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Marketing, Promotion, Advertising & Selling
3 Reasons Why
Adsense Is Essential For Content Sites
To know why Adsense is essential for your
content sites is to know first how this works
adsense, adwords, Marketing, Promotion, Advertising &
Selling
The concept is really
simple, if you think about it. The publisher or the
webmaster inserts a java script into a certain website.
Each time the page is accessed, the java script will
pull advertisements from the Adsense program. The ads
that are targeted should therefore be related to the
content that is contained on the web page serving the
ad. If a visitor clicks on an advertisement, the
webmaster serving the ad earns a portion of the money
that the advertiser is paying the search engine for the
click.
The search engine is the one handling all
the tracking and payments, providing an easy way for
webmasters to display content-sensitive and targeted ads
without having the hassle to solicit advertisers,
collect funds, monitor the clicks and statistics which
could be a time-consuming task in itself. It seems that
there is never a shortage of advertisers in the program
from which the search engine pulls the Adsense ads. Also
webmasters are less concerned by the lack of information
search engines are providing and are more focused in
making cash from these search engines.
The first
reason why Adsense is essential for content sites is
because it already has come a long way in understanding
the needs of publishers and webmasters. Together with
its continuous progression is the appearance of more
advanced system that allows full ad customization.
Webmasters are given the chance to choose from many
different types of text ad formats to better complement
their website and fit their webpage layout.
The
different formatting enables the site owners the
possibility of more click through from visitors who may
or may not be aware of what they are clicking on. It can
also appeal to the people visiting thus make them take
that next step of looking up what it is all about. This
way the people behind the Adsense will get their content
read and making profit in the process.
The second
reason is the ability of the Adsense publishers to track
not only how their sites are progressing but also the
earnings based on the webmaster-defined channels. The
recent improvements in the search engines gives
webmasters the capability to monitor how their ads are
performing using customizable reports that has the
capacity to detail page impressions, clicks and
click-through rates. Webmasters and publishers can now
track specific ad formats, colours and pages within a
website. Trends are also easily spotted.
With
the real-time reporting at hand, the effectiveness of
the changes made will be assessed quickly. There would
be time to sort out the contents that people are making
the most clicks on. The ever-changing demands would be
met while generating cash for the webmasters and
publishers. The more flexible tools are also allowing
webmasters to group web pages by URL, domain, ad type or
category, which will provide them some accurate insight
on which pages, ads and domains are performing best.
The last and final reason is that the advertisers
have realized the benefits associated having their ads
served on targeted websites. Thus increasing the
possibility that a prospective web surfer will have an
interest in their product and services. All because of
the content and its constant maintenance. As opposed to
those who are no using Adsense in their sites, they are
given the option of having other people do their content
for them, giving them the benefit of having successful
and money-generating web sites.
Adsense is all
about targeted content, the more targeted your content
is, the more target the search engines’ ads will be.
There are some web masters and publishers who are
focused more on their site contents and how best to
maintain them rather than the cash that the ads will
generate for them. This is the part where the
effectiveness is working its best.
There was a
time when people were not yet aware of the money to be
achieved from advertisements. The cash generated only
came into existence when the webmasters and publishers
realized how they can make Adsense be that generator. In
those days, the content were the most important factors
that is taken quite seriously. It still is. With the
allure of money, of course.
3 Reasons Why
Adsense Is Essential For Content Sites
To know why Adsense is essential for your
content sites is to know first how this works
adsense, adwords, Marketing, Promotion, Advertising &
Selling
The concept is really
simple, if you think about it. The publisher or the
webmaster inserts a java script into a certain website.
Each time the page is accessed, the java script will
pull advertisements from the Adsense program. The ads
that are targeted should therefore be related to the
content that is contained on the web page serving the
ad. If a visitor clicks on an advertisement, the
webmaster serving the ad earns a portion of the money
that the advertiser is paying the search engine for the
click.
The search engine is the one handling all
the tracking and payments, providing an easy way for
webmasters to display content-sensitive and targeted ads
without having the hassle to solicit advertisers,
collect funds, monitor the clicks and statistics which
could be a time-consuming task in itself. It seems that
there is never a shortage of advertisers in the program
from which the search engine pulls the Adsense ads. Also
webmasters are less concerned by the lack of information
search engines are providing and are more focused in
making cash from these search engines.
The first
reason why Adsense is essential for content sites is
because it already has come a long way in understanding
the needs of publishers and webmasters. Together with
its continuous progression is the appearance of more
advanced system that allows full ad customization.
Webmasters are given the chance to choose from many
different types of text ad formats to better complement
their website and fit their webpage layout.
The
different formatting enables the site owners the
possibility of more click through from visitors who may
or may not be aware of what they are clicking on. It can
also appeal to the people visiting thus make them take
that next step of looking up what it is all about. This
way the people behind the Adsense will get their content
read and making profit in the process.
The second
reason is the ability of the Adsense publishers to track
not only how their sites are progressing but also the
earnings based on the webmaster-defined channels. The
recent improvements in the search engines gives
webmasters the capability to monitor how their ads are
performing using customizable reports that has the
capacity to detail page impressions, clicks and
click-through rates. Webmasters and publishers can now
track specific ad formats, colours and pages within a
website. Trends are also easily spotted.
With
the real-time reporting at hand, the effectiveness of
the changes made will be assessed quickly. There would
be time to sort out the contents that people are making
the most clicks on. The ever-changing demands would be
met while generating cash for the webmasters and
publishers. The more flexible tools are also allowing
webmasters to group web pages by URL, domain, ad type or
category, which will provide them some accurate insight
on which pages, ads and domains are performing best.
The last and final reason is that the advertisers
have realized the benefits associated having their ads
served on targeted websites. Thus increasing the
possibility that a prospective web surfer will have an
interest in their product and services. All because of
the content and its constant maintenance. As opposed to
those who are no using Adsense in their sites, they are
given the option of having other people do their content
for them, giving them the benefit of having successful
and money-generating web sites.
Adsense is all
about targeted content, the more targeted your content
is, the more target the search engines’ ads will be.
There are some web masters and publishers who are
focused more on their site contents and how best to
maintain them rather than the cash that the ads will
generate for them. This is the part where the
effectiveness is working its best.
There was a
time when people were not yet aware of the money to be
achieved from advertisements. The cash generated only
came into existence when the webmasters and publishers
realized how they can make Adsense be that generator. In
those days, the content were the most important factors
that is taken quite seriously. It still is. With the
allure of money, of course.
What To Put On
Content Sites
I am constantly asked the following question:
“What should I put on my content sites?”
Of
course they are asking about my traffic generation
strategy where I recommend creating content sites and
pushing the traffic to a product site.
Here are
some possibilities to put on your content site:
1. A Resource Directory
Resource directories used
to be a great form of content. Yahoo actually got it’s
start as a resource directory. They are now the #2 most
visited site ...
Marketing, Promotion,
Advertising & Selling, blog, traffic,
visitors, ranking, SEO, content, advertising, sales,
webmaster, internet
I am constantly asked the
following question:
“What should I put on my
content sites?”
Of course they are asking about
my traffic generation strategy where I recommend
creating content sites and pushing the traffic to a
product site.
Here are some possibilities to put
on your content site:
1. A Resource Directory
Resource directories used to be a great form of
content. Yahoo actually got it’s start as a resource
directory. They are now the #2 most visited site on the
entire Internet. The search engine ranking data
(http://www.RankingFactors.com) shows that outbound
links are still a positive ranking correlation factor
(even though so-called SEO “experts” moan about PR leak
and other such nonsense). One problem with resource
directories is the level that they have been abused
lately with all of the Adsense scraper sites. There are
literally hundreds of thousands of useless resource
directories out there now that have been created with
automation.
2. Articles
Articles are my
very favorite form of content for content sites. They
are perhaps the purest form of content. If you think
about it, a blog post can almost always also be
considered an article. In fact, you may see this very
blog post appear as a syndicated article soon via
Artemis Pro. If you want only your own articles on your
content site, a blog is a great content management
system. If you want to allow others to submit articles
(and this is VERY POWERFUL!), then stay tuned. I will be
releasing a product very soon that makes this very easy.
3. Product Reviews
A product review is really
just a kind of article; isn’t it? Normally I recommend
using content sites for driving traffic to your own
sites. Product reviews can be a double-whammy though.
You can use them as legitimate examples of pure content
on your content site (to get visitors and push them to
your product sites) AND you can also include affiliate
links in the product review and make some direct income.
4. Surveys
It is difficult to get a survey to
match up with the Ranking Factors data, but these are a
very nice way to have your users add some content to
your site.
5. Forums
Forums are also very
difficult to get aligned with the Ranking Factors data.
They are also notorious for advertising blind spots. The
visitors really focus on the forum and will largely
ignore your attempts to distract them to your product
site. Still, they are a great way to get a large number
of visitors generating content for you. That concept of
getting your visitors to generate your content is
important.
6. Blogs
I haven’t tried this,
but I have seen it done. The idea is much like forums,
but you are providing hosting for other people’s blogs
in return for your ad being on their blog.
7.
Downloads
If your market has anything to do with
software, a download area can draw a lot of visitors.
There are other markets that are also well-suited to
downloads. The most common types other than software are
covered in the next three types of content.
8.
Pictures
Do you have a travel site you are trying
to promote? How about a dating site? Or a photography
site? These are obvious types of sites where a picture
content site can help drive traffic. What about your
topic? Are pictures something that will draw your type
of visitors?
9. Videos
Videos are quickly
becoming mainstream on the Internet. Although you will
need to pay for quite a bit more bandwidth when offering
videos, this type of content can match up with almost
any topic of site.
10. Audios
Some sites
can really benefit from audios. They will take less
bandwidth than videos, but only makes sense for some
topics of sites.
There are probably hundreds of
types of content that I haven’t covered, but that should
get you started. Remember that the point of the content
sites is to provide traffic that you can distract to
your product sites. That means:
1. The content
needs to be quality content that actually provides value
to the universe. You don’t want people arriving at your
product site feeling that they have been tricked by some
junk page generator.
2. You don’t need some huge
variety of content. A site with 5 interesting articles
about the topic of your product is just fine. A site
with 500 interesting articles is even better. Don’t
somehow convince yourself that 5 articles isn’t
“enough”… that somehow you “need” a forum, a blog, and a
picture download area. You don’t. Any single form of
content in any quantity is just fine.
3. A form
of content that allows your visitors to generate more
content is most powerful. That way you don’t have to do
the work to get the traffic… your visitors do. It also
adds interactivity and a feeling of being a part of that
site for your visitors which will help retain repeat
visitors and increase word-of-mouth traffic. I highly
recommend that you focus on some type of content that is
provided primarily by your users (although you may have
to “seed” it yourself).
OK; I hope that answers
the question about what to put on content sites. Go get
to work generating some serious traffic to your product
pages from your new content sites now.