adsense is essential for content sites

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Marketing, Promotion, Advertising & Selling

3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works

adsense, adwords, Marketing, Promotion, Advertising & Selling

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colours and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

What To Put On Content Sites

I am constantly asked the following question:

“What should I put on my content sites?”

Of course they are asking about my traffic generation strategy where I recommend creating content sites and pushing the traffic to a product site.

Here are some possibilities to put on your content site:

1. A Resource Directory

Resource directories used to be a great form of content. Yahoo actually got it’s start as a resource directory. They are now the #2 most visited site ...

Marketing, Promotion, Advertising & Selling, blog, traffic, visitors, ranking, SEO, content, advertising, sales, webmaster, internet

I am constantly asked the following question:

“What should I put on my content sites?”

Of course they are asking about my traffic generation strategy where I recommend creating content sites and pushing the traffic to a product site.

Here are some possibilities to put on your content site:

1. A Resource Directory

Resource directories used to be a great form of content. Yahoo actually got it’s start as a resource directory. They are now the #2 most visited site on the entire Internet. The search engine ranking data (http://www.RankingFactors.com) shows that outbound links are still a positive ranking correlation factor (even though so-called SEO “experts” moan about PR leak and other such nonsense). One problem with resource directories is the level that they have been abused lately with all of the Adsense scraper sites. There are literally hundreds of thousands of useless resource directories out there now that have been created with automation.

2. Articles

Articles are my very favorite form of content for content sites. They are perhaps the purest form of content. If you think about it, a blog post can almost always also be considered an article. In fact, you may see this very blog post appear as a syndicated article soon via Artemis Pro. If you want only your own articles on your content site, a blog is a great content management system. If you want to allow others to submit articles (and this is VERY POWERFUL!), then stay tuned. I will be releasing a product very soon that makes this very easy.

3. Product Reviews

A product review is really just a kind of article; isn’t it? Normally I recommend using content sites for driving traffic to your own sites. Product reviews can be a double-whammy though. You can use them as legitimate examples of pure content on your content site (to get visitors and push them to your product sites) AND you can also include affiliate links in the product review and make some direct income.

4. Surveys

It is difficult to get a survey to match up with the Ranking Factors data, but these are a very nice way to have your users add some content to your site.

5. Forums

Forums are also very difficult to get aligned with the Ranking Factors data. They are also notorious for advertising blind spots. The visitors really focus on the forum and will largely ignore your attempts to distract them to your product site. Still, they are a great way to get a large number of visitors generating content for you. That concept of getting your visitors to generate your content is important.

6. Blogs

I haven’t tried this, but I have seen it done. The idea is much like forums, but you are providing hosting for other people’s blogs in return for your ad being on their blog.

7. Downloads

If your market has anything to do with software, a download area can draw a lot of visitors. There are other markets that are also well-suited to downloads. The most common types other than software are covered in the next three types of content.

8. Pictures

Do you have a travel site you are trying to promote? How about a dating site? Or a photography site? These are obvious types of sites where a picture content site can help drive traffic. What about your topic? Are pictures something that will draw your type of visitors?

9. Videos

Videos are quickly becoming mainstream on the Internet. Although you will need to pay for quite a bit more bandwidth when offering videos, this type of content can match up with almost any topic of site.

10. Audios

Some sites can really benefit from audios. They will take less bandwidth than videos, but only makes sense for some topics of sites.

There are probably hundreds of types of content that I haven’t covered, but that should get you started. Remember that the point of the content sites is to provide traffic that you can distract to your product sites. That means:

1. The content needs to be quality content that actually provides value to the universe. You don’t want people arriving at your product site feeling that they have been tricked by some junk page generator.

2. You don’t need some huge variety of content. A site with 5 interesting articles about the topic of your product is just fine. A site with 500 interesting articles is even better. Don’t somehow convince yourself that 5 articles isn’t “enough”… that somehow you “need” a forum, a blog, and a picture download area. You don’t. Any single form of content in any quantity is just fine.

3. A form of content that allows your visitors to generate more content is most powerful. That way you don’t have to do the work to get the traffic… your visitors do. It also adds interactivity and a feeling of being a part of that site for your visitors which will help retain repeat visitors and increase word-of-mouth traffic. I highly recommend that you focus on some type of content that is provided primarily by your users (although you may have to “seed” it yourself).

OK; I hope that answers the question about what to put on content sites. Go get to work generating some serious traffic to your product pages from your new content sites now.