Home Articles Blog Updates Subjects Topics Tips & Guides New Contact Us
adblock creatives to be added later Loose weight without medicines, step by step

Improve your sex life -- overcome your frustration

Survive in Bed Click Here!

Increase your breast size by 2 cups, naturally and without surgery Click Here!
This Single Mother Makes Over $700 per Week Helping Businesses With Their Facebook and Twitter Accounts. You too can earn extra money. Click Here!

Earn money with simple online job works. Click Here!

Discounts at Amazon.com

Eliminate your diabetes, we can help you destroy your diabetes

Self improvement and motivational guru gives simple tips to success - must listen

A foolproof, science based diet that will reduce your weight by 12 to 23 pound Click Here!

Blog

TITLE AND SUBJECT OF ARTICLE

 

How To Start An Internet Business – Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.

internet business, start business, meta tags, keyword density, keywords

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.

Meta Tags

Meta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them. Three different meta tags should appear on each page of your site.

The meta title essentially acts as the title of the page. When you do a search on Google, the meta title is the first underlined text in each listing. The content of the meta title should include the keywords you want to push with the most important being listed first. Each word should be included no more than 2 times and the total word count should not exceed 13 words.

The meta description tag allows for an expansion of the meta title. Use short sentences to emphasize the who, what, why and where of your business. Make absolute sure that every keyword in your title also appears in your description.

One of the aggravating things about search engines is how they use meta descriptions. Most pick only certain sections of your description. When your link appears in the search results, the description may make little if any sense. Unfortunately, there isn’t much you can do about it.

Historically, meta keywords were a very important factor in the ranking process. How times have changed. Google doesn’t even look at them, while MSN and Yahoo give them marginal value. You should still use them, if for no other reason then forcing you to focus on your keyword phrases when creating content.

Keyword Density

Keyword density simply refers to how often keywords appear in a page as a percentage of the total text. A few years back, it was common practice to cram and hide keywords all over a page. You probably remember seeing pages with thousands of keywords listed at the very bottom. This no longer works and is considered spamming by search engines.

Much like the meaning of life, the best keyword density percentage is a hotly debated topic. Theories and opinions ranged from 1.5 to as high as 20 percent. We recently ran a test with a page that only had a keyword phrase on it, thus representing a 100% keyword density. The only search engine that reacted was Yahoo, which listed it at number 1 for 25 days before dropping it. Notwithstanding this test, the simple fact is that nobody really knows the optimal density, except for programmers at the search engines. Rumor has it that they are permanently locked away in the Himalayas, so there isn’t much hope of getting any information from them.

Our experience is keyword density really doesn’t matter if you have flowing text on the page. The point of your site is to sell, so write copy that accomplishes that goal. Once you have completed the copy, modify it to make sure the important keywords appear at least once in the first paragraph. Do not force the keywords into sentences; just make sure they appear at least once. We have clients with number 1 rankings on Google, Yahoo and MSN that have keyword densities ranging from .5 to 18.5 percent. Yes, these rankings are on keywords with lots of competition and traffic.

In Closing

In my opinion, meta tags and keyword density are mystified far too much. They are important factors, but the content on your pages is far more so. Be judicious with your content, pursue a targeted linking campaign and the rankings will follow.

 

How To Start An Internet Business – Site Layout

The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.

start internet business, site design, layout

The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.

Lean, Mean Layout

Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let’s take a closer look.

Visitors

The layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.

Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at good site, links to primary pages are listed across the top and bottom of each page. Links to specific services or products are always listed on each page. It may sound like overkill, but make it as easy as possible for your clients to move around.

Spiders

Search engines use programs called “spiders” to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.

If the code isn't clean, spiders stop indexing pages. If pages aren't indexed, they do not appear in search engine results. What stops spiders? Following are the most common problems:

1. Bottlenecks – Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss others.

2. Dynamic Pages – Your pages need to be static or carefully designed. If dynamic, spiders often will not index them because they aren’t sure of the content.

3. Frames – Don’t use this antiquated design technique.

4. Poor URLs – A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A poor URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783

5. Images – Don’t overuse images and don’t put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images or ALT tags need to be used.

Evaluating The Layout

Once the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.

Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.

 

How To Start an Internet Business – The First Step

The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.

start business, internet business, keywords, keyword research

The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.

Evolution of Your Site

New sites follow a typical evolutionary process.

1. The first stage involves slaving over the design of the site to get just the right look;

2. The second stage is the publication of the site;

3. Third comes the first thought about how to get traffic to the site;

4. Fourth, the discovery of pay-per-click options;

5. Fifth, the pursuit of PPC campaigns and realization of sales!;

6. Sixth, the “misery stage”, occurs with the realization that sales are being made at a loss!;

7. Frustration, frustration, frustration;

8. The “extinction stage” - With profitability seeming impossible, the PPC campaigns are closed and the site just sits there.

Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and money.

If You Build It, Will They Come?

The first step to developing a successful web site is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your products and services.

The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.

If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:

http://inventory.overture.com/d/searchinventory/suggestion/

In our example, we would do a search for “boating” to see how many searches there are for the keyword as well as other boating-related keyword phrases. A quick search shows there were over 100,000 searches for “boating” and over 4,000 searches for “boating supply” in March 2005. These numbers suggest that there clearly is enough traffic to build a site selling boating products.

Alternatively, assume that we want to build a site promoting our hiking guide service in Nevada. If we do a search for “Nevada hiking” using the Overture inventory tool, we find that there are only 100 or so searches a month. Should we go ahead and build the site? Probably not. There simply isn’t enough interest to justify spending the time and money.

Unfortunately, we often talk with site owners that have spent significant amounts of money building a site only to find that there is little interest in their product or service. By performing keyword analysis, you can determine whether a site should be built before you spend the time, energy and money on it. There is little reason to build a site that has no chance of success.




sourdough bread toast kaiser rolls
speaker investment french language
speed up your pc ups
spend time with kids disagreements
sperm production care and increase
spiritual atheist barcode scanner
sportsbook free betting money
spot government finance contracts
spot money millionaire
spray pesticide reduce pollution
spring flower bulbs bloom
spring turkey hunting meals
squeaking in hardwood floor care
staff meetings identify future leaders
stained glass windows conditioners registry
start automate online business mistakes
start build business development
start business and make money
start career paralegal affiliation hosting
start cleaning business
started writting skill sales letter
start free home based business
start internet business
start llc in naveda
start office meetings gotomeetings
start online home business
start own small business
start own successful business
start pet based home business
start succeed online business
start trading forex market
stay at home mom with business
stay calm focus life with goals
stick to routing lose 10 pounds
stop blushing and choose podiatrist
stop email cold calls
stop hair loss using shampoo
stop invest save home foreclosures
storage shed unwanted pounds outdoors
story angle to pitch media
strep throat herpes rejection
stress calm yourself
stress management tips and techniques
stretch student loan consolidation
striking keyword gold with women
stroller feed spider tile stone
student credit cards loans refinancing
student credit repair scams
stutter problem cellulite behavioral therapy
subprime find mortgage protection
subscribe to blogs increase business
succeed in music business
succeed online internet guru
success finish your journey
successful freelance translator
successful home based business
successful hosting business
successful increase online business
successfully acquire buy property
successful networking power
sunless tan aging skin
supercross racing track usa triathlon
improve credit rating record
find perfect hotel deals
credit card report promotion redemption
gain muscle naturally
make money online program e business
google pagerank breakup spouse’s affair
cisco ccna exam lab setup
be singer sing high notes
aviation gifts ecards cookie bouquets
apply credit card wipe outs