people were asking the domain name experts on how to get a domain name for a certain web site.

Given such fact, I have here some answers not only for the problem on how to get a domain name for a web site per se, but this will give you an idea on how to get a domain name which is good and ...

How to get a domain name? This is just one of so many questions that surround the field of domain name. Today, as the domain names continue to create a certain impact to the people, many people were asking the domain name experts on how to get a domain name for a certain web site.

Given such fact, I have here some answers not only for the problem on how to get a domain name for a web site per se, but this will give you an idea on how to get a domain name which is good and interesting. So here it is.

As the problem on how to get a domain name for a web site continue to come out from the mouth of various domain name consumers, many experts and resources have given some tips or tactics to solve the problem on how to get a domain name. In particular, one of the main considerations in line with such dilemma is to know that naming a particular site after a domain name may seem natural to many people, but then it is surprising to know that not every web site is named after the domain name even when a particular web master owns such domain name.

Naming a certain web site after the domain name is considered to be important. Why? For a simple reason, such move of naming a particular site will give the people a hint to think not only of your web site, but by name. If your domain name is also your address, then they will automatically know where to go. It is also noted that nowadays, where most of the people automatically turn to the web for information, naming a web site after your domain name works better.

How to get a domain name? Here is another answer to the problem on how to get a domain name. It is considered in most resources that if you are willing to know the answer on how to get a domain name, you should consider what you want, whether it is a generic name or brand name domains. However, many resources have considered that getting a name that matches your brand name is much better than generic names. Having the brand name domains, everything will be made easy to the domain name consumers.

It is also important if you are really interested for an answer on how to get a domain name that you know how to balance the length of the domain name. In general, the domain names can be of any length up to 67 characters. So for an answer on the problem on how to get a domain name which is good, you should know that many preferred short names because they are easier to remember, easier to type, and far less susceptible to errors.

Also considerable for answering the dilemma on how to get a domain name is to know that hyphenated names are far more disadvantageous than the non-hyphenated one. Many resources mentioned that hyphenated domain names lead to more potential mistakes when typing than the names that do not contain hyphens. It is indeed a pain in the neck to type. Enough said.

So if you want to solve your problem on how to get a domain name which is good, then you better weigh things out before rushing to domain name registrars to register for a domain name.




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