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5 ways how to be successful by selling online

Are you selling online? You are maybe looking for some solutions how to succeed in your business. There are several ways how to get more clients and earn more money. In this article I will introduce you some of them.

promotion, sell, online

Are you selling online? You are maybe looking for some solutions how to succeed in your business. There are several ways how to get more clients and earn more money. In this article I will introduce you some of them.

1. Affiliate marketing:
Affiliate marketing consist in relationship between web site owners and merchant. Web site owners put merchants advertisement (usually text link or banner) on their page and merchant pays commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never loose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some of affiliate networks like Link Share or Commission Junction.

2. Search engine optimization (SEO):
Search engine optimization is one of the most effective (and one of the hardest) ways how to get the large number of very good targeted customers. If you are a search engine optimization specialist, make a SEO analysis and optimize your web site for some effective keywords. If you know nothing about SEO try to find some basic information on Internet and optimize for easy keywords or hire some SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) which you offer. The disadvantage is the long time necessary for successful optimization.

3. Pay per click (PPC):
There are several search engines offering pay per click program. Advertiser choose the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign during a few minutes.

4. Banner exchanges:
You include a HTML code to your web site and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 - 1 credit depending on the exchange ratio). For each credit you "earn" your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 - 1 % only (depending on click rate of your banner) so always combine this method with another strategies.

5. Promotional coupon codes:
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don't make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If the visitor click this link he gets some discount, free gift, free shipping or another benefits.

 

Do you know how to search and find what you want?

Searching the web and finding the results you are looking for is sometimes a difficult task. A lot of people search using just two or three keywords, which sometimes does not yield the results you are looking for.

searching, internet, search engine optimization

Recently after designing a website for my family and showing them what terms our website comes under in the search engines, I noticed they don't really know how to search to find what they want. These are people I thought were pretty computer literate, as they have had a computer as long as I can remember. If my family doesn't know how to search I am sure there are many other people out there too, who don't know how to search. Even if you are computer literate, this article will still be beneficial to you as you need to know how to find what you want on the Internet. As you know some of the results are not always what you are looking for.

I recently read a newsletter I had received which had some interesting statistics. Did you know that when a searcher does not find the information they are looking for they believe their keywords are wrong? After you read this article you will be able to find what you want unless it doesn't exist and chances of that are rare.

<b>How to search within a website</b>
For the remainder of this article we are going to be using Google as an example. Let's say we are looking at the site www.imaginarysite.com and we want to find what pages have the word "financial" on it. You would type in Google: financial site: www.imaginarysite.com and it would return all the results within www.imaginarysite.com . This would be useful if the website you were looking at did not have a search option.

<b>Finding sites that link to yours or another website</b>
Finding sites that link to your website or a competitors website is an interesting tool. Sometimes the websites linking to your competitors will link to your website also. To search for links you must type link: imaginarysite.com. This will give you the results of all websites with links to your website that have been indexed by Google. If they have not been indexed those websites will not be listed.

<b>Finding definitions</b>
This is an interesting type of search. For example you may be reading a website on marketing and keep seeing the term blog. You have absolutely no idea what a blog is. To find out in Google you would then type define: blog. The best use for this search is with technical terms that you might not know.


<b>Finding exact words</b>
To find exact words that are in that order or grouped together, use quotation marks, for example "website design" or "purple monkey habits". Personally I find this search the best tools of all. A good use is when searching for articles and I am searching to see how many websites have my article. I would search "search engine basics" (which is the title of the article) and because there are a ton of websites with those three words together, I would add Alicia at the end without the quotation marks. Try it and see what shows up. This is especially useful to find more specific results.

<b>Finding sites with a keyword in the address</b>
To find keywords that are in the url (website address), for example type allinurl:webdesign ; another example would be allinurl:web design. Each example would give you different results. The first example would yield results with webdesign (as one word) in the website address. The second will give you results with web design (with a space between the two words). This search would be especially useful if you were looking for the salon named Pink Lime but, you can only remember that it has pink in the name and that it is a salon. You would enter allinurl:pink, salon, which would return all results with pink in the url and also with the word salon.

<b>Finding your keyword and corresponding synonyms </b>
Use the "~" sign which can be found on your keyboard, you just have to look for it. It can usually be found on the left of the 1 key on your keyboard. It is called the tilde sign. An example would be if you typed ~holistic coach. The results would include holistic coach, natural coach, massage coach and some others.

Searching the web and finding the results you are looking for is sometimes a difficult task. A lot of people search using just two or three keywords, which sometimes does not yield the results you are looking for. The best practice is to search using a couple of keywords and if that does not give you the results you are looking for, try adding another keyword after that until you really get the results you are looking for without having to search through pages of search results.

 

How to Push Your Website to the Top of a Web Search

With a bit of research any webmaster can improve their website to get better results from the search engines.

seo,search engines,search engine optimization,technology,marketing,internet,internet marketing,business

Keeping SEO in mind when you design your site can make it much easier for you to get a good page rank and more traffic from day one.

Link Farms:
Some search engines use a recommendation system as part of how they rank your web site. So webmasters will often trade links with other webmasters. The different search engines see a link from web site A to web site B as a recommendation from web site A. a link farm is when a web master will have many different websites and will just fill them with links to all the pages of his other sites no matter how unrelated the items on the different sites may be.

Spam:
Many people think that spam is just those annoying emails that offer to increase your size or guarantee weight loss, one of my favorites are the stock tips that come in from nowhere because I may actually buy stocks because someone I don&#146;t know got my email address as well as a few thousand others and told me to buy some stock, or the annoying pop ups that appear when you are trying to read a web site. These are common forms of spam but they are not the only kind. There are also spam websites. This is when there is no content on the site of actual use and the sites content is only to try to bring in people in the hopes that you will click a link to a site that pays the first site for traffic. Some websites will pay $0.25 for every person you bring to their site. These sites are also considered spam.

Content:
The content of your site is very important. You need to make sure that not only is it relevant to the topic of your site, but that it is interesting or informative to your readers/customers. If you do not change the content on your site and add items regularly you will find that people will stop visiting your site. Lets say you have a travel website and you do not update it often you may still be advertising summer vacations in the winter and will not be making as many winter vacations sales as you should be.

Algorithms:
An algorithm is basically a mathematical equation. The search engines check over website on the internet every few weeks. It then tallies up how relevant your content keywords are compared to your Meta keywords, the basic design of the site and it counts all the links to your site. It then takes all this information and does what it does and then it comes out with your page rank. Then in another few weeks when it runs it again it will recalculate and re rank the site.

User Interface:
One of the things a search engine will look for is how simple your site will be for the end user. The site needs to be easy to get around and it should not be too difficult to find information listed on an inner page. If I am looking for something and I can not find it on your site in a few seconds I will just click on another site. So make sure to keep that in mind.

Factoring in the above information when building your website or taking it into account and redesigning you site will help you bring in more traffic.




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