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How To Become A More Persuasive Writer

If you want to learn how to write so that people will not only read what you write...but also be compelled to take action based on your words, then take these steps.

You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.

When you identify the persuasive writings, you can can the...

copywriting,persuasive writing,writing tips,help writing

If you want to learn how to write so that people will not only read what you write...but also be compelled to take action based on your words, then take these steps.

You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.

When you identify the persuasive writings, you can can then examine it by reading actively.

It’s natural for most people to read passively. You see some text which catches your eyes and before you know it, 30 minutes have passed. At most, you get a good feeling if you’ve learned something from the text. Reading passively doesn’t build your writing skills.

Start browsing and reading things that catch and keep your attention. Study and anaylyze the text. What words are being used? What length are the sentences and paragraphs? What is the tone of the message? How does the author transition from one paragraph to the next?

What is the main point the author is trying to convey? Who is the author writing to? These are just some of the things you want to study in depth.

You want to read text from many different authors so you get a variety to examples to follow. When you approach reading actively for a while, you’ll naturally begin to write in a way which is more attractive to others but more importantly, it’s attractive to you.

If writing becomes easier for you, you will be apt to write more. As they say, the more you practice, the better you get. So the biggest stepping stone for you is to get more comfortable just writing. Once you're comfortable then you'll start writing more without hesitation.

To read more actively, write down what you’re reading. Yes, copy the words you read onto a blank sheet of paper or legal pad. This will force you to read slower and actually examine the words and sentence structure.

Persuasive writing is a skill that any marketer should perfect. Even if you outsource your copywriting, you will find that having the ability to write persuasively can win you more friends in the right places.


How To Write Persuasive Subject Lines

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. Learn three powerful techniques for writing subject lines that succeed.

copywriting, email copy, subject lines

by Karon Thackston © 2005

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it's vital to make the most of your introduction via the email subject line.

Email marketing powerhouse conducts annual surveys with regard to user behavior when it comes to email. A couple of the statistics from their latest findings are interesting. The second biggest motivator in opening email is the subject line. (The first is the "from" line.)

Because subject lines are often truncated at around 40 characters -- and because email readers usually have their index fingers poised over the delete button -- we're left with about three seconds and approximately six words to make an impression. So what works? Which types of subject lines have proven to be successful? Here are my top three.

Make An Offer

It's an old sales cliché that still holds true in the fast-paced world of cyberspace: Lead with your best offer. Whether a product, a service or a proposal, you want to tell people up front about your deepest discounts, your fastest delivery or your grandest idea. Get their attention right off the bat, and you'll likely have your message read. (It's even better if your offer happens to be time sensitive.) Examples include:

Half Off Leather Boots Until March 1st

Top 10 Reasons to Attend [Whatever]

Your Link on High Ranking Web Pages

State A Benefit

Since the majority of consumer and B2B customers live in the "what's in it for me" world, benefits always make powerful subject lines. Telling the readers what the end results of their actions will be helps them visualize the need for your product or service. Here are a few examples based on the subject lines above:

Wear Fall's Hottest Trends for 50% Off

Learn [Whatever] in Only Two Days

Build Link Popularity & Traffic for Your Site



Copy that ranks high is great… IF it sells. After all, what good is copy that ranks high but doesn't make you any money? To have great SEO copy that ranks high AND coverts visitors into buyers, you need to learn how to incorporate keywords into your copy the "right" way. It's easier than you might think. Visit today.


Evoke Curiosity

We're all nosey to a point. Our curiosity gets the best of us, and we want to know more. That's not only true when it comes to watching movie previews on TV. It's also true for email as well. Some of the best subject lines hook readers by piquing their curiosity, and then reel them in to read the entire message.

Are You Still Wearing These Fashion "Don'ts”?

The Secrets to [Whatever] Never Before Revealed

Link Popularity Scams You Should Avoid

Of course, the key to writing the best subject lines is knowing your target customers, making the topic relevant and testing, testing, testing.

I mentioned a "couple" interesting facts from the DoubleClick email survey. The second is that relevancy is a major player. Over 55% of respondents said they deleted email that wasn't relevant because they considered it spam. DoubleClick also reported that the average open rate was 27.5% (for text or HTML messages). That gives you a baseline to gauge your success.

Not every type of subject line will work for every campaign. Testing is vital. And it's easy enough to do. One of my favorite ways is to set up a Google AdWords campaign and judge the clickthrough rates. This quickly (and cheaply) tells you which subject lines will work and which won't. You can also test your subject lines by sending your emails to a smaller test list before broadcasting it to the entire group.

Whichever styles of subject lines you choose, make sure you know your target audience so you can develop relevant subject lines. Then test and test again until you've created subjects that are highly persuasive and deliver record-breaking open rates.


How to be a Good Spokesman

To be a good spokesman one must consider a lot of things and possess a lot of skills. If you dream of the career in politics or simply want people to listen to your opinion, read the following article and decide how good you are and can you make next “Kennedy”.

persuasive essay, persuasive essays

A battle is won when a leader is successful. We can find a large number of examples in World history. Today we can also see that the statement is quite true. There will never be a result if the lead is taken by a weak personality who doesn’t know the meaning of the word “leadership”. Nowadays people elect their leaders considering their qualities and thinking about the result of their choice. People usually prefer a strong-willed, intelligent, active, ambitious person to be their leader and perform different duties. There is no other way to show these traits but to express them orally or on the paper to be forwarded to voters. Once being elected you must know how to express the point of view of others and to represent their interests properly. To do the above-mentioned you have to be a nice orator and easily hold the attention of a crowd. To be a good leader you are to be politically literate. There is nothing in this life that could do without politics and this is a well-known fact. Becoming a part of the governmental system you are to represent the ideas of those who had voted for you. To be successful in this field you are to be rather persuasive and very industrious in proving your idea.

If to break a word “spokesman” apart, we get “spokes” which is, without doubt related to the verb “to speak” and “man” that identifies a person who speaks. The definition is – a man who expresses an opinion. One has to be really talented, even gifted to achieve a proper result by expressing his point of view and trying to persuade others that your statements are true. The task of a spokesman is not only to speak out in public, but to prepare the basic information on what you consider to be right and to distribute it among the voters for them to get a general idea. This is where you’ll need the skills to write a persuasive essay. The main tasks of the essay you write is to persuade voters that your idea, opinion or any other statement that you venture to express is worth voting for and sticking to. For doing this you need to structure it right and know some of the ways to highlight the main idea. You make up a couple of statements that show the main idea and build an essay around, using as many facts to support as it is only possible. The more persuasive essays you write, the more experienced you become in convincing others. There have to be no contradictions to your own words and certainly no lies. It is pretty easy to check if the fact that you use is true. And if it’s not, it is not going to give you a bonus in your voters’ eyes.

It is also necessary to avoid strong verbs, though it is possible if you use the so called “shock therapy”, so popular among some leaders to catch a person unawares and make him think your way. Though it is considered to be wrong to make somebody change one’s lifestyle, playing with his/her thoughts and ways of thinking, spokesmen usually use this technique to be sure of the effect of their creation. It is so easy to play around with basic needs of people and the way they can be satisfied. It also can be used in your persuasive essay. After considering some of the facts, we can see that to be a leader and a spokesman one has to possess a lot of skills. And one more important thing, except unique talent in writing and being an orator; a good spokesman will never betray the hope of those who ventured to vote for you.


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