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How to Start a Clothing Store

So you want to break out of the day to day grind and start a business of your own. Congratulations! You are taking the first step towards a better life. It's important to maintain financial stability as we all know, but those that can do so while doing something they love are particularly fortunate and that is a fortune that doesn't just come on a whim but is reached through perseverance and choice.

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Knowing what you want is the first choice that leads to bigger and better things.

Many different options for opening a small business exist, and all of them have their pros and cons. Of concern here is the opening of a small clothing store or boutique. There are several concerns that must be addressed by someone wanting to open any kind of boutique, and a clothing store must face these same concerns and then others that are specific to clothing lines and merchandise selection. The questions that a new clothing store owner must answer include the following:

What kind of clothing will I carry?
What sizes and colors do I need to address?
Where will I purchase my merchandise from?
How will I display my merchandise?
How can I build my customer base and return business?

What kind of clothing will I carry?

Once you know that you want to open a clothing store you will need to define what type of clothing you want to carry and what audience you are wanting to appeal to. The requirements for a shop catering to the exercise clothing needs of women from the ages of 20 to 40 are going to be very different from the needs of a outdoor apparel shop for men interesting in hunting and backpacking. In order to best meet the needs of your specific audience you will need to do some research for what clothing items appeals to those needs. We'll take the example of exercise clothing for women. The following clothing pieces, at minimum, would need to be included in the business plan:

Sports bras
Sports shirts
Tank tops
Sports shorts
Sports pants
Athletic shoes
Headbands and wristbands

What sizes and colors do I need to address?

Having narrowed down the type of clothing you need you will then want to consider what kinds of styles, fabrics and colors that you wish to carry. Write all of these down in your business plan. At first you will want to keep this scope narrow as your finances will not be able to cover every color and style that is possible. Your lines will be able to expand as your shop grows in size and revenue. Most shops that do well can expect approximately a 15% increase per year for at least the first five years and that will open up many possibilities for expansion as you go. When making purchases many manufacturers will push for you to purchase at least four pieces per size and per color. Four pieces is fairly reasonable as long as you keep the number of colors and sizes in check. If you are pressured to purchase six do not do so as it will be far more merchandise than you can turn over swiftly.

As far as sizes are concerned most sizing for tops runs in Petite to Extra Large, and pants from size 0-14. If you need to acquire sizes that are outside of these typical ranges you will have to meet with manufacturers that specialize in over or undersized clothing. You should plan to bring in several sizes per cut or style of clothing.

Where will I purchase my merchandise from?

Before you begin purchasing merchandise you will want to acquire your small business license and wholesale license. These licenses will open the door to merchandisers that otherwise you would not be able to make purchases from. It is vital that your own purchasing be at the lowest rates possible so that the merchandise in your clothing store can be kept at a reasonable price for your customers. Too much mark up in order to make up for high purchasing prices will keep clothing from selling and be detrimental to your business.

Much of your purchasing can be done from local sources if such exist. You will need to do some research of what exits in your area in order to know what your resources are. Get on the local manufacturer's mailing lists so you can know about new lines when they come out and be involved in sales and discounts.

At least quarterly you will want to make large shopping trips where you will purchase most of your inventory for a three month period. These trips will likely require going out of your home area and attending a show or a market in a major city. Such shows run at various times of the year and in a few places, such as Los Angeles, there are markets that are open for purchasing year round. Remember to budget the cost for getting to one of these events in your financial plan, and make the most of your trip. Take time to look at everything you can and to compare and contrast merchandise and pricing. Many sales representatives will try to get you to place orders on the spot. Stand firm and be the one driving the deals. Manufacturers want your business, but you decide what will be purchased and when you will purchase it.

How can I build my customer base and return business?

Building a customer base is one of the hardest thing that any clothing store or boutique faces, especially in the early days of the business. Be confident that you will succeed and make sure that you, and your employees, are friendly and knowledgeable. This will help to make your customers feel confident in their purchasing experience and in your store. When you first open throw a grand opening party and advertise with a small space in local papers and fliers. Have those that attend write their name and contact information on slips of paper for a raffle and use these to create a mailing list. Keep the mailing list active and invite any new customer to sign up with you. Those that have such lists find that about 20% of their mailing list generates nearly 80% of their business, impressive numbers and a good impetus to grow that list as much as possible. Most importantly remember that word of mouth is your strongest advertising. For every customer that has a good experience two or three more will be directed to your shop. On the other hand each customer that has a bad experience will drive away just as much business. The power to bring people in and to help your business expand is in your hands.

Good luck.


How To Find The Right Size Clothing

You know that the kind of clothing that you wear can say a lot about you. Not everyone can afford high priced designer clothing, but what is most important is finding the clothing that fits you right. This means that you have to know how to find the right size clothing for you, and how to wear it. You can find the clothing that you are looking for, and you can order it right online. This is a great way to make sure that you have the clothing that you want and that you are fin...

You know that the kind of clothing that you wear can say a lot about you. Not everyone can afford high priced designer clothing, but what is most important is finding the clothing that fits you right. This means that you have to know how to find the right size clothing for you, and how to wear it. You can find the clothing that you are looking for, and you can order it right online. This is a great way to make sure that you have the clothing that you want and that you are finding it at prices that meet with your highest expectations.

And the savings don’t stop there. Not only do online stores have great clothing that you can buy right online, which is quick and easy, but you can also read reviews about certain types of clothing to see if it is going to be right for you. You can see what other people, with bodies similar to you own, have to say about the clothing. For example, if you want to stay away from clingy clothing and notice a review on a dress claims the fabric is quite "clingy" you might not want to purchase it.

Ordering mail order clothing is one of the greatest things that you can do. To figure out how a clothing brand will fit you, check out the individual brand sizing charts. Every clothing company sizes their clothing a bit different. You may find that some brands "run large" or "run small" and know to buy according to what you've experienced before with the company brand. However, if you've never ordered from a company before, you may want to order one shirt and one pair of pants and note the cut and fit when you receive them. Ordering it this way is a great way to do it because you are going to be able to find that your clothes will come in the mail and you’ll simply have what you are looking for. This takes so much less time and money from you, and with the great savings, you simply can’t go wrong.

Remember, it isn’t just about the clothes that you wear, its about how you wear them. You are going to find great tips and tricks regarding the different ways that you can wear your clothing and the ways that it is going to fit you the best. You’ll find that by reading through these tricks, and then by implementing them, no matter what clothing you are wearing, you are going to look great. This is always going to be good for your ego, and good for you in general. There is simply nothing like ordering your clothes by mail order. You will find that everyone in your household is going to be very happy with the clothing and you can save time and money overall.


How To Choose The Sexual Lubricant Right For You

Sexual lubricants enhance sexual intercourse, masturbation and sex toy use. Learn which personal lubricant is right for your sexual activity.

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Using sexual lubricants during sexual intercourse, masturbation and for use with sex toys enhances the experience for most people. The slippery texture of a lubricant adds to the sensual feel of almost any sexual encounter with a partner or when you are engaged in self-pleasure. It can also help those women who’s bodies don’t manufacture enough natural lubricant.

Studies of women that use sex toys report that women found using a lubricant with their favorite vibrator greatly enhanced the experience. With all the new male sex toys available today, the same increased pleasure can be enjoyed by men when adding a lube when using many sex toys. Lubrication makes toys glide sensually in, out and about. However, be sure to choose a lube that doesn’t damage you or your erotic sex toys.

It is very important to use the correct lubricant for the sexual activity and other sexual items involved. Certain lubricants disintegrate condoms, others will destroy sex toys, some work better for anal sex and others are preferred for masturbation.

There are four types of lubricants: Water-based, petroleum-based, those made from natural oils, and silicone-based. Each has its advantages and disadvantages.

Water-based Lubes: These are the most versatile, safe and popular lubricants for all situations. Typically made of de-ionized water, glycerin, and propylene glycol, they are safe to use with condoms and all forms of barrier birth control. It is rare that water-based lubricants cause irritation, and they don’t stain clothing. They are safe to ingest, and they come in both flavored and unflavored varieties—using one of the many flavors available can add to the pleasure of oral sex. They tend to dry out over extended periods, but a little water or saliva will get you slick again.

Petroleum-based lubes: These include Vaseline products, mineral oil products and baby oil. Unfortunately, these products all destroy latex, so they cannot be used with condoms, cervical caps or diaphragms. In addition, they can inflame and irritate the vagina. They also stain clothing. Petroleum-based lubes do tend to last well, so they are often used by men during masturbation.

Natural oil-based lubes: These are derived from natural oil sources such as nuts or vegetables. Like petroleum-based lubes, they too destroy latex (condoms, diaphragms and cervical caps) and stain clothing. However, they do have one key advantage over petroleum-based lubes: they don’t cause vaginal irritation. This makes them excellent for female [and male] masturbation, unprotected vaginal intercourse, and for massage.

Silicone-based lubes: These have the benefits of water-based lubricants with the addition of being waterproof, so they may be used in the bath, or the Jacuzzi, or... In addition, they tend to lubricate longer than water-based lubes. Silicone will not hurt latex, so they’re safe with condoms and other forms of barrier birth control; however, they can affect adult toys made from silicone.

So, pick a personal lubricant that’s compatible with your sexual activity and any birth control or sex toys you are using. There are many companies manufacturing each type of sexual lubricant, so if you don’t like the consistency, scent or other qualities of one lube you have plenty of other choices. Enjoy yourself!


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