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How to Build a Survey

Creating a survey can be a difficult and arduous task. This article has been created to aid you in the process of building a quality survey.

enterprise feedback management, survey software, online surveys, panel management

Anyone who has built a survey knows that it can be a hard, and arduous process. It takes an understanding of how research is done, to create a truly effective survey. The most important step in creating a good survey is knowing what it is that you want to understand, and building your questions around that.

Now lets look at what a good survey should contain.

1. First you need to look at what it is you are trying to discover or achieve with this survey. Or in other words, what's the point of the survey. Also, you should figure what action will be taken as a result of this survey.

2. Now you need to picture in your head what kind of visuals will this survey produce. Graphs, tables, charts should all be formulated to help you achieve your end result, or action. So think about what your final data will look like and how it can be used to achieve your desired outcome.

3. With an idea of where your going, it's now important to figure out how your going to get there. So ask yourself "how easy is it going to be to get the appropriate information from my respondents?" If it's too hard, then you need to revise your questions or technique. You can do this by changing the question or the method.

4. It's time now to look at the questions your going to ask. Are the questions in the proper order? Does one question have an effect on the following question? Do the questions provide answers that are relevant to the survey as a whole.

5. Write down multiple versions on the same question. These questions make up the heart of the survey, make sure that you are using the right ones.

6. It's important to test your questions before coming up with your final survey. Pretest the survey on 20 or more people. This should give you an understanding of the abilities of the survey. Also, you should time your survey. A good survey takes only 10-15 minutes to administer.

7. After pretesting the survey, look at the respondents answers. When reviewing the responses ask yourself: Did the answers make sense? Were the respondents unsure about anything? Did the respondents have any questions about the survey? Were the questions understood? Was there anything surprising in the responses?

8. With this information in hand you're now ready to make the official survey. Once the survey has been re-tooled, pretest it again to make sure that the efficiency of the questionnaire is maximized.

However, creating a survey is only half of the story. Once you’ve put the right questions together and in the right order, you need to decide on how you’re going to administer the survey.

Each method of distribution comes with it’s own type of response. You need to look at all the different ways of reaching your respondents. Surveys by phone, email, mail, online, or in person can yield different types of responses. It’s worth your time to sit down and consider which of these methods would most likely suite the needs of your research.

Once you’ve settled on the method of delivery, and you’ve administered all of your surveys, it’s time to collect and sort through the mass of data you’ve received. How this is done, and with what technique you will accomplish this, is up to you. There are lots of options out there, but it’s important to look into the ones that will help you accomplish your overall goal.

It’s crucial with any survey to always keep in mind the big picture. Remember during every stage of development, distribution, and collection to make sure that your research needs are being met.

 

How to Compete with Free: Debunking the DRM Management Myth

In an attempt to protect exiting revenue, many media companies see Digital Rights Management (DRM) technologies as the solution. This article discusses how DRM is ineffective at preventing piracy and is more likely to be exploited by technology providers to protect themselves from competition.

movie downloads, download movies, on-line movies, dvd movie downloads,

The media is abuzz with reports of illegal music and movie downloading, peer-to-peer file sharing and the related ongoing legal and legislative battles being played out in our courts and in Congress. Most of these discussions perpetuate a myth that existing, or soon-to-be-developed, digital rights management (DRM) technologies are the key to solving the entertainment industry's piracy woes. As support for this notion, many cite Apple's successful iTunes music download service. The conventional wisdom is that since Apple uses DRM and Apple is successful, then technical copy protection mechanisms must have been instrumental in Apple's success. The truth is that Apple's DRM technology, called FairPlay, was indeed instrumental in Apple's success, but not because it prevents digital piracy.

For preventing piracy, FairPlay is not only totally ineffective, it was implemented that way on purpose. Once you purchase a song via iTunes, you are allowed to burn it to a CD. Once you burn it, the song is completely beyond the control of iTunes. You can rip the song off the CD by using perfectly legal software, such as the Windows media player; post the music on a file share; re-encode it in MP3 format; or make a million copies of the CD and give them away in Times Square. FairPlay does nothing to prevent people from doing those things. So, since the notion that FairPlay prevents piracy crumbles in the face of logical analysis, why did Apple bother to create it?

There are two very logical justifications for FairPlay. One has nothing to do with the effectiveness of DRM and everything to do with marketing. That is, having a DRM illusion made it much easier for Apple to convince record labels to distribute their music through iTunes. Another reason for FairPlay's existence has nothing to do with protecting rights holders from piracy and everything to do with protecting Apple from competition. The iTunes service and Apple's iPod player were designed to work together and the proprietary FairPlay technology helps to exclude interlopers. Any iTunes or iPod clone-maker would have to reverse engineer FairPlay, making the task of creating clones all the more difficult and giving Apple both technical and legal counterattack options. For example, when RealNetworks introduced Harmony, a technology that makes the RealPlayer Music Store compatible with iPods, Apple responded with a threat that future Apple software updates would likely break the compatibility and even went so far as to question the legality or Real's action under the Digital Millennium Copyright Act (DMCA), which makes circumventing copy protection illegal. This case clearly demonstrates that Apple intends to use FairPlay to protect its own commercial interests, which have nothing to do with preventing piracy.

Although hackers have compromised FairPlay, digital content pirates do not have to; they can simply take advantage of a gaping, built-in hole. But even if we ignore all past experience with copy protection and assume that FairPlay could be made foolproof, it would still provide little or no protection to rights holders from piracy. Copies of digital content are exact copies. They do not degrade no matter how many times you duplicate them. Consequently, even just one in-the-clear copy of a digital work can be perfectly duplicated millions and millions of times while being distributed by using file sharing networks. Since many of the latest file sharing technologies are "open source" applications, such as Bittorrent, that are owned by no one and available to anyone, the tactic of litigating against companies that operate P2P networks is becoming pointless. Technical measures for thwarting file-sharing have been attempted, but countermeasures are created almost as fast. The inescapable fact is that, short of a complete government-enforced lock-down of the Internet, entertainment businesses will increasingly have to face the challenge of competing with free.

In the real world, a significant number of microwave oven clocks blink 12:00 for years on end because consumers are either unable to learn how to set the time, or they are just unwilling to bother. Yet some in the entertainment industry continue to flirt with a fantasy that consumers will not only tolerate, but also pay for, DRM-based solutions that are terrible for preventing piracy, but that are pretty good at inconveniencing the very consumers upon whom commercial success depends. This notion that DRM can protect rights holders and help them to compete with free is perpetuated by the purveyors of multiple incompatible DRM solutions. These vendors find an eager audience with some executives who are so desperate to insulate their business models from change that they are willing to believe that the DRM snake oil will protect existing revenue streams.

Apple's iTunes has demonstrated that you can indeed compete with free. But as this document has shown, the effectiveness of Apple's DRM in thwarting illegal copying played no part in that success. It is important to note, however, that Apple could not be successful with iTunes solely by creating technical and legal barriers, or by promoting its DRM to rights holders as an elixir to piracy. The other half of the iTunes formula for success is completely dependent on peoples' behavior: if consumers did not recognize value in iTunes, they would simply not use it. Moreover, virtually every song legitimatly purchased through iTunes can be acquired fairly easily for free via illegal means. Apple's iTunes service, in combination with the iPod player, offers consumers a complete and integrated solution that is easy to use, flexible (e.g. you can burn songs to CD) and stylish. Apple is attractive to consumers, not because Fairplay DRM is restrictive, but in large part because it is not.

Pundits and vendors are doing a profound disservice to the entertainment industry by perpetuating the DRM myth and holding up iTunes as an example. With iTunes, Apple has not demonstrated the value of DRM to either consumers or rights holders. Apple has shown, however, that you can successfully compete with free, and get consumers to open their wallets, if you can offer them convenience and value. The entertainment industry should take heed from the real iTunes example: give consumers a great offering at a reasonable price, and you just might eliminate the incentive to acquire works illegally and make digital piracy obsolete.

 

How to Learn Reiki and Become a Reiki Master

How to learn Reiki and steps to become a Reiki Master. Read here to learn about the three levels of Reiki....

reiki, reiki attunement, reiki symbols, crystal healing, healing drumming, crystals, stress management

Reiki is a spiritual and physical healing practice that helps individuals overcome health issues and produce stress management in their lives. Reiki has been used for healing since the end of the last century, but is still growing in popularity today. Listed below are the steps to take if you desire to learn Reiki and become a Reiki Master.

There are three levels of Reiki that must be completed in order to become a Reiki Master. These are the First Degree level, the Second Degree level, and the Master/Teacher, or Third Degree, level. Each level is explained below.

First Degree Reiki

In the First Degree level of Reiki, you'll learn how Reiki works, Reiki's historical background, and the different types of Reiki systems that exist today. You'll also be initiated into Reiki and receive your first Reiki energy experience through Reiki Attunement.

Through Reiki Attunement, you'll learn first-hand how to tune in to Reiki energy and use it for stress management and physical and emotional healing. This initiation usually involves lying on your back or stomach while a Master or practitioner places his or her hands from your head to toes to approximate the traditional chakra locations. The energy flows through the Master's hands into your body.

Although much training is provided through home courses and online courses, you should receive your Reiki Attunement through a Master in person to fully understand Reiki. Once you've experienced Reiki for yourself, you'll start learning how to give others Reiki treatments.

Second Degree Reiki

In the Second Degree level of Reiki, you'll expand on your initial experiences. You'll learn about distance healing as well. Distance healing involves channeling Reiki energies to someone in another town or even another country! The energy vibration is different with this type of Reiki. It has a higher proportion of energy from the Source and a lower proportion of Chi than the First Degree level. Where the First Degree level promotes primarily physical healing, the Second Degree level promotes healing on a mental, spiritual and emotional level.

Master/Teacher Reiki or Third Degree Level

In the Master/Teacher, or Third Degree, level of Reiki, you'll learn how to use Reiki symbols and what they mean. You'll also learn how to use various methods of stress management such as healing drumming and crystal healing with crystals. You'll become familiar with sacred mantras and how the different energies work so you can teach others. You'll also be able to perform Reiki Attunements.

There are many workshops, online and off-line, to help you learn Reiki. There are also places you can go to have a wonderful Reiki experience, such as the Bell Rock Vortex in Sedona, Arizona. Wherever you go or whomever you choose to help you along the Reiki journey, make sure to open yourself fully to the Reiki energy so you can experience its true healing power.




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