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Book Development: How To Create Tantalizing Titles And Sensational Content

Years ago when Napoleon Hill's famous manuscript on building wealth was ready for publication, it had no title.

His publisher called and said, "If you don't come up with a title by tomorrow morning, I'm going call it "USE YOUR NOODLE AND MAKE A BOODLE." Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, "THINK AND GROW RICH."

Have you read Think and Grow Rich? [If not, you need to head to your local ...

book writing, creative writing, freelance writing, writing a book, book publishing

Years ago when Napoleon Hill's famous manuscript on building wealth was ready for publication, it had no title.

His publisher called and said, "If you don't come up with a title by tomorrow morning, I'm going call it "USE YOUR NOODLE AND MAKE A BOODLE." Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, "THINK AND GROW RICH."

Have you read Think and Grow Rich? [If not, you need to head to your local bookstore, or library, and pick up a copy.]

It is one of the most best selling books of all time – probably due to its name.

Hey, it's a great book because of what's inside the book. The contents are incredibly powerful ...but, I'm not sure how many people would have bought it with a title like Use your Noodle and Make a Boodle.

Would you have? Not me.

There are many, many other examples throughout history where books were written and published unsuccessfully... until they changed the title of the book.

In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

I know it's crazy. I know it's not right. But that's life. I'm sharing this with you so you can work it to YOUR benefit.

I'm not proposing that you can put together horrible content for your book, slap on a great title and make tons of money. Although I've personally seen it done (unfortunately), I am not suggesting you do that.

I'm suggesting that once you've got quality content inside your book, let's get a great title on the outside of your book and add tremendous potential on your road to success.

Ok, so how can you get a great idea for a title?

Simple: start looking at the Best Seller lists at Barnes and Noble or Amazon.com.

When Jason Oman and Mike Litman wanted to publish their book they modeled a popular book called "Conversations with God" and published "Conversations with Millionaires." Their book went to #1 on Amazon.com

Another great place to look for outstanding titles is the tabloids in the checkout isle. Those papers and magazines don't sell millions of copies because they write unique and wonderful content – it's because their titles are just SO compelling you've got to read it.

Now that you know how to brainstorm a book title, here are some tips to help you research content for your book.

Most people know about Google.com as the largest search engine in the world... however, few realize how powerful it is as a research tool.

The key is knowing how to tap into Google's research powers. One of the best ways to find content for your book is by using the search string called "allinurl." (pronounced all-in-u-r-l)

You can go to Google.com and type your keyword phrase in after allinurl: – and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.

For example, if I was writing a book about Dog Names I could use something like:

allinurl: dog name articles

allinurl: dog name

allinurl: beagle dog names

You should find some excellent content ideas using this method.

Let's check out the real world examples and take a look at what we would find.

#1) allinurl: dog name articles

• "A Dog Name is Something To Be Chosen Carefully"

• "5 tips for finding the right name"

• "Puppy dog name meanings"

Looks like great content for the book. Simply decide which section (from your outline) would be the appropriate section for it to go in.

HOW can you organize your search findings? Put the name of your idea and the Outline Section at the top of a piece of paper.

In the section below put...

Name/Title: The name and/or title of the content you've found

Link: URL to the content

Expert (Owner): Who wrote the content

Type: Is the content text, audio, video, etc.

If you have 6 sections to your outline, you should have 6 of these sheets with content information – one for each section.

After collecting all the content you want for your book, you have four options.

#1) You can contact the content owner and ask permission to include their content in your book.

The benefit of including other experts' content is that when it comes time to market it you've got ‘built-in' partners to help promote it and you are leveraging other people's credibility as experts in the subject.

#2) You can hire a ghostwriter to write on similar topics to those in your outline.

#3) You could research and write content following the outline yourself.

I've come to realize the power and the effectiveness of using existing content from experts.

Unless you have to have the entire book be your words, I'd suggest mixing in expert content with some of your own content. This might be as simple as finding a public domain book on the subjects you outlined and using some of its content as well.

 

Book Review Of How To Get Out Of Debt By Harrine Freeman

Walk into any bookstore and I will bet my last dollar that there is a whole shelf of books aimed at teaching the reader the fundamentals of becoming a millionaire in 10 easy steps!

It all sounds fine, and it makes for a fun read, but generally speaking it is just a bunch of junk that has little to do with the real world. The real world is a bad place. The opportunities to become enslaved in the debt society are everywhere. And when you find yourself owing ten, twenty, or e...

debt reduction, frugal living, finances, budget tips, credit cards, debit cards, spending

Walk into any bookstore and I will bet my last dollar that there is a whole shelf of books aimed at teaching the reader the fundamentals of becoming a millionaire in 10 easy steps!

It all sounds fine, and it makes for a fun read, but generally speaking it is just a bunch of junk that has little to do with the real world. The real world is a bad place. The opportunities to become enslaved in the debt society are everywhere. And when you find yourself owing ten, twenty, or even fifty thousand dollars, what do you do? Well my preferred solution is to panic (but that's just me), Harrine Freeman on the other hand has a much better solution!

I have read several books on this subject, and this is the first one that actually offers a reasonable and achievable solution. Harrine Freeman talks about the 'grand scheme' but actually uses small and attainable goals. Pick the smallest debt you have, let's say it is $200, and pay it! That's simple, and it is a debt gone. Essentially you can 'Nickel and dime' your way out of debt.

The concept of taking it one debt at a time is a good one. Pay the minimum required on the rest and concentrate on getting rid of the biggest pain in the butt. Harrine Freeman talks in everyday English, and makes a good deal of sense. I guess you can sum up her ideas as 'Walk before you run.' The Author explains that this book is based on personal experience, 'too much fun during her college days.' She found herself with a millstone of debt around her neck, not from school loans, but from credit cards that had been used for fun rather than necessity.

Having worked in the banking industry in the past, I was happy to see that Harrine acknowledged the fact that spending money (that you probably don’t have) on credit repair companies is a waste of time. Everything that these 'Mr Fixit' solutions can do, you can do even better. Better still, you can do it for the cost of a stamp, which is considerably cheaper than they will charge you. How To Get Out Of Debt contains sample letters that you can use during your quest to a debt free life.

I give the Author high marks for taking the time to translate the near impossible language used in the financial world into terms that us mere mortals can get our minds around. Rather than spending pages explaining the coma inducing mathematics behind Credit Card interest calculations she merely says 'paying the minimum balance means that you will pay three times the purchase price.' Enjoy that $20 bottle of wine, it is going to cost you $60!

Also included are an absolute wealth of useful names, addresses, and phone numbers. From credit bureaus to the Federal Government agencies, all the names and numbers are in this handy guide.

About Harrine Freeman: Harrine Freeman is a member of the American Association of Daily Money Managers, the National Association of Women Writers, SPAWN, Toastmasters, AAUW, the Women Network, IEEE, and Women In Technology. She has provided credit repair counseling for issues such as bankruptcies, judgments, student loans, delinquent debts, repossessions, and much more. Her clients range from doctors, lawyers, actors to school teachers and students. She has been a guest speaker at local churches and schools, Fortune 100 companies, libraries and local and national radio shows. She lives in Washington, D.C.

 

How To Become A Bestselling Book Author

What IS a best-selling author?

You have to answer that in your own mind.

Technically, it's any book that makes it into the Top 100 list at ANY online or offline bookstore.

However, what does it mean to you?

Is it someone who sells 300-500 books in a day through online bookstores like http://Amazon.com and makes the top 10?

Is it only the person who makes it to #1?

Is it the person who sells their book from their own website and makes $10,000 in a few months?...

book writing, creative writing, freelance writing, writing a book, book publishing

What IS a best-selling author?

You have to answer that in your own mind.

Technically, it's any book that makes it into the Top 100 list at ANY online or offline bookstore.

However, what does it mean to you?

Is it someone who sells 300-500 books in a day through online bookstores like http://Amazon.com and makes the top 10?

Is it only the person who makes it to #1?

Is it the person who sells their book from their own website and makes $10,000 in a few months?

Or does it have to be a specific list... like the New York Times best seller list?

What does it mean to you?

It's a tough call. But you CAN have it all.

Selling your book through an online or offline bookstore will mean less money for you upfront, but will provide you far more leverage in the long run.

Selling your book from your own website and taking your own orders will mean far more money in the bank for you initially, but you'll have to work a little harder on the back-end to get the recognition you deserve.

Both ways work. Neither way is right. It's really what's right for you.

Let's talk about the steps necessary to make your book a bestseller whether you want to do it through an online bookstore or from your own website.

1) Pick the specific day you want to become a best seller.

Focusing on a specific day is what provides you the leverage to sell a large amount of books quickly. Selling 500 books over 6 months is not as impressive as selling 500 books in one or two days.

2) Create your "what's in it for me?" offer.

Your book is a valuable resource for your clients. But selling it alone puts it up against all the other books already on the market for your subject. I don't like those odds.

What you need is something "extra" -- something that really let's the perspective buyer know that you want to help them.

If you were to sell your book (for let's say $20) and then offered everyone who purchased your book on the specific day you decided on in step 1 around $200 in bonuses from experts... do you think they'd be more likely to buy? And buy on that day?

Of course they would.

This is the step where you stop thinking about you and start thinking about the group of people you want to help by writing this book in the first place. Think of everything you can possibly offer to add value to your book and build a powerful arsenal of tools and resources.

When the potential buyer asks, "What's in it for me?" (which they always do)... give them TONS of answers.

3) Use the 12-step method to create a promotional sales letter.

Now that you've answered the "What's in it for me?" question, use the 12-step process to build a sales letter site for your book that explains it to the potential buyer.

They have a problem in their life. Your book is going to give them a solution for their problem... and a whole lot of "extras" if they buy on the specific day you've selected.

Tell them – using the proven 12-step process.

4) Leverage the relationships you've built.

Now, simply go back to the experts who provided you the bonus items for your book promotion, let them know the day you have picked as your bestseller day and ASK them if they would help you promote it on that day.

GIVE THEM A FREE COPY OF YOUR BOOK.

Don't be stingy. These are experts who have earned the right to be called an expert. You are asking them for a favor. Be generous enough to let them read your book first.

If you can afford it, send them a physical copy. If you can't, email them a digital copy with a short, concise explanation of what you are doing.

Pick a specific day to target your focused effort. Give an overwhelming amount of bonus reasons for people to buy your book on that day; and then leverage the relationships with experts to get them to help you promote your book.

Why would they want to? Some will want to give back for the success they've earned. Some will want to because by doing so their bonus item is getting in more people's hands (and their bonus item promotes them).

What will these experts use to help promote your book?

You guessed it... the "list" of their current clients.

Authors 25, 50 or 100 years ago would buy out their own first printing to make it appear their book was popular. Many "best sellers" used this tactic to get the Best Seller status so publishers would contract with them for future titles.

Tricky? Maybe. Successful? Absolutely.

Now it's your turn.

Now that you know HOW to become a best seller, let's address where to become a best seller.

Right now the 2 most popular bookstores for running best seller campaigns are http://Amazon.com and http://BN.com (Barnes and Noble).

To get your book listed in http://Amazon.com you can either:

Purchase the $149.95 option from http://Lulu.com for Global Distribution. This will get you listed in all major online and offline bookstores or go to http://Amazon.com and do it yourself.

If you take the "do it your self" route at Amazon, be sure to join http://Amazon.com's Advantage Program. They will walk you through the process of signing up and getting your book listed in their store.

If you want to get listed in Barnes and Noble (online or offline), then visit http://BarnsandNobel.com.

Lulu.com will make both of these a simple process because you'll already have an ISBN and you can order just a few books initially to get started with http://Amazon.com and/or Barnes and Noble.

Let's talk through a few examples of how the Best Selling promotion may work:

1.) Leverage experts

We've already covered this one.

If I was writing the Pet Name book, I could find experts who are currently providing products and services to pet enthusiasts. Ask for bonuses and/or content from them. Then let them know the day I'm going to promote it and ask for their help.

I would provide them a digital or physical copy of the book to review. I would also ask what I could do to assist them. I've got to make it worth their while to help me.

2.) Leverage businesses

Rather than relying on 1 sale at a time from individual readers, I could approach businesses that sell pet-related products and see if I could get a licensing agreement with them where they buy a large quantity of books at one time.

I could sell 500 books to 500 different readers or I could sell 500 books to 1 or 2 pet stores.

3.) Leverage home town support

If it's a localized subject – like a travel guide to North Carolina beaches – you could focus on specific businesses along the North Carolina coast to promote your book.

You could also contact local radio and/or TV stations to get publicity for your book promotion.

The biggest key to your best selling book promotion... don't just go through the motions. Make It An EVENT! And have FUN with it.

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