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How to Top Google by Writing Articles

Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites)

writing articles, google ranking, article marketing

Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites)
Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).

Optimizing your site for keywords is the easy part. (See http://www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging – and time consuming (especially considering Google’s dampening link filter – see http://www.divinewrite.com/googlelinkfilter.htm). But it can be done; and you don’t need a huge budget.

The key to topping Google on a budget is writing articles.

Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that other people want.

STEP 2) You write a helpful article – sharing your hard-earned knowledge and expertise.

STEP 3) You submit your article to recognized “Article Submit” sites on the Internet.

STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.

STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.

STEP 6) The only condition is that they must publish the article with a functioning link to your site.

STEP 7) 300 people publish your article – you get 300 links back to your site.

Below are some FAQs about article writing that will help you write your articles and manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you’re a manufacturer of industrial plastics, you might write an article - or series of articles - on how best to handle teflon tubing prior to installation. Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You may even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.

Q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don’t worry about being seen as Spam; if your article provides good quality information and guidance, it won't be seen as spam by the search engines even when it’s very keyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for “article submit” and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don’t bother to do this, so it's a good idea to set up a Google Alert (http://www.google.com/alerts) which notifies you when your URL has been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers – because that means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to change the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter to write my article?

A) You’d need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are... The difficulties they'd face are... Here are the key steps to successful installation..." Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher won’t go to the effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because – dodgy or not – publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it's published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won’t have much impact. Depending on how much competition you’re facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking – see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don’t expect anything to happen too quickly. But if you’re dedicated, and you’re prepared to write quite a few articles, you’ll definitely see results within a few months.

Happy writing!

 

How to Write a Good Christian Article

Six steps to writing an effective Christian article

christian article writing, christian article, christian articles

1. Take some time to brainstorm your Christian article topic. Take a blank sheet of paper and list 10 topics that are related to the subject you want to write about. If you have a web site you are promoting, what are the top 10 reasons someone might be interested in your web site? What are the top 10 reasons someone might be interested in reading an article by you?

2. Create a great headline for your Christian article. The reader must be intrigued by your headline (or title) or they will not read your article. It is far better to write one article that has a good headline/title and gets read than to write 10 articles that have lousy titles. Here are some suggestions:

• How to (fill in the blank)
• Why you should (fill in the blank)
• Why you should not (fill in the blank)
• Don’t ever (fill in the blank)
• Top 8 Reasons for (fill in the blank)

Those are just starters—you can brainstorm and come up with so many more good Christian article titles.

3. Organize your Christian article.

• Start with an introduction or summary. Take 1 to 3 sentences to state what you are going to write about. Sometimes it is actually easier to write this after you have written the article, especially if you are not very organized when you start out writing.
• List several key points about your topic. Expand on each of these—perhaps 2 to 5 sentences each. You can number these, put them in bullets, or put each idea in a separate paragraph. However you decide to do this, be sure and break the ideas down so the reader can easily see where each idea begins and ends.
• Give the reader ideas for implementing your several key points. Once again, you can use bullets or in this case, sentences or brief paragraphs.
• Summarize your Christian article. This will be similar to the introduction, but perhaps more oriented towards telling the reader what to do next—such as learning more or getting started with whatever your article topic was.

4. Add a bio or resource section at the end of your article. Give a one-sentence bio of yourself, perhaps where you live and your specialty or expertise, and then provide a link to your web site. Most article directories will allow you to place a live link in this section.

5. Keep these important points in mind as you write your Christian article:

• Keep sentences short and concise. Get your point across in as few words as possible.
• Separate ideas, whether by numbering, bullets, or paragraphs. Your Christian article should be easy to read.
• Be sure your article is informative about your Christian topic; it should not read like one long sales pitch.

6. Get writing! Submit your Christian article to at least two article directories—the one in which you are reading this article, and my article directory, listed below in the author resource box.

 

How to Find Ideas for Writing Articles

Writing articles every couple of weeks or so is a great idea for your online business but it can sometimes be hard to find good subject matter for your article. You write article after article and finally you just seem to draw a blank on what to write about.

article writing marketing, where get ideas articles, internet ebook business, resell ebooks, wholesale, free resale, Terri Seymour

Writing articles every couple of weeks or so is a great idea for your online business but it can sometimes be hard to find good subject matter for your article. You write article after article and finally you just seem to draw a blank on what to write about. I am sure that has happened to all of us at one time or another.

When it happens to me there are a few things that I can do to find fresh ideas. These tips will work for you as well. Below are some good places to find interesting and fresh article content.

*Blogs - Blogs are a great place to find ideas for your article as many different things are discussed on blogs. People share their opinions, ideas, experiences and questions.

*Message Boards - Message boards are a good source of information as well. Follow the discussions and see what things people are interested in and need to know more about. I have written many articles from information I read on the boards.

*Email Discussion Groups - Again, get involved in the discussions. Find out what information people are looking for. Not only can you get ideas for your articles, but you can learn a lot as well and make some new contacts. Just go to Yahoo and do a search for the appropriate type of group for your business.

*Internet News Sites - Keeping up with Internet marketing news is very important for your business. Not only for writing articles but for keeping abreast of new developments, ideas, technology, etc. Research and write your articles to keep your readers informed as well.

*Read through your email - Take note of what people are asking you about and what they are most concerned with. Keep a file on hand and record all questions that can be used to create a powerful article.

*Subscribe to ezines - Ezines can be a goldmine of information and ideas. They allow you to keep up to date on the latest products, programs, biz opps, etc. Some of this information can make great articles.

*Do a survey - Write a two or three question survey and send it out to associates or discussion group members or better yet, your subscribers. Give your readers the information and news they are looking for.

For example: What questions do you have about Internet marketing? What resources do you need that you cannot find? Questions like this could give you some innovative article ideas.

*Read other articles - By reading other articles, you can come up with an unusual twist or angle for an overused idea. It sometimes helps to get different views and insights on the same old idea. NOTE: Never copy information or content from an article, ezine, or website.

*What would YOU like to know more about - Pick a topic you need to learn about, do some research and turn it into a resourceful article. This is a great way to learn while promoting your online business.

Always keep an open mind and eye out for article ideas. After awhile you will begin to se ideas automatically all over the net. Keep a notebook handy and when you think of an idea write it down in your notebook. I tend to think of ideas while lying awake in the middle of the night. I learned right away that if I don't write them down, they are totally gone by morning.

And remember, people want and need basic, straight forward, helpful information. They do not want or need college words, fancy storylines or over-dramatized articles.

Also, do not be afraid to give your articles a little personality, humor and best of all, heart. Write as if you were talking to the reader and doing your best to help them.

Articles are one of the most powerful marketing methods online. Don't let a little doubt stop you from making this big step towards success!




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