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How to Market Real Estate Properties for Success

This article will help you feel more comfortable with the use of technology in marketing.

Real Estate, Marketing, Laurentians, St-Jerome, Tremblant, Selling Houses

How to Market Real Estate Properties for Success in the Laurentians, St-Jerome, Mont-Tremblant.

by Sebastien Prince - www.Web-Success-Marketing.com

Gain Theoretical Experience in Real Estate Marketing.

It's always intimidating at first to do anything new and being perplexed or even a little scared and apprehensive is quite normal in the beginning.

There are plenty of resources for information about marketing approaches and, if you are new to the business, finding out a little theory will help you become confident enough to move to the next step: choosing a technique you are interested in and which matches your personality.

Don't become a victim of Paralysis Through Analysis: you can't nor should you want to know everything about every single aspect.

Don't get blocked by insecurity and simply pick one or two techniques you think you could be comfortable with and test, test, test and test some more..

Make your Real Estate Marketing Mistakes Early on.

Don't be afraid of making small mistakes: they are your surest way to success.

It's much better to test and fail with small and affordable quantities until you finally succeed than to put your year's real estate marketing budget on a campaign you think is amazing; to find out too late it doesn't produce the expected results.

Start a marketing campaign.

Knowing where you want to go with your real estate marketing campaign is the best way to get there. Answer the following questions about you average client:

Age

Sex

Income

Education

Interests

Favorite media

I know this sound like a waste of time and that you are willing to sell real estate to anyone, no matter how old or young they are.

The bad news: there is no way you can reach / sell to everyone.

The good news: you don't have to in order to be successful and you can reach a specific type of clients, perhaps the one you feel most comfortable with, if you identify what they do and how they look for their real estate.

Get Clear, Realistic and Measurable Real Estate Marketing Objectives.

How many leads do you need to generate per week /month/ year?

How many people does it take to get one lead?

How will you evaluate the quality of your leads?

How will you know your marketing campaign is working (or not working)?

How much can you afford to spend?

Delegate the T Word.

Technology is nothing to be afraid of, especially in real estate marketing.The most important here is to select the media that will reach the niche market you chose earlier.

Don't waste your time understanding or even worse: doing yourself, what others can do for you, for cheap and with quicker and most likely better results.

You don't have to be able to program HTML or become an SEO (Search Engine Optimization) specialist to take advantage of technology in real estate marketing, just as you don't have to be a mechanical engineer to drive your car. You are most likely not in the business of building websites or publishing 4 color pamphlets so leave it to the professionals and concentrate on what you and only you can do to move your business forward.

Make the Time.

If you follow advice number 4, you have no excuse for not taking charge of you marketing success.

 

How To Find A Good Investment Property

Rental real estate is slowly becoming a good investment endeavor although there are some skeptical few who still thinks that it’s a daunting undertaking. Well we just can’t blame them since searching for a good investment property is really hard. However, for those few optimists rental property is great way to accumulate wealth.

Just like any type of business undertaking it is important that you have a concrete plan or strategy on how you are going to develop your rental r...

Rental real estate is slowly becoming a good investment endeavor although there are some skeptical few who still thinks that it’s a daunting undertaking. Well we just can’t blame them since searching for a good investment property is really hard. However, for those few optimists rental property is great way to accumulate wealth.

Just like any type of business undertaking it is important that you have a concrete plan or strategy on how you are going to develop your rental real estate into a money-making endeavor. Otherwise, you will end up losing all of your investment.

You need to do some painstaking research and probably have some connections to find a profitable rental property. This is because your objective is to make profit within the shortest time possible. This is also the same reason why you should find a seller that is willing to give you free equity.

Here are some tips to help you get started with your rental real estate business:

•You need to have an investment plan since this will help you determine the duration of your ownership of particular rental property. Remember that the longer you own the property, the more you’ll spend on maintenance, repairs and improvements. If you want to make any major improvements on the property, be sure the sale price will be enough to cover the cost. If you are not sure then better not spend too much. Nevertheless, owning the rental estate property for less time would also create more investment risk especially when buying in an overheated market. To compensate for that risk, you need a bigger potential annual return.For many small investors, however, long-term ownership is smart because it allows them plenty of time to outlast any fluctuations in the market -- and also since the rental income can be a nice supplementary income in the meantime. Being a landlord is even a rewarding day job for some.

• There are various ways of finding properties and these are as follows: hunt properties that are already for foreclosure, you will be able to get some information by means of befriending city hall clerks or bank employees who know of properties that are about to be foreclosed or are already foreclosed; you may also try to contact a real estate agent who’s on the lookout for possible buys; or you may join a local landlord or property owner’s association in order for you to make contacts. And while you’re at it why not ask landlords directly to see if they are willing to selling; you may try looking in newspapers for rental ads or you may drive around neighborhoods in order to search “ for rent” signs.

Get your finances in shape

If you really want to engage in a rental estate property business you need to have a good credit standing -- meaning less credit card debt and other consumer debt. You see, lenders usually require bigger down payments, charge higher interest rates and want your finances to be in better shape when you are buying rental properties.

It really pays to have a large cash reserve after buying any property since there might be some needed repairs that rental property may require. If you can afford to set aside at least one month rent for each unit, that’s a good start. You may also try to apply for a line of credit secured either by the property or your own home in order to cover larger costs.

Avoid overspending
The reason why you invest on a rental estate property is for you to gain profits and not to lose every savings you’ve got. Make sure that you still have save enough for your retirement before investing in rental real estate since just like any business wherein you tend to lose some and then win some but just to be on the safe side try to save as much as you could. Better be prepared than be sorry later on.

 

How to Save Big Bucks Building Your Own Home

When we decided to build our own home a few years ago, it was an eye-opening experience, to say the least. The end cost was going to be tight so we were exploring different ways to cut costs. We decided on a contractor who was willing to enter into a "Cost Plus" contract. With normal building contracts, the customer is presented with a quote for the cost of construction, and that is the total amount they pay, even if the end cost is higher or lower.

Home Construction, Building homes, Real Estate, Home Repair, Construction, Flooring, Electrical

When we decided to build our own home a few years ago, it was an eye-opening experience, to say the least. The end cost was going to be tight so we were exploring different ways to cut costs. We decided on a contractor who was willing to enter into a "Cost Plus" contract. With normal building contracts, the customer is presented with a quote for the cost of construction, and that is the total amount they pay, even if the end cost is higher or lower.

In a Cost Plus scenario, the builder provides an estimate that fluctuates based on the actual end cost of building. So if the kitchen runs an extra $2000 because of those cherry cupboards you have to have, the cost of building is increased as well. On the other hand, if you can find a deal on material, or agree to do some of the work yourself, the customer celebrates the lower costs. We started scanning our builder's estimate, analyzing where we could pitch in to save.

Flooring: The one that hit us hardest was the flooring estimate for $30,000. We priced around, found sales and decided to install the basement flooring and cork flooring in the kitchen ourselves. We would let our contractor install the hardwood in the rest of the house. This concession saved us $15,000 – we had cut the flooring bill in half! Hmmm, this was fun, what else could we save?

Plumbing: We determined how much of our $15,000 estimate included fixtures and were able to go out and purchase our own sinks, tubs, toilets, etc. on sale for better prices. Don't forget, the plumber gets a discount, but he doesn't shop around for the best deals. We ended up saving about $1,100 on plumbing fixtures, but used that saving to upgrade to slate walls in the shower.

Electrical: Our electrician allowed $2,500 for lighting fixtures which we were able to purchase at a local do-it-yourself box store for about $1,200 – a $1,300 saving!

Kitchen: Our contractor estimated $29,000 for kitchen cupboards based on mid to upper scale cabinets. After meeting with the cabinetry people, we got just what we wanted for $22,000 – a $7,000 saving!

Doors: I couldn't get past an estimate for $7,500 for doors in the home – how could they justify that much money? After counting the doors and getting a price on hardware and securing a quantity discount, we got that price down to $4,000 – a $3,500 saving!

Painting: Our contractor allowed $5000 for painting which is not bad, but still too much. We had no desire to rent scaffolding to paint the high ceilings upstairs, but we decided to take on the basement ourselves, saving $2,500.

Trim: The trim was priced at $6,000, and since we were doing drywall returns on all the windows, we only required trim on the bottom sills of the windows, around the doors and baseboard. My husband had a handy trim air-nailer that rarely got used – up until then. After purchasing the material, we saved $4,000 on labor.

Landscaping: The quote for landscaping was $25,000, much of that figure involved heavy machinery to move dirt and add rocks for a retaining wall. We left that to the experts, but dealt with the grass seed and shrub planting ourselves, for a total savings of $5,000.

All totaled, we saved over $39,000 by putting in a few hours work and doing some extra shopping around. Part of that was used to lower the mortgage, the rest paid for our dream trip to the South Pacific.




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