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How To Retain Your Current Blog Readers

In March of 2006 I started my own personal blog which talks about a mixture of personal events in my life as well as the other part of my life which involves internet marketing and creating online home study courses.

It's been just over a year now while I'm writing this article, and my blog traffic has been steadily increasing. Until sometime at the end of last year, I noticed that I was leaving out one ultra important element on my blog that can increase the amount of tra...

blog, blog announcement list, blog course, blog broadcast, blogging

In March of 2006 I started my own personal blog which talks about a mixture of personal events in my life as well as the other part of my life which involves internet marketing and creating online home study courses.

It's been just over a year now while I'm writing this article, and my blog traffic has been steadily increasing. Until sometime at the end of last year, I noticed that I was leaving out one ultra important element on my blog that can increase the amount of traffic to my site in a large scale.

My blog readers and friends know that I don't pay for the traffic coming to my blog. It's easy enough creating a community with other closely related blogs, forums, and websites. Doing so creates plenty of targeted visitors.

The important element I left out for so long was a web form for my blog readers to give me their names and e-mail addresses so I could e-mail them each time I posted a new blog entry. How could I have ever have left this small but extremely valuable element out for so long? I had seen a similar form on other blogs for a while now, but just didn't think it could make such a huge difference.

Of course, not every visitor or blog reader is going to want to just give you their name and e-mail address. There are still those who are afraid that someone might start spamming them. Then there are those who read your blog every day who can't wait until you publish your next post.

When I finish creating a new course for a specific market, I'll release it as a 24 hours special, or similar timed release. I will offer the new course for about ten dollars. This is used to gather valuable feedback before it is released to anyone else.

Creating such a benefit (like a special) gives an incentive for being on my blog announcement list. As soon as I'm done with a course, an instant notification is sent to all my readers. I may even offer an even lower price for people who are on the list already. Very few blog owners are doing anything like this. Why don't they see the benefit of e-mailing their visitors and getting them back to read the blog?

The last course I created is just the course that these blog owners must get. It's named BlogCastCourse. You can learn step-by-step how you can create an announcement list, even if you don't have a blog yet, because it teach how to get a blog too. You can get started in just a few minutes from now if you'd like. You can be broadcasting messages to new readers in just hours from now, automatically.

The course time is approximately 62 minutes long in online videos shot from my computer screen. It will show you how I set up a blog announcement list starting from scratch (without a website) and had it all completed with about 60 minutes worth of work, and broadcasted my first blog entry. The course can be accessed by going to: http://www.blogcastcourse.com

 

Blog Marketing Miracles: How To Bring Sales To Your Business Through A Weblog

An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to connect with their audience thus encouraging goodwill which in turn helps bring sales.

Marketing through Blogging

It is nothing you have not heard for quite some time now. Blogging has caused quite a stir. It has, in fact, continued to proliferate rapidly. In early days, a blog is just a personal online diary. It is a pla...

internet, blogs, internet business, small business

An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to connect with their audience thus encouraging goodwill which in turn helps bring sales.

Marketing through Blogging

It is nothing you have not heard for quite some time now. Blogging has caused quite a stir. It has, in fact, continued to proliferate rapidly. In early days, a blog is just a personal online diary. It is a place to publish one’s thoughts, to collect and share things that one finds interesting. It is a venue to express one’s rants, raves and musings. Today, professional and amateur journalists, political pundits, business honchos, entertainers, everybody seems to be blogging. Blogs are now being used to promote a business, run a political campaign, elicit publicity, among others.

A blog or weblog is an online diary of events arranged in reverse chronological order. The author of a blog is known as a blogger and writing or maintaining a blog is referred to as blogging. An individual entry or article is called a post and is available in the form of a blog page for the public to read. A blog may have a commentary box for readers to leave comments or opinions. These comments act as stimulus for further conversations. A business or corporate blog is simply a blog about a specific business. It is an effective medium for communicating with current and potential customers to share knowledge and expertise and foster relationships.

A company that employs a well-planned blogging strategy can spur significant market gains and sales earnings. Marketing is not just promoting a product or service. More importantly, it is about understanding the needs and wants of customers and developing products or services that satisfy these needs and wants effectively.

A blog enables a company to reach out to current and potential customers, in a more personal way. A blog builds connection and links between the company and its key audience which helps the company use this network over time to improve overall business. A business blog especially if regularly updated can inform readers about a company product or service, information, industry news, tips, tutorials or company developments. Links to industry-related stories can also be found in a blog. The way the targeted audience responds to these information or content is important to any company.

A blog is a good venue for customers to air issues, concerns and give comments. Through a blog, customers can give their own inputs. A company can hear directly from customers and understand what they desire to get from a product or service. Sometimes, the most well-intentioned product under perform because of lack of customer feedback. With blogging, a company can ask for feedbacks, albeit not the whole world, but at least the blogging community. Once a company has insights into what a large community thinks of the product or service, the company can then further improve the product or service to meet customer requirements. After all, customer satisfaction is of utmost importance.

A company who listens and responds to customer feedbacks conveys the message that there is somebody who listens behind an otherwise faceless company. Because a blog is conversational, it gives the company a human voice.

This assures customers that there is a “real” person who will take care of their needs. Customers will feel an affinity with the company. Regular visits brought about by regular updates thru fresh blog entries will familiarize the customers with the company and make them feel that they personally know the company. In due time, trust and loyalty is built and relationships fostered. As we all know people generally buy products or avail the services of people they know and trust. Rest assure that return visits to the blog, maybe for more information will transpire even after a purchase has been made. As they say, customer loyalty is the end-all-be-all of marketing.

A company that utilizes customer ideas, feedbacks, and opinions can further satisfy customer needs and wants and thus facilitates goodwill in the blogging community. It is standard practice in blogging to provide a link to a thought originator which is important because backlinks are a method for search engines to rank a blog. Search engine ranking is very important. Google and Yahoo are two of the most popular search engines.

A blog is typically written daily thus the blog post is new. The search engines index the new post more often than the regular website. The result is a high rank compared to a website. If a company has a product to promote and publishes blog posts about the product regularly, chances are one of the blog posts will be found by readers who may be looking for information about the product. Hopefully, after reading the blog post, the potential customer will visit the company website and make a purchase online or buy the product in a “brick and mortar” store. Marketers acknowledge that potential customers can be customers once they find the information they want about a product from the company’s blog.

Another feature of a blog why search engines love it is a blog’s high number of incoming links. Bloggers link to other blogs, articles and websites. The reading audience is exposed to a plethora of information. Bloggers, thus, create and retain a loyal following of readers. PageRanks for blogs are usually very strong too. As you and I know, high search engine ranking translates to high traffic and more sales leads.

Generating Sales from Blogging

The way to get the most from blogging is by building a strong brand. A brand is simply value for the customer. It is good customer service and products or services that will satisfy customer needs and wants. A blog can help a company demonstrates its expertise in its industry or field. Blogs do create buzz about a company’s authority in its niche. A blog connects a company to its target audience and peers and starts a more dynamic conversation with the marketplace. A blog helps to show a company’s value, its online brand on the web. Once a company has built a strong brand, sales will just follow.

Publishing a blog will not automatically generate higher sales. However, it is an efficient way to communicate with customers and prospects. A blog in itself is an excellent tool to support a business, provide value, build relationships and establish brand and image. The ultimate purpose of a blog is to brand, to communicate and to connect. Increased sales should only be viewed as a positive indirect effect of a successful blog.

 

Blog Waiter – How To Get Tips From Your Blogging That Pay Big Time!

Blogs and blogging are sweeping the internet. They are all the rage as a hobby, writing exercise, and even a career for some. In fact, it is even becoming more common that bloggers are seeking a way to make money. Be it via advertising or affiliations, they each have their own way of pursuing that writing career by way of the blog. There is another way, though. There is an alternate way to make a little extra money by blogging. That way is not unlike the way waiters, cab driv...

Blogs and blogging are sweeping the internet. They are all the rage as a hobby, writing exercise, and even a career for some. In fact, it is even becoming more common that bloggers are seeking a way to make money. Be it via advertising or affiliations, they each have their own way of pursuing that writing career by way of the blog. There is another way, though. There is an alternate way to make a little extra money by blogging. That way is not unlike the way waiters, cab drivers, and even bellhops add to their income: the tip. Wait a minute! How do you get tips from your blogging? There are ways, and if you read on you will see that they aren’t as difficult as you might think.

First of all, if you want people to tip you for your blog, you have to give them a reason for doing it. You need to be providing very good information or highly entertaining copy that makes them feel like you earned it. In essence, you are the web equivalent to a street performer by working for tips. So, like that street performer, you owe your audience something that makes them feel like you are worth their money. So polish your writing, update it often, keep it fresh, and stay true to the topics your readers are used to. If you are all over the place, you won’t be able to build the loyal audience necessary when you go to start asking for tips. Basically, the start of it all is your content. Just like with any other money making web venture, your content is going to go a long way. So to get started earning tips from your blogging, make sure you give the audience a reason.

Once you have your content set up, you need to promote it. Asking for tips won’t do you a bit of good if you don’t have an audience to ask. Market your blog, market your topics, and target those search engines. Don’t do any of it at the expense of the quality of your content, but make sure you are getting something going in the way of marketing. Register with blog directories, post to other people’s blogs, and generally get your name and blog site out there so that you will drive an audience into what is hopefully quality, informative, and or entertaining content. Again, if there is nobody at the site then asking for a tip is not going to do you a lot of good.

Next, since you have set up your content to be useful and entertaining to a particular audience and you have begun to get your blog marketed, you are almost ready for those tips. However, there needs to be some sort of vehicle available to your readers to get the tips to you. I mean if they have to do a lot of work to get money to you then you probably shouldn’t count on the money rolling in. There are a number of online methods available for receiving payments via email or the web. It would be wise to have one located prominently on your blog so that if a reader is stuck with the desire to tip you, he or she can do so with ease and without a lot of time that may result in rethinking the tip. Remember, this is something you want to happen when your quality and entertainment is fresh in their minds.

Finally, if you really want to earn tips from blogging, then you should probably ask for them in some way. You can do so in the blog posts or even with some sort of message on the main page of your blog that states that tips are appreciated and are the way you fund the blog. Either way, you need to make it clear to the readers that you are reliant on their generosity without sounding like you are hard selling, or worse, begging.

Blogging can be a lot of fun, and can actually make you a little money if you are willing to work hard at it. One way of making that money is by earning tips from your readers. There are some things that you need to get in place though to make that work. Make sure you have quality content, market your site, set up a method for receiving the tips, and be sure to ask for them. If you do those things, then you can be earning tips from your blog before you know it.

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