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How To Make A Search Engine Optimization Company Work For You

Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines:

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the In...

SEO,SEM,web design,Marketing,Search Engine Optimization,SEO,business,internet marketing,internet

Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines:

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the Internet. From then, the search engine would try to gather relevant links and information regarding the website or URL. The information and other relevant data that these crawlers would get from the website are what the search engines would use to catalog or index the site. The relevance of the site and the rate of which it is visited has an effect on its ranking during search engine results.

Initially, search engine optimization first turned out to be a highly maneuverable business where webmasters would put irrelevant meta tags and keyword on their site to rank higher and to attract traffic. These black hat methods were soon found out by search engines and nowadays meta tags have lost their relevance in search engine optimization. Many revisions were done with search engines in order to avoid webmasters’ tactics and tricks used by search engine optimization firms which have no relevant information at all for those searching for serious ideas and materials.

Some search engines have also refused to be used by SEO companies and their blatant inappropriate ways of marketing their clients. Search engines are repeatedly banning search engine optimization companies and their clients who are noted to use black hat techniques to raise their rankings. Consistent banning of sites and SEO companies who optimize these sites can ruin a site’s integrity and bring about lesser traffic since search engines are usually what most people use to scour the Internet. Not appearing in search engine results will create a vacuum for your company and you will have to create another site if you are continuously banned from search engines.

SEO companies who repeatedly go against the search engine rules will ultimately lose clients because search engines might automatically block off their clients without any reason other than that this certain SEO company has a reputation of using black hat techniques to manipulate higher rankings for their clients. Search engine optimization can be easily manipulated just by submitting content which are rich in keywords and key phrases but have less relevance. Spamdexing is also one way of immersing the Internet with irrelevant information designed to raise rankings.

These methods are frowned upon by search engines and your site may be banned for a period of time if you or your SEO company indulge in underhand techniques. Other black hat ways that some search engine optimization firms use to raise a site’s ranking is to insert a hidden text in the site itself which human browsers can not see or detect but robotic spiders or crawlers can easily find and include in their indexing. Search engine optimization does not actually have a lot of fixed rules and regulations regarding what to do and what not do when optimizing a site.

Search Engine Optimization Methods To Raise Rankings:

There are actually many methods of search engine optimization which is why there is actually no need for black hat techniques and other underhand techniques to raise rankings. The varied ways of optimizing a site is to have relevant keyword rich content, having articles title rich in keywords, have images and pictures scaled down to a size that does not require long waiting time to load. Other methods for search engine optimization are website redeveloping, putting links and submission to search engines.

Choosing a Search Engine Optimization Company:

Many SEO companies deal with marketing a site using white hat methods, which is to say that they do things aboveboard and without offending any of the search engines. You would just have to make your choice well when you are in the market for a company to do your search engine optimization work.

One of the ways to check and see if the SEO company you wish to contract with has no underhand dealings is to get recommendations from older sites that have used the search engine optimization methods of the said company. More recent sites might not have had results yet regarding ranking and traffic so it is better to evaluate the SEO company through sites which are already more than two months old. You will also benefit by learning a little about ways of search engine optimization so you will be aware of any underhand techniques employed by the SEO company.

 

How to Submit Your Blog to the Top Search Engines

Understand the differences between blogs and websites and you can raise your blog's rankings in the search engines.

blogging, search engines

Although submitting your blog to the search engines is very similar to submitting your website, there are several differences that you should be aware of. Knowing these differences can help you get your blog indexed more quickly because you have submitted your blog correctly.

Regardless of whether you are submitting a blog or a website, if you are submitting to Google, you should create a sitemap. Although you should check your sitemap periodically to make sure Google isn't encountering any errors with your sitemap, once you submit it, you don't have to submit to Google again. All you have to do is keep your sitemap up to date.

If you use a blog like Wordpress, you can install the sitemap plugin. This plugin updates your sitemap automatically and notifies Google that your site has changed.

If you don't use a blogging software that generates sitemaps, you can create your own. Google offers plenty of free tools for creating sitemaps.

Even if you don't have a sitemap, you can still add your site to Google. You just won't get detailed statistics.

You can submit to Google here: https://www.google.com/webmasters/sitemaps/login

Since Google doesn't allow direct submission to its blog search, you will need to make sure that you submit your site to blog directories Google pulls results from for its blog search, and then make sure you ping these sites when you update your blog.

You can use sites like Feed Shot, http://www.feedshot.com, to submit your site to some of the major blog directories. Then you only need to ping your blog to update it at these directories.

When submitting to Yahoo, you need to submit your site feed instead of a sitemap. You can submit your blog to Yahoo here: http://submit.search.yahoo.com/free/request. Instead of submitting your site, you will use the first block and submit your feed.

You should also add your blog feed to your My Yahoo page. This can get your blog added faster and will get your blog included in Yahoo's version of blog search.

You will need an account to submit to both Yahoo and Google. It's free.

MSN, the third of the big three search engines is completely different in the way that you need to submit to get your blog included.

You can submit directly to MSN to be included. You don't need an account, but you will need to submit manually because you will need to enter the characters on the page to make sure your submission request goes through.

You can submit here: http://beta.search.msn.com/docs/submit.aspx

MSN also offers an alternative that will help you get your entire blog included in its site results. Submit your blog to Moreover, http://www.moreover.com. If your site is included in Moreover, it should be included in MSN as MSN draws a lot of results from this news site.

Once you've submitted your blog to the top three search engines, forget about it. Your next step should be to ping your blog each time that you post to it.

Before you ping your blog for the first time though, make sure that you glance through the list of blog directories. You want to make sure you have submitted your blog to each of the directories listed. Also, some of the ping sites listed may not relate to your blog. Make sure you uncheck these before you ping.

Ping Services
http://www.pingomatic.com
http://www.pingtheempire.com
http://www.pingoat.com

Ping your blog each time you update.

These techniques will help you get about 80 percent coverage in the search engines. Once you've taken this step in your promotion, move on. Write press releases and articles and submit them to press release and article directories. Build links.

Successfully promoting your blog or website depends on consistent promotion. Promote regularly, and you will see results.

 

How To Top The Search Engines The Easy Way!

In this series of articles I am going to be talking to you about what is sometimes referred to as an “online science”. Now don’t panic, as always I aim to keep things as simple as possible. So spend the next few minutes with me and I assure you that you’ll be blown away with what I am about to talk to you about.

Let me start at the beginning…

As we are all aware, people use the Internet to search for information. By providing people with this information we can make a k...

website promotion, web site promotion, seo optimization, how to optimize your website,

In this series of articles I am going to be talking to you about what is sometimes referred to as an “online science”. Now don’t panic, as always I aim to keep things as simple as possible. So spend the next few minutes with me and I assure you that you’ll be blown away with what I am about to talk to you about.

Let me start at the beginning…

As we are all aware, people use the Internet to search for information. By providing people with this information we can make a killing. We simply find out what people are searching for, and then we provide them with it. Simple!

Now here’s the thing. If you can “optimise” your web site to show up whenever people in your niche market search for information you can make a huge amount of money online. For example, if someone typed in “kidney stones cure” and you’re the top web site in Google for that search term you can pick up tons of free visitors to your site and explode your online income.

So many think that topping the search engines can only be done by huge companies, or those with massive budgets. The truth of the matter is it’s free when you know how. Over the course of a few articles I am going to show you step by step how to top the results for your keywords related to the service or products you sell. We’re going to be able to do it quickly, relatively easily and most importantly without spending a single penny.

So what do you need to do first? Well the first thing you need to do is create a large list of keywords directly related to your niche or service. You can do this by using http://freekeywords.wordtracker.com/.

So let’s say you were selling a product on “how to grow the perfect rose garden”. You’d go to the above link and type in “rose garden”. Now make a huge list of all the keywords that show up that are directly related to rose gardening.

Once you’ve got a list of 50 or so keywords your ready to start optimising your site for the search engines. I’ll be showing you how to do that in the next article.

Please don’t let the name “search engine optimisation” put you off. It may sound technical and that you need to be some sort of online whizzkid to be able to do it, but the simple fact of the matter is do it correctly and it doesn’t need to be technical at all.




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