TITLE AND SUBJECT OF ARTICLE
How to Sell
Expensive Items on eBay
Selling expensive items on eBay is really no different than selling low cost items. Essentially, no matter what you are selling, it all comes down to how you market the item. This doesn’t mean you have to surf around the Internet placing ads here and there – when it comes to eBay auctions, the marketing is all done at the eBay website. Basically, when you set up your auction, you are setting up an automated marketing campaign.
First, you must determine what the value of your item is, in three different ways. This will help you determine what your reserve price is. On eBay, the reserve price is the lowest price that you are willing to accept for your item. First, have your high priced item evaluated to determine what the actual market value is. Next, research similar items from past auctions at eBay to see what price those items sold for. Finally, determine what the value of the item is to you. With this information, you should be able to determine the lowest amount you are willing to sell the item for.
Set your reserve price, and then set your opening bid price lower than $50 – no matter how high your reserve price is. This is a marketing tactic. It will be hard to attract potential buyers to an auction for an item selling for hundreds or thousands of dollars – but getting them to an auction where the opening bid is only $50 is quite simple. Remember, you don’t have to sell the item to anyone who bids less than your reserve price – unless you choose to do so at the close of the auction. This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to ‘get customers in the door.’
Work hard on the description for your listing. Use words that really describe your item well. Provide as many details as possible, including details that prove
the authenticity of collectible items. Include pictures of the item as well. Do not try to deceive potential buyers! If the item has marks or scratches, simply be honest about it, and make sure that the pictures convey this as well. State how the item will be packed and shipped. Also let potential buyers know that shipping insurance must be purchased as well – in case the item is damaged once it leaves your possession.
For higher priced items, most eBay buyers feel more comfortable using an escrow service. Offer this as an option in your auction, with the understanding that
the buyer must pay for the service. This protects both parties from fraud, and it makes many buyers more open to spending the money to obtain the item.
eBay has partnered with an escrow service that is commonly used for high ticket items.
How To Guide On
Selling On E-Bay
Almost everyone that has access on the internet has heard about the greatness of E-Bay. Despite of the popularity of this internet portal, not many people understand what E-Bay really is. E-Bay is not your traditional website and online shopping/bidding store. In fact, it is way more than the traditional ones because there is no direct person in charge of the whole thing. It more or less resembles newsgroups wherein it links people that have the same interest and hobbies. It ...
ebay, auctions, selling, buying
Almost everyone that has access on the internet has heard about the greatness of E-Bay. Despite of the popularity of this internet portal, not many people understand what E-Bay really is. E-Bay is not your traditional website and online shopping/bidding store. In fact, it is way more than the traditional ones because there is no direct person in charge of the whole thing. It more or less resembles newsgroups wherein it links people that have the same interest and hobbies. It is also a place for people to buy and sell their products as well.
If you are interested in the buy and sell part of E-bay, then you have to learn the basics of E-bay. The first thing that you could do is tour E-bay and then research about products that are similar to yours. In this way, you could have an idea about the price, shipping details, and the demand of your product. The next thing that you should do after research is to try and sell one item. This one item could be viewed as a trial wherein the price should not be too cheap or too expensive. The description included in the item should be catchy in order to stand out among the competitors as well as to create an impact to potential customers. Before doing the trial sale, you must already have a set criteria of products that you want to specialize in.
Once the details about the product are ironed out, it is now time to discuss the shipping requirements. This is usually the source of many disagreements because most customers that the shipping is free which far from reality because shipping could be more expensive than the product itself. As the product-owner, you should be the one in charge of explaining to them that the shipping cost would be charged to them. When the shipping matters are settled, then it is time for the product to be shipped. Once the product is in the hand of the customer, encourage the customer to post feedback regarding the item as well as the transaction done with you. The feedbacks of customers are important because it would be the basis of your reputation as a seller in the E-Bay portal.
These feedbacks are important because once you have a lot of good feedbacks; it earns you more points (e.g. 10 positive feedbacks equates a gold star; after 100 a blue star; 500 purple; 1000 red). The more stars you have, the higher the chances of having successful transactions in E-Bay.
How to Increase
Your eBay Auction Response in 10 Easy Steps
This article will show ebay auction sellers some of the effective ways to increase buyers reponse to their auction listings. Postin an auction on ebay is just the first step in the process of online sales. Getting bidders to be more responsive makes the difference between sellers that succeed and others that are less successful. Learn about 10 little techniques you can apply to your listing and explode your auction response today.
ebay, ecommerce, auctions, listing, selling, tips, sales, increase sales, response
Getting a buyer to your eBay auction listing is one thing. Making them actually bid on your item, is another. There are many factors that go into making an auction successful such as starting price, your marketing copy, and timing, to mention a few. Those factors apply to any auction, and sellers who know how to use those factors right get good response to their auctions. However, some sellers take extra steps to ensure the highest response to their offerings. This article will list 10 tips you can use to encourage buyers to bid on your auctions.
- Show the benefits of your product not its features: Answer the question of what's in it for the buyer. Let them know how your product will benefit them. Would it save them money or time?, teach them something?, or simply satisfy a need they have.
- Create your "About Me" page: This is a very powerful tool you can use to let buyers know more about you and your business. Use this page to announce any special offers you have, setup a newsletter/ezine sign up form for your visitors and start building your list, and/or add links to your website, blog, affiliate links...etc.
- A picture is worth a thousand words: This is a very true saying. People like to clearly see what exactly they are buying. Using clear good quality pictures in your listing will increase your chances of making a sale. Make sure you buy the gallery picture feature, which adds a thumbnail picture of your item to the search page. For a few cents this is a very valuable feature. Also in your description you should use more than one picture, 3 or 4 with different angles would be best.
- Clearly state your policies, terms and conditions: Buyers are more confident in sellers that are articulate about how they conduct business. Things like shipping times and prices, return policy, out-of-stock policy, and contact information should be written very clearly in your auction listing. Another advantage of this is that it will protect you from any future disputes as you can always refer to your stated policies.
- Accept different payment methods: Most sellers accept credit card payments through Paypal or some other processor. This turns away buyers that don't have a Paypal account or a credit card, or simply don't want to use their credit card online. Accepting alternative payment methods such as checks and money orders will definitely increase bidders response.
- Buy listing upgrades: In some cases buying an upgrade is justified. The single factor that determines this is the value of your product. If you are selling a $10 item, and the upgrade is $20, then obviously this doesn't make sense. However, if your item is popular and relatively expensive, this might be a very effective way of having a great response to your auction.
- Show off your feedback: Copy and paste a selection of the feedback comments you’re most proud of to each item’s description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.
- Use Square Trade: Signing up at Square Trade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on Power Sellers auctions – it makes you look more professional.
- List your item with no reserve (NR): If possible, list your product with no reserve and state it as (NR) in your title. Many buyers don't like items with reserve prices because they don't know what that price is and might be afraid to bid on it and pay more than what they have in mind. People shop on eBay to find deals; they want to feel that they got the product for a good price. Listing your item with no reserve will encourage them to bid on it because the want to get the "deal".
- Post more auctions: Listing more items on eBay increases the chances for better response. This is a mere probability strategy however. This complements any of the techniques listed above, and wouldn't be very effective by itself. For example if you list many auctions, but they don't have good descriptions and pictures, you might not sell any of your items. Use this only to replicate your well structured auction page(s) using ideas from this list.
Listing an item on eBay is one thing, listing an item that gets response and eventually sells is another. Think about your listing layout, clarity, answering buyers questions, and adding little things that might increase reaction to your offers. Using the points above can give your listing the edge it needs in a very competitive market. incorporate some or all of the techniques above and you sure will see more buyers responding to your auctions, and your sales increase.