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How To Start An Online Business

Within this article today on how to start an online business, we will look at what must be done to succeed online. This formula is very simple and one that people do not pay enough attention to. By explaining what to look for online, this will be a good way for you to learn how to start an online business.

When you'll are looking at how to start an online business, you'll first want to look at a particular field which you are interested in. You'll want to see whether or not there is a great deal of competition out there because this could affect your decision to get into that particular field. When you are deciding to start an online business, you usually want to look for a field in which there is less competition so that you can come in with cheap but effective marketing and dominate that niche. It is often easier to be a big fish in a small pond rather than a small fish in a big pond. There are many different ways that you can make money on a website in this article will show you a couple of those different ways. You can decide to sell products online which you can find through wholesale distributors. You are able to advertise on your website and sell advertising using programs such as Google's Adsense. You can even sell your products through storefronts at either Yahoo, eBay, or Amazon websites.

Another key when you are looking at how to start an online business, is to make sure that you are continually testing and retesting your website. Once you design your website, you cannot sit back and wait for the sales to comment. You want to test and retest the difference ways in which you have your pages and website built to make sure that you are taking advantage of the traffic coming into your website. If you do not do this, you are leaving money on the table.

The final key when looking at how to start an online business is how you decide to market your website. There are many companies which you are able to buy traffic from at a very cheap price and this can be a good way to supplement your natural search engine traffic. The way to build natural search engine traffic is through content and developing back links. Back links are links from other websites to yours so that when search engine search bots are indexing webpages, they will find the links to your web site and index your pages.

If you work on finding and underserved niche, it is easier to pay for traffic bought from Internet marketing firms as well as move your way up in the natural search engine pages. You want to make sure that you are developing both a good site and its contents of the people will want to read what they find and then continually return to your website. This is a simple formula in your search on how to start an online business.

 

How To Automate Your Online Business

Automation makes running any online business as simple as 123. More importantly, only by automating your whole online business will you achieve the freedom and lifestyle that makes Internet Marketing so attractive to millions of people worldwide. Here are a few pointers on how to automate your online business...

online business,business automation,marketing tools,internet marketing tools,

Copyright 2006 Titus Hoskins

Automation makes running any online business a total breeze. More importantly, only by automating your whole online business will you achieve the freedom and lifestyle that makes Internet Marketing so attractive to millions of people worldwide.

The Internet is tailor made for automation. It can retrieve, process and transmit data at a lightning speed. It can keep track of billions of pieces of information on a single server. In reality, the whole system is one giant automated machine run by countless servers and an ever decreasing number of wires as the web goes wireless.

And then there is the computer - your main business automation tool. The computer is the perfect automation tool. It can handle incoming data, process files, and dispense information all within the blink of an eye. Computers are the real workhorses of our modern age - they do most of the work for us. They are so important, running any competitive online or off-line business now without a computer would be hard to imagine, not to mention foolhardy.

Combine these two key elements with automated marketing software and running any business on automation will indeed seem like a total breeze. It all comes down to numbers, with the Internet and computers, you can handle, sell and process a million units as easy as you can handle ten units.

Computers and the web make these large numbers possible. They make marketing online not only viable but also very lucrative. Whole automated marketing systems can be put into place, bringing in revenue automatically. Virtual auto income machines can be created.

Lets look closely at some examples and discover what you need in order to put these automated marketing systems to work for you.

Lets say you have a digital information product that you wish to sell online. Your automated marketing system will probably start with the acquisition of a domain name www.widgets-info.com and construction of an online website where customers can purchase and download your product.

Designing your own site and sales letter will take some work and you must know what you're doing or all the automation in the world will be pointless because if your online site doesn't convert traffic into sales, it's game over. Your site or online business MUST convert your visitors into paying customers.

Many marketers hire or get someone else to design their profit generating sites for them. You may have to pay highly for a good professional quality site and high quality sales copy but it is the key to the success of your whole marketing operation.

A well optimized website will pull in free targeted traffic from the different search engines automatically. A high quality sales letter or copy will then convert this traffic into sales and income automatically. To increase sales many marketers buy their traffic from Pay-Per-Click advertising such as those services offered by Google Adwords or Yahoo's Overture.

Once you have targeted traffic hitting your website... all your marketing procedures can be automated. In most cases, with simple software programs that will run your online business on auto-pilot.

Most professional marketers capture the contact information of their visitors. They follow up with the grand daddy of all automated systems - the autoresponder. Studies have consistently shown, it usually takes from 6 to 7 follow-up emails before a customer buys your product. The autoresponder is one automated tool you must use with your online business.

Many marketers offer ecourses or free newsletters as a way of automatically keeping in touch with customers or potential customers. An autoresponder can draw visitors back to your site and marketing page again and again, to hear your sales pitch. It is the vital element in your automated marketing system.

Automation of your whole checkout system can be done with programs like ClickBank, PayPal or 1ShoppingCart... these automated checkout systems will take your customers through the checkout process and can deliver digital products or software downloads immediately.

Here Are Some Automation Tips:

* Use autoresponders for follow-ups and building contact lists

* Use automated checkout systems like ClickBank or 1ShoppingCart

* Use simple online videos to explain complex tasks or products

* Use Google Sitemaps to automatically index and update your pages

* Use organic SEO tactics like keyword rich articles to get traffic

* Use RSS feeds to automatically syndicate your content and articles

* Use RSS feeds to automatically build content and webpages

* Use datafeeds to automatically update your products or content

* Use audio testimonials to warm up visitors (the net is a cold place)

* Use a well defined Frequently Asked Questions page or pages

* Use Paypal or a similar system for paying your online business bills (hosting, advertising, promotions) and for receiving payments/commissions - this way you can be away from your business for long periods of time and everything will still run smoothly, on auto-pilot

Once all these elements have been put into place: your targeted traffic, your website with sales page and checkout cart, your autoresponders with follow-up messages, your delivery of purchased products, and a payment system to pay your bills/receive your commissions or payments... you will have constructed an automated system that will deliver sales and income 24/7/365. There are countless websites and businesses on the web doing exactly that - automatically running and earning money for their owners.

Another popular online business model uses affiliate programs and advertising such as Google Adsense as their main sources of income, instead of offering products for sale.

These automated marketing systems are set up in the same way. Only no actually selling is done on the site... these sites pre-sell by giving away valuable information, product reviews, or comparison shopping tips to their visitors. Then and only then are potential customers sent to affiliate sites to make their purchases. With the affiliate (site owner) getting a percentage of the selling price for having referred the customer or client. Some great third party affiliate programs are Commission Junction, LinkShare, Shareasale, and Amazon.

This automated affiliate/advertising website business offers the most freedom and the least headaches. It is an ideal automated business system that if done right can be extremely lucrative for those who put these automated marketing systems into place.

It can be pure perfection where automation meets the Internet, computers and the marketing process. It can be a marvel to behold and a complete joy to experience in action. For those savvy marketers who have perfected this system it spells only one thing - freedom. And a whole lot of it!

 

How To Avoid Key Online Business Mistakes.

Do you have an online business that is not performing as well as you would like it to? If so, you could be making one or more of the following online business mistakes.

business success, home business, small business

Do you have an online business that is not performing as well as you would like it to? If so, you could be making one or more of the following online business mistakes. Let’s look at each one and ways they can be avoided or rectified.

+ Being too caught up in the hype and excitement of getting rich quickly.

This can be a very discouraging mistake. The lure of easy money and instant riches leads to hasty actions and poorly thought out strategies for success. When success is not instant, discouragement sets in and the business person quits or moves onto another venture without learning from their experience.

To avoid this mistake, you need to stand back from the hype and excitement and realise that the only way to get rich on the internet is to work hard. Study successful web sites and internet business models to see what they are doing that works. Then consider how you can use this knowledge in your own business.

+ Impatience for success (or not knowing how success is achieved)

A key factor causing online business failure is being impatient for success. This usually means that the business owner does not know how success is achieved within the business they are in. Due to impatience, research is not conducted and time and money is spent on fruitless activities.

In each business, there is a process involved in making money. In simplest terms, you need a continuing supply of prospects, a product or service they are prepared to buy at a price they are willing to pay, a way of providing this product or service in a timely and satisfying manner to the client, and to be able to run your business process at a profit.

Make sure you know your business and how money is made. Then concentrate on the activities that will give you the greatest success.

+ Failing to determine who your target market is

This takes one of two forms: "everyone will want to buy what I am offering" or "I know they are out there somewhere – I hope they will find me". In either case, the end result is ineffective promotion and advertising of the business. Significant time and money is wasted on promotion that does not reach the potential customers.

In every business, a profile can be developed of the likely people who will buy the product or service. When you understand the best targets of your offer, you are then in a strong position to concentrate your marketing efforts on reaching them. This will be more profitable than trying to market to the whole world!

+ Going for the "big bang" instead of testing

This can be described best as rolling out a full advertising campaign without having tested the see whether the ad works. The ad variables have not been identified and tested. The result again is usually significant disappointment with the results and wasted time and money.

Always test and fine-tune your efforts. To jump into a major marketing campaign with a significant budget without testing is a sure-fire way to financial disaster. Test and be sure. Change ad headlines, wordings, offers, etc., until you know you have your best chance of success. Test everything – including the target market your ad or campaign is aimed at.

+ SPAM!

Don’t get caught up in the lure of easy money through sending millions of emails to people who did not request them. The normal thinking in this process is that if 1% of people respond to my offer then I’ll be very rich. However, your ISP will close you down, denying you access to the internet, your web site and email is bombed, and you are published as a spammer and people are discouraged from doing business with you.

This is not the way that a professional conducts business. A professional is in business for the long run and is keen to develop relationships with prospects and clients. SPAM will NOT enable you to achieve long term business success.

+ Conclusion

Always remember that long term business success requires hard work, an ethical and professional approach, knowledge of your market, a success system that works, and flexibility to test and change and grow. To be successful online is no different. Master the basics of online marketing and you will see your business grow for long term business success!




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