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How To Get The Readers Attention

Internet based businesses are in a race for domination with other vendors popping that will assist them for only a small fee.

With a steady flow of visitors and web traffic you may find yourself in a position where you don’t have to pay. You can build yourself the foundation of a loyal list by allowing visitors to sign up or opt in and allow your list to grow from there.

Use an opt- in list to gain subscribers to your newsletters, your visitors know they will be receivi...

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Internet based businesses are in a race for domination with other vendors popping that will assist them for only a small fee.

With a steady flow of visitors and web traffic you may find yourself in a position where you don’t have to pay. You can build yourself the foundation of a loyal list by allowing visitors to sign up or opt in and allow your list to grow from there.

Use an opt- in list to gain subscribers to your newsletters, your visitors know they will be receiving news and updates from you regarding your site and industry via email. Unfortunately that does not mean that your subscribers will read it.

Sometimes lists are made using other methods such as an attachment with a promotional offer or a free product. The subscribers are not really interested in receiving the emails as much as getting the promotion and often delete the email without even opening it or scanning it over.

There is a way to change this.

A lot of time and effort goes into creating a newsletter and you don’t want it wasted. To get readers you need to create an interest for the reader. That interest needs to be strong enough to get the results you want. That is traffic to your website to purchase the products available there.

Creating an interest this strong requires writing on a subject of interest in a well thought out manner. You need to tempt the reader into visiting your site.

The one sure thing most people will see of an email is the subject line. Based on the subject line the subscriber will either decide to open the email or delete it. Because of this, the subject line has to be the most important part of any email sent to subscribers.

Make the subject line short with a concise point. The goal is to give the recipient a summary of the content and a reason to read. In needs to grab the reader’s attention with a promise of more to come. That intrigue with the content is what will get them to open the email.

Subscribers do not automatically open every email, but a good subject line will generate enough emotion to make them curious enough to open it.

There are specific words that can help you to get the reaction you want to achieve. The recipient will typically only spend a second or two on your subject line, deciding to open it or not. You need to get their attention in that short time.

A few example of good attention grabbing words are “tips”, “guide” and “how to”. These are key phrases that will pique the reader’s interest when paired with a subject the reader has interest in learning more about.

Another good method to create interest is by presenting a question that is easily affirmed by the reader. Questions such as “Are you tired of your job?” or “Are you getting paid less than you deserve?”

By tying questions such as this into the content of your website that your subscribers have already shown interest in by opting into your newsletter, you can’t help but generate in urge for them to open it. The reader can’t help but start to answer the question with their minds wondering.

Other subject lines that can grab attention announce benefits or time limits to reading the newsletter. Subjects such as “Excellent opportunity for those that act now.” Or “Triple your earnings in one year.” Or even “Breaking news.”

Whatever subject line you decide upon, it needs to create excitement, urgency, intrigue or even lead the reader into reading further.

 

How to raise a reader: Lessons in literacy

There are three skill areas that form the foundation for reading. Kids who develop strong skills in these areas have greater success learning to read: Print Knowledge, Literacy Awareness, and Language Understanding.

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You want to raise a reader. That much you know. But how? That's the $20,000 question. You could probably spend that $20,000 on how-to books for you, readers for your child, flash cards and other accessories, and specialized reading programs promoting every possible avenue to full literacy.

You could, but you don't have to do all that. The facts are simple. Between 80-85 percent of children learn to read by the middle of first grade and most of those children will learn without the benefit of fancy reading programs and books. Many of those children will learn to read as the result of simple preliteracy activities they encountered at home and/or school.

In fact, studies show that starting early is not necessary and could do more harm than good. Formal reading instruction, especially if introduced too early and if focused on "skill and drill," can actually interfere with emergent literacy. However there are things you can do before you get to that point--and these activities are fun and can lay a strong early literacy foundation to make it easier for your child to learn to read later on.

As a basic foundation for learning to read and write, kids need strong speaking and listening skills. When you and other adults around your kids encourage them to talk, ask questions, and use dramatic play, it increases their vocabulary, allows them to hear and practice building sentences, and gives them more knowledge to understand spoken and written language.

Simply reading, talking, and listening to a young child in a warm and positive environment at every opportunity are among the most important things you can do.

There are three skill areas that form the foundation for reading. Kids who develop strong skills in these areas have greater success learning to read: Print Knowledge, Literacy Awareness, and Language Understanding.

Print knowledge is simply the understanding that print (letters, words, symbols, and printed media such as books and signs) carries a message. This encompasses learning that people read text rather than pictures and the correct way to read a book or page (right side up, left to right, top to bottom).

Literacy awareness encompasses a child's first efforts to use print in a meaningful way. This includes recognizing letters and groupings of letters (the child recognizes his or her name or the name of a store) and attempts to write letters and words such as his or her name.

Language understanding is just that-understanding how language works. This includes being able to sound out individual letters in a word and counting the words in a spoken sentence.

Children develop these skills by having many early experiences with language, books, and print. They can have these experiences as part of everyday life, through play, conversation, and a wide range of activities. Young children use play and talk as a way to expand, explore, and make sense of their world. When kids talk about daily tasks and special events, tell stories, sing songs, and scribble, they are laying the groundwork for reading and writing.

The primary reason many children struggle with learning to read is because they simply do not have enough experiences with language, books, and print. They need more time at home and in their early childhood programs devoted to helping them develop the skills that lead to reading. A lack of developmentally appropriate skill-building at an early age can significantly limit the reading and writing level a child attains.

Becoming literate

Becoming a literate person is something that every human begins almost from birth. In essence, we are actually programmed to become literate. However, that does not mean the path to literacy is smooth and easy.

While the progression to literacy is a natural evolution we are all programmed to follow, literacy does not occur in a vacuum. Literacy emerges in individuals only when they are immersed in a community of literacy. Interactions such as sharing a picture book, telling a story, and talking about experiences are central to emergent literacy.

Most parents are aware of the importance of reading to their child, but it is so important that it cannot be emphasized enough. According to the Partnership for Reading, a project administered by the National Institute for Literacy, "Reading aloud to children has been called the single most important activity for building the knowledge required for success in reading."

Typically, parents play an important role in developing this skill by reading to children and showing how important reading is to their daily life. Find time to read aloud with your child every day. Lap time with picture books and stories can strongly motivate your child to enjoy reading.

Studies focusing on parents of successful readers found that they do more than simply read to their children. They also engage in specific strategies, which maximize the reading experience. These strategies are actually fairly simple: talk about the book with your child before reading it; read aloud using an enthusiastic voice; and let your child ask questions about the book. Parents can also encourage their child to "read" the story back to them (especially if it is a favorite that has been read many times to the child) and/or share fun variations of the story.

However, while this is significant, this is not the only way your child learns. Knowledge is constructed as a result of dynamic interactions between the individual and the physical and social environments. In a sense the child discovers knowledge through active experimentation. Try to make books available for your child to explore and enjoy on their own as well as with you.

It is important to remember that literacy is much broader than simply reading. Allowing a child to draw or color and playing word games and singing songs are also a part of literacy. Sometimes literacy development does not actually involve print. There are many ways of learning to read and write. Some of these ways may look suspiciously like play which makes them all the more effective.

Children learn through play. Play provides opportunities for exploration, experimentation, and manipulation that are essential for constructing knowledge and contributes to the development of representational thought. During play, children examine and refine their learning in light of the feedback they receive from the environment and other people. It is through play that children develop their imaginations and creativity. During the primary grades, children's play becomes more rule-oriented and promotes the development of autonomy and cooperation which contributes to social, emotional, and intellectual development.

Make-believe among peers also plays an important role in emergent literacy. Pretending is, in fact, an ideal area in which children can develop literacy-related language skills. In pretend play, children use language to create imaginary worlds; and the manner in which language is used when pretending has much in common with reading. It is important to provide children time and settings in which they can use language with each other in a variety of social dramatic play activities.

Block play, too, can serve as a foundation for literacy. While reading and writing and playing with blocks seem miles apart at first glance, block play offers the literacy-related benefits of helping children understand symbolization, refine visual discrimination, develop fine-motor coordination, and practice oral language.

So remember, your goal is not to teach your child to read so much as it is to help them become literate. Immerse your child in literacy by talking, reading, singing, pretending, and playing and you will have done a great deal to prepare your child to become a reader.

 

How To Read When You're Writing

Many writers say it: "I don't read when I'm writing". They think it will contaminate their voice, that whatever style they're reading will somehow seep into their work and it really won't be theirs. That's only a problem if you're writing a 21st-century urban romance and last night's reading of Pride and Prejudice has you making your characters sound like they're in an English drawing room and not a Miami nightclub!

In fact, if you're not reading while you're working on yo...

Many writers say it: "I don't read when I'm writing". They think it will contaminate their voice, that whatever style they're reading will somehow seep into their work and it really won't be theirs. That's only a problem if you're writing a 21st-century urban romance and last night's reading of Pride and Prejudice has you making your characters sound like they're in an English drawing room and not a Miami nightclub!

In fact, if you're not reading while you're working on your book, you're missing out on the many ways you can learn from authors past and present who have dealt with the very same issues you're struggling with. I once heard that if a writer is stuck or has writer's block, it's because he or she hasn't done their homework, and for a writer homework is reading. But how do you know what to read and how to make use of it? Here are 4 easy tips to getting the most out of your reading.

Identify the Strategies/Techniques You're Using in Your Book

Take out your book's outline (or notes or whatever pages you have written so far) and highlight the writer's tools you are using. Now you may not see them as tools. For instance, your character is sitting in a car and she's having a memory of a car accident that happened when she was little and you tell the story of the accident. That's a flashback. Maybe you used internal dialogue, maybe you're telling your novel in the 2nd person voice or your whole book is historical fiction so getting the setting right is crucial. Once you've identified your main tools, ask yourself, "What tool do I want help with the most?" Then...

Find Books in Which the Author Has Used a Similar Technique

Sometimes the right book will come to you automatically. Writing in the 2nd person voice? Then Jay Mcinerney's Bright Lights, Big City comes to mind. It's a great example of a strategy that's very tricky to pull off. I would definitely want to read it if I wanted to be as effective as he was with his novel. Great examples of historical fiction include The Known World by Edward P. Jones and anything by Toni Morrison. When I was learning how to use flashbacks effectively in my novel I re-read Pat Conroy's The Prince of Tides and The Mourner's Bench by Susan Dodd. Ideally as a writer you are reading extensively and the books that come to mind for you will be ones you have already enjoyed and know well. If you need a few ideas you can try referring to a compilation such as Book Lust by Nancy Pearl where you can find books listed and discussed by their characteristics.

What's the Best Way for You to Learn From What You're Reading?

Ask yourself this question to help you develop a way to work with what you're learning from the book you're reading. It may be a matter of taking a few notes on the types of words the author uses or the kinds of details he or she uses to create an effective scene setter. Or it could be more complicated. When I was learning about flashbacks, I was trying to figure out how long you could keep the reader in the past without losing the tension in the present day storyline. So I took The Prince of Tides and did a rough outline of it, counting out how many chapters and how many pages Mr. Conroy devoted to his past and present day story lines. I also noted what the reader learned or what was revealed in each chapter so I could get a sense of how he paced the book. That's just what made sense to me--to create a visual that could help me grasp the whole book. What would help you best understand what a writer has done? This is important because it will help you with the last tip...

No Beating Yourself Up!

Reading is NOT helpful if you spend your time marveling at how good an author is and how you "could never do that." Focusing on reading critically and understanding the craft will keep you in the mindset of being a writer trying to learn from another writer. You'll soon see that reading the book of a great author is kind of like examining a designer gown. If you look closely you'll see the gown has seams just like any other dress--it's just that the stitches are smaller and the workmanship impeccable so the seams aren't as evident. As you read you too will see the workmanship behind the art and allow yourself the opportunity to improve your workmanship likewise. And while it's still possible you "could never do that", I can tell you for certain you will "never do that" if you don't practice and keep writing!

© 2005 Sophfronia Scott




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