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How To Trick The Search Engines

How to Trick the Search Engines
In a Zen sort of Way

Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Google’s algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will ...

search engines,optimization,website optimization,marketing,internet marketing,seo,

How to Trick the Search Engines
In a Zen sort of Way

Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Google’s algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will promise specific results.

That’s because Google is a very sophisticated search engine and their algorithm changes constantly. Google’s algorithm has one primary goal and that is to deliver relevant content. All of this effort is to identify good websites with quality content and to weed out the sites that are "optimized" to trick the algorithm. Therefore… if you have a good website with quality content then “optimizing” your site may be counter-productive if there's even a slight chance that Google would think you’re using tricks.

That’s right, let Google’s algorithm smell your website optimization techniques and your status as a good website with quality content may be in jeopardy. Google is looking for websites whose webmasters are putting their time and energy in to building and maintaining a good website with quality content not spending their time and energy trying to trick the algorithm. So, the best thing you can do is to put your time and energy in to the reason you built your website in the first place. Whatever that reason may be, it probably was not to learn and practice SEO techniques.

Be organic. Be yourself, even be one with your website. Google likes sites that are organic and built by people with a clear purpose. Understand and embrace the algorithm. Do not fear it and try to trick it. It is there to do good.

As I’ve said before, don’t lose sleep over search engine optimization, lose sleep over conversion rate. Spend your time maximizing your site for your visitors. A good site with quality content will get top rankings naturally.

So, the trick to tricking the search engines is to have no trick at all. How much easier can that be?

If search engine optimization was a major player in your marketing plan, here’s a great site to learn about other website marketing methods: http://www.wilsonweb.com/a/go.to/Ogre

- JD

 

How to Win the Race Between Search Engines and Search Engine Optimizers

The Search engines’ purpose is to provide useful, high quality and relevant information for any search term. There is a real war between the search engines' methods and algorithms and search engine optimizers. The result must be the users’ satisfaction: high quality web sites in high positions on the search engines lists.

Page Rank, algorithm, Search Engine Optimizers

The Search engine's purpose is to provide useful, high quality and relevant information for any search term. There is a real war between the search engines' methods and algorithms and search engine optimizers. The result must be the user's satisfaction: high quality web sites in high positions on the search engines lists.

Page Rank is an indicator that Google is using to measure web sites popularity. The algorithm to establish it is a secret, but it is easy to find that the most important factors can be the number of links leading to the website page and the Page Rank of the link’s source.

It looks like the most popular search engines are counting the links (incoming or outgoing) and considering their number like a vote for quality. In reality, not each link is equal in quality to the others.

Search engines are considering the link's quality as very important; maybe this is the determinant factor to establish a page rank. Google is the first search engine taking this factor into account.

Search engine optimizers are trying to do their best to find the top quality links for their web sites. But there are many types of links. They must find the ones giving high ranks all the time. Everybody agrees that links from high quality web sites are a major gain for a page rank. There is also the possibility to build links from related sites. In this situation, the sites must have many topics in common.

Google is developing clusters for specific topics. These clusters are hosting pages having inbound links from the sites having the same keywords. The best a search engine optimizer can do is to establish a link to one of these sites. The reason why it can be the best kind of link we can get is that the search engine will find the reference site relevant for the keywords demanded in this category.

If the search engine optimizer can include useful keywords in the text of the inbound link, he is in luck.

Reciprocal linking can be realized finding the non competitive and topic related web sites. If the search engine optimizer can realize an emails campaign, he can have good results in reciprocal links building.

The search engine optimizer has the possibility to write a personal email to a contact address or to the website’s owner. He can tell them that he appreciated their website so much that he included a review about it in his own website.

This is a very agreeable letter for anybody, even finding that, near the review, there is also the web site address. The possibility to have a reciprocal link, in this case, is 9%.

To increase your chances of getting reciprocal links with higher PRs, you should consider joining a linking directory. This can be achieved by exchanging links with other websites of similar content to your own. A great example of a linking directory is:

o http://www.MyLinkMachine.com

Another great resource to achieving higher PR for your website is to submit articles to article directories. You can include a link to your website in your article and the resource box. A great directory you may want to consider to submit your articles is:

o http://www.MyContentBuilder.com

If you are looking for a faster and easier way to submit your articles, a great resource is an automatic article submitter. It will submit an article to over 30 directories in a half an hour. To watch a video on how to do this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

 

HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE

Search engines favour well designed web sites with plenty text content for their top rankings. Here's some tips on how to design a web site to be ranked at the top in the search engines.

seo,web design

Search engines favour well designed web sites with plenty text content for their top rankings. Here's some tips on how to design a web site to be ranked at the top in the search engines.

Text Content
The cornerstone to your web site is the text content. Make sure the site contains plenty subject matter right from the start. Your home page will introduce and describe the content of the site while each section goes into more detail on the relevant subject.

When adding text content to your site, identify the key search terms and use them in context. Where possible highlight the search terms by placing them in bold text or within H1 tags. This makes the key search terms stand out so that search engines mark them as being important.

Frames
Although all search engines claim to be able to navigate frames, they still complicate matters. The best advice is to avoid frames entirely. Framed sites are listed in search engines, but no matter how many tricks are employed, they never seem to get listed as high as their non-frames equivalent.

If you have a frames based site, consider rebuilding it without frames. You'll see your listings skyrocket.

Page Forwarding
Many sites are now using page forwarding. It is used on the home page of a site to determine if a visitor has Flash installed, or what browser they are using. After testing the visitors machine, they are then forwarded to the appropriate real home page.

This practise does not help with search engine listings. Your home page should be designed to work with any browser, and visitors should be given the choice of proceeding into a Flash site or a standard HTML site. In any case, forwarding past your home page is missing the chance to introduce plenty of good text content to visitor or search engine.

Heavy Graphics
Don't use too many graphics on each page, and certainly don't embed valuable text in your graphics.

Search engine spiders see all graphics the same - indecipherable binary code - and embedded text will not be read.

Where you do use graphics, make sure to add alt-tags to describe the image, including key words and search terms where applicable.

Dynamic Pages
One of the great things about the internet today is the immediacy of information. Dynamic web sites make it possible to keep content bang up to date with minimum effort. There is a fallacy that if your site contains dynamic pages it will not be indexed by search engines. This belief is only partly true.

Search engines will visit any page, .asp, .php, .cfm etc. If the URL for the page ends with the extension such as /pagename.php it will be indexed and added to the search engine. If however dynamic information is passed within the URL e.g. pagename.php?section=2&user=xyz, then the page will not be indexed.

The idea behind gaining listings for your dynamic pages is to ensure that your home page and other top level section pages do not include dynamic information in the URL. Deeper into the site, sure, include all the dynamic information you want, but at the top level make sure there is enough apparently static information to gain some search engine listings.

If you already run a fully dynamic site, take a look at our optimisation section for some ideas on promotional and traffic capture pages.

Flash
Try and avoid building your main site entirely in Flash. If you do, you'll also have to build an alternative site in HTML or you will receive no listings whatsoever. Search engines cannot read anything within a Flash file.

The use of Flash within a web site is acceptable, provided its use is monitored. Animation and moving logos are great - they add interest and depth to a site. Flash buttons and text embedded within Flash is not so great. Search engines will not follow the links to other pages and cannot read or index any text within the Flash file. Use Flash sparingly.

Navigation
Search engine spiders start at a site home page and follow all the links within the site until they reach a dead end before jumping to the next site on their list. The key to good navigation is to make sure that search engine spiders can reach as much of your site as possible before jumping to the next site.

At the very least, every page within your site must have a link back to the home page. This is crucial.

In addition, links to each of the other main pages within the site help the spider move around more efficiently.

If your main navigation is a set of buttons at the top of the page, like in this site, add some small text links at the bottom of each page just to make it easier for search engines and visitors to get around your site.

John Evans has been successfully managing online business since September 2003.<a href="http://www.freejokeshub.com">FreeJokesHub.com</a>




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