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Free Advertising
Tips - How to Write Ads that Sell
The first thing that you should remember
about a free ad is that you should keep it simple.
Remember, people are not going to take hour after hour
to read what everybody has to say. For this reason, your
free advertisement should list the benefits and details
of what you are offering.
free advertising, how
to write ads that sell
If you are interested in
free advertising you are not alone. The fact of the
matter is that more and more people are diving into free
advertising because they can save a lot of money. After
all, what is the point in taking out an ad in a
newspaper if you can do this for free in another place?
When it comes down to it, you need to consider free
advertising so that you can save money yet still
accomplish all of your goals.
Unfortunately,
just because you are advertising without having to spend
a lot of money does not mean that you are going to sell
everything with ease. In fact, there is one thing that
you need for sure if you are going to make free
advertising work to your advantage? Do you know what
this may be? You need to be able to write ads that sell.
It does not matter if you know where to find free
advertising if you have no clue on how to communicate
this with your audience.
The first thing that
you should remember about a free ad is that you should
keep it simple. Remember, people are not going to take
hour after hour to read what everybody has to say. For
this reason, your free advertisement should list the
benefits and details of what you are offering, without
rambling on and on. The quicker you can get to the point
the better off you are going to be.
Also, make
sure that you write ads that are genuine. Remember,
there is a lot of spam that makes its way onto free
advertising boards. In order to stay away from this type
of ad, you will want to be genuine and accurate with
every word that you write. This will give you a much
better rate of success.
All in all, you need to
write ads that sell if you are interested in free
advertising. Without the proper words you are not going
to get very far. Luckily, with a bit of practice you
will be creating free advertisements that convert!
How to write a
Killer Ad?
How to make a ordinary product sound great? A poorly
written Ad could destroy a good product and an
effectively written copy could send the mediocre product
sales sky. This article provides indept analysis on how
to write a good Ad rocketing.
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internet marketing, website promotion, ezine, pay per
click, google adwords, charlie page, website promotion
guide, copywriting, blogs
Copywriting is an
essential element in the marketing of any product. More
so, in a shrunken global village. Whether it's online
advertising or Offline advertising. A good ad could mean
the difference between success and failure of a product.
The tips mentioned below will give an insight to a write
a good Ad.
Writing a powerful Ads is the key to
maximum sales. What is good copy writing? and How to
write a good Ad?. Let's see some basics of good copy
writing.
Understand Customer:
It is
important to understand the intent of the customer and
his/her business background. A good understanding helps
to find more about the customer's target audience.
The Product:
Complete understanding of the
product for writing a copy or ad is very essential from
the marketing or advertising point of view. Questions
like - What is the product, the benefits, the
objectives, the target audience, the medium of
advertising, what the surveys talk about, the price and
the region of advertising. All these factors are
directly linked with the product and it’s advertising.
The target audience:
To understand the target
audience, it is imperative to understand the product and
which age group the product is being targeted at. Once
the age group is narrowed down, the next step would be
to understand the psyche of that age group, the region
they belong to, tastes, likes and dislikes are some of
the factors that need to be considered before coming
with a dashing ad.
As the saying goes... "A
thousand words don't make an impact as one deed. A
poorly written Ad could destroy a good product and an
effectively written copy could send the mediocre product
sales skyrocketing.
The next time you write a Ad
copy consider these factors and you'll copy up with a
Killer Ad.
How to Write Better
Advertising Copy
A successful marketing plan relies heavily on the
pulling-power of advertising copy. Writing
result-oriented ad copy is difficult, as it must appeal
to, entice, and convince consumers to take action.
writing, freelance writing, business writing,
grammar
A successful marketing plan relies
heavily on the pulling-power of advertising copy.
Writing result-oriented ad copy is difficult, as it must
appeal to, entice, and convince consumers to take
action. There is no magic formula to write perfect ad
copy; it is based on a number of factors, including ad
placement, demographic, even the consumer’s mood when
they see your ad. So how is any writer supposed to pen a
stunning piece of advertising copy -- copy that sizzles
and sells? The following tips will jumpstart your
creative thinking and help you write a better ad.
KNOW THE BASICS
All good advertising copy is
comprised of the same basic elements. Good advertising
copy always:
Grabs Attention: Consumers are
inundated with ads, so it’s vital that your ad catches
the eye and immediately grabs interest. You could do
this with a headline or slogan (such as VW’s “Drivers
Wanted” campaign), color or layout (Target’s new
colorful, simple ads are a testimony to this) or
illustration (such as the Red Bull characters or
Zoloft’s depressed ball and his ladybug friend).
Promises Credible Benefit: To feel compelled by an
ad, the consumer must stand to gain something; the
product is often not enough. What would the consumer
gain by using your product or service? This could be
tangible, like a free gift; prestige, power or fame. But
remember: you must be able to make good on that promise,
so don’t offer anything unreasonable.
Keeps
Interest: Grabbing the consumer’s attention isn’t
enough; you have to keep that attention for at least a
few seconds. This is where your benefits come into play
or a product description that sets your offer apart from
the others.
Generates Action: This is the
ultimate point of advertising copy -- it must make the
reader react in some way. This doesn’t necessarily
translate to buying the product immediately or using the
service. Your ad could be a positioning tool to enable
the reader to think about you in a certain light. Speak
to your audience, or the audience you’d like to reach,
and you’ll be surprised how frequently they come to you
in the future.
KNOW THE MEDIUM
How you
write your advertising copy will be based on where you
will place your ad. If it’s a billboard ad, you’ll need
a super catchy headline and simple design due to the
speed at which people will pass. Online ads are similar;
consumers are so inundated with Internet advertising
that your ad must be quick and catchy. Magazine
advertising is the most versatile, but this is solely
dependent on the size of your ad and how many other ads
compete with yours. If you have a full page ad, feel
free to experiment; more page space gives you more
creative space. If the ad is tiny, you’ll need to keep
things as simple as possible.
KNOW THE STYLE
Advertising copy is a unique type of writing. Its
point is to balance creativity and readability into
something persuasive and entertaining. Keep the
following points in mind when you write your copy:
Be Succinct: There are few things more damaging to
an ad campaign than messy wordiness. Use short sentences
with as many familiar words as possible; save the
thesaurus for a thesis or dissertation. Always make sure
to use precise phrasing (why use five adjectives when
one good action verb would do?); and eliminate any
redundancies, such as “little tiny” or “annual payments
of $XXX per year.”
Talk To Your Audience, Not At
Them: Though you are announcing the availability of a
product or service, avoid being clinical or overly
formal. Write as if you’re talking to your ideal
customer; use a style they’d use, words they’d be
familiar with, slang they’d probably know. But be
absolutely certain that you’re using these terms and
phrases correctly. A recent McDonald’s campaign
attempted to reach a certain audience by using the
phrase “I’d hit it” in reference to a cheeseburger,
unaware that the phrase is almost always used as a
sexual reference.
Avoid Clichés: It’s easy for
writers new to advertising copy to fall into this trap,
but it’s a trap that can severely damage the writing.
Clichés fail to ignite the imagination; and consumers so
numb to the phrases will often skip right past them,
effectively ruining the succinct element of your ad. If
you find yourself tempted to use a cliché, think about
the message you want to convey with that cliché and try
to rephrase it in a more imaginative, personal way.
Always Proofread: It’s an obvious point, but you’d
be surprised how many ads run in a magazine or on a
billboard with an error of some sort. Go through your
advertising copy carefully to make sure that every word
is spelled correctly, the grammar is impeccable and the
punctuation is dead on. Even the best ads can be ruined
by a misplaced comma or dangling modifier. Use a program
like WhiteSmoke ( http://www.WhiteSmokeSoftware.com ) or
StyleWriter ( http://www.StyleWriter-USA.com ) to help
you write better.