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Free Advertising Tips - How to Write Ads that Sell

The first thing that you should remember about a free ad is that you should keep it simple. Remember, people are not going to take hour after hour to read what everybody has to say. For this reason, your free advertisement should list the benefits and details of what you are offering.

free advertising, how to write ads that sell

If you are interested in free advertising you are not alone. The fact of the matter is that more and more people are diving into free advertising because they can save a lot of money. After all, what is the point in taking out an ad in a newspaper if you can do this for free in another place? When it comes down to it, you need to consider free advertising so that you can save money yet still accomplish all of your goals.

Unfortunately, just because you are advertising without having to spend a lot of money does not mean that you are going to sell everything with ease. In fact, there is one thing that you need for sure if you are going to make free advertising work to your advantage? Do you know what this may be? You need to be able to write ads that sell. It does not matter if you know where to find free advertising if you have no clue on how to communicate this with your audience.

The first thing that you should remember about a free ad is that you should keep it simple. Remember, people are not going to take hour after hour to read what everybody has to say. For this reason, your free advertisement should list the benefits and details of what you are offering, without rambling on and on. The quicker you can get to the point the better off you are going to be.

Also, make sure that you write ads that are genuine. Remember, there is a lot of spam that makes its way onto free advertising boards. In order to stay away from this type of ad, you will want to be genuine and accurate with every word that you write. This will give you a much better rate of success.

All in all, you need to write ads that sell if you are interested in free advertising. Without the proper words you are not going to get very far. Luckily, with a bit of practice you will be creating free advertisements that convert!

 

How to write a Killer Ad?

How to make a ordinary product sound great? A poorly written Ad could destroy a good product and an effectively written copy could send the mediocre product sales sky. This article provides indept analysis on how to write a good Ad rocketing.

advertising, internet marketing, website promotion, ezine, pay per click, google adwords, charlie page, website promotion guide, copywriting, blogs

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a good Ad.

Writing a powerful Ads is the key to maximum sales. What is good copy writing? and How to write a good Ad?. Let's see some basics of good copy writing.

Understand Customer:

It is important to understand the intent of the customer and his/her business background. A good understanding helps to find more about the customer's target audience.

The Product:

Complete understanding of the product for writing a copy or ad is very essential from the marketing or advertising point of view. Questions like - What is the product, the benefits, the objectives, the target audience, the medium of advertising, what the surveys talk about, the price and the region of advertising. All these factors are directly linked with the product and it’s advertising.

The target audience:

To understand the target audience, it is imperative to understand the product and which age group the product is being targeted at. Once the age group is narrowed down, the next step would be to understand the psyche of that age group, the region they belong to, tastes, likes and dislikes are some of the factors that need to be considered before coming with a dashing ad.

As the saying goes... "A thousand words don't make an impact as one deed. A poorly written Ad could destroy a good product and an effectively written copy could send the mediocre product sales skyrocketing.

The next time you write a Ad copy consider these factors and you'll copy up with a Killer Ad.

 

How to Write Better Advertising Copy

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

writing, freelance writing, business writing, grammar

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy -- copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

KNOW THE BASICS

All good advertising copy is comprised of the same basic elements. Good advertising copy always:

Grabs Attention: Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Keeps Interest: Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

Generates Action: This is the ultimate point of advertising copy -- it must make the reader react in some way. This doesn’t necessarily translate to buying the product immediately or using the service. Your ad could be a positioning tool to enable the reader to think about you in a certain light. Speak to your audience, or the audience you’d like to reach, and you’ll be surprised how frequently they come to you in the future.

KNOW THE MEDIUM

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.

KNOW THE STYLE

Advertising copy is a unique type of writing. Its point is to balance creativity and readability into something persuasive and entertaining. Keep the following points in mind when you write your copy:

Be Succinct: There are few things more damaging to an ad campaign than messy wordiness. Use short sentences with as many familiar words as possible; save the thesaurus for a thesis or dissertation. Always make sure to use precise phrasing (why use five adjectives when one good action verb would do?); and eliminate any redundancies, such as “little tiny” or “annual payments of $XXX per year.”

Talk To Your Audience, Not At Them: Though you are announcing the availability of a product or service, avoid being clinical or overly formal. Write as if you’re talking to your ideal customer; use a style they’d use, words they’d be familiar with, slang they’d probably know. But be absolutely certain that you’re using these terms and phrases correctly. A recent McDonald’s campaign attempted to reach a certain audience by using the phrase “I’d hit it” in reference to a cheeseburger, unaware that the phrase is almost always used as a sexual reference.

Avoid Clichés: It’s easy for writers new to advertising copy to fall into this trap, but it’s a trap that can severely damage the writing. Clichés fail to ignite the imagination; and consumers so numb to the phrases will often skip right past them, effectively ruining the succinct element of your ad. If you find yourself tempted to use a cliché, think about the message you want to convey with that cliché and try to rephrase it in a more imaginative, personal way.

Always Proofread: It’s an obvious point, but you’d be surprised how many ads run in a magazine or on a billboard with an error of some sort. Go through your advertising copy carefully to make sure that every word is spelled correctly, the grammar is impeccable and the punctuation is dead on. Even the best ads can be ruined by a misplaced comma or dangling modifier. Use a program like WhiteSmoke ( http://www.WhiteSmokeSoftware.com ) or StyleWriter ( http://www.StyleWriter-USA.com ) to help you write better.




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