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How To Talk To A Seo Professional

If you have decided that you cannot do search engine optimization all by yourself it might be time to hire a professional. However it is also important to remember that although this might be expensive (expect to invest about $10,000 in a professional SEO job) that you have to keep your expectations of what such a company can do realistic.

For instance no search engine optimization company produces overnight results or even results that make much of a difference to your bu...

SEO

If you have decided that you cannot do search engine optimization all by yourself it might be time to hire a professional. However it is also important to remember that although this might be expensive (expect to invest about $10,000 in a professional SEO job) that you have to keep your expectations of what such a company can do realistic.

For instance no search engine optimization company produces overnight results or even results that make much of a difference to your business within a month. In fact if you do find a company that does this you should avoid them like the plague as that is evidence that they are practicing black hat SEO. Sooner or later the search engines catch up with black hat SEO techniques and penalize your website. So in a nutshell –you might have a week or even a month of terrific business illegally gotten with doorway pages and cloaking techniques but after that your site will be dumped from the search engine listings.

Keep in mind that what you are usually paying for when a site is about to be optimized is a clean up of your HTML code and the writing of new SEO copy for your site. Unfortunately the result after an SEO professional has changed your site’s copy so that it is more attractive to the search engine spiders is often difficult to accept – especially if you have spent hundreds or even thousands of dollars getting a website professional to write persuasive ad copy for you. The key is that if you are going to get a professional SEO job then you have to let go of your old ways of thinking about what good writing looks like, sounds like or read like. It might seem nuts that you have paid an arm and a leg for copy that you think is grammatically incorrect but unfortunately misspellings and bad grammar might be an essential part of your optimization process that can’t be helped.

 

How To Use SEO To Make Money

Every internet marketing guru knows how to use SEO to make money. In fact, SEO is their life blood in spite of what they will tell you in their newsletters.

Have you ever tried to check out one of their websites? How many are not on the first page for at least one of their keywords? I can answer that question – none that I know of! These guys know how to do it, and they started off by themselves. OK, perhaps now they can afford to pay others to do it, but you can be pretty...

Seo, search engine optimization, optimisation, use seo to make money, how to use seo

Every internet marketing guru knows how to use SEO to make money. In fact, SEO is their life blood in spite of what they will tell you in their newsletters.

Have you ever tried to check out one of their websites? How many are not on the first page for at least one of their keywords? I can answer that question – none that I know of! These guys know how to do it, and they started off by themselves. OK, perhaps now they can afford to pay others to do it, but you can be pretty sure that you won’t get the service that they get!

If you were paying for a service, would you like the guy you were paying to get you on the first page to offer the same service to your competition? Of course you wouldn’t. SO what chance do you think you have of employing a SEO consultant and getting a top 10 position? I can answer that on no fingers!

Come on! Are you rally so naïve as to believe all these claims to get you in the top 10, let alone Number 1 as some claim? OK, Number 1 for the keyword ‘whajotys’: anybody can do that (I shut my eyes and typed there). What you want is a Number 1 position for a good keyword in your niche, and nobody except Google can guarantee you that. The same applies with a top 10 position.

The only person capable of earning you a top 10 position for any page in your website is you. You have to optimize your page to make it appear attractive to the search engines. ‘Attractive’ means that your web page (Google lists pages, not sites) best meets the needs of a Google search for the information that your web page provides according to the calculations of the statistical mathematical analytical system that is loosely termed the Google algorithm, applied by so-called spiders that analyze the content of each of your web pages.

If you want to use SEO to make money, you should learn how it works. Learn how to make your website attractive to the Google algorithm. Learn what semantics are and how to use them to fool the spiders. How to maximise the power of the links between the various pages in your website. How to maximise the complete latent power that is charged in each of your web pages, and how to use the content on these pages to drive an unlimited amount of traffic to your site.

That information is available to anybody who wants to seek it online, if they know what they are looking for or where to look for it. That information is available, and it can make a massive difference to your online success. Anybody with any form of online business needs to know this information and it is available for you free of charge online if your know what to look for.

The problem with many, however, is that they don’t know what to look for or where to get it. They take the advice they find, only to discover too late that what they have learned is wrong. Stop being obdurate (look it up) and get it right for a change. That can make all the difference between failure and success.

Learn how to use SEO to make money and you will never look back.

 

How to Know if Your SEO Keywords are Making Money

As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN.

search engine optimization

Copyright 2006 Mark Nenadic

As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN. However, to apply SEO properly to your website, you first need to know which keywords to use. Once you have them, you also need to know if those keywords are working for you, or if you will need to tweak them to get better results. After all, a keyword is only as good as the money it makes for you.

The keyword itself is a certain word or phrase that someone would type into a search engine or web directory in order to find your website. The keyword you choose for any given page should describe that page in a way that a regular web surfer would search for it. The keyword should be a direct reflection of the content of that page. They should never contain any random or additional words that have nothing to do with you, your business, or your website. If they do contain these excess words, then you won’t obtain the maximum results from your SEO strategy.

Among the most widely accepted keyword strategies is that the number of keywords in a website should never exceed 21-22. There are sites out there that have well over six and seven hundred keywords, without any content to back those keywords up. Even if they did have content for every one of those keywords, there would be no point, since search engines will ignore any keyword over their limit of 22 words.

Keywords are each counted as one word. Key phrases, on the other hand, are also counted as one, no matter how many words make them up. For example, if you owned a computer company, a keyword could be “computers”. This would be counted as one word. However, you could also have a key phrase “discount computer company”, which would also be counted as one.

Even though key phrases are each counted as only one keyword, you should always keep them very short and straight to the point, without any excess words or puff.

To properly apply these keywords to your website, you first need to come up with a list of 21 or 22 keywords/key phrases that will describe your website content, such as the product or service you are selling. You then need to work them into your content, as well as into the site description coding and any additional information you submit to the search engines upon registration with them.

To identify the keywords, there are many different tools that you can use. You can pull them straight out of the air, have friends and colleagues brainstorm with you, or use one or two of many different softwares that are available for specifically that purpose. One of the most popular among these softwares is the Overture Keyword Suggestion Tool. You simply need to tell it what your site is about, and it will suggest a number of different potential keywords based on what has been searched for within the last past month.

By making sure that you’re using the right keywords, you’re much more likely to choose exactly the word or phrase that a web surfer might type when searching for what your site has to offer. This is the entire point of SEO. When done properly, you’ll increase the number of visitors to your site, and will therefore experience increased sales. Your website will be more visible, more find-able, and more successful, all by selecting the right wording. Though it may sound complex at first, once you get the hang of it, it does become much more routine. You must remember, though, that this is a time consuming process, and is something that you will need to maintain for the entire life of your website. If you don’t have the time or willingness to dedicate to your website, be certain to hire a professional to do it for you. It is definitely worth the extra few dollars that it will cost. The increased sales will pay for the SEO many times over.




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