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Niche, Segregation, Focused Subset

 

Inventing Your Own Marketing Niche, Segregation, Focused Subset

Learn how to use 2 basic steps to invent your marketing Niche, Segregation, Focused Subset. First, discover a market that is Niche, Segregation, Focused Subset and 'uncharted'. Second, invent or explore the right product to feed your market.

Inventing Marketing Niche, Segregation, Focused Subset, Internet Marketing Strategy and Tactic, Internet Marketing, Market Niche, Segregation, Focused Subset

Copyright 2006 Jason Chew

There are 2 basic steps you need to do, when you invent your marketing Niche, Segregation, Focused Subset. First, discover a market that is Niche, Segregation, Focused Subset and 'uncharted'. Second, invent or explore the right product to feed your market. By 'uncharted', I means it has not been saturated with competitors.

1.How to Find the Right Market that is Niche, Segregation, Focused Subsetd and 'uncharted'? The first thing to do internet marketing is not to sell first but to do your own research first?

Don't just go blindly into selling something! It's better to sell something that the customers want than they need!

You need to find the hole in the market that you can fill in. This hole is actually the market gap and could be your "money holes" that can generate top profits.

Find out what is the latest trend or buzz that is currently generating alot of traffic or having a hot craze. Good place to look for is go to buzz.yahoo.com and inventory.overture.com. Search for the keywords that generate huge search hits. Find out from google whether these keywords have advertisers in sponsorsed links. If there are few sponsored links, then you could be hitting a 'hole'.

Find out related keywords and 'dig' down to more specific keywords. These keywords will be the 'want' that customers really like to have. This is a ready market!

Find out whether the market is really profitable. The customers who really want something must be able to afford whatever things that you going to sell them. If all your research has hinted there are holes which is really money holes, then you got your own 'uncharted' Niche, Segregation, Focused Subset market!

2.How to Invent or Explore the Right Product to feed the Market? Alot of marketers will tell you to create your own products. But, my advise is try not to 'reinvent the wheel' if there is a ready-made good product in the market.

You 'invent' or create your product only when there is no product available or the current products in the market are not as good as the one will going to create.

The good thing about internet is we can outsource our 'invention' process entirely to people and claim ownership on them. For digital products like eBooks, articles, software, etc., we can go elance.com or writerassist.com to hire someone to do for us.

If you only want to sell someone else products, there's a few places we can explore our products to sell. For digital products, we can go to clickbank.com to find affiliates program to join to promote. For physical products, likewise we can go to CJ.com (commission junction) to join the affiliates program.

There are alot of other resources on internet that will help us in getting the right product out to feed the market. Whether is it 'invention' or 'exploration', one thing we need to keep in mind. That is, the products must be able to deliver what they are suppose to do to the market.

 

Define A New Niche, Segregation, Focused Subset To Seize A Big Competitive Advantage When Marketing Legal Services

When marketing legal services, generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program.

When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, they don't remember you for any particular area of practice. In their minds, your image is blurred.

On the other hand, when you practice in one narrow area of the law, your p...

When marketing legal services, generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program.

When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, they don't remember you for any particular area of practice. In their minds, your image is blurred.

On the other hand, when you practice in one narrow area of the law, your prospects and referral sources know exactly what you do. Your image is clear and precise. So even if you want to practice in a broad area, or offer a wide range of services, you'd do well to define your Niche, Segregation, Focused Subset in narrow terms so prospects and referral sources see you in one specific Niche, Segregation, Focused Subset.

The more narrow your Niche, Segregation, Focused Subset, the easier it is to establish yourself as the authority in that Niche, Segregation, Focused Subset and for people to perceive you as the expert. Also, the easier it is for clients, prospects and referral sources to remember exactly what you do.

The more narrow your Niche, Segregation, Focused Subset -- and the more effective your marketing program -- the more your law practice will soar. It's no exaggeration to say that when you focus on one narrow Niche, Segregation, Focused Subset, the sky's the limit.

So, how do you "specialize" when you're good at many things -- and when you may want to do many things?

Simple.

When I started in marketing, (a long time back), I was overwhelmed with all the skills I needed to learn. I thought no one person could possibly know how to write powerful ads, generate publicity, design seminars, create newsletters -- and do it all well.

Now, 30 years later, I see the bigger picture -- realize that basic principles apply across the board -- and view marketing much differently from the way I viewed it 3 decades ago. Today, I know how one person can understand how to create a powerful marketing message -- and then deliver that message using a number of different methods.

So today, I use a wide range of tools, including advertising, publicity, seminars, newsletters, tapes, web sites, and more. Yet these many tools all fall under the one umbrella of Education-Based Marketing.

Here's how you can create and profit from your own unique Niche, Segregation, Focused Subset:

Step #1: Determine the areas of law in which you want to practice. Do you want to practice family law? Estate planning? Commercial transactions?

Step #2: Determine the types of clients you want to serve. Do you want to work with affluent consumers? Business owners? Doctors? Or all clients who need specific types of services?

You can approach your law practice either from the service point of view, meaning the services you want to provide. Or the client point of view, meaning the clients you want to serve. Or a combination of both, providing these types of services to those types of clients. Then write down your clients/services statement, so you can see clearly -- in writing -- exactly who you want to serve and what you want to do for them. Next:

Step #3: Create a new playing field. One problem lawyers have is that they practice in areas of law that are nearly identical from one lawyer to the next, and from one law firm to the next. If you want a personal injury lawyer -- an estate planning lawyer -- or a divorce lawyer -- you can probably find a dozen up and down your city block.

True, the generic label helps prospects identify the type of lawyer they need. But the generic label also reinforces the perception that all lawyers in a specific field are the same -- just because they all share the same label.

Don't accept the playing field defined by the marketplace, tradition or other lawyers. Create your own Niche, Segregation, Focused Subset. Rise to a new level. After all, if you're investing money and time in marketing, you have every reason to re-define the playing field so it benefits you.

Step #4: Name your Niche, Segregation, Focused Subset or area of specialization using fact-oriented, descriptive words. The old marketing adage is that people buy benefits and not features. Even so, when naming your Niche, Segregation, Focused Subset, don t use a benefit title because it says nothing and arouses suspicion. When I named education-based marketing, I wanted a term that clearly describes what I do. I could have called it Power Marketing, Marketing That Works!, Brilliant Marketing -- or some other ridiculous combination of meaningless words. But, instead, I wanted a term that accurately described my marketing process in terms my prospects could relate to and understand. Hence, education-based marketing.

Name your Niche, Segregation, Focused Subset so it describes what you do as factually and accurately as possible. At the same time, make sure your new name covers all the services you want to provide. If you use a narrow name, often prospects will think you provide only those services, not realizing you can and want to provide services outside that narrow area as well. So you want a Niche, Segregation, Focused Subset name that creates the impression of a narrow focus, yet is broad enough to include everything you want under that umbrella.

Step #5: Market like crazy. From a competitive point of view, a new Niche, Segregation, Focused Subset is worthless if your prospects don t know it, understand it and see it as a major competitive advantage. You could be the only lawyer in that Niche, Segregation, Focused Subset -- and the only lawyer using the term -- but no one will care if your prospects don't see why they should hire you instead of your competitors. As a result, your new Niche, Segregation, Focused Subset should become a key part of your marketing message. Then you need to educate prospects about why a lawyer in your Niche, Segregation, Focused Subset -- who provides the services you offer -- is exactly the lawyer your prospects need.

Step #6: Reflect your new Niche, Segregation, Focused Subset in all your marketing materials. If you create a powerful Niche, Segregation, Focused Subset -- and believe in it -- then shout it from the mountaintops. All of your brochures, seminar materials, advertising, publicity and web sites should reinforce the existence and importance of your Niche, Segregation, Focused Subset. The more traction your Niche, Segregation, Focused Subset develops, the more validity prospects attach to it. The more prospects and competitors talk about it. The more real is becomes. Soon, prospects see it as a genuine Niche, Segregation, Focused Subset, as opposed to a term you made up after a little wine. At that point, the Niche, Segregation, Focused Subset you created moves from perception to reality, which, for marketing purposes, is the same.

SUMMARY: In a marketing sense, you should focus on one area of law. You're in the strongest competitive position when you create your own narrow Niche, Segregation, Focused Subset. Make sure your Niche, Segregation, Focused Subset is broad enough to include all the services you want to provide -- yet narrow enough so your prospects perceive you as an authority in that area.

IMPORTANT: Take your time and make these decisions carefully. Create different terms for your Niche, Segregation, Focused Subset and ask clients and friends for their reaction. See which Niche, Segregation, Focused Subset names do and don't appeal to them. See if they have an idea what the Niche, Segregation, Focused Subset name means. The name you attach to your Niche, Segregation, Focused Subset will likely determine its success or failure. So make this decision slowly, carefully, wisely.

I first wrote the term education-based marketing in 1984. Today, 22 years later, I still use it because (1) it describes exactly what I do, (2) it's the only marketing method I use, and (3) my prospects hire me to provide those services. That's the test of a good Niche, Segregation, Focused Subset.

Now develop one for yourself so when marketing legal services, you gain a significant advantage over your competitors who also strive for attorney marketing success.

 

How Exactly Do You Market Your Niche, Segregation, Focused Subset Product or Program?

How do you successfully market your Niche, Segregation, Focused Subset product? How do you find the Niche, Segregation, Focused Subset market and product in the first place? This Niche, Segregation, Focused Subset marketing article will give you an idea of how and where to start. read on....

I was brand new to this nice product marketing thing less than 2 years ago and I have to say that if you feel lost and overwhelmed I know exactly how you feel. (By the way "Niche, Segregation, Focused Subset product" and "Niche, Segregation, Focused Subset program" are one and the same - both things you are aiming to sell to your Niche, Segregation, Focused Subset market) I made many mistakes and lived to tell the tale - and boy did it pay off!

I was the number one computer phobic, clueless dumbo when I first came across this way of doing business. All I knew was this seemed like a way to ditch my 9 to 5 job (that I'd been stuck in for 26 years!). So I took a deep breath and dived in.

If you are like me you will read everything you can find and soon learn that opinions are like rear ends - everyone's got one. But I realized after a while that I kept coming back to some very basic ways go about marketing Niche, Segregation, Focused Subset products - and it is these that are the key to your success.

1. Find a Niche, Segregation, Focused Subset market

2. Find a Niche, Segregation, Focused Subset program or product.

3. Sell the product to the market.

The first and maybe not so obvious is find your Niche, Segregation, Focused Subset market. Notice I said first find your market - not your product. I remember frantically looking for great products I thought would set the world on fire. Guess what? No one else thought the same. Result - no sales. Eventually the penny dropped and I started finding the market first and then finding a product to match.

How do you find a hungry Niche, Segregation, Focused Subset market? Find what they are typing into search engines. How? Well there are many great products to help. The one I use the most (Good Keywords) also happens to be free! Just go to Google and type in "Good Keywords Softnik Technologies" and you will find where to download it free.

A great place to find your Niche, Segregation, Focused Subset products once you have established your hot market is Clickbank.com - If you are not a member then join now, and you will have access to over 10,000 digital products that cover every Niche, Segregation, Focused Subset there is. And it is digital products that are easiest to start selling if you are new. Clickbank deal with all the order processing and delivery so you just have to concentrate on sendng your customers.

The established way to go on and sell your products is through pay per click advertising or having a website. Both these work but can be difficult to learn in the your early stages - and why make it difficult for yourself?

There is a 100% effective Niche, Segregation, Focused Subset marketing strategy, almost "undercover" way to get to the top of the search engine rankings using articles about your Niche, Segregation, Focused Subset products. It is a system put together by Nathan Stark and it enabled him to bring in over $3 million in sales in one year. This is something I was totally skeptical about - until I tried it! I have to admit you need to put in a bit of effort, but it soon became apparent that this new technique rewards you thousands of times over in the form of sales. For only 60 - 90 days work an ongoing stream of customers is created for life! Wow - was I taken aback!

I hope you pursue your Niche, Segregation, Focused Subset product marketing business because I have to say, hand on heart, it is the best thing I ever did - but remember it's not something for nothing. Do the basics right and you will be richly rewarded.

Gaz Hutchinson Internet Marketer

For details on Nathan Stark's Niche, Segregation, Focused Subset Product Marketing System visit http://www.realmoneysite.com




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