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How to Find a Good Story Angle to Pitch the Media

Everybody wants media coverage, but few really get how to get it. This article gives small business owners some great ideas on how to find good story angles to pitch to the media.

public relations, pr pitch, small business marketing, publicity

Copyright 2006 John Jantsch

Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful?

Self-interested, veiled attempts at promoting your business will fall flat. The media does not care about your company’s success unless their readers care about it. The media does not care about your new product unless you can help them understand how their readers are longing to know about the problems it solves.

The following is a list of topics that can help you get a reporter’s attention. If you can find a way to position your potential story ideas using one of these vehicles, you will have a better chance of success.

Have Real News

There is nothing that gets the media’s attention like news. Now, what you think is news may not actually be newsworthy, but if you have won a significant contract or licensed a new technology you may indeed have a story that provides a reporter with a news angle.

Be First

Everyone seems fascinated with things that are first: the first company to feature a technology, the first company to do a certain type of project, the first company in the area to win a national award, etc. Of course, there are ways to be a new kind of first. The first woman- or minority-owned business in your industry to do something of note is also a first.

Be Unique

Sometimes you can receive positive publicity by simply doing or offering something that is unique. An unheard-of guarantee, service technicians in tuxedos, balloon telegrams for marketing are all examples of unique practices.

Local Angles on National Stories

If some aspect of your business is making national headlines, you may be able to weigh in with the local media on a local angle of the story. Local news reporters often prefer to quote local sources even when they are covering a national story. Has some legislation recently passed that impacts your industry? Has a major lawsuit been settled? Is a new product, service, or innovation receiving coverage? It is critical that you watch the national news trends to stay on top of these opportunities.

Ties to a Trend

Your association and industry publications often report on industry and marketing trends. Reporters love to get a jump on a coming trend. You can put yourself in the middle of a story by simply pointing out something that may be happening in other parts of the country that ties your company or product to a recognized trend.

Overcoming Adversity

Everyone loves a story with a great ending. If you personally or your firm has overcome some adversity, this may be a great source for a story.

People Stories

Promotions, new hires, awards, board appointments, wedding, births, and all other manner of story that involves people in your firm and what they do on and off the job can be a good source for story ideas. Maybe your company’s softball team hasn’t won or lost a game in 10 years. Maybe your firm has repaired eight houses for a charitable organization this year. Perhaps your firm has college tuition reimbursement program that is far better than most, and you have four new college graduates at the firm to prove it.

Solving a Common Problem

If you have discovered a unique way to solve a problem that your target market has or that impacts other firms in your same industry, you may have a story idea. Business publications in particular are always on the look out for innovative business practices. Don’t just think in terms of some solution to a client need. Maybe you’ve discovered a successful way to attract prospective employees. These stories will often be read by potential clients and really help tell how your firm is different. In addition, it is easy to show how these types of stories can benefit the readership of a publication without appearing too self-serving.

 

How To Fix The Error Of Drive A Ball Too High During Pitching.

In fact, when we have to take a pitch shot, we need to hit the ball in a curve line to reach the target. This in order to control the ball less bounce off not to be dropped too far away for the hole. Some times we want the ball to be still once it was dropped to the ground so we can play the next short easily. By doing this method, you have to hit at the central point of the ball and it needs comprehensive training and practice in order to take an effective shot.

First of ...

golf,tips,technique,how to,swing,putter,playing,Success,ball,sand bunke,training,grip,Basics

In fact, when we have to take a pitch shot, we need to hit the ball in a curve line to reach the target. This in order to control the ball less bounce off not to be dropped too far away for the hole. Some times we want the ball to be still once it was dropped to the ground so we can play the next short easily. By doing this method, you have to hit at the central point of the ball and it needs comprehensive training and practice in order to take an effective shot.

First of all, you should learn and understand about basic principle of this technique. Of course, it’s not easy nor difficult as I have notices some player try to make it difficult by only trying to push the ball up high, but did not consider about the loft and the angle, ignoring these element doesn’t help you to get an effective shot at all. As a result the ball will not be still after it was dropped to the ground, and mostly bounce off to the rough or bunker.

Learn about how to take a pitch shot
We generally use a pitch shot only for some circumstances, such as the ball is on green but the grass is rough. For this situation, you may use a sand wedge in order to hit the ball out of rough and the right method is you have to hit the ball almost at the same time you hit the rough. However, you should carefully consider about every obstacles and opportunities that may effect to your shot and then decide which method to use and how you will apply for it. You may also think about the shot that you using a tee drive that you are familiar with and you should also think that the ball should not be dropped too far away from the target so it would be easier to finish in the next shot.

In order to take a pitch shot, you should address by stand openly of both upper and lower part of the body (only normal pitch shot allows you to stand open only on the upper part). Then aiming at the target and put the ball in front of you. Also make sure that you allocate the weight to both legs equally and aim to hit the grass that behind the ball. I would like to emphasize that you should make slow swing and use both of your arms to control the movement, and then swing in order to drive the ball. Be sure that your arms have to be still once the impact happens. This approach will make you can control the direction of the ball effectively

Once you have learnt the right method about how to take a pitch shot, then you realise that the shot that you have taken, the ball will rise, dropped on the ground and very still, not bounce off. The key approach of success are you have to take very slow swing, grip very still and do not move the body to help to drive the ball, and also, you have to training and practice a lot to be success.

 

How To Break 80 Review - Good Or Bad?

I decided to write this How to Break 80 review after having the opportunity to see what the ebook was all about. If you're tired of barely breaking 100 on the golf course, you'll find this brief review of particular interest. I seek to cut through all of the hype and give a comprehensive overview of what you can realistically expect to get from How to Break 80, with the ultimate goal of helping you to decide if it is something that you can benefit from.

Let's face it: golf...

How to Become an Alpha Male Review

I decided to write this How to Break 80 review after having the opportunity to see what the ebook was all about. If you're tired of barely breaking 100 on the golf course, you'll find this brief review of particular interest. I seek to cut through all of the hype and give a comprehensive overview of what you can realistically expect to get from How to Break 80, with the ultimate goal of helping you to decide if it is something that you can benefit from.

Let's face it: golfing isn't fun if you aren't very good at it. It can be frustrating when you continually hit the ball into the rough, and can drive you to hit the drink cart a little harder than you otherwise would if you'd make it to the fairway with ease. Fortunately for us mediocre golfers out there, How to Break 80 is here to help.

An all-inclusive guide to get your game when you want it to be, How to Break 80 is an invaluable tool to have in your back pocket as you go to the links. It offers a new twist on fundamentals, and will help you in areas that your country club's pro won't. It also features four proven techniques that will instantly get you into the 70s, shotmaking secrets that will teach you how to draw and fade the ball in order to attack the pin and a simple formula to approach short game shots with.

From mastering the chip shot to putting secrets, How to Break 80 will help you improve your game in ways you never thought possible. Truly the best guide on the market today, I highly recommend How to Break 80 to golfers of all skill levels. Everyone can benefit from the tips the guide features.




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