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How to write a winning sales letter?

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can’t get it right. Well, to answer this question they should put them in people’s shoes and ask what “benefit “would I get by reading this sales letter? Remember that word “benefit” which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer’s attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer’s point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it’s the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor’s product. Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn’t do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won’t be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you’ve made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don’t act now you will forfeit the offer as the offer is for limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.

 

Why Buy? How To Write Sales Copy That Sells

Sending the Right Message

Online sales are not all together that different from brick-and-mortar sales. The bottom line is that you are still trying to convert shoppers into buyers. So while it’s great to have great products, if your sales copy is ineffective, you will find yourself unable to move them.

So what should sales copy look like? According to Home Shopping Network Host Bob Circosta, who has personally sold over 75,000 different kinds of products for over a bil...

ecommerce,estore,auction,ebay,online store,internet,home business,sell,products,ebiz,sales copy

Sending the Right Message

Online sales are not all together that different from brick-and-mortar sales. The bottom line is that you are still trying to convert shoppers into buyers. So while it’s great to have great products, if your sales copy is ineffective, you will find yourself unable to move them.

So what should sales copy look like? According to Home Shopping Network Host Bob Circosta, who has personally sold over 75,000 different kinds of products for over a billion dollars, there are three main components of a good sales message:

•Component One – The Problem

Advises Circosta, “Forget about selling a product. Start by creating a need by helping others with what you have.” In other words, don’t write your copy trying to just describe your product or service or telling people why you want them to buy it. Figure out what difficulty your offering solves for your customers, and you’ve found the opening for your sales pitch.

•Component Two – The Solution

The second component follows the first naturally: you explain to your customers exactly how your offering solves their problem. You’re basically trying to establish an emotional connection—if what you present provides a solution or meets a felt need for your customers, you won’t have to convince them to purchase it. They’ll already want it.

•Component Three – The Difference

Good sales copy not only communicates the dilemma and the answer; it also answers the question, “What does this product do for me, more than other, similar products?” For every fixed feature on your product, or every facet of your service that’s not going to change, you need to be able to clearly state the tangible benefits to your buyers. You can’t assume customers will choose your product offerings over your competitors: you have to tell them why it’s to their advantage to do so.

Bringing It All Together

The final rule for writing good sales copy is “Keep it simple.” Be straightforward and stick to the point. Your job is to help your target audience understand what your product or service does for them, so that they want to purchase it. Says Circosta, “The message you’re communicating—the problem, the solution, and the difference—needs to be demonstrable and easy to understand. When it comes to sales, simplicity always works.”

 

How To Write Copy That Sells

This article will teach you five proven strategies for writing effective copy for all of your marketing materials.

online marketing, email list, mailing list, small business marketing, internet marketing, coaches and consultants, entrepreneurs, ezine marketing, online business

Copyright 2006 Alicia M Forest and ClientAbundance.com

One of the most expensive business tasks to outsource is hiring a copywriter to write the sales copy for your products and services. Fortunately, you can learn to write effective sales copy yourself, and the strategies below will help you get off to a great start.

By the way, you can apply these proven techniques to any copy where you're asking your reader to do something, whether that's to sign up for your newsletter or purchase your product. Apply them to your web pages, sales letters, email promotions, and other marketing materials to more effectively reach your reader.

1. Create a Strong Headline

Your headline can make or break your sales copy. Besides being the first thing your reader sees, it also must be strong enough to compel the reader to continue reading the rest of your copy.

Collect samples of headlines that you've come across that have struck a chord with you and use them as a model when you're creating your own compelling headlines.

If you're a complete novice when it comes to writing headline copy, a great tool to get you started is Lorrie Morgan-Ferrero's Instant Headline Creator.

2. Include Subheads

When people read online, they tend to skim. Having subheads that stand out, by being bolded or in a different color than the rest of the copy, can help you make a stronger case for your offering, if used correctly.

Include the most compelling of your benefits in your subheads. And make sure that they do the same thing that your headline does - engages the reader enough so they continue reading.

3. Make Your Copy Easy on the Eyes

Like using subheads, also include white space, bulleted lists, and some graphics (go easy here!) to break up your copy to make it easier for your reader to read online.

4. Turn All Your Features Into Benefits

Take out a sheet of paper and list as many features of your offering that you can possibly think of. Then, in your copy, turn each of these into a benefit for your prospect.

For example, if one of your features is "four coaching sessions a month" say something like, "you get weekly access to coaching with me, so we can make sure you stay on track toward your goals."

5. Give Them the Good Stuff First

Unlike in an informercial, you don't want to wait until the end of your copy to reveal the biggest and best asset of your offering. Tell your reader the most compelling benefit to them of your offering first, then talk about the rest of your benefits throughout your copy.

6. Use "You" Not "I"

As you're creating your copy, write as though you're having a conversation with your potential client or customer. Keeping your copy in a conversational style will help to engage the reader, and make them feel as though you're really talking to them.

Instead of saying "I teach..." say "You'll learn...". Make it about them by continuously answering the question in your prospect's mind, "What in it for me?" and you'll have winning copy every time.

7. Include Testimonials

Scattered throughout your copy, include testimonials to increase your credibility with your prospects. If it's a new product or service, you can use testimonials from some of your other offerings, making sure you indicate what product or service the testimonials are talking about so as not to confuse the reader.

The most effective testimonials include the giver's full name and website address or city and state. Include a photo and/or audio to increase your credibility even more.

8. Make it ABUNDANTLY clear what your reader should do.

Make sure you tell your reader exactly what it that you want them to do. If you want them to sign up for your newsletter, say, "Enter your email address below to sign up for the newsletter." If you want them to purchase your product, say "Click here to place your order."

If your copy is long, tell your reader what they should do scattered at regular intervals throughout the page.

9. Proofread.

Make sure someone other than you takes a good look at your final draft - even if it's your mother. :) People do make buying decisions based on good grammar, believe it or not, so have your virtual assistant review your copy or hire a professional to do so before you put it out in the marketplace.

Follow these tips and I guarantee you'll engage your reader and entice them to do whatever it is that you're asking them to, whether it's to sign up for your newsletter, hire you for your services, or buy your product.




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