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How To Build A Booth Specifically Targeted for Each Tradeshow Without Spending More!

With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages-and disadvantages. How do you know which is best for you?

portable trade show booth, portable trade show booths, portable booth

With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages-and disadvantages. How do you know which is best for you?

Well, a portable trade show booth is perhaps the best of all worlds. Portable trade show booths are generally cost much less than permanent trade show booths or rentals. Not only are they less expensive than other trade show booth alternatives, they're usually a great deal easier to manage too.

That is, if they're designed correctly. You want to be sure that the portable trade show booth is configured for easy set up and break down. The panels should be easily handled and not too heavy. A popular lingerie brand needed a portable booth designed that could be set up and broken down by four women. That was their only rule, and the design firm that took the project delivered a portable trade show booth that could be put up and taken down not by four women, but by just two! So before buying a portable trade show booth, you want to make sure that it is appropriately designed for use by your trade show booth event staff.

Another advantage to portable trade show booths is that they are normally designed using panels that can be shipped to trade show event venues and then easily assembled. The great thing about these panels is that they hold your marketing visuals. These panels can easily be updated year by year-or even event by event by having new ones designed and printed. And all the switching out can be done before the booth is shipped to the trade show event site, so there's no last minute panic when you get there to find out a panel is missing!

This flexibility opens a world of opportunities for your portable trade show booth because it can not only be updated, it can be shared by different divisions of your business or company, just by switching out the panels. The panel inserts can be changed to make them appropriate for any trade show event your company may ever want to be part of-and when you only have printing charges to deal with, you will save literally tons of money on rentals or buying more than one trade show booth.

Portable trade show booths can also be designed so that it is possible to configure them in different arrangements. What this means is that you can add or subtract parts of your booth to fit the rental space. This allows you to take part in a wider variety of trade show events without having to spend extra money to do so. And there's nothing worse than finding out your booth is going to be dwarfed or overwhelmed by either the available space or your competitors' trade show booths. With a portable booth, you can get the right fit every time!

The key to getting a great portable trade show booth is in choosing a great portable trade show booth designer. Don't just go with a cookie-cutter trade show booth designer. Hire graphic design firms to give your portable trade show booth some real pizzazz-and to ensure that all your specifications for size and assembly are met.

 

Trade Show Marketers: How To Make Attendees Willingly Rush to Your Booth

Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.

trade show booths,trade show display,tradeshow booths

Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.

And when it comes to your trade show booth, the last thing you want to do is lumber along. You want a trade show booth with class, sass and kick, well, you know.

The absolute best way to ensure your trade show booth has just the right combination or class and sass is to hire graphic design experts to create the perfect trade show booth for your business.

Yes, you can buy a trade show booth that's more or less designed using a template, and it will look good. But you want more for your booth than to just look good: you want it to be stunning and hypnotic and suck people over to check you out like they will a lovely Jag in a mall parking lot.

Graphic designers know how to do this. They'll take the time to learn about you and your business. They'll look at all your marketing materials for colors and themes they can use in your trade show booth. Professional graphic designers know their eye candy and can guarantee you will have a visually appealing trade show booth that customers will be drawn to.

More importantly, what professional graphic designers can do is to develop an overall marketing concept for your trade show booth. Why is that important? Every great marketing and advertising campaign has a concept, a basic message that it works to convey. That concept will carry through all of a companies advertising and marketing materials by using various elements in them all of them to ensure that consumers are saturated with that message.

For instance, if your company uses the colors royal blue and white, you want these colors to be dominant in your booth design. You don't want to go with purple and green for your booth, though you would definitely stand out from the trade show booth crowd using that combination of colors! What would happen, though, is after the trade show when a customer saw your standard royal blue and white marketing materials, they wouldn't automatically connect those materials with your business-and worse, might toss them in the trash.

Professional graphic designers also know how color and visuals work together to be appealing, inviting and tell a story. They also understand color and balance, and how to use them to get a response from the viewer. And that response should always be something more than “Oh, what a nice-looking trade show booth.” They can create a trade show booth that will have customers going “Oh, wow! I've got to get over to that booth right now. Gotta check it out!”

And really, why would anyone settle for being nice looking when they could be fabulous! Or lumber along in a nice mini-van when they could just as easily be zipping around in a Porsche!

 

How to Design an Irresistible Tradeshow Booth

Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.

trade show booth design, tradeshow booth design, booth design

Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.

Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it.

Before you start panicking again, think about your letterhead and logo (you do have those, right? RIGHT?). Usually, companies will use the same colors and many of the same graphics they use in their marketing materials for the foundation of their trade show booth design. These are essential parts of a great trade show booth because you want the booth to stay within the overall branding of your company.

Now think color. You want to reel them in, and one of the easiest ways to do this is to have an inviting-or bold-trade show booth out there on the floor. You want to keep the colors balanced for aesthetic appeal. If your logo is primarily red, then go all out and use a red and black color scheme. Red and black are power colors that make people sit up, or in this case, walk up, and take notice.

Which is exactly what you want them to do. Bright, cheerful colors do well in trade show booth designs because they signify energy and class.

What if your colors are less bold, more pastel, even white and black? These are great too! Especially when everyone else's trade show booths are shouting COLOR! COLOR! COLOR! One of the most successful trade show booths ever for a Fortune 500 company was white and pale gray, with hints of red and black set against some gorgeous visuals.

Why? With small, some simple spotlights highlighting the visual panels of the booth and a little greenery carefully arranged in front of the trade show booth, along with a matching carpet of pale gray and a couple of folding directors' chairs, this trade show booth was a virtual oasis in a sea of color noise. And people literally flocked to it. Because it was different.

And that's another way to have an extremely effective, powerful trade show booth design. Get sneaky! Find out what your competition's up to. Then do the opposite! This is a sure way to compel people to your booth. You'll stand out and people will just have to find out why, what you're up to.

Of course, once you reel people over to your killer trade show booth, you want to be sure they're compelled to stick around! This is where your staff is vital. Cheerful, up-beat people, who enjoy dealing with the public and who KNOW YOUR PRODUCT OR SERVICE, are essential to a successful trade show booth. So make sure your staff is as appealing (and it won't hurt if they have a bit of the old carney in them!) as the trade show booth design that brought them there to begin with!




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